管理Wi-Fi:MDU (多用戶住宅) 居住者的需求與愛好

多戶住宅綜合體正在轉向新的設施來吸引和留住居民並創造新的經常性收入來源。高速網路和 Wi-Fi 是多戶住宅中最受歡迎的兩個設施，也是房產能夠脫穎而出的關鍵領域。

信息圖形

本報告調查了 MDU 居民對託管 Wi-Fi 和批量互聯網的認知和採用情況，以及他們對這些服務的需求以及對附加設備捆綁包的興趣。這項研究是基於 Parks Associates 2024 年第二季對 8,004 個美國網路家庭的調查。這項研究使用年齡、收入、性別和教育配額，在人口統計上代表了美國網路家庭。

問題項目

• 1.公寓大樓批量和託管 Wi-Fi 部署現狀
• 2.租戶對大量網路和 Wi-Fi 滿意/不滿意的因素
• 3. 租戶對批量和託管 Wi-Fi 與其他設施的興趣
• 4.居民偏好：大量網路服務與零售網路服務
• 5. 消費者報告支出的差異：大量網路服務與零售網路服務

目錄

摘要整理

• 多用戶住宅地方自治團體的Wi-Fi資產的可用性
• 能訪問為Wi-Fi網路的場所
• 多用戶住宅地方自治團體的散裝網際網路:2022年 vs 2024年
• apartment和公寓的散裝引進:2022年 vs 2024年
• 尋找新的家的時候的網際網路和連接性的討論:2022年 vs 2024年
• 主要的設備
• 找出賃/購買住宅的時候的重要性
• 面向多用戶住宅居住者行動應用程式的提供
• 由於多用戶住宅居住者的家庭保全的引進
• 居住者籌措了的設備 vs 物件所提供的設備
• MDU設備的用戶體驗的滿意度:2022年 vs 2024年

公寓小區住戶網路引進模式

• 網路付款方式：依居住類型分類
• 深入了解網際網路部署：按建置類型
• 網路採用率深入分析：依居民家庭收入劃分
• 平均每月網路支出：散裝與零售

多戶社區的 Wi-Fi 無障礙

• MDU 社群提供 Wi-Fi
• 漫遊方式
• 可以存取 Wi-Fi 網路的地方
• 按互聯網模式劃分的社區在地 Wi-Fi 可用性
• 設施內 Wi-Fi 可用性：依建築類型劃分

連接流程：居民和客人

• 公寓大樓居民透過網路入職
• 客人使用 Wi-Fi 的狀況
• 訪客訪問 Wi-Fi 方法
• 批量網路居民入職培訓
• 大量網路：訪客存取 Wi-Fi 方法

Wi-Fi 連線的裝置

• 公寓居民中經過測試的設備的普及率
• 居民採購手段與財產提供手段
• 傳播經過測試的設備
• 測試設備和設施 Wi-Fi 的雙重性
• 設施提供的智慧家庭設備
• 包裝中已測試設備的數量
• 日常使用連線裝置存取線上影片、音訊和遊戲
• 以家庭規模劃分的花在數位內容/任務上的平均小時數

居民家庭網路認知狀況

• 零售模式與大量網路模式之間的偏好：概念測試
• 尋找新家時考慮網路與連線：2022 年與 2024 年
• 大量網路客戶態度：2022 年與 2024 年
• 財產供應互聯網設定偏好：概念測試
• 對提供財產的網路設定的偏好：依受訪者年齡分類
• 連接設備設定首選項：概念測試
• 家庭連接設備配置偏好：依受訪者年齡分類

居民要求：Wi-Fi 和其他設施

• 公寓大樓居民未來住房的最重要因素
• 決定未來住房的最重要因素：公寓住戶與公寓居民
• 公寓大樓的居民引入設施內 Wi-Fi 和批量互聯網
• MDU 居民使用批量服務或現場 Wi-Fi 的優先事項
• 向公寓大樓居民提供的申請
• 公寓大樓居民介紹家庭安全
• 房地產應用提供的功能：房地產品牌與第三方

居民滿意度和淨建議值 (NPS)

• MDU 設備：使用者體驗
• 對 MDU 設備的使用者體驗高度滿意：依受訪者年齡劃分
• 對 MDU 設備使用者體驗的滿意度更高：2022 年與 2024 年
• 居民觀點：家庭網路滿意度的推動因素
• 居民觀點：大量互聯網
• 居民觀點：社區 Wi-Fi 滿意度的推動因素
• 居民的觀點：提高對物業提供的智慧設備滿意度的因素

附錄

SYNOPSIS:

Multifamily properties are turning to new amenities to attract and retain residents and to generate new ongoing revenue streams. High-speed internet and Wi-Fi are two of the most in-demand amenities in multifamily properties and key areas where properties can differentiate themselves.

INFOGRAPHICS

This study examines MDU residents' perceptions and adoption of managed Wi-Fi and bulk internet, demand for these services, and interest in additional amenity bundles. This study draws from Parks Associates' Q2 2024 survey of 8,004 U.S. internet households. The survey is demographically representative of US internet households, with quotas for age, income, gender, and educational attainment.

questions addressed:

• 1. What is the landscape for bulk and managed Wi-Fi adoption in multifamily properties?
• 2. What are the drivers of resident satisfaction and dissatisfaction with bulk internet and Wi-Fi?
• 3. How does resident interest in bulk and managed Wi-Fi compare to other amenities?
• 4. What is resident preference when it comes to bulk versus retail internet services?
• 5. What is the difference in consumer-reported spending on bulk vs. retail internet services?

ANALYST INSIGHT:

"Residents that experience bulk internet service prefer it and deliberately search for communities that offer property-provided internet. However, many prospective residents may also be hesitant when faced with competitive retail services. Increasing service quality, the introduction of new and desired bundles, and a focus on the resident app experience help assuage concerns and deliver a differentiated experience." - Kristen Hanich, Research Director, Parks Associates.

Table of Contents

Executive Summary

• Availability of Property Wi-Fi in Multifamily Communities
• Locations for Accessing the Wi-Fi Network
• Bulk Internet in Multifamily Communities: 2022 vs. 2024
• Bulk Adoption in Apartments vs. Condos: 2022 vs. 2024
• Internet and Connectivity Considerations When Searching for New Home: 2022 vs.2024
• Top Amenities Among Those...
• Importance When Looking for a Home to Rent/Buy Among Those...
• Mobile App Availability for Multifamily Residents
• Adoption of Home Security by Multifamily Residents
• Resident-Procured vs. Property-Provided Devices
• High Satisfaction with MDU Amenities User Experience 2022 vs.2024

Internet Adoption Models Among Multifamily Residents

• Home Internet Payment Method by Residence Type
• Internet Adoption Drilldown: By Building Type
• Internet Adoption Drilldown: By Resident Household Income
• Average Monthly Standalone Internet Spending: Bulk vs Retail

Wi-Fi Accessibility in Multifamily Communities

• Availability of Wi-Fi in MDU Communities
• Roaming Work Method
• Locations for Accessing the Wi-Fi Network
• Availability of Property Wi-Fi in Communities by Internet Model
• Availability of Property Wi-Fi by Building Type

Connection Process: Residents and Guests

• Resident Internet Onboarding in Multifamily Housing
• Guest Use of Wi-Fi
• Guest Access Wi-Fi Method
• Bulk Internet Resident Onboarding
• Bulk Internet: Guest Access Wi-Fi Method

Devices Connected to Wi-Fi

• Penetration of Tested Amenities Among Multifamily Residents
• Resident-Procured vs. Property-Provided Devices
• Penetration of Tested Amenities
• Overlap of Tested Amenities and Property Wi-Fi
• Property Provided Smart Home Devices
• Number of Tested Devices In Package
• Daily Use of Connected Devices to Access Online Video, Audio, or Games
• Mean Average Number of Hours Spent on Digital Content/Tasks by Head of Household

Resident Attitudes Towards Home Internet

• Preference for Retail vs. Bulk Internet Models: Concept Testing
• Internet and Connectivity Considerations When Searching for New Home: 2022 vs.2024
• Attitudes Among Bulk Internet Customers: 2022 vs.2024
• Preference for Property-Provided Internet Setup: Concept Testing
• Preference on Property-Provided Internet Setup by Age of Respondents
• Preference for Connectivity Device Setup: Concept Testing
• Preference on Home Connectivity Device Setup by Age of Respondents

Resident Demands: Wi-Fi vs. Other Amenities

• Most Important Factors for Future Home Among Multifamily Residents
• Most Important Factors for Future Home: Apartment vs. Condo Residents
• Adoption of Property Wi-Fi and Bulk Internet Among Multifamily Residents
• Priorities of MDU Residents with Bulk Service or Property Wi-Fi
• Applications Provided to Multifamily Residents
• Adoption of Home Security by Multifamily Residents
• Capabilities Offered by Property Apps: Property-Branded vs. Third-Party

Resident Satisfaction and Net Promoter Scores (NPS)

• MDU Amenities: User Experience
• High Satisfaction of MDU Amenities User Experience by Age of Respondents
• High Satisfaction with MDU Amenities User Experience 2022 vs.2024
• Resident Perspective: Drivers of Home Internet Satisfaction - "Why did you rate your home internet that way?"
• Resident Perspective: Bulk Internet - "Why did you rate your home internet that way?"
• Resident Perspective: Drivers of Community Wi-Fi Satisfaction - "Why did you rate your community's Wi-Fi that way?"
• Resident Perspective: Drivers of Property-Provided Smart Device Satisfaction - "Why did you rate your property-provided smart devices that way?"

Appendix