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酮/原始人飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
市場調查報告書
商品編碼
1386911

酮/原始人飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）

Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
出版日期: | 出版商: Packaged Facts | 英文 259 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

本研究報告分析了全球高蛋白/低碳水化合物飲食和酮/古飲食市場的消費趨勢現狀。

酮（或生酮）飲食要求碳水化合物攝取量極低，脂肪含量高，蛋白質含量充足。 這種嚴格的飲食旨在讓您的身體進入酮症狀態並幫助您更快地減肥。 透過吃更少的碳水化合物，你的身體會燃燒更多的脂肪。 與其他低碳水化合物飲食相比，它的碳水化合物含量往往最低。

古（或舊石器時代）飲食，也稱為“穴居人飲食”或“石器時代飲食”，是舊石器時代飲食”，是舊石器時代人們可能吃過（或能夠吃）的食物的集合。它包括 這種飲食有很多變體，有些完全以植物為基礎，有些則使用動物產品。 這種飲食鼓勵您避免加工食品並選擇天然食品，如蔬菜、水果、堅果、根莖類蔬菜、雞蛋、肉類和海鮮。 除廣義的 "加工食品" 外，還禁止乳製品、穀物、添加劑/精製糖、豆類、鹽、酒精、咖啡等。

儘管古式飲食並不是特別低碳水化合物，但它所允許的食物往往比標準美國飲食碳水化合物含量更低，蛋白質和脂肪含量更高。

本報告分析了低碳水化合物飲食，包括生酮飲食、原始人飲食、阿特金斯飲食、南海灘飲食、Whole30飲食和一般低碳水化合物飲食。 我們也考慮聲稱是古/生酮的加工食品和飲料，以及與這種飲食方式相容的天然食品。 此外，還考慮了消費者的人口統計、對食品、飲食和健康的看法、動機和態度。

我們將從更廣泛的意義上分析 COVID-19 大流行對消費者以及遵循生酮/古飲食的消費者的影響。

在當前和未來的市場機會的背景下，分析了消費者觀念和行為轉變的原因和影響。

目錄

第 1 章執行摘要

第二章近期趨勢：從疫情到通膨時代

  • 亮點
  • 活躍線上雜貨購物活動
    • 2020 年疫情爆發初期，活動激增
    • 許多消費者在 2021 年和 2022 年繼續在線訂購更多雜貨
    • 雜貨購物頻率（2023 年）：面對面與線上
    • 使用餐包外送服務
  • 許多消費者仍避免外食
  • 越來越多使用外帶/送餐和方便食品
  • 零食和健康的飲食習慣
    • 2021 年至 2022 年的趨勢
    • 2023 年飲食習慣的變化
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
  • 對於接觸新冠肺炎 (COVID-19) 的擔憂依然存在
    • 大多數人仍然認為疫情對自己或家人/朋友的健康構成威脅
    • 對新型冠狀病毒病 (COVID-19) 變種的擔憂
    • 對未來可能爆發大流行病的擔憂
    • 疫苗接種計劃顯示，許多消費者正在認真對待新冠肺炎 (COVID-19) 和流感，但接種疫苗的人數少於報告擔心接種疫苗的人數
    • 生酮飲食和古式飲食消費者表達了對流行病的擔憂，他們可能會在 2023 年接受最新的 COVID-19 加強注射
  • 疫情對個人的不利影響
    • 2020 年和 2021 年報告的不利影響
    • 2022 年對身心健康的持續影響
    • 對壓力程度及食品/飲料消費的影響
  • 對工作習慣的短期影響
    • 工作方式的變化將在 2021 年和 2022 年繼續
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
    • 在家工作的能力和頻率
    • 在共享辦公空間工作還是在家工作？
  • 物價上漲：從供應鏈危機到通貨膨脹
    • 大多數消費者都意識到食品價格上漲，並且許多人正在改變他們的購買決定。
    • 消費者認為價格在 2023 年的食品購買決策中將更為重要
    • 減少家庭支出
  • 糧食短缺：品牌和產品的供應鏈挑戰
    • 對糧食短缺的擔憂
    • 食品和飲料庫存

第三章市場概況及趨勢

  • 亮點
  • 生酮飲食、原始人飲食、低碳水化合物飲食、高蛋白飲食
    • 特殊餐點特色
    • 酮（生酮）飲食
    • 古（舊石器時代）飲食
    • 阿特金斯飲食法
    • 南海灘飲食
    • 整個30飲食
    • 有關特殊飲食的知識
  • 食物過敏、不耐/敏感等飲食限制
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
    • 食物過敏和乳糖不耐症的報告率隨著時間的推移而增加
    • 食物偏好和過敏/不耐受
    • 購買有過敏標籤的食品
    • 許多消費者購買防過敏食品的原因並非過敏或不耐症。
  • 以植物為基礎/以植物為導向的趨勢
    • 定義
    • 素食主義者
    • 素食
    • 魚素者
    • 彈性素食主義者
    • 雜食性
    • 植物性飲食與永續發展：大眾的重要流行語
    • 四分之一的消費者聲稱到 2023 年他們將主要遵循彈性素食飲食
    • "還原論" 心態在食用動物產品的消費者中蔓延（而不僅僅是在彈性素食者中）
  • 零食趨勢
    • 大多數消費者每天都吃零食
    • 最喜歡的零食類型
    • "零食" 餐
    • 當消費者全天吃零食時
    • 消費者早上和晚上/深夜吃的零食
    • 產品範例
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
  • COVID-19 大流行為線上雜貨市場提供了必要的催化劑
    • 對生酮/古式市場的影響
  • 消費者所需的營養素和成分
    • 蛋白質：人們嘗試消耗的最受歡迎的營養素
    • 用於營養攝取的來源
    • 消費者報告稱，雞肉和全植物來源的蛋白質消費量不斷增加
    • 功能性健康益處
    • 避免或減少糖的攝入
    • 避免/控製糖攝取量的原因
    • 糖仍比低熱量/無熱量甜味劑更受青睞
    • 消費者認為許多甜味劑不安全
    • 避免或抑制鈉的攝入
    • 消費者在營養資訊標籤中尋求的資訊
  • 正念與直覺飲食
    • 意義
    • 人們如何練習正念和直覺飲食
    • 與低碳水化合物、高蛋白飲食的關係
    • 飲食活動
    • 與正念和直覺飲食模式相關的情緒和行為的頻率
    • 消費者正念指數
  • 對食物浪費的擔憂
    • 大多數消費者都擔心食物浪費
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
    • 消費者如何減少食物浪費
    • 低碳水化合物和酮古飲食產品機會

第 4 章酮/古/高蛋白/低碳水化合物趨勢

  • 亮點
  • 酮/古飲食產品市場前景
  • "健康意識" 趨勢
    • 清潔標籤趨勢
    • 有機/非基因改造
    • 無糖/無糖產品和替代甜味劑
    • 加入堅果、水果、種子和 "超級食物" 以增加營養價值
    • 純素食/植物性產品：吸引那些尋求植物性飲食的人
    • 草飼
  • 功能性食品/飲料
  • 家庭烘焙的趨勢
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
  • DTC（直接面對消費者）和網路行銷
    • 具有利基吸引力的新公司和產品有可能選擇 DTC 管道
    • 透過訂閱節省消費者費用並促進銷售
    • 自有品牌
  • 實體店面的購買趨勢
    • 零售商依賴衝動購買
    • 將產品的主張放在最前面
    • 利用自有品牌產品提高商店客流量與零售商忠誠度

第五章消費者統計

  • 亮點
  • 古飲食/生酮飲食的受歡迎程度以及對高蛋白/低碳水化合物食物/飲食的興趣
  • 依性別劃分的趨勢
  • 依年齡組別/世代劃分的趨勢
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
  • 基於家庭收入的模式
  • 地區差異
  • 城市、郊區和鄉村的消費者
  • 學術背景
  • 家中是否有子女以及婚姻/伴侶關係狀況
  • 種族/民族
  • 以植物為導向的消費者
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
  • 線上雜貨購物者（送餐和取貨服務）

第六章消費者心理

  • 亮點
  • 特殊飲食限製或偏好
  • 壓力、焦慮、疲勞和孤獨的程度
  • 一些不遵循生酮或古飲食的消費者會尋找生酮或古飲食標籤，並為這些產品支付更高的價格。
  • 對食物的態度
    • 關注食品特性
    • 碳水化合物和蛋白質
    • 飲食限制和營養益處
    • 甜味劑和低熱量產品
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
    • 零食
    • 在餐廳煮飯和外食
    • 一流的品味和對新奇事物的容忍度
    • 優質且創新的食物偏好
    • 擦除促使消費者嘗試新食品的因素
    • 對食物概念有興趣
    • 食品營養和購買折扣食品
  • 購物行為
    • 膳食計劃和衝動購買
    • 您購物的雜貨店類別
    • 生酮/古式飲食消費者：高蛋白、低碳水化合物飲食的趨勢與機會（第二版）
  • 烹飪技巧
    • 對烹飪技巧的信心與自我評價
    • 使用微波爐
簡介目錄
Product Code: LA18274174

This Packaged Facts report examines the dynamics of the current landscape for consumer trends in the high protein/low carb and keto and paleo markets.

The keto (or ketogenic) diet mandates very low carbohydrate intake, high fat, and adequate protein content. The strictness of this diet is intended to bring the body into ketosis for faster weight loss. It forces the body to burn fat by making carbohydrates scarce. This diet tends to be the lowest in carbohydrate content compared to other low-carb diets.

The paleo (or Paleolithic) diet, also called the "caveman diet" or the "stone age diet", consists of foods that may have (or could have) been eaten by our Paleolithic counterparts. There are different variants of the diet, with some being fully plant-based and some featuring animal products. The diet encourages adherents to avoid processed foods and opt instead for whole options like vegetables, fruits, nuts, roots, eggs, meat, and seafood. Besides the broad category of "processed", forbidden foods include dairy products, grains, added/refined sugars, legumes, salt, alcohol, and coffee.

Although the paleo diet is not specifically low-carb, in practice the allowed foods tend to provide fewer carbohydrates and more protein and fat content than standard American diets.

Low-carb diets including keto, paleo, Atkins, South Beach, Whole30, and general low-carb diets are analyzed. This report considers both packaged foods and beverages with paleo and keto claims, as well as whole foods that fit with these eating styles. Consumer demographics, perceptions, motivations, and attitudes on food, diet, and health are considered.

Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of following a keto or paleo diet.

The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.

The report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflation trends that have affected the food and beverage market.

Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers following special diets including keto, paleo, Atkins, South Beach, and Whole30.

Supplementing Packaged Facts' exclusive surveys are analysis of the 2022 and 2023 Food & Health Surveys conducted by the International Food Information Council, which analyze consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • Keto and Paleo Diets and Low-Carb/High Protein Eating
  • Recent Trends in Dieting and Interest in Weight Maintenance/Weight Loss
  • Various High-Protein/Low-Carb Eating Plans Appeal to Different Demographics
  • Scope

CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA

  • HIGHLIGHTS
  • BOOSTED ONLINE GROCERY SHOPPING ACTIVITY
    • Activity Spiked in 2020 during the Early Part of the Pandemic
      • Table 2-1. Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020 - 2021 (percent of consumers)
    • Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
      • Figure 2-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
    • Frequency of Grocery Shopping in 2023: In-Person vs. Online
      • Figure 2-2. Frequency of Buying Groceries In-Person and Online, 2023
    • Use of Meal Kit Delivery Services
      • Figure 2-3. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)
  • MANY CONSUMERS ARE STILL HOLDING OFF ON DINING OUT
    • Figure 2-4. Restaurant Eating Habits, 2021 - 2022 (percent of consumers)
  • INCREASED USE OF FOOD CARRYOUT AND DELIVERY AND CONVENIENCE FOOD OPTIONS
    • Figure 2-5. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
    • Figure 2-6. Using Convenience Food Options during the Pandemic, 2022 (percent of consumers)
  • SNACKING AND HEALTHY EATING HABITS
    • Trends from 2021-2022
      • Table 2-2. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
      • Figure 2-7. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
      • Figure 2-8. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
    • Changes to Snacking Habits in 2023
      • Table 2-3. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED
    • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
      • Table 2-4. Coronavirus Health Concerns: "I am concerned about...", 2020 - 2021 (percent of consumers)
      • Table 2-5. Coronavirus Health Concerns: "I am concerned about...", 2022 - 2023 (percent of consumers)
      • Figure 2-9. COVID-19 Statistics, March 2020 - May 2023 (weekly trends in deaths and new hospital admissions)
    • Concerns about COVID-19 Variants
      • Figure 2-10. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)
    • Concerns about Future Potential Pandemic Outbreaks
      • Table 2-6. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
    • Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May Be Getting Vaccinated Than Who Report Concerns
      • Table 2-7. Consumer Vaccination Plans, 2023 (percent of consumers)
    • Keto and Paleo Dieters Express More Pandemic Concerns and Are More Likely to Be Getting the Newest COVID-19 Booster in 2023
      • Table 2-8. Coronavirus Health Concerns: "I am concerned about..." by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers)
      • Table 2-9. Consumer Vaccination Plans by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who have already gotten vaccines or will definitely get them by the end of 2023)
  • NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
    • Negative Effects Reported in 2020 and 2021
      • Table 2-10. Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020 - 2021 (percent of consumers)
    • Continuing Mental and Physical Health Effects 2022
      • Figure 2-11. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers) 2023
      • Figure 2-12. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
    • Stress Levels and Impact on Food/Beverage Consumption
      • Figure 2-13. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption, 2023
      • Figure 2-14. Impact of Food Consumption on Mental or Emotional Well-Being, 2023
  • NEAR TERM EFFECTS ON WORK HABITS
    • Changes to Work Patterns Continued in 2021 and 2022
      • Figure 2-15. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • Work from Home Ability and Frequency
      • Table 2-11. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
    • Working at a Co-Working Space or Working from Home
      • Table 2-12. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
      • Table 2-13. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
      • Table 2-14. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
  • RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
    • Table 2-15. Consumer Concerns about Rising Food Prices, 2021 - 2023 (percent of consumers)
    • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
      • Figure 2-16. Noticing the Rising Cost of Food and Beverages over the Past Year, 2023
      • Figure 2-17. Impact of Rising Costs on Food/Beverage Purchasing, 2023
    • Consumers Find Price More Important for Food Purchase Decisions in 2023
      • Figure 2-18. Purchase Drivers for Food and Beverage Purchase Decisions, 2023
    • Cutting Back on Household Expenses
      • Table 2-16. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
      • Table 2-17. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
      • Table 2-18. Consumer Spending on "Extras", 2023 (percent of consumers)
  • FOOD SHORTAGES: SUPPLY CHAINS CHALLENGE BRANDS AND PRODUCTS
    • Concerns about Food Shortages
      • Table 2-19. Consumer Concerns about Food Shortages, 2021 - 2022 (percent of consumers)
    • Stockpiling of Food and Beverage Items
      • Table 2-20. Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)

CHAPTER 3: OVERVIEW AND MARKET TRENDS

  • HIGHLIGHTS
  • KETO, PALEO, LOW-CARB, AND HIGH PROTEIN DIETS
    • Special Diet Characteristics
    • Keto (Ketogenic) Diet
    • Paleo (Paleolithic) Diet
    • Atkins Diet
    • South Beach Diet
    • Whole30 Diet
    • Familiarity with Special Diets
      • Table 3-1. Familiarity with Special Diets, 2021, 2023 (percent of consumers)
  • FOOD ALLERGIES, INTOLERANCES/SENSITIVITIES, AND OTHER DIETARY RESTRICTIONS
    • Figure 3-1. Ingredients and Allergen Content in a Keto Snack Bar
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
      • Figure 3-2. Prevalence of Food Allergies, Gluten Intolerance, and Lactose Intolerance, 2023 (percent of consumers)
      • Figure 3-3. Prevalence of Food Allergies and Intolerances/Sensitivities, 2022 (percent of consumers)
    • Rising Rates of Reported Food Allergies and Lactose Intolerance over Time
      • Table 3-2. Food Allergies and Lactose Intolerance, 2018 - 2023 (percent of consumers)
    • Food Preferences and Allergies/Intolerances
      • Table 3-3. Foods that Consumers Generally Eat, Generally Don't Like, or Are Allergic or Intolerant/Sensitive to by Type, 2022 (percent of consumers)
    • Purchases of Foods with Allergy-Friendly Labels
      • Figure 3-4. Seeking Allergy-Friendly Food Labels, 2022
    • Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or Intolerance
      • Figure 3-5. Reasons for Choosing Allergy -Friendly Food Labels, 2022
  • PLANT-BASED AND PLANT-FORWARD TRENDS
    • Definitions
    • Vegan
    • Vegetarian
    • Pescatarian
    • Flexitarian
    • Omnivore
    • Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
      • Figure 3-6. Magazine Covers Reflect the Issues of Importance to General Consumers
    • One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in 2023
      • Figure 3-7. Diets/Eating Philosophies Primarily Followed by Consumers, 2023 (percent of consumers)
    • A "Reducetarian" Mindset is Growing Among Consumers Who Eat Animal Products (and It's Not Just Among Flexitarians)
      • Figure 3-8. Reducetarian Dieters Are People Motivated to Eat Fewer Animal Products
  • SNACKING TRENDS
    • Most Consumers Snack Daily
      • Figure 3-9. Frequency of and Reasons for Snacking, 2022
    • Preferred Types of Snacks
      • Table 3-4. Preferred Types of Snacks, 2023 (percent of consumers)
    • "Snackification" of Meals
      • Figure 3-10. Article Explains How to Turn a Charcuterie Board into a Healthy Dinner
    • When Consumers Snack Throughout the Day
      • Figure 3-11. When Consumers Eat Meals and Snacks, 2022
    • What Consumers Snack on in the Morning and the Evening/Late Night
      • Figure 3-12. What Consumers Eat for Snacks in the Morning and Evening/Late Night, 2022
    • Product Examples
      • Figure 3-13. Meat and Cheese Packaged Together for a Quick High Protein Bite Suitable for Keto and Low-Carb Diets
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
      • Figure 3-14. Grain Free Granola Snack Marketed for Paleo Diets
      • Figure 3-15. Almond Flour Crackers Marketed for Keto Diets
  • THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
    • Impact on the Keto and Paleo Market
  • NUTRIENTS AND INGREDIENTS SOUGHT BY CONSUMERS
    • Protein Is the Most Popular Nutrient That People Try to Consume
      • Figure 3-16. Nutrients Consumers Seek to Consume, 2023
    • Sources Used to Consume Nutrients
      • Figure 3-17. Sources Consumers Use to Consume Nutrients, 2023
    • Consumers Report Increasing Consumption of Protein from Poultry and Whole-Plant Sources
      • Figure 3-18. Changes in Consumption of Protein Sources in the Last Year, 2023
    • Functional Health Benefits
      • Figure 3-19. Functional Benefits Sought from Food/Beverages/Nutrients, 2023
    • Avoiding or Limiting Sugar Intake
      • Figure 3-20. Avoiding or Limiting Sugars, 2023
    • Reasons for Avoiding or Limiting Sugar Intake
      • Figure 3-21. Reasons for Avoiding or Limiting Sugars, 2023
    • Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
      • Figure 3-22. Preferences for Sweeteners, 2023
      • Table 3-5. Preferences for Sweetener Types, 2022 (percent of consumers)
    • Many Sweeteners Are Considered Unsafe by Consumers
      • Figure 3-23. Consumer Beliefs on Safety of Ingredients, 2023
    • Avoiding or Limiting Sodium
      • Figure 3-24. Actions Taken to Limit/Avoid Sodium, 2023
    • Information Consumers Seek Out on Nutrition Facts Labels
      • Figure 3-25. Information Consumers Seek Out on Nutrition Facts Labels, 2022
  • MINDFUL AND INTUITIVE EATING
    • Definition
    • How People Are Practicing Mindful and Intuitive Eating
    • Relation to Low-Carb and High Protein Diets
    • Dieting Activity
      • Figure 3-26. Adherence to a Diet/Eating Pattern in the Past Year, 2019 - 2023
    • Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
      • Figure 3-27. Frequency of Feelings/Behaviors Involving Food, 2023
    • Consumer Mindfulness Index
      • Figure 3-28. Consumer Mindfulness Index, 2023
  • CONCERNS ABOUT FOOD WASTE
    • Most Consumers Are Concerned about Food Waste
      • Figure 3-29. Levels of Concerns about Food Waste and Reasons for Concern, 2022
      • Table 3-6. Levels of Concern about the Environment and Sources of Food Waste, 2022 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • How Consumers Reduce Food Waste
      • Figure 3-30. Actions Taken to Reduce Food Waste, 2022
    • Opportunities for Low-Carb and Keto/Paleo Foods
      • Figure 3-31. Packaging with Active Coating to Increase Shelf Life

CHAPTER 4: KETO, PALEO, HIGH PROTEIN, AND LOW-CARB TRENDS

  • HIGHLIGHTS
  • OUTLOOK FOR KETO AND PALEO FOOD MARKET
  • "BETTER-FOR-YOU" TRENDS
    • Clean Label Trends
      • Figure 4-1. Clean Label Soups Feature Paleo-Friendly Claim and Emphasize Lack of Undesirable Ingredients
      • Figure 4-2. Jerky Snacks Feature All Natural Ingredients with Keto, Paleo, and Whole30 Certification
    • Organic and Non-GMO
      • Figure 4-3. Organic Snack Clusters for Keto Diets
    • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
      • Figure 4-4. Snack Mix with High Fat Content Uses No Added Sugar or Sweetener
      • Figure 4-5. Keto Friendly Baking Mix Uses Natural Alternative Sweeteners to Taste Delicious without Extra Carbs
    • Addition of Nuts, Fruit, Seeds, and "Superfoods" for Increased Nutrition
      • Figure 4-6. Chocolate Features Nuts, Fruit, and Added Hemp Protein for More Balanced Keto and Paleo Nutrition
      • Figure 4-7. "Superfood" Bar Marketed for Keto and Paleo Diets
    • Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
      • Figure 4-8. Plant-Based Paleo and Keto Diets Can Be Hard to Follow, but Special Cookbooks Provide Inspired Recipes
      • Figure 4-9. Dairy-Free Dressing Is Vegan and Suitable for Both Keto and Paleo Diets
      • Figure 4-10. Plant-Based Meat Alternative Is Paleo by Virtue of Being a Whole Food
      • Figure 4-11. Plant-Based Chips with Paleo Label
    • Grass-Fed
      • Figure 4-12. Representative Grass-Fed Cheese Products Are Suitable for Keto and Other Low-Carb Diets
      • Figure 4-13. Grass-Fed Beef Sticks Marketed as Paleo Friendly
  • FUNCTIONAL FOODS AND BEVERAGES
    • Figure 4-14. Keto-Compliant Functional Coffee Beverage Provides Recovery, Energy, and Performance-Boosting Claims
    • Figure 4-15. Nutrition Bars Certified for Paleo Diets Claim to Feature Mind, Body, and Gut Performance Enhancements
  • HOME BAKING TRENDS
    • Figure 4-16. Recipes for Keto Desserts Feature Ingredients with Higher Fat and Protein Content and Low-Carb Alternative Flours
    • Figure 4-17. Organic Sugar-Free Sweeteners and Baking Mixes Are Marketed for Diabetics and Keto Diets
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • DIRECT-TO CONSUMER (DTC) AND ONLINE MARKETING
    • New Companies and Products with Niche Appeal May Choose DTC Channels
      • Figure 4-18. Specialized Keto and Paleo DTC-Exclusive Retailer
    • Subscriptions Save Consumers Money and Boost Sales
      • Figure 4-19. Some Snacks Suitable for Keto Diets Provide a Discount with a Subscription Delivery
    • Private Labels
      • Figure 4-20. Private Label Noodles with Keto and Paleo Claims Exclusive to DTC Retailer
  • IN-STORE PURCHASING TRENDS
    • Figure 4-21. Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
    • Retail Stores Rely More On Impulse Purchases
    • Bringing Product Claims Front and Center
      • Figure 4-22. Costco Product Placement of Paleo Sausage with Prominent Paleo Claims on Retail-Ready Packaging
    • Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
      • Figure 4-23. Private Label Ice Cream Brand Advertised in Store Circular

CHAPTER 5: CONSUMER DEMOGRAPHICS

  • HIGHLIGHTS
  • PREVALENCE OF PALEO AND KETO DIETS AND INTEREST IN HIGH PROTEIN AND LOW-CARB FOODS AND DIETS
    • Figure 5-1. Prevalence of Diet Adherence and Purchases of Special Food Labels, 2023 (percent of consumers)
    • Table 5-1. Frequency of Following Keto, Paleo, and Low-Carb Diets, 2023 (percent of consumers)
    • Table 5-2. Statements about Looking for and Paying More for Foods Based on Keto and Paleo Labels, 2023 (percent of consumers)
    • Table 5-3. Priorities Placed on Keto, Paleo, High Protein, and Low-Carb Food Labels 2023 (percent of consumers)
  • TRENDS BY GENDER
    • Table 5-4. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Gender, 2023 (percent of consumers)
    • Table 5-5. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Gender, 2023 (percent of consumers)
  • TRENDS BY AGE BRACKET AND GENERATION
    • Table 5-6. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Age Bracket, 2023 (percent of consumers)
    • Table 5-7. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Generation, 2023 (percent of consumers)
    • Table 5-8. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Age Bracket, 2023 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • PATTERNS BASED ON HOUSEHOLD INCOME
    • Table 5-9. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Household Income Bracket, 2023 (percent of consumers)
    • Table 5-10. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Household Income Bracket, 2023 (percent of consumers)
  • REGIONAL DIFFERENCES
    • Table 5-11. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by US Region, 2023 (percent of consumers)
    • Table 5-12. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by US Region, 2023 (percent of consumers)
  • URBAN, SUBURBAN, AND RURAL CONSUMERS
    • Table 5-13. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by County Size, 2023 (percent of consumers)
    • Table 5-14. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Urban, Suburban, or Rural Living, 2023 (percent of consumers)
  • EDUCATIONAL ATTAINMENT
    • Table 5-15. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Educational Attainment, 2023 (percent of consumers)
    • Table 5-16. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Educational Attainment, 2023 (percent of consumers)
  • PRESENCE OF CHILDREN IN THE HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS
    • Table 5-17. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Presence of Children in the Household and Parenthood, 2023 (percent of consumers)
    • Table 5-18. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Parenthood and Marital/Partnership Status, 2023 (percent of consumers)
  • RACE/ETHNICITY
    • Table 5-19. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Race/Ethnicity, 2023 (percent of consumers)
    • Table 5-20. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Race/Ethnicity, 2023 (percent of consumers)
  • PLANT-FORWARD CONSUMERS
    • Table 5-21. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
    • Table 5-22. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)
    • Table 5-23. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Use of Online Grocery Delivery Services, 2023 (percent of consumers)
    • Table 5-24. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Shopping Online for Groceries in the Last 30 Days, 2023 (percent of consumers)

CHAPTER 6: CONSUMER PSYCHOGRAPHICS

  • HIGHLIGHTS
  • SPECIAL EATING RESTRICTIONS OR PREFERENCES
    • Table 6-1. Extent to Which Consumers Report Following a Special Diet, 2023 (percent of consumers)
    • Table 6-2. Special Diets Followed by Consumers, 2023 (percent of consumers)
  • LEVELS OF STRESS, ANXIETY, TIREDNESS, AND LONELINESS
    • Table 6-3. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Gender and Age Bracket, 2023 (percent of respondents who reported feeling more of these characteristics)
    • Table 6-4. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Household Income Bracket and Work from Home Status, 2023 (percent of respondents who reported feeling more of these characteristics)
    • Table 6-5. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of respondents who reported feeling more of these characteristics)
  • SOME CONSUMERS WHO DO NOT FOLLOW THE KETO OR PALEO DIET LOOK FOR KETO AND PALEO LABELS AND WOULD PAY MORE FOR THESE PRODUCTS
    • Table 6-6. Statements about Keto and Paleo Foods, 2023 (percent of consumers)
    • Figure 6-1. Looking for Foods Labeled as Keto- or Paleo-Friendly, 2023 (percent of consumers who do not follow the diets)
  • FOOD ATTITUDES
    • Priorities Placed on Food Characteristics
      • Table 6-7. Priorities Placed on Foods, 2023 (percent of consumers)
    • Carbs and Proteins
      • Table 6-8. Statements about Carbohydrates and Protein, 2023 (percent of consumers)
      • Table 6-9. Statements about Carbohydrates and Protein by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Food Restrictions and Nutritional Benefits
      • Table 6-10. Statements about Nutritional Benefits and Food Restrictions, 2023 (percent of consumers)
      • Table 6-11. Statements about Nutritional Benefits and Food Restrictions by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Sweeteners and Low Calorie Products
      • Table 6-12. Statements about Sweeteners and Low Calorie Products, 2023 (percent of consumers)
      • Table 6-13. Statements about Sweeteners and Low Calorie Products by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • Snacking
      • Table 6-14. Statements about Snacking, 2023 (percent of consumers)
      • Table 6-15. Statements about Snacking by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Cooking and Eating Out at Restaurants
      • Table 6-16. Statements about Cooking and Eating Out at Restaurants, 2023 (percent of consumers who agree completely)
    • Premium Tastes and Openness to Novelty
    • Premium and Novel Food Preferences
      • Table 6-17. Statements about Premium and Novel Food Preferences, 2023 (percent of consumers who agree completely)
    • Factors That Entice Consumers to Try New Foods
      • Table 6-18. Factors that Entice Consumers to Try New Foods, 2023 (percent of consumers)
      • Table 6-19. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (1 out of 3) (percent of consumers who say factors have strong impacts)
      • Table 6-20. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 2 out of 3) (percent of consumers who say factors have strong impacts)
      • Table 6-21. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 3 out of 3) (percent of consumers who say factors have strong impacts)
    • Interest in Food Concepts
      • Table 6-22. Interest in Food Concepts, 2023 (percent of consumers)
      • Table 6-23. Interest in Food Concepts by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who are very interested)
    • Food Nutrition and Buying Food on Sale
      • Table 6-24. Statements about Food Nutrition and Buying Food on Sale, 2023 (percent of consumers who agree completely)
  • SHOPPING BEHAVIOR
    • Meal Planning and Impulse Purchases
      • Table 6-25. Statements about Grocery Shopping and Meal Planning, 2023 (percent of consumers)
      • Table 6-26. Statements about Grocery Shopping and Meal Planning by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who usually or always report each activity)
    • Grocery Store Sections Shopped
      • Table 6-27. Frequency of Shopping in Grocery Store Sections, 2023 (percent of consumers)
      • Table 6-28. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (1 out of 3) (percent of consumers who shop each section at least nearly every trip)
      • Table 6-29. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 2 out of 3) (percent of consumers who shop each section at least nearly every trip)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
      • Table 6-30. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 3 out of 3) (percent of consumers who shop each section at least nearly every trip)
  • COOKING SKILLS
    • Confidence Level and Self-Rating of Cooking Skills
      • Table 6-31. Consumer Confidence Level and Self-Rating of Cooking Skills, 2023 (percent of consumers)
      • Table 6-32. Consumer Confidence Level and Self-Rating of Cooking Skills by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who rate themselves highly)
    • Use of Microwave Ovens
      • Table 6-33. Frequency of Microwave Oven Use by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers)
      • Table 6-34. How Consumers Use Microwave Ovens, 2023 (percent of consumers who use microwave ovens)