穿戴式裝置：健康與安全的進步

概括：

穿戴式裝置的消費者滲透率處於歷史最高水平，近一半的美國網路家庭擁有至少一款智慧手錶或健身追蹤器。設備製造商必須仔細考慮他們的下一步策略：是增加吸引力並進入未開發的市場，還是透過先進的特性和功能吸引現有用戶。這項研究評估了穿戴式裝置市場的當前範圍，重點關注健康和安全領域的新進展。

主要調查項目

• 1.智慧手錶、健身追蹤器、混合手錶、智慧珠寶等穿戴式平台的消費者滲透率是多少？
• 2.過去幾年品牌知名度發生了什麼樣的變化？
• 3.對戒指和智慧珠寶等新形式的需求是什麼？
• 4.消費者如何評估新功能和可用的附加功能，例如健身訂閱和手機連線？
• 5.顧客購買行為背後的驅動力是什麼？
• 6.對人身安全功能和服務的需求是什麼？

該報告調查了全球穿戴式裝置市場，檢視了智慧手錶、健身追蹤器和混合手錶等穿戴式平台的消費者滲透率、消費者品牌認知度、功能和外形等各種消費者偏好，並總結了對各種穿戴式裝置的支付意願。

目錄

研究方法和定義

定義穿戴式市場

執行摘要

• 將穿戴式裝置引入家庭
• 穿戴式品牌採用：智慧手錶、健身追蹤器、GPS運動手錶
• 擁有智慧手錶
• 額外訂閱
• 智慧手錶購買意向
• 購買的智慧手錶品牌
• 打算在未來 6 個月內購買穿戴式裝置
• 穿戴式裝置所有者的用例
• 引入緊急呼叫設備/應用程式的原因

市場狀況

• 穿戴式裝置：美國網路家庭的採用、購買與購買意向
• 穿戴式裝置: 購買型
• 消費性電子產品淨推薦值
• 穿戴式裝置：淨推薦值
• 穿戴式裝置使用者的人口統計區隔

美國網路家庭的品牌採用率

• 美國網路家庭對穿戴品牌的採用率
• 智慧手錶家庭的品牌採用率
• 智慧手錶nps
• 擁有健身追蹤器的家庭對品牌的接受程度
• 健身追蹤器 nps
• GPS運動手錶在家庭中的品牌採用率
• GPS 運動手錶 NPS
• 智慧環家庭的品牌採用率

對功能的興趣和付費意願

• 對健康相關穿戴功能的認識
• 穿戴式裝置買家願意為具有特定功能的型號/品牌支付更多費用：醫療和健康功能。
• 願意為與健康相關的可穿戴功能付費
• 為擁有穿戴式裝置的家庭提供優質應用程式和服務
• 對穿戴式裝置的滿意度：付費應用程式和服務
• 應用整合：遠距醫療、第二螢幕
• 美國網路家庭的受歡迎程度
• 智慧手錶擁有者與非擁有者
• 穿戴式產品購買意願：單一產品 vs 多個產品

穿戴式裝置的主要用例

• 腕式穿戴裝置使用範例
• 穿戴式裝置所有者的用例
• 推薦的健康與保健功能：智慧手錶、健身追蹤器、GPS 運動手錶、穿戴式用戶
• 推薦的健身與戶外功能：智慧手錶、健身追蹤器、GPS運動手錶、穿戴式用戶
• 首選實用功能：智慧手錶、健身追蹤器、GPS運動手錶、穿戴式用戶
• 推薦通訊功能：智慧手錶、健身追蹤器、GPS運動手錶、穿戴式用戶
• 穿戴式裝置最受歡迎的時尚特徵：使用者介面、邊框、風格、錶帶、形狀、社交環境
• 智慧型手錶控制機制
• 連接到智慧手錶的周邊設備

人身安全及應急監控

• 在緊急情況下使用設備/應用程式尋求協助
• 使用的應急解決方案類型
• 引入緊急呼叫設備/應用程式的原因
• 使用的緊急服務類型
• 願意為經過測試的安全功能付費
• 購買最新的可穿戴設備以確保安全
• 對安全相關穿戴功能的認識
• 購買時優先考慮的安全功能

附錄

SYNOPSIS:

Consumer adoption of wearables has hit an all-time high, with nearly half of US internet households owning one or more smart watches or fitness trackers. Device makers must carefully evaluate their next strategies - to widen appeal and break into the remaining untapped market, or to hone-in on existing users with advanced features and functionalities. This research evaluates the current scope of the wearables market, looking at new advances in health and safety.

Key questions addressed:

• 1. What is the consumer adoption of wearables platforms such as smart watches, fitness trackers, hybrid watches, and smart jewelry?
• 2. How has brand awareness and brand perception changed over the past several years?
• 3. What is the demand for new form factors, including smart jewelry such as rings?
• 4. How are consumers evaluating new features and available add-ons, such as fitness subscriptions and cellular connectivity?
• 5. What drives customer purchase behavior?
• 6. What is the demand for personal safety features and services?

ANALYST INSIGHT:

"Wearables adoption is following the pattern laid out by smartphones, coalescing around two major platforms - Apple and Google. Garmin is the largest independent brand remaining." - Kristen Hanich, Research Director, Parks Associates.

Table of Contents

Survey Methodology and Definitions

Defining the Wearables Market

Executive Summary

• Household Adoption of Wearables
• Adoption of Wearables Brands - Smart Watches, Fitness Trackers, GPS Sports Watches
• Smart Watch Ownership
• Additional Subscriptions
• Smart Watch Purchase Intention
• Brand of Smart Watch Purchased
• Intent to Purchase Wearables in Next 6 Months
• Use Cases Among Wearables Type Owners
• Reasons for Adopting a Device/App for Emergency Call

Market Landscape

• Wearable Devices: Adoption, Purchases, & Purchase Intention Among US Internet Households
• Wearable Devices: Purchase Type
• Net Promoter Score for Consumer Electronics Devices
• Wearable Devices: Net Promoter Score
• Demographic Breakdown of Wearable Device Owners

Brand Adoption Among US Internet Households

• Wearables Brand Adoption by US Internet Households
• Brand Adoption Among Smart Watch Households
• Smart Watch NPS
• Brand Adoption Among Fitness Tracker Households
• Fitness Tracker NPS
• Brand Adoption Among GPS Sports Watch Households
• GPS Sports Watch NPS
• Brand Adoption Among Smart Ring Households

Feature Interest and Willingness to Pay

• Attitudes Towards Health-Related Wearable Features
• Wearables Intenders Willing to Pay More for Model/Brand with Select Features: Medical Features and Wellness Features
• Willingness to Pay for Health-Related Wearable Features
• Premium Apps or Services Among Wearables Households
• Satisfaction for Wearable Device by Paid App or Service
• Application Integrations: Telehealth, Second Screens
• Appeal Among US Internet Households
• Smart Watch Owners vs. Non-Owners
• Wearable Purchase Intention: Single Product vs Multiple Products

Wearables Key Use Cases

• Use Cases for Wrist Wearables
• Use Cases Among Wearables Type Owners
• Preferred Health and Wellness Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
• Preferred Fitness and Outdoors Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
• Preferred Utilitarian Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
• Preferred Communications Capabilities: Smart Watches, Fitness Trackers, GPS Sports Watches, Wearables Users
• Preferred Fashion Characteristics for Wearables: User Interface, Bezels, Styling, Watch Bands, Shape, Social Setting
• Smart Watch Control Mechanism
• Peripherals Connected to Smart Watch

Personal Safety and Emergency Monitoring

• Use of Device/App to Call for Help in Case of Emergency
• Type of Emergency Solution Used
• Reasons for Adopting a Device/App for Emergency Call
• Type of Emergency Service Used
• Willingness to Pay for Tested Safety Features
• Purchased Current Wearable for Safety
• Attitudes Towards Safety-Related Wearable Features
• Preferred Safety Features When Purchasing

Appendix