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有機和清潔標籤食品消費者：美國加工食品市場趨勢和機會（第三版）
市場調查報告書
商品編碼
1519956

有機和清潔標籤食品消費者：美國加工食品市場趨勢和機會（第三版）

Organic and Clean Label Food Shoppers: US Market Trends & Opportunities in Packaged Foods, 3rd Edition
出版日期: | 出版商: Packaged Facts | 英文 270 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

本報告分析了消費者購買有機和清潔標籤食品和飲料的行為和偏好，並重點了解消費者的態度和購買模式。此外，本報告還強調了有機和清潔標籤空間在更廣泛的食品和飲料行業內擴展的潛力，以及可能阻礙其進步的障礙。本報告考慮了消費者人口統計概況、消費者信念、消費者驅動因素和消費者飲食選擇。也考慮更廣泛的經濟因素，例如通貨膨脹和 COVID-19 大流行，以評估它們對消費者行為的影響，特別是與有機和清潔標籤產品相關的影響。

"清潔標籤" 的概念涵蓋了消費者關心的幾個重要事項，例如食品成分、生產方法和生產者本身。清潔標籤標準包括使用簡單易得的原料、類似家庭烹飪的最少加工，不使用添加劑或人工成分、不使用殺蟲劑、激素、抗生素或基因改造作物等多種因素，包括可持續和環保的做法。

每個人對 "清潔標籤" 的理解可能有很大差異。雖然有些產品可能被認為比其他產品更純淨，但消費者普遍認為清潔標籤聲明的真實性不能被單純的包裝聲明所掩蓋。許多消費者認為，衡量產品純度的真正標準在於所提供的成分和營養訊息，使消費者能夠充分了解他們選擇的產品的清潔度。

目錄

第1章 執行摘要

第2章 最新趨勢

  • 亮點
  • 價格上漲：從供應鏈緊張到通貨膨脹
  • 減少家庭開支
  • 隨著價格上漲，自有品牌變得更具吸引力
  • 大多數消費者都意識到食品價格上漲，並且許多人改變他們的購買決定
    • 消費者在做食品購買決策時更重視價格
  • 零食和健康的飲食習慣
  • 零食趨勢對於有機和清潔標籤食品非常重要
    • 市場趨勢（2022年）
    • 吃零食習慣的改變
    • 零食和早餐習慣
  • 吃零食的原因
  • 首選零食的類型
  • 餐點的 "點心"
  • 外出用餐
    • 消費者仍避免外食（2021/2022）
  • 2023年趨勢：通貨膨脹爆發與習慣改變
  • 食品外帶/外送/線上雜貨購物/方便食品選擇
    • 活動詳情（2022年）
  • 食品外帶/外送
  • 使用餐包外送服務
    • 2023年與2024年的活動
  • 雜貨購物頻率：親自與線上購物（2023年）
  • 食品外送/配送的使用狀況：過去 12 個月
  • 使用外帶/配送的頻率：過去 3 個月
  • 目前外送/外送的使用頻率：與 12 個月前的比較
  • 食品外送/配送習慣：未來 12 個月的變化前景
  • 工作習慣
  • 由於工作變化而導致的建築工程趨勢
    • 工作模式不斷變化
    • 在家工作
  • 遠距辦公的權限與頻率
  • 在共享辦公空間工作還是在家工作
    • 工作習慣（2024年）
  • 典型工作週
  • 典型工作模式
  • 出行習慣的改變
  • 疫情之外：未來的擔憂、疫苗和根深蒂固的習慣
  • 對新冠肺炎（COVID-19）變種的擔憂
  • 對未來可能爆發大流行病的擔憂
  • 流感/COVID-19 疫苗接種
  • 有些消費者繼續在公共場合戴口罩並避開人群
  • 疫情對個人的不利影響
    • 對身心健康的影響（2022年）
    • 負面精神狀態報告（2023）
    • 精神和身體對健康的持續影響（2024年）
  • 壓力等級及其對食品和飲料消費的影響

第3章 清潔標籤概述

  • 亮點
  • 大眾媒體對食品認知的影響：健康、安全、環境永續性以及人類和動物福利受到密切關注
  • 定義和標準
  • 清潔標籤
  • "清潔標籤" 沒有通用的定義
  • 消費者認為他們無法躲在清潔標籤後面
  • 許多消費者認為，清潔食品更健康、更美味、更安全、更好
  • 不同的處理級別
  • 1：未加工食品及最低限度加工食品
  • 2：加工原料
  • 3：加工食品
  • 4：超加工食品（UPF）
  • 有機
  • 定義
  • 美國農業部有機牲畜要求的變化
  • 自然
  • Non-GMO（非基因改造）
  • 防過敏標籤
  • 不含麩質
  • 草飼（草飼牛肉）
  • 動物福利標籤
  • 消費者對加工食品和保健食品的認知
  • 儘管許多消費者限制購買加工食品，但大多數人仍然食用加工食品
  • 大多數人避免添加糖和人工添加劑
  • 人們為什麼吃包裝食品
  • 大多數人都說健康飲食很重要
  • 消費者傾向於認為有機食品和不含人工成分或添加劑的食品更健康
  • 人們在外出用餐時會使用類似的標籤來判斷食物的健康程度
  • 大多數消費者都會考慮他們的食物是如何種植的
  • 均衡飲食的水果和蔬菜對於健康飲食非常重要
  • 將加工食品納入健康飲食
  • 對 "加工食品" 意義的困惑
  • 被視為加工食品的食品類型
  • 水果和蔬菜產品
      加工水果和蔬菜的種類（2024年，消費者百分比）
  • 烘焙甜食和碳水化合物含量高的食物
  • 乳製品
  • 富含肉類和蛋白質的食物
  • 甜點和休閒食品

第4章 有機食品和清潔標籤食品：市場概況和趨勢

  • 亮點
  • 有機食品的人口比例和銷售：來自各種資訊來源的估算
  • 特色食品的銷售
  • 有機食品的家庭使用率（家庭百分比）
  • 儘管有機農業已經紮根，但進口仍能滿足大部分需求
  • 重新配製加工食品和飲料成分以滿足清潔標籤要求
  • 口味和功能是關鍵
  • 顏色對於清潔標籤產品的視覺吸引力也很重要（特別是對於 Z 世代和千禧世代）
  • 動物福利問題
  • 越來越多的消費者希望食用動物得到人道對待
  • 美國農業部發布有機畜牧業新規則
  • "人道" 主張可能意味著生產方法沒有任何有意義的差異
  • 動物性產品的植物替代品：面臨定義問題
  • 個人化營養
  • 便利的送餐服務：注重新鮮健康
  • 公司投資區塊鏈和巨量資料，以滿足消費者對透明度的渴望
  • 消費者認為小企業更可靠。
  • 食品安全問題
  • 食品安全與農藥使用：消費者最關心的問題
  • 為什麼關心或不關心農藥
  • 對農藥使用的擔憂導致許多消費者避免食用某些食品
  • 儘管對農藥有擔憂，但少數消費者認為水果和蔬菜對健康的益處大於農藥的風險。
  • 有機農業和農藥使用
  • 可靠的農藥安全資訊來源
  • 化學污染物可能是食品安全問題，對某些有機食品來說可能更為嚴重

第5章 有機與清潔標籤零售趨勢

  • 亮點
  • 有機和清潔標籤消費者在哪裡購物以及原因
  • 有機和清潔的自有品牌：廣泛供應
  • 有機/清潔標章 消費者購物行為
  • 消費者重視清潔標章 和有機產品的購物體驗
  • 線上雜貨購物和食品配送將受到購買有機/天然食品的消費者的歡迎
  • 有機/天然食品比以往任何時候都更主流
  • 有機/天然食品購物者的偏好
  • 生鮮農產品趨勢
  • 消費者購買農產品時更謹慎，以減少食物浪費
  • 推銷：銷售更多產品的關鍵
  • 新鮮食品的新機會
  • 誰購買有機農產品
  • 肉類和海鮮的趨勢
  • 海鮮永續發展
  • 大多數家庭購買肉類，大多數消費者消費肉類
  • 更自然的動物飼養方法和道德的肉類消費
  • 新肉類和海鮮產品的機會
  • 誰買有機肉
  • 乳製品趨勢
  • 過去20年來，人均乳製品消費量大幅下降：植物性奶替代品的普及導致牛奶消費量下降是一個主要影響因素
  • 新的乳製品機會
  • 植物性乳製品替代品
  • 誰買有機乳製品
  • 包裝和加工食品的趨勢
  • 清潔標籤的權衡
  • 休閒食品
  • 素食純素食品
  • 獲得新有機廚房必需品的機會
  • 誰購買有機加工食品

第6章 消費者人口統計

  • 亮點
  • 有意購買和探索有機和清潔標籤食品
  • 依性別劃分的趨勢
  • 依年齡組別/世代劃分的趨勢
  • 家庭收入
      過去 6 個月使用有機食品、定期消費有機食品以及購買標記為天然/有機的食品：按家庭收入階層劃分（消費者百分比，2024年）
  • 種族/民族也發揮一定作用
  • 有兒童在場
  • 教育成果
  • 地理區域
  • 都市化趨勢
  • 網路雜貨購物
  • 與植物性飲食的趨勢重疊

第7章 消費者心理

  • 亮點
  • 特殊飲食限制與偏好
  • 優先考慮食品特性
  • 雜貨購物與飲食習慣
  • 烹飪技巧
  • 購買有機食品
  • 食品加工與清潔原料/標籤
  • 應避免的糖和成分
  • 願意為優質食品屬性支付更多費用
  • 人道對待動物和本地採購
  • 永續發展趨勢
  • 消費者對永續發展議題和永續生活方式有何看法
  • 回收堆肥服務
  • 包裝與廢棄物注意事項
  • 消費者認為環境責任是個人的
  • 清潔標籤態度
  • 有機/天然食品消費者常見的美食偏好
  • 透過烹飪與食物接觸
  • 樂於探索新奇事物和新食物
  • 清潔標章 消費者相信他們對同儕和社區具有影響力
簡介目錄
Product Code: LA18925870

The Packaged Facts report analyzes the behaviors and preferences of consumers purchasing organic and clean label food and beverage items. It focuses on understanding the consumer mindset and their purchasing patterns. The study sheds light on the potential for expansion and the hurdles that could impede the progress of the organic and clean label segment within the broader food and beverage industry. It takes into account the demographic profiles of consumers, their beliefs, what motivates them, and their dietary choices. The report also considers the broader economic factors such as inflation and the COVID-19 pandemic, evaluating their impact on consumer behavior, particularly in relation to organic and clean label products.

The concept of "clean label" encompasses several key consumer concerns, including the contents of food, its production methods, and the producers themselves. Clean label criteria involve a range of factors: the use of simple, familiar ingredients; minimal processing akin to home cooking without the use of additives or artificial components; the avoidance of pesticides, hormones, antibiotics, or genetically modified organisms; practices that are sustainable and environmentally friendly; traceability of the product and transparency of the company; ethical and socially responsible business conduct; thoughtful sourcing, often from local providers; and honest marketing practices.

The perception of what constitutes a "clean label" can differ widely among individuals. While some products may be seen as purer than others, there is a general consensus among consumers that the authenticity of clean label claims cannot be obscured by mere packaging statements. Many believe that the true measure of a product's purity lies in the ingredient and nutritional information provided, enabling them to make informed decisions about the cleanliness of the products they choose.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

  • What Is "Clean Label"?
  • The Spectrum From Minimally Processed to Ultra-Processed Foods
  • Expanding Availability & Lower Prices Are Key Factors to Increasing Sales of Clean Label & Organic Foods
  • Key Consumer Trends
  • SCOPE

CHAPTER 2: RECENT HISTORICAL TRENDS

  • HIGHLIGHTS
  • RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
  • Table 2-1. Consumer Concerns about Rising Food Prices, 2021 - 2024 (percent of consumers)
  • Cutting Back on Household Expenses
  • Table 2-2. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
  • Table 2-3. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
  • Table 2-4. Consumer Spending on "Extras", 2023 - 2024 (percent of consumers)
  • Private Labels Are More Desirable as Prices Rise
  • Figure 2-1. In 2024, Sales of Private Label Items Are Mostly Increasing as Sales from National Brands Decline
  • Figure 2-2. Private Label CPG Dollar Share, Unit Sales Growth, and Store Foot Traffic Changes
  • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
    • Figure 2-3. Noticing the Rising Cost of Food and Beverages over the Past Year,
    • Figure 2-4. Impact of Rising Costs on Food/Beverage Purchasing,
    • Consumers Find Price More Important for Food Purchase Decisions in
    • Figure 2-5. Purchase Drivers for Food and Beverage Purchase Decisions,
  • SNACKING AND HEALTHY EATING HABITS
  • Snacking Trends Are Important to Organic and Clean Label Foods
    • Trends in
  • Figure 2-6. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
  • Figure 2-7. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
    • Changes to Snacking Habits in
  • Table 2-5. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
    • Snacking and Breakfast Habits in
  • Table 2-6. Frequency of Snacking Habits on a Typical Weekday, 2024 (percent of consumers)
  • Table 2-7. Frequency of Snacking More Than Once a Day or Eating Breakfast, 2024 (percent of consumers)
  • Table 2-8. Always or Usually Eating Breakfast or Snacking More Than Once a Day by Demographic, 2024 (percent of consumers)
  • Reasons for Snacking
  • Table 2-9. Reasons for Snacking, 2024 (percent of consumers)
  • Preferred Types of Snacks
  • Table 2-10. Preferred Types of Snacks, 2023 (percent of consumers)
  • "Snackification" of Meals
  • DINING OUT
    • Consumers Were Still Holding off on Dining Out in 2021 and
  • Figure 2-8. Restaurant Eating Habits, 2021 - 2022 (percent of consumers)
  • 2023 Trends Result from Inflation and Changed Habits
  • FOOD CARRYOUT, DELIVERY, ONLINE GROCERY SHOPPING, AND CONVENIENCE FOOD OPTIONS
    • Activity in
  • Food Carryout and Delivery
  • Figure 2-9. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
  • Figure 2-10. Using Convenient Food Options during the Pandemic, 2022 (percent of consumers)
  • Use of Meal Kit Delivery Services
  • Figure 2-11. Organic Meal Kits Marketed for People Who Want to "Eat with a Clean Conscience"
  • Figure 2-12. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)
    • Activity in 2023 and
  • Frequency of Grocery Shopping in 2023: In-Person vs. Online
    • Figure 2-13. Frequency of Buying Groceries In-Person and Online,
  • Use of Food Carryout and Delivery Methods in the Last 12 Months
  • Table 2-11. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
  • Frequency of Food Carryout and Delivery Habits in the Last 3 Months
  • Table 2-12. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of consumers who have used each method in the last 12 months)
  • Frequency of Food Carryout and Delivery Habits Now Compared to 12 Months Ago
  • Table 2-13. Consumer Frequency of Food Ordering Habits Now Compared to 12 Months Ago, 2024 (percent of consumers who have used each method in the last 12 months)
  • Expected Changes to Food Carryout and Delivery Habits in the Next 12 Months
  • Table 2-14. Consumer Expected Changes to the Frequency of Food Ordering Habits in the Next 12 Months, 2024 (percent of consumers)
  • WORK HABITS
  • Food Trends in the Context of Changes to Work
    • Changes to Work Patterns Continued in
  • Figure 2-14. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
    • Working from Home in
  • Work from Home Ability and Frequency
  • Table 2-15. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
  • Working at a Co-Working Space or Working from Home
  • Table 2-16. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
  • Table 2-17. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
  • Table 2-18. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
    • Work Habits in
  • Typical Work Weeks
  • Table 2-19. Where Time Is Spent during a Typical Work Week, 2024 (percent of employed consumers)
  • Typical Work Arrangements
  • Figure 2-15. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (percent of employed consumers)
  • CHANGES TO TRAVEL HABITS
  • Table 2-20. Changes in Work and Leisure Travel Activity, 2024 (percent of consumers)
  • BEYOND THE PANDEMIC ERA: FUTURE CONCERNS, VACCINES, AND STICKY HABITS
  • Concerns about COVID-19 Variants
  • Figure 2-16. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)
  • Concerns about Future Potential Pandemic Outbreaks
  • Table 2-21. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
  • Vaccination for the Flu and COVID-19
  • Table 2-22. Consumer Vaccination Plans, 2023 (percent of consumers)
  • Table 2-23. Consumer Vaccination Rates, 2024 (percent of consumers)
  • Some Consumers Are Continuing to Wear Masks in Public and to Avoid Crowds
  • Table 2-24. Consumer Habits Regarding Masks, Crowds, and Testing for COVID-19, 2024 (percent of consumers)
  • NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
    • Mental and Physical Health Effects in
  • Figure 2-17. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
    • Reporting Negative Mental States in
  • Figure 2-18. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
    • Continuing Mental and Physical Health Effects in
  • Table 2-25. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (percent of consumers)
  • Stress Levels and Impact on Food/Beverage Consumption
    • Figure 2-19. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption,
    • Figure 2-20. Impact of Food Consumption on Mental or Emotional Well-Being,

CHAPTER 3: CLEAN LABEL OVERVIEW

  • HIGHLIGHTS
  • POPULAR MEDIA EFFECTS ON FOOD PERCEPTIONS: HEALTHFULNESS, SAFETY, ENVIRONMENTAL SUSTAINABILITY, AND HUMAN AND ANIMAL WELFARE ARE SCRUTINIZED
  • DEFINITIONS & STANDARDS
  • CLEAN LABEL
  • There Is No Single Universal Definition of "Clean Label"
  • Consumers Think There Is No Hiding Behind a Clean Label
  • Many Consumers Believe Cleaner Foods Are Healthier, Tastier, Safer, and Better
  • Different Levels of Processing
  • 1: Unprocessed and Minimally Processed Foods
  • 2: Processed Culinary Ingredients
  • 3: Processed Foods
  • 4: Ultra-Processed Foods (UPFs)
  • ORGANIC
  • Definition
  • Changes to USDA Organic Livestock Requirements
  • NATURAL
  • NON-GMO
  • ALLERGY FRIENDLY LABELING
  • GLUTEN-FREE
  • GRASS-FED
  • ANIMAL WELFARE-RELATED LABEL CLAIMS
  • CONSUMER PERCEPTIONS OF PROCESSED FOODS AND HEALTHY FOODS
  • Many Consumers Limit Purchases of Processed Foods, But Most People Still Eat Them
  • Table 3-1. Consumer Opinions about Processed Foods, 2024 (percent of consumers)
  • Figure 3-1. Most Consumers Eat Processed Foods, 2024 (percent of consumers)
  • A Large Segment of the Population Avoids Added Sugars and Artificial Ingredients
  • Table 3-2. Consumer Opinions about Added Sugar, Refined Sugar, and Artificial Ingredients 2024 (percent of consumers)
  • Why People Eat Packaged Foods
  • Figure 3-2. Reasons for Eating Packaged Foods, 2024 (percent of consumers)
  • Most People Say Eating a Healthy Diet Is Important to Them
  • Figure 3-3. Most Consumers Find Eating a Healthy Diet Important, 2024 (percent of consumers)
  • Consumers Are More Likely to Consider Organic Foods and Foods without Artificial Ingredients or Additives to Be Healthy
  • Figure 3-4. Label Indicators of a Food's Healthfulness When Shopping, 2024 (percent of consumers)
  • People Use Similar Label Indicators to Determine Healthfulness of Foods When Dining Out
  • Figure 3-5. Menu Indicators of a Food's Healthfulness When Dining Out, 2024 (percent of consumers)
  • The Majority of Consumers Consider How Food Is Grown
  • Figure 3-6. Considering How Food Is Grown When Making Decisions about Food and Beverages, 2024 (percent of consumers)
  • Eating Fruits and Vegetables and Practicing Balance Are Most Important to Eating Healthier
  • Figure 3-7. Actions Considered Most Important to Eat Healthier, 2024 (percent of consumers)
  • Figure 3-8. Dietary Advice Considered Most Important, 2024 (percent of consumers)
  • Fitting Processed Foods into a Healthy Diet
  • Figure 3-9. Beliefs on Whether Processed Foods Can Be Part of a Healthy Diet, 2024 (percent of consumers)
  • Figure 3-10. Types of Foods that Consumers Believe Can Be Part of a Healthy Diet, 2024 (percent of consumers)
  • Confusion on What "Processed Food" Means
  • Figure 3-11. Most Consumers Are Unsure If They Fully Understand What a Processed Food Is, 2024 (percent of consumers)
  • Types of Foods Considered to Be Processed
  • Fruit and Vegetable Products
      • Figure 3-12. Types of Fruits and Vegetables Considered to Be Processed, 2024 (percent of consumers)
  • Baked Goods and Carbohydrate-Rich Foods
  • Figure 3-13. Types of Baked Goods and Carbohydrate-Rich Foods Considered to Be Processed, 2024 (percent of consumers)
  • Dairy Products
  • Figure 3-14. Types of Dairy Products Considered to Be Processed, 2024 (percent of consumers)
  • Meat and Protein-Rich Foods
  • Figure 3-15. Types of Meat and Protein-Rich Foods Considered to Be Processed, 2024 (percent of consumers)
  • Dessert and Snack Foods
  • Figure 3-16. Types of Dessert and Snack Foods Considered to Be Processed, 2024 (percent of consumers)

CHAPTER 4: ORGANIC & CLEAN LABEL FOODS: OVERVIEW & MARKET TRENDS

  • HIGHLIGHTS
  • ORGANIC PENETRATION AND SALES ESTIMATES FROM DIFFERENT SOURCES
  • Figure 4-1. US Organic Sales and Growth, 2014-2028E
  • Figure 4-2. US Organic Sales by Product Category, 2014-2023
  • Figure 4-3. US Organic vs. Total Store Sales, Growth, and Penetration, 2014-2023
  • SPECIALTY FOOD SALES
  • ORGANIC FOOD HOUSEHOLD USAGE RATES
  • Table 4-1. Household Use of Organic Foods in the Last 6 Months by Category, 2018-2024 (percent of households)
  • Table 4-2. Household Use of Organic Foods in the Last 6 Months by Category, 2018-2024 (continued), (percent of households)
  • ORGANIC FARMING TAKES ROOT, BUT IMPORTS STILL MEET MUCH OF DEMAND
  • REFORMULATING INGREDIENTS FOR PACKAGED FOODS AND BEVERAGES TO BE CLEAN LABEL FRIENDLY
  • Taste and Function are Key
  • Figure 4-4. Label-Friendly Ingredients for Clean Label Packaged Foods
  • Figure 4-5. New Ingredients for Packaged Foods and Beverages Are Marketed as Simple and Label-Friendly
  • Colors Are Also Crucial for the Visual Appeal of Clean Label Products, Especially with Generation Z and Millennials
  • Figure 4-6. Natural Colors Improve Visual Appeal for Products with Cleaner Labels
  • ANIMAL WELFARE ISSUES
  • More Consumers Want Animals Raised for Food to Be Treated Humanely
  • Table 4-3. Consumer Opinions about Humane Treatment of Animals Raised for Food, 2024 (percent of consumers)
  • USDA Publishes New Rule on Organic Livestock Requirements
  • "Humane" Claims May Signify No Meaningful Difference in Production Methods
  • PLANT-BASED SUBSTITUTES FOR ANIMAL PRODUCTS FACING DEFINITIONAL CHALLENGES
  • PERSONALIZED NUTRITION
  • Figure 4-7. Personalized Nutrition Recommendations of Interest to Clean Label Consumers
  • CONVENIENT MEAL DELIVERY SERVICES ARE EMPHASIZING FRESHNESS AND HEALTHY FOODS
  • Figure 4-8. Meal Delivery Service Also Offers Chats with Registered Dieticians to Support Nutrition Goals
  • Figure 4-9. Meal Delivery Service Focused on "Whole-Food Nutrition" for "Transformation"
  • Figure 4-10. Meal Plans That Are Convenient and Prepared with the Best Quality Ingredients
  • Figure 4-11. Chef-Crafted Meatless Meals in Minutes that Make Eating More Veggies Something to Look Forward To
  • Figure 4-12. Meal Delivery Service Promotes Healthy Diets That Contain Whole, Unprocessed Ingredients
  • COMPANIES HAVE INVESTED IN BLOCKCHAIN AND BIG DATA TO SATISFY CONSUMER DESIRES FOR TRANSPARENCY
  • CONSUMERS THINK SMALL AND MEDIUM BUSINESSES HAVE MORE CREDIBILITY
  • FOOD SAFETY ISSUES
  • Keeping Food Safe and the Use of Pesticides Are Top Consumer Concerns
  • Figure 4-13. Top Concerns Consumers Have about How Food Is Grown, 2024 (percent of consumers)
  • Reasons for Being Concerned or Not Being Concerned with Pesticides
  • Figure 4-14. Reasons that Consumers Are Concerned about Pesticides, 2024 (percent of consumers)
  • Figure 4-15. Reasons that Consumers Are Not Concerned about Pesticides, 2024 (percent of consumers)
  • Concerns about Pesticide Use Cause Many Consumers to Avoid Certain Foods
  • Figure 4-16. Avoiding Foods Due to Concerns about Pesticides, 2024 (percent of consumers)
  • Figure 4-17. Food Types Avoided Due to Pesticide Concerns, 2024 (percent of consumers)
  • Despite Pesticide Concerns, Significant Minorities of Consumers Agree That Health Benefits of Fruits and Vegetables Outweigh the Risks of Pesticides
  • Figure 4-18. Thoughts about the Health Benefits and Risks of Consuming Fruits and Vegetables Grown with Pesticides, 2024 (percent of consumers)
  • Organic Agriculture and Pesticide Use
  • Figure 4-19. Consumer Beliefs on Pesticide Use in Organic Agriculture, 2024 (percent of consumers)
  • Trusted Sources about Safety of Pesticides
  • Figure 4-20. Sources That Consumers Trust to Inform them about the Safety of Pesticides Used to Grow Food, 2024 (percent of consumers)
  • Chemical Contaminants Can Be a Food Safety Issue, And May Be Worse for Some Organic Foods
  • Figure 4-21. Clean Label Project Protein Powder Testing Results

CHAPTER 5: ORGANIC & CLEAN LABEL RETAIL TRENDS

  • HIGHLIGHTS
  • WHERE ORGANIC AND CLEAN LABEL CONSUMERS SHOP, AND WHY
  • Organic and Cleaner Private Label Brands Have Wide Availability
  • Table 5-1. Selected Private Label Brands Catering to Organic and Clean Label Consumers
  • Organic and Clean Label Consumers Shop Around
  • Table 5-2. Venues Where Consumers Purchase Organic, Clean Label, and Specialty Diet Groceries, 2024 (percent of consumers)
  • Clean Label and Organic Consumers Place Higher Priority on the Shopping Experience
  • Table 5-3. Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers)
  • Table 5-4. Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers who rate each element as a high priority of 1 or 2)
  • Table 5-5. Priorities When Choosing Where to Shop for Groceries, 2024 (percent of consumers who rate each element as a high priority of 1 or 2)
  • Online Grocery Shopping and Food Delivery More Popular with Organic/Natural Shoppers
  • Table 5-6. Use of Online Grocery Shopping and Food Delivery Services, 2024 (percent of consumers)
  • Organic/Natural Foods Are More Mainstream Than Ever
  • Figure 5-1. Incorporating More Vegetables in Prepared Meals Appeals to General Consumers
  • Organic/Natural Shopper Preferences
  • Table 5-7. Consumer Shopping Preferences & Behaviors, 2024 (percent of consumers who agree completely)
  • TRENDS IN FRESH PRODUCE
  • Consumers Are Being More Deliberate in Produce Purchases to Reduce Food Waste
  • Merchandising Is Key to Selling More Produce
  • Opportunities for New Fresh Produce Products
  • Figure 5-2. Snack-Sized Vegetables Appeal to Consumer Desire for Convenient and Healthy Snacks
  • Figure 5-3. Value-Added Products Make Healthy Meal Prep Easier
  • Who Buys Organic Produce?
  • Table 5-8. Characteristics of Organic Produce Buyers, 2024 (percent of consumers)
  • TRENDS IN MEAT & SEAFOOD
  • Seafood Sustainability
  • Figure 5-4. Sustainability Levels for Seafood Labels in Publix
  • Most Households Purchase Meat, and Strong Majorities of Consumers Consume Meat
  • Raising Animals More Naturally and Ethical Meat Consumption
  • Figure 5-5. Ethical Butchers Place Focus on Humanely Raised Animals and the Benefits of Ethically Sourced Meat
  • Opportunities for New Meat & Seafood Products
  • Figure 5-6. Cleaner Meat Snacks Appeal with Convenience and Real Ingredients
  • Who Buys Organic Meat?
  • Table 5-9. Characteristics of Organic Meat Buyers, 2024 (percent of consumers)
  • TRENDS IN DAIRY
  • Per Capita Consumption of Dairy Products Has Fallen Significantly Over the Past Two Decades, Particularly Due to Decreases in Milk Consumption in Favor of Plant-Based Milk Alternatives
  • Figure 5-7. Per Capita Consumption of Dairy Products, 2000 - 2021 (pounds per capita)
  • Figure 5-8. Per Capita Availability of Dairy Products Adjusted for Loss, 1979 and 2019 (cup-equivalents per day)
  • Opportunities for New Dairy Products
  • Figure 5-9. Cheese Company Promoting Products as Hormone Free and Aged Naturally
  • Plant-Based Dairy Alternatives
  • Figure 5-10. siggi's Plant-Based Yogurt Drink Lists Only Eight Ingredients
  • Who Buys Organic Dairy Products?
  • Table 5-10. Characteristics of Organic Dairy Buyers, 2024 (percent of consumers)
  • TRENDS IN PACKAGED/PROCESSED FOODS
  • The Clean Label Tradeoff
  • Snacks
  • Figure 5-11. Vegan Rob's Asparagus Chips Contain Recognizable Ingredients and Feature Clean Label Claims
  • Vegetarian and Vegan Foods
  • Figure 5-12. No Evil Foods "No Chicken" Lists Only Seven Ingredients
  • Opportunities for New Organic Kitchen Staples
  • Figure 5-13. Clean Label Olive Oil Has Claims of Product Purity
  • Figure 5-14. Organic Vinegars Are "Raw & Unfiltered" to Appeal to Clean Label Consumers
  • Who Buys Organic Packaged Foods?
  • Table 10-11. Characteristics of Organic Packaged Food Buyers, 2024 (percent of consumers)

CHAPTER 6: CONSUMER DEMOGRAPHICS

  • HIGHLIGHTS
  • INTENTIONALLY SHOPPING FOR AND SEEKING OUT ORGANIC AND CLEAN LABEL FOODS
  • Figure 6-1. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods, 2024 (percent of consumers)
  • TRENDS BY GENDER
  • Table 6-1. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Gender, 2024 (percent of consumers)
  • Table 6-2. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Gender, 2024 (percent of consumers)
  • TRENDS BY AGE BRACKET/GENERATION
  • Table 6-3. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Age Bracket, 2024 (percent of consumers)
  • Table 6-4. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Age Bracket, 2024 (percent of consumers)
  • Table 6-5. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Generation, 2024 (percent of consumers)
  • HOUSEHOLD INCOME
  • Table 6-6. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Household Income Bracket, 2024 (percent of consumers)
      • Table 6-7. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Household Income Bracket, 2024 (percent of consumers)
  • RACE/ETHNICITY ALSO PLAY A ROLE
  • Table 6-8. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Race/Ethnicity, 2024 (percent of consumers)
  • Table 6-9. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Race/Ethnicity, 2024 (percent of consumers)
  • PRESENCE OF CHILDREN
  • Table 6-10. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Parenthood, 2024 (percent of consumers)
  • Table 6-11. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Parenthood and Presence of Children in the Household, 2024 (percent of consumers)
  • EDUCATIONAL ACHIEVEMENT
  • Table 6-12. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Educational Attainment, 2024 (percent of consumers)
  • Table 6-13. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by Educational Attainment, 2024 (percent of consumers)
  • GEOGRAPHIC REGION
  • Table 6-14. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by US Region, 2024 (percent of consumers)
  • Table 6-15. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by US Region, 2024 (percent of consumers)
  • URBANIZATION TRENDS
  • Table 6-16. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Urban, Suburban, and Rural Living, 2024 (percent of consumers)
  • Table 6-17. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by County Size, 2024 (percent of consumers)
  • ONLINE GROCERY SHOPPING
  • Table 6-18. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Use of Online Grocery Websites in the Last 30 Days, 2024 (percent of consumers)
  • Table 6-19. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by County Size, 2024 (percent of consumers)
  • OVERLAP WITH PLANT-BASED EATING
  • Table 6-20. Intentionally Shopping for and Seeking out Organic, Clean Label, and Specialty Diet Foods by Primary Eating Philosophy, 2024 (percent of consumers)
  • Table 6-21. Use of Organic Foods in the Last 6 Months, Regularly Eating Organic Foods, and Buying Food Labeled as Natural or Organic by US Region, 2024 (percent of consumers)

CHAPTER 7: CONSUMER PSYCHOGRAPHICS

  • HIGHLIGHTS
  • SPECIAL EATING RESTRICTIONS AND PREFERENCES
  • Table 7-1. Special Eating Restrictions and Diets Followed, 2024 (percent of consumers)
  • PRIORITIES PLACED ON FOOD CHARACTERISTICS
  • Table 7-2. Priorities Placed on Foods, 2024 (percent of consumers)
  • Table 7-3. Clean Label Priorities Placed on Foods, 2024 (percent of consumers)
  • GROCERY SHOPPING AND EATING HABITS
  • Table 7-4. Consumer Agreement on Statements about Grocery Shopping and Eating Habits, 2024 (percent of consumers who agree)
  • COOKING SKILLS
  • Table 7-5. Consumer Confidence with Cooking Skills, 2024 (percent of consumers)
  • ORGANIC FOOD PURCHASES
  • Table 7-6. Consumer Agreement on Statements about Organic Food Purchases, 2024 (percent of consumers)
  • FOOD PROCESSING AND CLEAN INGREDIENTS AND LABELS
  • Table 7-7. Consumer Agreement on Statements about Clean Ingredients, Food Processing, and Labels, 2024 (percent of consumers)
  • SUGARS AND INGREDIENTS TO AVOID
  • Table 7-8. Consumer Agreement on Statements about Sugars and Avoidance of Ingredients, 2024 (percent of consumers)
  • WILLINGNESS TO PAY MORE FOR PREMIUM FOOD CHARACTERISTICS
  • Table 7-9. Consumer Agreement on Statements about Willingness to Pay More for Premium Foods, 2024 (percent of consumers)
  • HUMANE TREATMENT OF ANIMALS AND LOCAL SOURCING
  • Table 7-10. Consumer Agreement on Statements about Animal Products and Humane Treatment of Animals, 2024 (percent of consumers)
  • SUSTAINABILITY TRENDS
  • What Consumers Think about Sustainability Issues and Sustainable Lifestyles
  • Table 7-11. Consumer Agreement on Statements about Sustainability, 2024 (percent of consumers)
  • Table 7-12. Importance of Practices When Living a Sustainable Lifestyle, 2024 (percent of consumers)
  • Recycling and Composting Services
  • Table 7-13. Consumer Access to Recycling and Composting Services, 2024 (percent of consumers)
  • Table 7-14. Consumer Usage Frequency of Recycling and Composting Services, 2024 (percent of consumers who report using each service)
  • Thoughts on Packaging and Waste
  • Table 7-15. Consumer Agreement on Statements about Recycling and Packaging Materials, 2024 (percent of consumers)
  • Table 7-16. Packaging Types Considered Most Eco-Friendly, 2024 (percent of consumers)
  • Table 7-17. Importance of Sustainable and Eco-Friendly Packaging Characteristics, 2024 (percent of consumers)
  • Consumers Think that Environmental Responsibility Is Personal
  • Table 7-18. Environmental Attitudes among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • CLEAN LABEL ATTITUDES
  • Table 7-19. Clean Label Attitudes among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • FOODIE PREFERENCES COMMON WITH ORGANIC/NATURAL CONSUMERS
  • Table 7-20. "Foodie" Sentiments among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • ENGAGEMENT WITH FOODS THROUGH COOKING
  • Table 7-21. Thoughts on Cooking among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • NOVELTY AND OPENNESS TO EXPLORING NEW FOODS
  • Table 7-22. Interest in Novel Foods and Experiences among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)
  • CLEAN LABEL CONSUMERS CONSIDER THEMSELVES INFLUENTIAL IN PEER GROUPS & COMMUNITIES
  • Table 7-23. Influences on People and Community among Organic/Natural Food Consumers, 2024 (percent of consumers who completely agree)