全球智能恆溫器市場評級（2023）

本報告提供了全球智能恆溫器市場的研究分析，提供市場驅動因素和障礙、行業趨勢、消費者數據等。

內容

研究方法和定義

智能恆溫器定義

關鍵術語和定義

執行摘要

• 擁有一個智能恆溫器
• 購買意願高
• Tech Affinity 採用智能恆溫器
• 自有品牌
• 過去 12 個月買家的購買類型
• 購買智能恆溫器的動機
• 業主/用戶對節省能源成本的認識
• 預計每月節省的費用：按智能恆溫器所有者/用戶計算
• 智能恆溫器：如何安裝
• 單獨購買智能恆溫器與捆綁購買
• 可以為智能恆溫器所有者和潛在買家的服務付費

行業現狀及預測

• 最新智能恆溫器型號和價格
• 智能恆溫器：品牌份額
• 購買品牌：智能恆溫器
• 考慮品牌：智能恆溫器
• 智能恆溫器：平均售價
• 價格段（2022 年第 4 季度）
• 影響智能恆溫器採用的市場因素
• 主要行業趨勢
• 影響智能設備市場規模和預測的市場因素
• 美國預測 - 智能恆溫器：年銷售額
• 美國收入預測 - 智能恆溫器：以最終用戶美元計算的年銷售收入

行業趨勢

市場意識、認可和採用

• 智能家居設備的擁有量
• 擁有一個智能恆溫器
• 前 5 名智能家居設備採用率
• 智能恆溫器部分
• 智能恆溫器細分市場：按人口統計特徵
• 智能恆溫器細分市場：按住房因素劃分
• 擁有 Tech Affinity 的智能恆溫器
• 創新擴散：技術採用者細分市場
• 智能恆溫器：高知名度、感知價值和經濟實惠
• 智能恆溫器時代

購買智能恆溫器

• 購買智能恆溫器
• 智能溫控器購買及購買意向
• 如何獲得智能恆溫器
• 智能溫控器渠道排名（2015-2022）
• 智能恆溫器：購買型
• 智能恆溫器：影響品牌和型號選擇的因素

買家之旅

• 單獨購買智能恆溫器與捆綁購買
• 智能恆溫器購買和生態系統集成注意事項
• 為業主提供的智能恆溫器的主要特點
• 您為什麼購買智能恆溫器？
• 智能恆溫器和傳統恆溫器的購買因素
• 購買智能恆溫器的動機

使用習慣

• 如何安裝智能恆溫器
• 智能恆溫器的使用頻率
• 為什麼我們很少與智能恆溫器互動
• 智能溫控器使用習慣
• 智能恆溫器的首選控制方法
• 當前智能恆溫器包含的功能
• 智能恆溫器的常用功能
• 可以為業主和潛在購買者支付能源監測服務費用
• 消費者的節能意識
• 使用智能恆溫器每月可節省能源
• 預計每月節省的費用：按智能恆溫器所有者/用戶計算
• 搬家時規劃智能恆溫器

潛在的智能恆溫器買家

• 未來 6 個月內可能搬家的人的智能恆溫器總體購買意向
• 智能恆溫器部分
• 購買智能恆溫器的動機
• 智能恆溫器部分
• 為什麼不購買智能恆溫器？
• 不購買智能恆溫器的原因：按年齡分類
• 面向潛在買家的智能恆溫器的重要功能
• 潛在購買者首選的智能恆溫器控制方法
• 增加購買智能恆溫器可能性的因素

‘Smart Product Market Assessments’ provide a comprehensive and deep analysis of a single smart product market. Parks Associates analysts identify key markets drivers and barriers and assess market growth via topline market forecasts.

This research includes consumer data for smart thermostats, including trending data across years and deep dive questions on product usage, pain points, and preferences.

Key Questions Answered:

• What are the key brands in the smart thermostat market?

• What trends are smart thermostat players following?

• How do smart thermostat KPIs such as familiarity, perceived value, affordability, and age of installed base compare to previous years?

• What segments represent opportunity for smart thermostat players?

• Considering all of the above, what are unit and revenue forecasts for the smart thermostat category?

Table of Contents

Survey Methodology and Definitions

Defining Smart Thermostats

Key Terms and Definitions

Executive Summary

• Smart Thermostat Ownership
• High Intention to Buy
• Smart Thermostat Adoption Broken-out by Tech Affinity
• Brand Owned
• Purchase Type Among Those Who Bought in Last 12 Months
• Motivation for Purchasing a Smart Thermostat
• Owner/User Perceptions Regarding Energy Cost Savings
• Estimated Monthly Savings by Smart Thermostat Owner/Users
• Smart Thermostat: Installation Method
• Smart Thermostat Individual Purchase vs Bundle
• Likelihood of Paying for Service Among Smart Thermostat Owners and Intenders

Industry Landscape and Forecast

• Latest Smart Thermostat Models and Pricing
• Smart Thermostat: Brand Share
• Brand Purchased: Smart Thermostat
• Brand Considered: Smart Thermostat
• Smart Thermostat: Average Selling Price
• Q4/2022 Price Segments
• Market Forces Impacting Smart Thermostat Adoption
• Key Industry Trends
• Market Forces Impacting Smart Device Market Sizing and Forecasts
• US Forecast - Smart Thermostats: Annual Unit Sales (#M)
• US Revenue Forecast - Smart Thermostats: Annual Sales Revenue at End-user Value ($M)

Industry Trends

Market Awareness, Perception, and Adoption

• Smart Home Device Ownership
• Smart Thermostat Ownership
• Top 5 Smart Home Device Adoption
• Smart Thermostat Segments
• Smart Thermostat Segments by Demographics
• Smart Thermostat Segments by Housing Factors
• Smart Thermostat Ownership by Tech Affinity
• Diffusion of Innovation: Tech Adopter Segments
• Smart Thermostat: High Familiarity, Perceived Value, and Affordability
• Age of Smart Thermostat

Smart Thermostat Purchases

• Smart Thermostat Purchases
• Smart Thermostat Purchases and Intentions to Buy
• Smart Thermostat Acquisition Method
• Smart Thermostat Channel Rankings (2015 - 2022)
• Smart Thermostat: Type of Purchase
• Smart Thermostat: Factors Influencing Brand and Model Choices

Buyer Journey

• Smart Thermostat Individual Purchase vs Bundle
• Smart Thermostat Purchase and Ecosystem Integration Considerations
• Important Features of Smart Thermostat Among Owners
• Triggers for Purchasing a Smart Thermostat
• Smart Thermostat vs. Traditional Thermostat Purchase Drivers
• Motivation for Purchasing a Smart Thermostat

Usage Habits

• Smart Thermostat: Installation Method
• Smart Thermostat Use Frequency
• Reasons for Rarely Interacting with Smart Thermostat
• Use Habits of Smart Thermostat
• Smart Thermostat Preferred Control Method
• Included Features of Current Smart Thermostat
• Typical Used Features of Smart Thermostat
• Likelihood of Paying for Energy Monitoring Service Among Owners and Intenders
• Consumer Perception Regarding Energy Saving
• Monthly Energy Saving by Using Smart Thermostat
• Estimated Monthly Savings by Smart Thermostat Owner/Users
• Plans for Smart Thermostats When Moving Home

Potential Smart Thermostat Buyers

• Overall Smart Thermostat Purchase Intention
• Among Those Likely to Move in the next 6 months
• Smart Thermostat Segments
• Motivation for Purchasing a Smart Thermostat
• Smart Thermostat Segments
• Reasons for Not Purchasing a Smart Thermostat
• Reasons for Not Purchasing Smart Thermostat by Age
• Important Features of Smart Thermostat Among Intenders
• Preferred Smart Thermostat Control Method Among Intenders
• Factors Increasing Likelihood of Purchasing Smart Thermostat