市場調查報告書
商品編碼
1270961
2023-2030 年填充玩具和毛絨玩具的全球市場Global Stuffed Animals & Plush Toys Market 2023-2030 |
全球毛絨玩具市場規模預計到 2022 年將達到 83 億美元,到 2030 年將達到 136 億美元,預測期內(2023-2030 年)的複合年增長率為 4.2%。 全球目標人口的增加預計將推動市場增長。 此外,各種動漫節目和動作片的高影響力也對提振毛絨玩具和毛絨玩具的需求起到了重要作用。 此外,全球對定制毛絨玩具的需求不斷增長,促使製造商專注於產品創新,從而刺激市場增長。 因此,持續的產品創新,例如具有 GPS 追蹤器和傳感器等高級功能的玩具,有望對產品需求做出貢獻。 此外,公司正在實施多項業務戰略,例如併購和合作夥伴關係。 這也有望在未來幾年對該毛絨玩具市場的增長產生積極影響。
填充玩具和毛絨玩具的全球市場根據產品類型和分銷渠道進行細分。 產品類型分為傳統毛絨玩具、卡通玩具、電池供電、可動人偶和模型玩具、玩偶和玩具套裝、木偶等。 分銷渠道分為線上和線下。 按產品劃分,傳統的毛絨細分市場預計在預測期內將佔據很大份額。
在預測期內,傳統的毛絨玩具細分市場預計將佔據很大的市場份額。 填充動物玩具更吸引人,被描繪成熊、大象和兔子等動物,因此幼兒和兒童會更深地迷戀它們。 填充動物玩具通常根據它們的外觀進行分類,因為它們往往採用熟悉的生物和物體的形式。 家裡最受歡迎的毛絨玩具是泰迪熊。 對於年幼的孩子來說,毛絨玩具是一種令人欣慰的存在。 因此,預計在預測期內將出現顯著增長。
全球毛絨玩具市場細分為北美(美國、加拿大)、歐洲(意大利、西班牙、德國、法國等)、亞太地區(印度、中國、日本、韓國等)、其他地區世界(中東)和非洲、中美洲和南美洲)。 可以根據要求在特定區域或國家級別分析市場。 其中,由於中國和印度等國家生活水平的提高和可支配收入的增加,亞太地區預計在預測期內將顯著增長。 然而,在全球毛絨玩具和毛絨玩具市場中,北美有望佔據壓倒性的份額。
在所有地區中,預計北美在預測期內將佔據全球毛絨玩具市場的主要份額。 推動市場增長的主要因素是對各類毛絨玩具的需求不斷增長。 近年來,包括美國和加拿大在內的國家對定制毛絨玩具的需求巨大。 這些因素導致本地市場參與者生產定制玩具以贏得消費者青睞。
全球毛絨玩具市場的主要參與者有樂高集團、美泰、孩之寶、Playmate Toys、Takara Tomy、Kenner Products 等。 市場參與者通過採用併購、合作夥伴關係、合作、籌款和新產品發布等各種策略來保持市場競爭力,為市場的增長做出了重大貢獻。 例如,2020 年 9 月,Moonberg 媒體公司與 Jazwares 公司合作開發了一個兒童玩具系列,其靈感來自 3D 動畫視頻系列“CoComelon”。
The global stuffed animals & plush toys market size was valued at $8.3 billion in 2022, and is projected to reach $13.6 billion by 2030, registering a CAGR of 4.2% during the forecast period (2023-2030). A growing target population across the globe is expected to propel the market growth. The high impact of various cartoon shows and action movies also plays a key role in boosting the demand for stuffed animals and plush toys. In addition, rising demand for custom-made plush toys across the globe impels manufacturers to focus more on product innovation, thereby fueling market growth. Thus, constant product innovations, such as toys with advanced features such as GPS trackers and sensors, are projected to contribute to the product demand. Moreover, companies have undertaken several business strategies, such as M&A and partnerships. This will also positively impact the growth of this stuffed & plush toys market over the years to come.
The global stuffed animal & plush toys market is segmented based on product type and distribution channel. Based on the product type, the market is sub-segmented into traditional stuffed animals, cartoon toys, battery operated, action figures & model play, dolls & playsets, puppets, and others. Based on the distribution channel, the market is bifurcated into online, and offline. Among the product segment, the traditional stuffed animal sub-segment is expected to cater to a prominent market share over the forecast period.
The traditional stuffed animal segment is expected to hold a significant market share during the forecast period. The stuffed toys are more appealing and depicted as animals such as bears, elephants, rabbits, etc., which makes the infants and kids attach to them on a deeper level. They are usually classified based on their appearance, as they tend to be shaped like well-known creatures or objects. The teddy bear is the most commonly used stuffed animal found in households. For very young children, stuffed animals serve as objects of comfort. The toys make them feel safe and secure and can help them fall asleep and, therefore, are expected to witness considerable growth in the forecast period.
The global stuffed animal & plush toys market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater to a prominent growth over the forecast period, owing to the improved standards of living and rising disposable income levels in countries such as China and India. However, North America is expected to hold a prominent share of the global stuffed animal & plush toys market.
Among all regions, North America is expected to hold a prominent share of the global stuffed animal &plus h toys market over the forecast period. The primary factor bolstering the market growth includes the growing demand for different types of stuffed toys. Countries including the US and Canada are witnessing a tremendous rise in demand for custom-made stuffed and plush toys over the past few years. Such a factor has pushed regional market players to manufacture customized toys to gain traction of the consumer.
The major companies serving the global stuffed animal & plush toys market include The LEGO Group, Mattel, Inc., Hasbro, Inc., Playmates Toys Limited, Tomy Company, Ltd, Kenner Products, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2020, Moonberg media company partnered with Jazwares company to create a kids toy line inspired by a 3D animated video series, CoComelon.