消費者的AI解決方案認識與利用

在過去的十年中，品牌已將人工智慧/機器學習技術引入他們的產品、服務和工作流程中，以增強他們的功能集，並使他們提供的解決方案更加智能、更加獨立、更加個性化。

範例視圖

面向消費者的生成式人工智慧應用是許多消費者第一次接觸人工智慧。這就需要對人工智慧是什麼、它如何運作、如何控制它以及它的能力限制提出新的問題。

本報告提供消費者的AI解決方案認識歸結著使用概況的相關調查，提供消費者認識層級，生成AI的使用目的，初期的使用者的簡介，利用的疑慮，消費者高度關注的AI功能等分析。

目錄

調查手法·定義

重要用語·定義

摘要整理

• 新一代人工智慧應用
• 生成式人工智慧應用：引領消費性科技進入新時代
• 一代AI使用狀況及認知品類
• 了解生成式人工智慧應用
• 由學生和產消者領導
• 人工智慧科技的認知
• 對人工智慧的擔憂
• 智慧音箱或智慧顯示器的擁有量趨勢
• 使用新一代人工智慧工具
• 美國每個網路家庭的平均連網設備總數
• 校準智慧型裝置並開始日常工作的建議方法
• 消費者對互聯生活產業 AI/ML 應用的需求
  • 網路
  • 娛樂
  • 能源
  • 穿戴式
  • 安全性&保全

生成式人工智慧應用：認知與使用

• 對生成式人工智慧應用的認識
• 對生成式人工智慧應用的認知度：依技術採用情況分類
• 智慧型裝置：意識
• 對生成式人工智慧應用的認識
• 對生成式人工智慧應用的認知：性別
• 遠距工作者對生成式人工智慧應用的認知度
• 由於追求增加娛樂時間，新一代人工智慧工具的平均認知度有所提高
• 人工智慧技術的用例
• 一代AI使用狀況及認知品類
• 人工智慧使用狀況：依年齡分類
• 人工智慧使用狀況：學生/專家
• 人工智慧技術的使用頻率
• 每週至少使用一次人工智慧應用的人數百分比
• 一代人工智慧工具的使用：按電腦作業系統

消費者認知：人工智慧應用

• 阻礙生成式人工智慧工具使用的因素
• 阻礙人工智慧技術使用的因素：依年齡分類
• 資料隱私和安全問題成為使用生成式人工智慧技術的障礙：教育機構
• 資料隱私和安全問題阻礙了生成式人工智慧技術的使用：按家庭收入劃分
• 人工智慧科技的認知
• 對人工智慧技術的認知度：依人工智慧的使用狀況分類
• 對人工智慧技術的認知度：依個人使用頻率劃分
• 對人工智慧技術的認知度：依年齡劃分
• 人工智慧正在積極影響遠距工作者的職業生活
• 從我出於職業原因使用人工智慧的頻率來看，人工智慧對我的職業生活產生了積極影響。

消費者對人工智慧的擔憂

• 對人工智慧技術的擔憂
• 對人工智慧技術的擔憂：使用者與非用戶
• 對人工智慧技術的擔憂：按年齡劃分
• 對人工智慧技術的擔憂：按教育機構劃分
• 由於遠距工作人員擔心人工智慧對就業市場的影響

語音助理：人工智慧的最前線

• 智慧音箱或智慧顯示器的擁有量趨勢
• 用於控制智慧家庭設備的平台
• 智慧家庭設備的主要控制方式
• 新一代人工智慧工具的使用：按智慧音箱或顯示器所有權類別
• 智慧音箱/顯示器使用者最常在特定的助理平台上使用生成式 AI 工具
• 在智慧音箱上執行的語音助理活動
• 您希望透過智慧音箱/智慧顯示器執行的主要娛樂活動
• 透過智慧揚聲器/智慧顯示器進行所需的活動
• 人工智慧：對互聯生活的影響
• 消費者對互聯生活產業 AI/ML 應用的需求
• 對網路加值服務有興趣
• 尋找新事物的第一步
• 對 T 商務的興趣：透過廣告相關的影響
• 下一代電動車功能的價值
• 對穿戴式健康與保健功能的需求
  • 智慧型手錶
  • 健身追蹤器
  • GPS運動手錶
  • 穿戴式裝置用戶
• 安全系統最需要的功能
• 智慧型視覺門鈴：人工智慧功能的重要性
• 智慧型相機：AI功能的重要性
• 智慧型視覺門鈴 AI 功能的首選定價模型
• 智慧相機 AI 功能的首選定價模型

SYNOPSIS:

Over the past decade, brands have infused AI/ML technologies into their products, services, and workflow to enhance feature sets, enable solutions to work more intelligently and independently, and offer greater personalization. AI/ML increases solutions' value and capability to consumers but are often behind-the-scenes and not evident to the end user.

SAMPLE VIEW

Consumer-facing generative AI applications are, for many consumers, the first time they've knowingly interacted with artificial intelligence. This forces a new conversation about what AI is, how it works, how it is controlled, and the limits of its capabilities. This research quantifies consumers' familiarity with and use of generative AI and gauges perceptions and concerns with artificial intelligence. It also highlights AI-enabled features and benefits across Parks Associates' coverage of connected living markets to highlight the tangible benefits of AI that most appeal to consumers today.

Key questions addressed:

• 1. How familiar are consumers with generative AI applications?
• 2. For what purposes are consumers using generative AI today?
• 3. What segments of consumers are early users of AI applications?
• 4. What concerns do consumers have about AI, personally and professionally?
• 5. What AI-enabled features have consumers indicated interest in across connected living solutions?

ANALYST INSIGHT:

"Over the past decade, brands have infused AI/ML technologies into their products, services, and workflow to enhance feature sets, enable solutions to work more intelligently and independently, and offer greater personalization." - Jennifer Kent, VP, Research, Parks Associates.

Table of Contents

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

• Generative AI Applications
• Generative AI applications are leading consumer technologies into a new era.
• Generative AI Usage and Familiarity Segments
• Familiarity with Gen AI Applications
• Students and Prosumers will Lead
• Attitudes Toward AI Technology
• Concerns About Artificial Intelligence
• Smart Speaker or Smart Display Ownership
• Use of Generative AI Tools
• Total Average Number of Connected Devices Per US Internet HH
• Preferred Methods of Initiating a Routine Coordinating Smart Devices
• Consumer Demand for AI/ML Applications Across Connected Living Verticals
  • Networking
  • Entertainment
  • Energy
  • Wearables
  • Safety & Security

Generative AI Applications: Familiarity & Use

• Familiarity with Generative AI Applications
• Familiarity with Generative AI Applications by Technology Adoption Segment
• Smart Devices: Familiarity
• Familiarity with Generative AI Applications
• Familiarity with Generative AI Applications by Gender
• Familiarity with Generative AI Applications among Remote Workers
• Average Familiarity with Generative AI Tools by Seeking More Time for Entertainment
• AI Technology Use Cases
• Gen AI Usage and Familiarity Segments
• Gen AI Usage by Age
• Gen AI Use among Students and Professionals
• Frequency of AI Technology Use
• % Use AI App at least Weekly
• Use of Generative AI Tools by Computer Operating System

Consumer Perceptions: AI Applications

• Inhibitors to Using Generative AI Tools
• Inhibitors to Using AI Technology by Age
• Data Privacy and Security Concerns as an Inhibitors to Using Generative AI Technology by Education
• Data Privacy and Security Concerns as an Inhibitors to Using Generative AI Technology by Household Income
• Attitudes toward AI Technology
• Attitudes toward AI Technology by AI Usage
• Attitudes toward AI Technology by Personal Use Frequency
• Attitudes toward AI Technology by Age
• AI has had a Positive Impact on my Professional Life by Remote Workers
• AI has had a Positive Impact on my Professional Life by Frequency of Use for Professional Reasons

Consumer Concerns about AI

• Concerns about AI Technology
• Concerns about AI Technology by Users vs Non-Users
• Concerns about AI Technology by Age
• Concerns about AI Technology by Education
• Concerns about AI Impact on Job Market by Remote Workers

Voice Assistants: Front Line of AI

• Smart Speaker or Smart Display Ownership
• Platforms Used to Control Smart Home Devices
• Primary Control Method of Smart Home Devices
• Generative AI Tool Use by Smart Speaker or Display Ownership
• Generative AI Tool Use among Smart Speaker/Display Owners Using Specified Assistant Platform Most Often
• Voice Assistant Activities Performed on Smart Speakers
• Top Desired Entertainment Activities to Perform on a Smart Speaker/Smart Display
• Desired Activities via Smart Speaker/ Smart Display
• AI: Impact on Connected Living
• Consumer Demand for AI/ML Applications Across Connected Living Verticals
• Interest in Network Value-Added Services
• First Step When Finding Something New to Watch
• Interest in T-Commerce by Ad Relevance Influence
• Value of Next-Generation EV Capabilities
• Demand for Wearable Health and Wellness Capabilities
  • Smart Watches
  • Fitness Trackers
  • GPS Sports Watches
  • Wearables Users
• Top Desired Features For Security System
• Smart Video Doorbell: Importance of AI Capabilities
• Smart Camera: Importance of AI Capabilities
• Preferred Pricing Model for Smart Video Doorbell AI Capabilities
• Preferred Pricing Model for Smart Camera AI Capabilities