連接設備隱私和資料保護

SYNOPSIS:

This trending study tracks shifts in consumer attitudes around data privacy, including desire for privacy controls and preferences for how companies collect and manage their data. It explores data that consumers are willing to share for their benefit, and tests consumer willingness to pay for a premium data security service. Securing the home network and its attached devices to assure consumers that their personal data is kept private is critical to continued industry growth.

SAMPLE VIEW

ANALYST INSIGHT:

"Smart home players must honor consumer concerns and double efforts to secure their products. Trust can be gained through transparency about partnerships and data access, and through industry certification programs." - Jennifer Kent, VP, Research, Parks Associates.

Table of Contents

Executive Summary

• Consumer Concern about Personal Data Security
• Consumer Attitudes on Data Security
• % of US Internet HHs Experiencing Data Privacy/Security Issue in Prior 12 Months
• Top 5 Security/Privacy Related Problems Experienced
• Top 5 Smart Devices by Concern about Data Privacy/Security
• Preferred Provider of Unified App to Control Smart Home
• Data Types that Smart Home Device Owners are Comfortable Sharing with Smart Home Device and Service Providers
• Comfort Sharing Data: Standout Segments
• Data Privacy Measures Relieving Consumer Concerns
• Willingness to Pay for Wi-Fi Optimization - Data Security Service

Connected Living Landscape

• Smart Home Device Ownership
• Total Average Number of Connected Devices Per US Internet HH
• Number of Smart Home Devices Owned
• Average # of Smart Home Devices Owned

Concerns & Confidence in Connected Brands

• Consumer Concern about Personal Data Security
• Consumer Attitudes on Data Security
• Consumer Attitudes on Data Security by Age
• Consumer Attitudes on Data Security by Children at Home
• Confidence in Service Providers Protecting Personal Data
• Confidence in Service Providers Protecting Personal Data by Internet Service Providers
• Confidence in Service Providers Protecting Personal Data by Mobile Service Providers
• Confidence in Service Providers Protecting Personal Data: Top Security Service Providers
• Confidence in Service Providers Protecting Personal Data: Top Home/Renters' Insurance Providers
• Concerns about Data Security of Smart Home Products
• Concerns about Who is Accessing Personal Data
• Concerns about Hackers Accessing Personal Data through Connected Devices

Cybersecurity, Control & Trust in the Smart Home

• Smart Home Device Purchase Inhibitors
• Privacy Concerns about Smart Home Device Types
• Comfort Sharing Data Types: Home, Resident, Video, Environmental
• Comfort Sharing Types of Data, by Age
• Most Used Smart Home Device Control Platform
• Preferred Provider for a Single Unified App
• Preferred Unified App Provider by Security System Ownership
• Reasons for Choosing Company as Unified App Provider
• Reason for Selecting Preferred Unified App Provider by Provider Type
• Reasons for NOT Choosing Company as Preferred Unified App Provider
• Reasons for Not Choosing Unified App Provider, by Provider Type

Security & Privacy Issues Experienced

• Number of Problems Experienced
• Consumer Concern about Personal Data Security by Number of Problems Experienced
• Security/Privacy Related Problems Experienced
• Security/Privacy Related Problems Experienced by Education Level
• Security/Privacy Related Problems Experienced by Age
• Consumer Attitudes on Data Sharing by Experience with Companies Tracking Online Activities
• Data Privacy/Security Issues Experienced by Smart Home Device Usage
• % Highly Concerned about Security of Personal Data by Smart Home Device Usage
• Security/Privacy Related Problems Experienced by Amazon Echo/Alexa Control Platform Users
• Concerns about Tech Companies Accessing Personal Data by Experience with Companies Tracking Activities

Consumers React: Actions Taken to Protect Data

• Actions Taken to Prevent Unauthorized Access to Devices
• Actions Taken to Prevent Unauthorized Access to Devices by Experience with Companies Tracking Activities
• Actions Taken to Prevent Unauthorized Access to Devices by Experience with Unwanted Recordings
• Adoption of Data Security Services
• Adoption of Data Security Services by Problems Experienced: Company Tracking Online Activity
• Data Security Service Providers

Interest in Privacy Measures & Cybersecurity Services

• Data Privacy Measures Relieving Consumer Concerns
• Data Privacy Measures Relieving Consumer Concerns and Experience with Companies Tracking Activities
• Data Privacy Measures Relieving Consumer Concerns: Independent Testing By Smart Home Device Usage
• Data Privacy Measures Relieving Consumer Concerns: Local Storage By Experience with Unwanted Recordings
• Interest in Data Security Services Among Non-Users
• Willing to Pay Specified Amount for a Bundle of Data Security Services and Wi-Fi Optimization
• Willingness to Pay for Bundle Data Security Service by Internet Service Provider
• Willing to Pay Specified Amount for the Bundle of Data Security Service by Age
• Willing to Pay Specified Amount for the Bundle of Data Security Service by Smart Home Device Usage
• Preference of Bundle Data Security Service Providers

Appendix