市場調查報告書
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1327642
2023-2030 年全球視覺效果服務 (VFX) 市場Global Visual Effects Services (VFX) Market 2023-2030 |
預計在預測期內(2023-2030 年),全球視覺特效市場將以 8.2% 的年複合成長率成長。全球對高品質視覺效果的需求不斷成長,推動了市場的成長。近年來,娛樂行業的擴張以及消費者對身臨其境、視覺震撼的內容的渴望,都導致了對高品質視覺效果的需求顯著上升。電影、電視節目和電動遊戲現在嚴重依賴視覺效果來創建吸引人且逼真的圖形,進一步刺激了對視覺特效服務的需求。例如,2022 年 8 月,代表 Loeb & Loeb 的全方位服務視覺效果公司 Ingenuity Studios 加入 Streamland Media 的全球後期製作服務。此次收購使 Ingenuity Studios 能夠擴大向全球內容製作商提供的服務範圍。現在提供的服務包括來自 Picture Shop 的圖片部門、Ghost VFX 的視覺效果部門、Formosa Group 的聲音部門和 Picture Head 的行銷部門的專業支持。 Ingenuity Studios 和 Streamland Media 之間的合作凸顯了高品質視覺效果在娛樂行業中日益重要的重要性。隨著消費者需求的不斷發展,對視覺特效服務的需求預計將進一步成長,推動未來幾年市場的擴張。
視覺效果服務 (VFX) 市場根據類型、應用和技術進行細分。根據類型,市場可細分為模擬 FX、動畫、建模、啞光繪畫和合成。根據應用,市場分為電影、電視、遊戲、廣告等。此外,根據技術,市場分為人工智慧和擴增實境。在這些應用中,電視製造商細分市場預計在預測期內將以相當大的年複合成長率成長。該細分市場的成長歸因於電視節目、電影和其他媒體中視覺效果的使用需求不斷增加。動作場面、防禦場景和超級英雄客串等視覺效果受到追捧,這有助於這一細分市場的成長。
其中,動畫細分市場預計將出現大幅成長。這種成長歸因於全球對技術進步的需求不斷增加。由於技術的發展,視覺特效業務經歷了一場革命,能夠創建更複雜、更真實的視覺效果。由於電腦圖形、3D 建模、渲染和動畫技術的進步,視覺特效工作室無法製作出令人驚嘆的視覺效果。
為了滿足雲端基礎應用程式的需求,市場參與者正在推出新產品。例如,2021年6月,視覺效果工作室Weta Digital與3D動畫公司Autodesk合作推出了雲端基礎應用程式WetaM。該應用程式將 Autodesk 的 Maya 3D 動畫、建模、渲染和模擬軟體與 Weta 為藝術家提供的專屬特效工具相結合。此次合作旨在提供尖端技術和工具,以滿足動畫和視覺特效行業日益成長的需求。
Title: Global Visual Effects Services (VFX) Market Size, Share & Trends Analysis Report by Type (Simulation FX, Animation, Modelling, Matte Painting, and Compositing), by Application (Movies, Television, Gaming, Advertisements, and Others), and by Technology (Artificial intelligence (AI), and Augmented reality (AR))Forecast Period (2023-2030).
The global VFX market is anticipated to grow at a CAGR of 8.2% during the forecast period (2023-2030). The market's growth is driven by the increasing demand for high-quality visual effects around the globe. The expansion of the entertainment industry and consumers' desire for immersive and visually stunning content have both contributed to a significant rise in the demand for high-quality visual effects in recent years. Movies, television shows, and video games now heavily rely on visual effects to create appealing and realistic graphics, further fueling the demand for VFX services. For instance, in August 2022, Ingenuity Studios, a full-service visual effects company representing Loeb & Loeb, joined Streamland Media's global post-production services. This acquisition enables Ingenuity Studios to expand its range of services provided to content producers worldwide. The offerings now include specialized support from Picture Shop's picture division, Ghost VFX's visual effects division, Formosa Group's sound division, and Picture Head's marketing division. The collaboration between Ingenuity Studios and Streamland Media highlights the increasing importance of high-quality visual effects in the entertainment industry. As consumer demands continue to evolve, the demand for VFX services is expected to grow even further, driving the market's expansion in the years to come.
The visual effects services (VFX) market is segmented based on type, application, and technology. Based on type, the market is sub-segmented into simulation FX, animation, modelling, matte painting, and compositing. Based on application, the market is sub-segmented into movies, television, gaming, advertisements, and others. Furthermore, based on technology, the market is sub-segmented into AI and AR. Among the applications, the television manufacturer sub-segment is expected to grow at a considerable CAGR over the forecast period. The segmental growth is attributed to the increasing demand for the usage of visual effects in TV shows, movies, and other media. Visual effects are sought after for action sequences, defense scenes, and cameo appearances by superheroes, which contribute to the growth of this segment.
Among the types, the animation sub-segment is anticipated to experience substantial growth. This growth is attributed to the increasing demand for advancements in technology around the globe. The VFX business has undergone a revolution due to technological developments, enabling the creation of more complex and realistic visual effects. VFX studios can noe produce awe-inspiring visuals owing to advancements in computer graphics, 3D modeling, rendering, and animation techniques.
In response to the demand for cloud-based applications, market players are introducing new products. For instance, in June 2021, Weta Digital, a visual effects studio, partnered with Autodesk, a 3D animation company, to launch the cloud-based application WetaM. This application combines Autodesk's Maya 3D animation, modeling, rendering, and simulation software with Weta's exclusive special effects tools for artists. The collaboration aims to provide cutting-edge technology and tools to meet the increasing demands of the animation and VFX industry.
The visual effects services (VFX) market is analyzed based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the Asia-Pacific region is projected to experience prominent growth over the forecast period. This growth is driven by the rise in demand, which can be attributed to businesses investing more in visual effects for content creation and brand enhancement.
Among all the regions, the North America region is anticipated to hold a significant share of the VFX market during the forecast period. The regional market growth is attributed to the increasing demand for outsourcing and globalization across the region. The VFX sector has identified a tendency towards outsourcing and globalization, with numerous production companies and studios outsourcing their VFX work to specialized studios or independent contractors, often in regions with competitive labor markets. This outsourcing trend has contributed to the expansion of the global market for VFX services, VFX services accessible and affordable, including specialized assistance from various applications. For instance, in August 2022, Streamland announced the inclusion of the award-winning Ingenuity Studios in the company's global post-production services. With four locations in the US and Canada, Ingenuity Studios expands the range of services that Streamland Media can provide to content producers globally, including specialized assistance from Picture Head, Ghost VFX, Formosa Group, and Picture Shop, which specializes in visual effects, sound, and picture production.
The major companies serving the global visual effects services market include: Animal Logic Group, Cafe FX, Cinesite VFX Ltd., Digital Domain 3.0, Inc., and DNEG PLC, among others. These market players are significantly contributing to market growth by adopting various strategies such as mergers and acquisitions, partnerships, collaborations, funding, and new product launches to stay competitive. provision of virtual production and visual effects services for Netflix's original shows and films.
The major companies serving the global soy protein for animal feed market include: Animal Logic Group, Cafe FX, Cinesite VFX Ltd., Digital Domain 3.0, Inc., and DNEG PLC, among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in May 2022, DNEG announced the signing of a new, multiyear services agreement with Netflix. The non-exclusive deal involves DNEG.