單戶租戶:連接和智慧家居
市場調查報告書
商品編碼
1608263

單戶租戶:連接和智慧家居

Single-Family Renters: Connectivity & Smart Home

出版日期: | 出版商: Parks Associates | 英文 | 商品交期: 最快1-2個工作天內

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簡介目錄

由於房屋庫存緊張和高利率,越來越多的消費者尋求租賃,單戶租賃市場正在擴大。居民、房東和物業經理有獨特的安全、保全、門禁控制和連接需求。

信息圖形

這份研究報告深入研究了單戶租戶在網路服務、家庭網路、安全系統、智慧家庭設備等方面的偏好和使用模式。它還詳細介紹了市場不斷變化的需求,並為業主、管理者、服務提供者和設備製造商提供指導,以客製化服務和產品,以滿足快速發展的互聯生活環境中租戶的需求。

目錄

摘要整理

  • 居民類型的趨勢
  • 搬家意願與未來居住類型
  • 網路服務在未來房屋租賃與購買的重要性
  • 居民購買的設備和飯店提供的設備
  • 購買智慧家庭設備的意圖:依居民類型劃分
  • 獨棟出租屋所需的產品
  • 安全系統與智慧家庭設備對租賃決策的影響:多戶住宅與單戶住宅
  • 安裝智慧家居設備的房屋的額外每月租金:各居民類型

獨門住宅租人市場

  • 居住類型:單戶家庭、多戶家庭、租戶、業主
  • 房東類型:單戶租戶與多戶租戶
  • 租金意識:獨立屋租戶
  • 租金意識:所有租戶
  • 為什麼要租房子而不是公寓或公寓?
  • 為什麼要租房子而不是買房子?
  • 寵物數量:依居民類型劃分
  • 擁有的寵物類型:依居民類型分類
  • 家庭結構:依居民類型分類
  • 家庭組成:單戶住宅租戶與公寓租戶
  • 住房類型:依受訪者年齡分類
  • 住房類型:依家庭收入劃分
  • 租賃歷史:單戶住宅租戶與多戶住宅租戶

獨立式住宅租住宅的連接性

  • 網路服務對於未來房屋租賃/購買的重要性(按居民類型劃分)
  • 單戶租屋者的家庭網路模式
  • 樓主發來的路由器
  • 按住宅類型劃分的家庭互聯網淨推薦值
  • 家庭網路的平均每月費用(不包括付費電視等傳統服務套餐)
  • 房東有興趣支付千兆網路+電視套餐
  • 對測試包不感興趣的原因
  • 居民類型對 5G 固定無線接取的態度

智慧家庭&保全的引進

  • 租賃或購買未來房屋時最重要的 5 項設施:各居民類型
  • 安全系統與智慧家庭設備對租賃決策的影響
  • 安全系統實施狀況:依居民類型分類
  • 安全服務介紹
  • 如何購買安全系統
  • 獨立出租房的家庭安全模式
  • 居民購買的設備和飯店提供的設備
  • 如何取得智慧家庭和安全設備:各市場
  • 智慧家居設備套餐的首選付款方式:各居民類型
  • 安裝智慧家居設備的房屋的額外每月租金:各居民類型

更智慧的出賃住宅的需求

  • 獨棟出租屋所需的房地產產品
  • 智慧家庭設備對租戶的優勢
  • 智慧型裝置的認知度:依居民類型劃分
  • 智慧家庭設備購買量:依居民類型劃分
  • 阻礙租戶購買智慧家庭設備的因素
  • 房地產供應設備的廣泛使用
  • 居民擁有的智慧型設備的採用

附錄

  • 受訪者的人口統計概況:依居民類型分類
  • 受訪者人口統計與住房細分:各居民類型分類
簡介目錄

SYNOPSIS:

The single-family rental market is growing as constrained housing inventory and high interest rates push more consumers to rent. Residents, landlords, and property management companies have unique safety, security, access control, and connectivity needs.

INFOGRAPHICS

This study delves into the preferences and usage patterns of single-family renters regarding internet services, home networking, security systems, and smart home devices. The study offers a nuanced understanding of the evolving demands within the rental market, providing property owners, management companies, service providers, and device makers with crucial data to tailor services and products that align with the desires of single-family renters in the rapidly advancing landscape of connected living.

Key questions addressed:

  • 1. What housing market and lifestyle factors influence the decision to rent a single-family home instead of renting a multifamily unit or purchasing a single-family home or apartment/condo?
  • 2. What is the outlook for renting or purchasing a single-family home or apartment/condo?
  • 3. What is the connectivity foundation in single-family rental homes, including broadband services to the home and use of Wi-Fi/networking equipment?
  • 4. What smart living use cases are of highest appeal to single family renters?
  • 5. What is the adoption rate of security systems and smart home devices?
  • 6. Who is the buyer of internet, security, and smart home solutions: the resident, landlord, or a property management company? Who pays ongoing service fees?
  • 7. How do connectivity, security, and smart home offerings impact the rental decision and rents?
  • 8. What is the willingness to pay for smart living solutions?

ANALYST INSIGHT:

"The market for proptech in single-family rentals market is at an early stage of its development. Leveraging the lessons learned from the retail market and from multifamily, device makers and service providers have an opportunity to capture share and growth." - Kristen Hanich, Director of Research, Parks Associates.

Table of Contents

Executive Summary

  • Trends of Resident Types
  • Intention to Move and Type of Future Home
  • Importance of Internet Services for Future Home Rent/Purchase
  • Resident-Procured vs. Property-Provided Devices
  • Smart Home Device Purchase Intentions by Resident Types
  • Desired Products from Property for Single-Family Renters
  • Impact of Security System and Smart Home Devices on Rental Decision by MDU vs. Single-Family Renters
  • Additional Monthly Rent for Pre-installed Smart Home Devices Home by Resident Type

Single-Family Renter Market

  • Resident Types: Single Family, Multifamily, Renters and Owners
  • Landlord Type by Single-Family Renters vs. MDU Renters
  • Perception of Rental Fee Among Single-Family Renters
  • Perception of Rental Fee Among All Renters
  • Reasons for Renting Single-Family Houses, Instead of Apartment or Condo
  • Reasons for Renting Single-Family Houses, Instead of Buying a House
  • Number of Pets Owned by Resident Type
  • Pet Type Owned by Resident Type
  • Family Size by Resident Type
  • Household Composition: Single-Family vs. Multifamily Renters
  • Resident Types by Age of Respondents
  • Resident Types by Household Income
  • Renting History Length by Single-Family Renters vs. MDU Renters

Connectivity in Single-Family Rentals

  • Importance of Internet Services for Future Home Rent/Purchase by Resident Types
  • Home Internet Models Among Single-Family Renters
  • Router Received from Landlord
  • Home Internet Net Promoter Score by Residence Type
  • Average Monthly Cost of Home Internet (Excluding Traditional Services Bundles, Such as Pay TV)
  • Interest in Paying for Gigabit Internet + TV Bundle from Landlord
  • Reasons for Disinterest in Tested Bundle
  • Attitude Toward 5G Fixed-Wireless Access by Resident Types

Adoption of Smart Home and Security

  • Top 5 Important Amenities for Future Home Rent/Purchase by Resident Types
  • Impact of Security System and Smart Home Devices on Rental Decision
  • Security System Adoption by Resident Type
  • Adoption of Security Services
  • Security System Purchase Method
  • Home Security Model Among Single-Family Renters
  • Resident-Procured vs. Property-Provided Devices
  • Preferred Method of Acquiring Smart Home & Security Devices by Market
  • Preferred Payment Method Smart Home Device Package by Resident Types
  • Additional Monthly Rent for Pre-installed Smart Home Devices Home by Resident Type

Demand for a Smarter Rental Home

  • Desired Property-Provided Products for Single-Family Renters
  • Valuable Benefits of Using Smart Home Devices among Renters
  • Smart Device Familiarity by Resident Types
  • Smart Home Device Purchases by Resident Types
  • Inhibitors to Smart Home Device Purchases Among Renters
  • Property-Provided Device Penetration
  • Resident-Owned Smart Device Adoption

Appendix

  • Demographic Profiles of Respondents Based on Resident Types
  • Demographic and Housing Breakdown of Respondents Based on Resident Types