市場調查報告書
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1296932
2023-2030年全球豪華酒店市場Global Luxury Hotel Market 2023-2030 |
在預測期間(2023-2030年),全球豪華酒店市場預計將以7.6%的可觀複合成長率成長。該市場的成長歸因於全球酒店業中豪華物業的崛起等因素。由於越來越多的旅行者尋求高階旅行和住宿體驗,豪華酒店行業在後科維德-19時期出現了蓬勃發展。例如,在2022年11月,萬豪國際公司宣布其擴展到公寓式住宿,推出萬豪BonvoyTM的公寓。該公司正在抓住消費者日益成長的興趣,在工作和休閒旅行的混合推動下,尋求更多的住宿空間,以及年輕旅行者對更多住宿選擇的渴望。領先的酒店公司正在利用人工智慧、機器學習、物聯網、近場通訊、移動支付和數據分析等現代創新技術來改善線上預訂,增加廣告支出的回報,更好地了解客人的喜好,並培養強大的客戶關係。
豪華酒店市場是根據類型和類別來分類的。根據類型,市場被分類為商務酒店、機場酒店、套房酒店、度假酒店,以及其他包括賭場酒店、過境酒店和精品酒店。基於類別,市場被分為連鎖和獨立。在這些類別中,由於需求的增加和技術的使用,獨立子類別預計將佔據相當大的市場佔有率。在全球範圍內,酒店業對個性化、簡單和吸引人的體驗有很大需求。因此,酒店經營者開始部署各種技術來管理服務,如移動簽到、數位支付、通過應用程式訂購食物、語音控制和生物識別。
由於全球範圍內對衛生和安全協議的需求不斷成長,在這些類別中,連鎖子行業預計將在全球市場中佔據突出佔有率。消費者的行為和期望已經發生了變化,特別是在COVID-19大流行之後,這增加了人們對住宿期間的安全、衛生和健康的關注。因此,酒店業者主要通過引入各種安全預防措施和標準來關注消費者的健康和安全。例如,在2020年5月,雅高公司推出了ALLSAFE,一個衛生和清潔的標籤,保證客人完全放心。它從三個方面做到這一點,如全球酒店業最嚴格的清潔標準和操作程序,由包括必維國際檢驗集團在內的審計機構認證;與AXA合作夥伴合作的醫療援助。
2023-2030年全球豪華酒店市場成長,按地區分類
Title: Global Luxury Hotel Market Size, Share, and Trends Analysis Report by Type (Business Hotels, Airport Hotels, Suite Hotels, Resorts Hotels, and Others), and by Category (Chain and Independent) Forecast Period (2023-2030).
The global luxury hotel market is anticipated to grow at a considerable CAGR of 7.6% during the forecast period (2023-2030). The market's growth is attributed to factors such as luxury properties on the rise in the hotel industry globally. The luxury hotel industry has seen a boom in the post-Covid - 19 period, as an increasing number of travelers seek high-end travel and stay experiences. For instance, in November 2022, Marriott International, Inc, announced its expansion into apartment-style accommodations with the launch of apartments by Marriott BonvoyTM. The company is seizing upon growing consumer interest among families and friends seeking more space for stays, propelled by the blending of work and leisure travel, and the desire among younger travelers for wider accommodations options. Leading hotel companies are leveraging modern innovations such as artificial intelligence, machine learning, Internet of things, near-field communication, mobile payment, and data analytics to improve online reservations, increase return on advertising spend, better understand guest preferences, and cultivate strong customer relationships.
The luxury hotel market is segmented based on type, and Category. Based on the type, the market is segmented into business hotels, airport hotels, suite hotels, resorts hotels, and others including casino hotels, transit hotels and boutique hotel. Based on category, the market is bifurcated into chain and Independent. Among the category, the independent sub-segment is expected to hold a considerable share of the market owing to the increased demand and use of technology. Globally, there is a significant demand for personalized, simple, and engaging experiences among the hospitality industry. Hence, the hoteliers started deploying various technology to manage services such as mobile check-in, digital payments, ordering food via app, voice control and biometrics.
Among the category, the chain sub-segment is expected to hold a prominent share of the global market due to growing demand for hygiene and safety protocols are implemented globally. Consumer behavior and expectations have shifted, especially after COVID-19 pandemic, which has increased people's concerns towards the safety, hygiene, and health during their stay. Thus, the hotel industry players are mainly focusing on consumer health and safety by introducing various safety precautions and standards. For Instance, in May 2020, Accor SA launched ALLSAFE, a hygiene and cleanliness label that guarantees guests complete peace of mind. It does this in three ways such as the most stringent cleanliness standards and operational procedures in the globe of hospitality, accredited by auditors including Bureau Veritas; medical assistance in collaboration avec AXA Partners.
Global luxury hotel Market Growth, by Region, 2023-2030
The global luxury hotel market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the Asia-Pacific region is anticipated to grow at a significant rate over the forecast period, owing to the higher demand for rooms. According to hospitability net organization, in December 2022, India had a little over 28,000 branded rooms in the leisure segment spread across the entire country and its insignificant when it is compared to nearby Bali and Phuket, that has around 120,000 branded rooms.
Source: OMR Analysis
The North America region is expected to hold a prominent share in the luxury hotel market, owing to the increasing demand for elasticity to the analysis of luxurious hotel rooms. American customers in luxurious hotels are not sensitive to price so they hesitate to switch hotels when there is an increase in room rate. In addition, American people consider luxury hotels to be reserved for high income persons since the income elasticity of luxury hotel demand is elastic in the high season. Moreover, in the US, income in 2021 increase from 0.7% to 1.8% compared with the previous year. Therefore, high income travelers in the US may stay more in luxury hotels. Managers in the luxurious segment of hotels can change their price in the high season without affecting their business.
Market players' outlook
The major companies serving the global luxury hotel market include Accor SA, Belmond Ltd., Choice Hotels international, Inc., Four Seasons Luxury Resorts Pvt., Intercontinental Hotels Group Plc, and others. The market players are considerably contributing to market growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2022, Marriott International launched the Marriott design lab to accelerate the development and deployment of new technologies and products.
The report covers:
EUROPEAN LUXURY HOTEL MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2022-2030 ($ MILLION)