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市場調查報告書
商品編碼
1628909
寬頻新競爭：5G家庭網路與光纖New Competition in Broadband: 5G Home Internet & Fiber |
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價格
簡介目錄
美國市場家庭寬頻的市場動態正在改變。隨著美國各地競爭加劇，網路服務供應商面臨著如何吸引和留住用戶以及增加新收入來源的新課題。
樣本視圖
本報告探討了 5G 家庭網路和光纖鋪設對競爭格局的影響，並量化了平價連接計畫 (ACP) 的結束將如何影響消費者決策。它研究了消費者對服務品質的態度和看法的變化、對測試套餐的支付意願以及消費者的購物旅程。
主要調查項目
- 1. ACP 的終止對消費者寬頻的採用有多少影響？
- 2.消費者對於低成本寬頻解決方案的需求如何？
- 3.消費者對5G、光纖和衛星的看法如何改變？
- 4.消費者對哪些新的加值服務概念有興趣？
- 5.消費者如何尋找和評價網路服務供應商？
目錄
視訊服務生態系統
付費電視定義及分類
執行摘要
- 對寬頻服務的態度：趨勢
- 依家庭網路存取方式劃分的 NPS 趨勢
- 消費者對新的增值服務概念的興趣
- 過去一年內曾尋找新網路供應商的客戶
- 尋找新網路供應商的體驗：難易度
寬頻使用趨勢
- 家庭網路供應商格局：主要公司
- 十大住宅互聯網提供商的市場佔有率
- 家庭網路存取方式
- 美國網路家庭行動固定無線存取（5G 和 LTE）的估計採用率
- 網上付款方式：依居住地分類
- 家庭寬頻服務下載速度
- 家庭網路服務上傳速度
- 獨立網路服務的 ARPU（按下載速度）
- 獨立網路服務的 ARPU（依上傳速度）
- 獨立網路服務的平均每月支出：批量與零售
- 住宅網路服務數量
- 為何要使用多個家庭網路服務？
光纖、5G 和千兆服務
- 家庭網路 NPS（依造訪方式）
- 家庭網路 NPS 趨勢（依接取方式分割）
- 對光纖和 5G 網路服務的態度
- 按網路類型劃分的當前意識
- 概念測試：5G家庭網路的吸引力
- 5G 家庭網路採用的障礙：為什麼消費者覺得它沒有吸引力
- 首頁 互聯網 NPS（按下載速度）
- 家庭網路 NPS（依上傳速度）
- 速度鑑賞家對稱和非對稱千兆的採用
- 家庭互聯網 NPS 透過對稱千兆部署
- 影響供應商轉換決策的關鍵因素
- 目前對家庭網路服務的認識
- 服務提供者目前對網路服務的態度
服務問題
- 家庭網路服務問題
- 依接取方式劃分的家庭網路服務問題
- 家庭網路服務 NPS（依遇到的問題）
- 推出加值服務
- 家庭網路存取家庭採用捆綁服務的狀況
- 傳統家庭網路服務套餐
- 捆綁服務引入趨勢
- 家庭網路捆綁服務
- 加值服務捆綁趨勢
- 捆綁服務如何影響網路供應商的 NPS
- 網路服務 NPS（按捆綁和存取方式）
- Symmetric Internet Speed 提供的目前網路服務的淨推薦值
- 家庭網路捆綁服務滲透率（依接取方式）
測試增值服務概念
- 對新的互聯網提供商服務的興趣
- 按訪問方式劃分的對新互聯網提供商服務的興趣
- 各人口群體對新網路供應商服務的興趣
客戶轉換和期望
- 關於寬頻服務的思考
- 目前對寬頻服務的態度（按提供者類型劃分）
- 過去一年一直在尋找新網路供應商的客戶
- 按存取方式劃分的家庭 ISP 購物行為
- 尋找新網路供應商的體驗：難易度
- 影響更換醫療服務提供者決定的關鍵因素（依更換醫療服務提供者的意願）
- 新網際網路供應商首選的網際網路接取類型
- 新網路供應商的首選存取類型：按存取方式
客戶支出和 ARPU
- 網路服務 ARP（依捆綁類型）：2024 年與 2023 年
- 傳統付費電視/網路捆綁家庭網路服務的 ARPU
- 傳統免費電視捆綁家庭網路服務的 ARPU
- 傳統捆綁式網路服務（含加值服務）的 ARPU
- 純加值網路捆綁服務的 ARPU
附錄
簡介目錄
SYNOPSIS:
The market dynamics for residential broadband in the US market are changing. As competition ramps up across the country, internet service providers face new questions around how to best attract and retain subscribers and grow additional revenue streams.
SAMPLE VIEW
This research examines the impact of 5G home internet and fiber rollouts on the competitive landscape, as well as quantifies the impact of the end of the Affordable Connectivity Program on consumer decision-making. It investigates changing consumer attitudes and perceptions of service quality, willingness to pay for tested packages, and the consumer shopping journey.
Key questions addressed:
- 1. To what degree has the end of the ACP impacted consumer broadband adoption?
- 2. What consumer demand exists for low-cost broadband solutions?
- 3. How has consumer perception of 5G, fiber, and satellite evolved?
- 4. What new value-added service concepts are consumers interested in?
- 5. How do consumers find and evaluate prospective internet service providers?
ANALYST INSIGHT:
"Changing customer expectations are impacting interest in service bundles, with more price-sensitive consumers willing to go without in the search for the best deal. It is likely that 2025 will see an intensification of these trends, especially if the Universal Service Fund is impacted." - Kristen Hanich, Director of Research, Parks Associates.
Table of Contents
Video Services Ecosystem
Pay-TV Definitions and Categorization
Executive Summary
- Attitudes Towards to Broadband Services: Trending
- Trend of NPS for Home Internet by Access Method
- Consumer Interest in New Value-Added Service Concepts
- Customers Looking for New Internet Provider in the Past Year
- Experience Looking for New Internet Provider: Ease vs Difficulty
Broadband Usage Trends
- Residential Internet Provider Landscape: Top Players
- Market Share of Top Ten Residential Home Internet Providers
- Internet Access Method Among Home Internet Households
- Estimated Adoption of Mobile Network Fixed Wireless Access (5G & LTE) Among US Internet Households
- Home Internet Payment Method by Residence Type
- Download Speed of Home Broadband Services
- Upload Speed of Home Internet Services
- ARPU of Standalone Internet Service by Download Speed
- ARPU of Standalone Internet Service by Upload Speed
- Average Monthly Spending of Standalone Internet Service: Bulk vs Retail
- Number of Home Internet Services At Home
- Reasons for Having Multiple Home Internet Services
Fiber, 5G, and Gigabit Service
- Net Promoter Score of Home Internet by Access Method
- Trend of NPS for Home Internet by Access Method
- Attitudes Toward Fiber or 5G Internet Services
- Attitudes By Current Network Type
- Concept Testing: Appeal of 5G Home Internet
- Barriers to Adopt 5G Home Internet: Why Consumers Don't Find It Appealing
- NPS of Home Internet by Download Speed
- NPS of Home Internet by Upload Speed
- Adoption of Symmetrical vs. Non-Symmetrical Gigabit Among Those Who Know Speeds
- NPS of Home Internet by Symmetrical Gigabit Adoption
- Top Factors Influencing Decisions on Switching Providers
- Perceptions of Current Home Internet Service
- Attitudes Towards to Internet Service Among Current Service Providers
Service Problems
- Problems with Home Internet Services
- Problems with Home Internet Services by Access Method
- NPS on Home Internet Services by Problems Experienced
- Adoption of Value-Added Services
- Bundled Service Adoption Among Home Internet Households
- Traditional Home Internet Service Bundles
- Trends in Bundled Service Adoption
- Services Bundled With Home Internet
- Trends in Value-Added Services Bundling
- Impact of Bundled Services on NPS of Internet Provider
- NPS of Internet Service by Bundled Services & Access Method
- Net Promoter Score of Internet Services by Current Symmetric Internet Speeds
- Adoption of Services Bundled With Home Internet by Access Method
Value-Added Service Concept Testing
- Interest in New Service from Internet Providers
- Interest in New Service from Internet Providers by Access Method
- Interest in New Service from Internet Provider by Demographics
Customer Switching and Expectations
- Attitudes Towards to Broadband Services
- Attitudes Towards to Broadband Service By Current Provider Type
- Customer Looking for New Internet Provider in the Past Year
- ISP Shopping Behavior by Primary Access Method at Home
- Experience Looking for New Internet Provider: Ease vs Difficulty
- Top Factors Influencing Decisions on Switching Providers by Intention of Switching Provider
- Preferred Internet Access Type from New Internet Provider
- Preferred Access Type from New Internet Provider by Access Method
Customer Spending and ARPU
- Internet Service ARPU - Bundle Types: 2024 vs 2023
- Home Internet Service ARPU for Traditional Pay-TV/Internet Bundles
- Home Internet Service ARPU for Traditional Non-Pay TV Bundles
- Internet Service ARPU for Traditional Bundles Including Value-Added Services
- Internet Service ARPU for VAS-Only Bundles
