市場調查報告書
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1351003
全球商業自動化工具市場 2023-2030Global Business Automation Tools Market 2023-2030 |
預計全球商業自動化工具市場在預測期內將以 9.8% 的年複合成長率成長。市場的成長歸因於簡化流程和工作流程、減少人工干涉和人為錯誤等因素。這可以提高效率、加快任務執行速度並提高組織內的整體生產力。越來越多的主要參與者專注於推出創新產品,加速了市場對業務自動化工具的需求。例如,2023 年 8 月,商業自動化生成式 AI 領域的開拓者 Kognitos 推出了生成式 AI 自動化平台,使商業用戶能夠以自然語言規劃、驗證、運行和維護業務流程自動化。這由其自動化平台的兩個主要功能組成,包括全民自助服務、人類語言解釋器 2.0。
全球商業自動化工具市場根據類型、組織規模和行業垂直進行細分。根據類型,市場細分為供應鏈自動化、會計和財務自動化、銷售和行銷自動化、客戶服務支援自動化和人力資源自動化。根據部署,市場分為本地和雲端。根據垂直行業,市場細分為 BFSI、零售和電子商務、製造業、IT 和電信、醫療保健以及其他(政府和公共部門、媒體和娛樂)。在部署中,由於遠端存取、易於實施和節省成本,預計雲端細分市場將佔據相當大的市場佔有率。
其中,會計和財務自動化細分市場由於節省時間、數據準確性和更高的生產力而預計將佔據顯著的市場佔有率。因此,人們越來越關注開發新的、先進的基於人工智慧的會計自動化,以滿足全球不斷成長的需求。例如,綜合應付帳款和供應鏈融資平台 Cashflo 推出了支付和應付帳款 (AP) 自動化和支付產品套件,該產品套件部署人工智慧來自動化企業的營運任務。此套件簡化了複雜的任務,例如即時商品及服務稅檢查、核准工作流程和發票付款流程。
全球商業自動化工具市場根據地理位置進一步細分,包括北美(美國和加拿大)、歐洲(義大利、西班牙、德國、法國等)、亞太地區(印度、中國、日本、韓國、和其他)以及世界其他地區(中東和非洲以及拉丁美洲)。其中,由於人們越來越關注數位轉型以保持競爭力,預計歐洲區域市場在預測期內將大幅成長。自動化工具在流程現代化和適應不斷變化的客戶偏好方面發揮關鍵作用。
在蓬勃發展的電子商務產業和製造業自動化浪潮的支撐下,北美有望主導全球商業自動化工具市場。旨在促進技術和創新採用的政府措施進一步促進了這一成長。例如,2019年5月,美國政府繼續鼓勵並為機器人流程自動化(RPA)的使用掃清道路。政府對 RPA 試點的快速批准證明了其潛力。
服務全球商業自動化工具市場的主要公司包括: IBM Corp.、Salesforce, Inc.、Oracle Corp.、Microsoft Corp.、UiPath、Automation Anywhere, Inc.、Arrayworks Inc.等。市場參與者透過各種策略(包括併購、合作、合作、融資和新產品發布),為市場成長做出了巨大貢獻,以保持市場競爭力。例如,2023 年 6 月,Workato, Inc. 與 OpenAI OpCo, LLC 建立策略夥伴關係。此次合作的目的是透過使用生成式人工智慧來簡化建立自動化和整合的過程。
Title: Global Business Automation Tools Market Size, Share & Trends Analysis Report by type (Supply Chain Automation, Accounting and Finance Automation, Sales and Marketing Automation, Customer Service Support Automation, and Human Resources Automation), by Deployment (On-Premises and Cloud), and by Industry Vertical (BFSI, Retail and E-commerce, Manufacturing, IT and Telecom, Healthcare, and Others),Forecast Period (2023-2030).
The global business automation tools market is anticipated to grow at a CAGR of 9.8% during the forecast period. The growth of the market is attributed to factors such as streamlining processes and workflows, reducing manual intervention and human errors. This leads to increased efficiency, faster task execution, and enhanced overall productivity within organizations. The increasing key player's focus on launching innovative products accelerating the demand for business automation tools in the market. For instance, in August 2023, Kognitos, the trailblazer in generative AI for business automation, revealed its generative AI automation platform which enabled business users to plan, verify, run, and maintain business process automation all in natural language. This consists of two major features in its automation platform including self-service for all, human language interpreter 2.0.
The global business automation tools market is segmented based on the type, organization size, and industry vertical. Based on the type, the market is sub-segmented into supply chain automation, accounting and finance automation, sales and marketing automation, customer service support automation, and human resources automation. Based on deployment, the market is sub-segmented into on-premises and cloud. Based on industry vertical, the market is sub-segmented into BFSI, retail and e-commerce, manufacturing, IT and telecom, healthcare, and others (government and public sector, media and entertainment). Among the deployment, the cloud sub-segment is anticipated to hold a considerable share of the market, owing to the remote accessibility, ease of implementation, and cost savings.
Among the type, the accounting and finance automation sub-segment is anticipated to hold a prominent share of the market, owing to the time-saving, data accuracy, and higher productivity. Thus, the increasing focus on developing new and advanced AI-based accounting automation for catering to the growing demand across the globe. For example, Cashflo, an integrated accounts payables and supply chain financing platform launched a payments and accounts payables (AP) automation and payments product suite that deployed artificial intelligence to automate operational tasks in businesses. The suite simplified complex tasks such as real-time GST checks, approval workflows, and invoice-to-pay processes.
The global business automation tools market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, the European regional market is expected to grow considerably over the forecast period, owing to the increasing focus on digital transformation to stay competitive. Automation tools play a pivotal role in modernizing processes and adapting to changing customer preferences.
North America is poised to dominate the global business automation tools market, underpinned by the burgeoning e-commerce sector and a surging trend in manufacturing automation. Government initiatives aimed at fostering technology and innovation adoption further bolster this growth. For instance, in May 2019, the US government continued to encourage and clear a path for the use of robotic process automation (RPA). The government's fast approval of RPA pilots is evidence of its potential.
The major companies serving the global business automation tools market include: IBM Corp., Salesforce, Inc., Oracle Corp., Microsoft Corp., UiPath, Automation Anywhere, Inc., Arrayworks Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2023, Workato, Inc., entered into a strategic partnership with OpenAI OpCo, LLC. This partnership targeted to simplify the process of building automation and integrations by using generative AI.