市場調查報告書
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2023-2030 年全球移動票務市場Global Mobile Ticketing Market 2023-2030 |
預計全球移動票務市場在預測期內將以 5.5% 的年複合成長率成長。市場成長歸因於全球對便利性和可達性的需求不斷成長等因素。用戶可以輕鬆便捷地訪問移動票務。通過使客戶能夠在移動設備上以數位方式購買保留門票,可以滿足實體門票的需求。尋求高效、簡單的票務體驗的客戶會被這種便利性所吸引。例如,2022 年 12 月,SEPTA 推出了一項移動票務試點計劃,允許用戶使用智慧手機輕鬆為一個或多個個人購買門票。
移動票務市場根據類型、技術和應用進行細分。根據類型,市場分為短信和行動應用程式。根據技術,市場分為 OCR、2D 條形碼、NFC、閃通和視覺驗證以及 BLE。此外,根據應用程式,市場分為旅遊門票和娛樂門票。其中,由於對各種購票服務的需求不斷增加,行動應用子細分市場預計在預測期內將以相當大的年複合成長率成長。
預計全球移動票務市場的旅行門票細分市場將大幅成長
Title: Global Mobile Ticketing Market Size, Share & Trends Analysis Report by Type (Short Message Service (SMS), and Mobile Applications), by Technology (Optical Character Recognition (OCR), 2D Bar Code, Near Field Communication (NFC), Flash Pass and Visual Verification, and Bluetooth Low-Energy (BLE)), and by Application (Travel Tickets, and Entertainment Tickets)Forecast Period (2023-2030).
The global mobile ticketing market is anticipated to grow at a CAGR of 5.5% during the forecast period. The market growth is attributed to factors such as the increasing demand for Convenience and accessibility across the globe. Users can access mobile ticketing easily and conveniently. By enabling customers to purchase retain tickets digitally on their mobile devices, it's possible to do deals with the necessity for physical tickets. Customers who seek an efficient and simple ticketing experience are attracted to the convenience. For instance, in December 2022, SEPTA launched a mobile ticketing pilot programme that allows users to easily buy tickets for one or more individuals using a smartphone is available to customers.
The mobile ticketing market is segmented based on type, technology and application. Based on type, the market is sub-segmented into SMS, and mobile applications. Based on technology, the market is segmented into OCR, 2D bar code, NFC, flash pass and visual verification, and BLE. Furthermore, based on the application, the market is bifurcated into travel tickets, and entertainment tickets. Among the type, the mobile application sub-segment is expected to grow at a considerable CAGR over the forecast period, owing to the increasing demand for various services for purchasing tickets.
The Travel Tickets Sub-Segment is Projected to Experience a Substantial Growth of the Global Mobile Ticketing Market
Among the application, the travel tickets sub-segment is anticipated to hold a prominent market share of the global mobile ticketing market. Rising demand for enhancing the speed and streamlining the ticketing process is the primary factor supporting the market growth. Traditional techniques for acquiring unreserved tickets frequently required standing in a queue, that might be inconvenient and consume a lot of time. Indian Railways hopes to ease crowding at ticket booths and boost the effectiveness of ticketing operations overall by launching the UTS app. With the ability to instantly order tickets while on the go and eliminate the need for paper tickets, the ticketing process is now easier and quicker. For instance, in March 2023 Indian Railway launched the application name is UTS (unreserved ticketing system) on the mobile or mobile railway ticket app. This application enables the passenger to book unreserved tickets with a few swipes on the smartphone.
The mobile ticketing market is analyzed based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, North America is projected to experience a prominent growth over the forecast period, driven by the growing number of consumers are using mobile ticketing applications to purchase tickets for events such as films and concerts, as well as flights and other forms of transportation in the region.
Among all the regions, the Asia-Pacific region is anticipated to hold a significant share of the mobile ticketing market during the forecast period. The regional market growth is attributed to the increased use of smartphones across the region. The market for mobile ticketing has seen a tremendous increase owing to the global expansion of smartphones. Owing to the wide usage of smartphones which in turn pushing the consumers to allow access to mobile ticketing software for conveniently buying and managing while travelling. Furthermore, the key market players are also developing new products to cater to the demand for mobile ticketing market. For instance, in July 2017, Mumbai Metro launched India's first Mobile Ticketing System OnGo it allows users to pass through the AFC gates using their mobile devices.
The major companies serving the global mobile ticketing market include: Ace Ticket Worldwide, Inc, AXS Group LLC., Blacklane GmbH, CGI Inc., Coast to Coast Tickets LLC, among others. These market players are considerably contributing to market growth by adopting various strategies such as mergers and acquisitions, partnerships, collaborations, funding, and new product launches to stay competitive. For instance, in May 2022, DICE, announced the expansion of its services into Germany. Germany is a key market for growth, and the company has opened its office in Berlin with four senior individuals focusing on venues and promoter partnerships. The company plans to partner with various artists, promoters, and venues across the country. The partnerships will position DICE as the primary ticketing partner for various events, spanning cities like Berlin, Cologne, Hamburg and Munich.