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市場調查報告書
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1492317

行動應用市場：全球產業分析、規模、佔有率、成長、趨勢、預測，2024-2033 年

Mobile Applications Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 250 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

持久性市場研究提供了對全球行動應用程式市場的深入分析，包括市場動態、主要成長動力/課題以及新興趨勢。該報告提供了詳細的數據和統計數據，以引導 2024 年至 2033 年的市場格局，並為利害關係人提供全面的指南。

預計2024年至2033年全球行動應用市場將穩定成長，複合年增長率為19.5%。該市場預計將從 2024 年的 2,242 億美元成長到 2033 年底的 1,1154 億美元。

重要見解

  • 預計市值（2024年）：2,242億美元
  • 預計市值（2033年）：11,154億美元
  • 全球市場成長率（複合年增長率，2024-2033）：19.5%

行動應用市場－研究範圍：

行動應用程式已成為日常生活的重要組成部分，提供從娛樂和遊戲到商業和生產力的廣泛服務。智慧型手機的普及和網路連接的改善正在推動行動應用程式的普及。擴增實境 (AR)、虛擬實境 (VR)、人工智慧 (AI) 和機器學習 (ML) 等行動技術的進步正在改善應用程式功能和使用者體驗，從而促進市場成長。行動商務的興起、社交媒體使用的增加以及對遠端工作解決方案的需求進一步推動了對行動應用程式的需求。各行業的企業正在透過利用行動應用程式來提高客戶參與度、簡化營運並提供個人化體驗來擴大市場。

市場成長動力：

推動行動應用市場成長的因素有很多。智慧型手機的普及和全球高速網路存取的擴展是關鍵驅動因素。行動應用程式的便利性和可訪問性滿足了從通訊和娛樂到購物和金融交易的各種用戶需求。技術進步在增強應用程式功能方面發揮著重要作用。人工智慧、機器學習、擴增實境和虛擬實境技術的整合將帶來更複雜、更具互動性的應用，從而吸引更廣泛的用戶。此外，業務數位化的不斷增長趨勢以及對以客戶為中心的服務的重視正在推動行動應用程式的開發和採用。

市場限制：

儘管成長前景樂觀，但行動應用市場仍面臨一些課題。對資料安全和隱私的擔憂可能會阻礙用戶的採用和信任。網路攻擊和資料外洩的增加需要強而有力的安全措施，但實施起來成本高且複雜。行動作業系統的碎片化是另一個課題。開發人員必須確保跨不同平台（iOS、Android、Windows）的相容性，這會增加開發時間和成本。此外，應用程式市場已經飽和，使得新應用程式很難獲得認可和用戶支持，為新開發者的進入造成了重大障礙。

市場機會：

行動應用市場有很多成長和創新的機會。5G 技術的興起預計將透過實現更快的數據傳輸和更低的延遲來徹底改變應用程式格局，為更先進和身臨其境的應用程式鋪平道路。由於智慧型手機的普及和網路基礎設施的改善，新興市場具有巨大的成長潛力。滿足特定區域需求的可自訂和本地化應用程式可推動用戶參與和市場擴張。此外，人們對健康和保健的日益關注為行動健康（mHealth）應用程式創造了機會。這些應用程式可以提供遠距醫療、健身追蹤和心理健康支援等服務，滿足對無障礙醫療解決方案不斷增長的需求。

目錄

第一章執行摘要

第2章 市場概況

  • 市場範圍/分類
  • 市場定義/範圍/限制

第 3 章主要市場趨勢

  • 影響市場的主要趨勢
  • 產品創新/發展趨勢

第4章 價格分析

  • 訂閱定價模型
  • 永久許可

第五章 全球行動應用市場需求分析

  • 過去的市場價值分析，2019-2023
  • 當前和未來市場價值預測，2024-2033
    • 同比增長趨勢分析
    • 絕對量機會分析

第六章市場背景

  • 宏觀經濟因素
  • 預測變量 - 相關性和影響
  • 價值鏈
  • COVID-19 危機 - 影響評估
  • 市場動態

第七章 全球行動應用市場分析：依商店類型

  • 簡介/主要發現
  • 過去的市場規模分析：依商店類型，2019-2023
  • 當前和未來市場規模的分析和預測：依商店類型，2024-2033
    • Apple App store
    • Google Play
    • 其他
  • 市場吸引力分析：依商店類型

第八章全球行動應用市場分析：依應用類別

  • 簡介/主要發現
  • 過去的市場規模分析：依應用類別，2019-2023
  • 2024-2033 年當前和未來市場規模（依應用類別）分析和預測
    • 遊戲
    • 社群網路
    • 衛生保健
    • 圖書
    • 音樂
    • 生產力
    • 教育
    • 娛樂
    • 訊息
    • 照片/視頻
    • 導航
    • 旅行
    • 工作
    • 其他
  • 市場吸引力分析：依應用類別

第九章全球行動應用市場分析：依地區

  • 簡介/主要發現
  • 歷史市場規模分析：依地區劃分，2019-2023
  • 目前和未來市場規模的分析和預測：依地區劃分，2024-2033年
    • 北美
    • 拉丁美洲
    • 歐洲
    • 東亞
    • 南亞太地區
    • 中東/非洲
  • 市場吸引力分析：依地區

第十章 北美行動應用市場分析

第十一章拉丁美洲行動應用市場分析

第十二章歐洲行動應用市場分析

第十三章南亞亞太行動應用市場分析

第14章東亞行動應用市場分析

第十五章中東與非洲行動應用市場分析

第十六章 主要國家行動應用市場分析

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 德國
  • 義大利
  • 法國
  • 英國
  • 西班牙
  • 比荷盧經濟聯盟
  • 俄羅斯
  • 歐洲其他地區
  • 中國
  • 日本
  • 韓國
  • 印度
  • 馬來西亞
  • 印度尼西亞
  • 新加坡
  • 澳大利亞/紐西蘭
  • 海灣合作委員會國家
  • 土耳其
  • 南非
  • 中東和非洲其他地區

第17章市場結構分析

  • 市場分析：依公司層級
  • 主要參與者的市場佔有率分析
  • 市場存在分析

第 18 章 競爭分析

  • 比賽儀表板
  • 競爭標桿
  • 競爭對手詳情
    • Google Inc.
    • Microsoft
    • CA
    • Cognizant
    • Hewlett Packard Enterprise Development LP
    • SAP SE
    • China Mobile Limited
    • Samsung Electronics Co. Ltd.
    • Apple Inc.
    • Opera Software
    • Others

第 19 章使用的假設和首字母縮略詞

第20章研究方法論

簡介目錄
Product Code: PMRREP2592

Persistence Market Research provides a thorough analysis of the global Mobile Applications Market, delving into market dynamics, key growth drivers, challenges, and emerging trends. This report serves as a comprehensive guide for stakeholders, offering detailed data and statistics to navigate the market landscape from 2024 to 2033.

The global mobile applications market is poised for robust growth between 2024 and 2033, with an expected CAGR of 19.5%. The market is estimated to expand from a value of USD 224.2 billion in 2024 to USD 1115.4 billion by the end of 2033.

Key Insights:

  • Estimated Market Value (2024): USD 224.2 Billion
  • Projected Market Value (2033): USD 1115.4 Billion
  • Global Market Growth Rate (CAGR 2024 to 2033): 19.5%

Mobile Applications Market - Report Scope:

Mobile applications have become integral to daily life, offering services ranging from entertainment and gaming to business and productivity. The proliferation of smartphones and improved internet connectivity drive the widespread adoption of mobile apps. Advances in mobile technology, such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and machine learning (ML), enhance app functionality and user experience, contributing to market growth. The rise of mobile commerce, increased use of social media, and the need for remote work solutions further fuel demand for mobile applications. Businesses across industries are leveraging mobile apps to improve customer engagement, streamline operations, and offer personalized experiences, thereby expanding the market.

Market Growth Drivers:

Several factors drive the growth of the mobile applications market. The increasing penetration of smartphones and high-speed internet access globally is a primary driver. The convenience and accessibility of mobile apps cater to various user needs, from communication and entertainment to shopping and financial transactions. Technological advancements play a crucial role in enhancing app capabilities. Integration of AI, ML, AR, and VR technologies enables more sophisticated and interactive applications, attracting a broad user base. Additionally, the growing trend of digitalization in businesses and the emphasis on customer-centric services drive the development and adoption of mobile applications.

Market Restraints:

Despite its positive growth outlook, the mobile applications market faces several challenges. Concerns about data security and privacy can hinder user adoption and trust. The increasing incidence of cyberattacks and data breaches necessitates robust security measures, which can be costly and complex to implement. Fragmentation of the mobile operating system landscape presents another challenge. Developers must ensure compatibility across various platforms (iOS, Android, Windows), which can increase development time and costs. Additionally, the saturated app market makes it difficult for new apps to gain visibility and user traction, posing a significant barrier to entry for new developers.

Market Opportunities:

The mobile applications market offers numerous opportunities for growth and innovation. The rise of 5G technology is expected to revolutionize the app landscape by enabling faster data speeds and lower latency, paving the way for more advanced and immersive applications. Emerging markets represent significant growth potential due to increasing smartphone adoption and improving internet infrastructure. Customizable and localized applications catering to specific regional needs can drive user engagement and market expansion. Furthermore, the growing emphasis on health and wellness creates opportunities for mobile health (mHealth) apps. These apps can offer services such as telemedicine, fitness tracking, and mental health support, addressing the increasing demand for accessible healthcare solutions.

Competitive Landscape and Business Strategies:

Leading companies in the mobile applications market include Apple Inc., Google LLC, Microsoft Corporation, and Facebook, Inc. These companies focus on continuous innovation, user experience enhancement, and expanding their app ecosystems to maintain competitive advantage.

Strategies such as mergers and acquisitions, strategic partnerships, and collaborations are common to expand market presence and enhance technological capabilities. Companies also invest significantly in research and development to introduce cutting-edge features and functionalities, driving user engagement and retention.

Key Companies Profiled:

  • Apple Inc.
  • Google LLC
  • Microsoft Corporation
  • Facebook, Inc.
  • Tencent Holdings Limited
  • Alibaba Group
  • Samsung Electronics Co., Ltd.
  • Huawei Technologies Co., Ltd.
  • Xiaomi Corporation
  • ByteDance Ltd.

Mobile Applications Market Segmentation:

By Type:

  • Gaming
  • Social Media
  • Health & Fitness
  • Music & Entertainment
  • Productivity
  • Education
  • Lifestyle
  • Others

By Platform:

  • iOS
  • Android
  • Windows
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting the Market
  • 3.2. Product Innovation / Development Trends

4. Pricing Analysis

  • 4.1. Subscription Pricing Model
  • 4.2. Perpetual Licensing

5. Global Mobile Application Market Demand (in Value in US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

  • 5.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
  • 5.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
    • 5.2.1. Y-o-Y Growth Trend Analysis
    • 5.2.2. Absolute $ Opportunity Analysis

6. Market Background

  • 6.1. Macro-Economic Factors
  • 6.2. Forecast Factors - Relevance & Impact
  • 6.3. Value Chain
  • 6.4. COVID-19 Crisis - Impact Assessment
    • 6.4.1. Current Statistics
    • 6.4.2. Short-Mid-Long Term Outlook
    • 6.4.3. Likely Rebound
  • 6.5. Market Dynamics
    • 6.5.1. Drivers
    • 6.5.2. Restraints
    • 6.5.3. Opportunities

7. Global Mobile Application Market Analysis 2019-2023 and Forecast 2024-2033, by Store Type

  • 7.1. Introduction / Key Findings
  • 7.2. Historical Market Size (US$ Bn) Analysis By Store Type, 2019-2023
  • 7.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Store Type, 2024-2033
    • 7.3.1. Apple App store
    • 7.3.2. Google Play
    • 7.3.3. Others
  • 7.4. Market Attractiveness Analysis By Store Type

8. Global Mobile Application Market Analysis 2019-2023 and Forecast 2024-2033, By App Category

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Bn) Analysis By App Category, 2019-2023
  • 8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By App Category, 2024-2033
    • 8.3.1. Games
    • 8.3.2. Social Networking
    • 8.3.3. Healthcare
    • 8.3.4. Books
    • 8.3.5. Music
    • 8.3.6. Productivity
    • 8.3.7. Education
    • 8.3.8. Entertainment
    • 8.3.9. News
    • 8.3.10. Photos and Videos
    • 8.3.11. Navigation
    • 8.3.12. Travel
    • 8.3.13. Business
    • 8.3.14. Others
  • 8.4. Market Attractiveness Analysis By App Category

9. Global Mobile Application Market Analysis 2019-2023 and Forecast 2024-2033, by Region

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Bn) Analysis By Region, 2019-2023
  • 9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Region, 2024-2033
    • 9.3.1. North America
    • 9.3.2. Latin America
    • 9.3.3. Europe
    • 9.3.4. East Asia
    • 9.3.5. South Asia Pacific
    • 9.3.6. Middle East and Africa
  • 9.4. Market Attractiveness Analysis By Region

10. North America Mobile Application Market Analysis 2019-2023 and Forecast 2024-2033

  • 10.1. Introduction
  • 10.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 10.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 10.3.1. By Store Type
    • 10.3.2. By App Category
    • 10.3.3. By Region
    • 10.3.4. By Country
      • 10.3.4.1. U.S.
      • 10.3.4.2. Canada
  • 10.4. Market Attractiveness Analysis
    • 10.4.1. By Store Type
    • 10.4.2. By App Category
    • 10.4.3. By Region
    • 10.4.4. By Country
  • 10.5. Market Trends
  • 10.6. Key Market Participants - Intensity Mapping

11. Latin America Mobile Application Market Analysis 2019-2023 and Forecast 2024-2033

  • 11.1. Introduction
  • 11.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 11.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 11.3.1. By Store Type
    • 11.3.2. By App Category
    • 11.3.3. By Country
      • 11.3.3.1. Brazil
      • 11.3.3.2. Mexico
      • 11.3.3.3. Rest of Latin America
  • 11.4. Market Attractiveness Analysis
    • 11.4.1. By Store Type
    • 11.4.2. By App Category
    • 11.4.3. By Region
    • 11.4.4. By Country

12. Europe Mobile Application Market Analysis 2019-2023 and Forecast 2024-2033

  • 12.1. Introduction
  • 12.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 12.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 12.3.1. By Store Type
    • 12.3.2. By App Category
    • 12.3.3. By Region
    • 12.3.4. By Country
      • 12.3.4.1. Germany
      • 12.3.4.2. Italy
      • 12.3.4.3. France
      • 12.3.4.4. U.K.
      • 12.3.4.5. Spain
      • 12.3.4.6. BENELUX
      • 12.3.4.7. Russia
      • 12.3.4.8. Rest of Europe
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Store Type
    • 12.4.2. By App Category
    • 12.4.3. By Region
    • 12.4.4. By Country

13. South Asia & Pacific Mobile Application Market Analysis 2019-2023 and Forecast 2024-2033

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 13.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 13.3.1. By Store Type
    • 13.3.2. By App Category
    • 13.3.3. By Region
    • 13.3.4. By Country
      • 13.3.4.1. India
      • 13.3.4.2. Indonesia
      • 13.3.4.3. Malaysia
      • 13.3.4.4. Singapore
      • 13.3.4.5. Australia & New Zealand
      • 13.3.4.6. Rest of South Asia and Pacific
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Store Type
    • 13.4.2. By App Category
    • 13.4.3. By Region
    • 13.4.4. By Country

14. East Asia Mobile Application Market Analysis 2019-2023 and Forecast 2024-2033

  • 14.1. Introduction
  • 14.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 14.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 14.3.1. By Store Type
    • 14.3.2. By App Category
    • 14.3.3. By Region
    • 14.3.4. By Country
      • 14.3.4.1. China
      • 14.3.4.2. Japan
      • 14.3.4.3. South Korea
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Store Type
    • 14.4.2. By App Category
    • 14.4.3. By Region
    • 14.4.4. By Country

15. Middle East and Africa Mobile Application Market Analysis 2019-2023 and Forecast 2024-2033

  • 15.1. Introduction
  • 15.2. Historical Market Size (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 15.3. Current and Future Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 15.3.1. By Store Type
    • 15.3.2. By App Category
    • 15.3.3. By Region
    • 15.3.4. By Country
      • 15.3.4.1. GCC Countries
      • 15.3.4.2. Turkey
      • 15.3.4.3. South Africa
      • 15.3.4.4. Rest of Middle East and Africa
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Store Type
    • 15.4.2. By App Category
    • 15.4.3. By Region
    • 15.4.4. By Country

16. Key Countries Analysis- Mobile Application Market

  • 16.1. U.S. Mobile Application Market Analysis
    • 16.1.1. By Store Type
    • 16.1.2. By App Category
    • 16.1.3. By Region
  • 16.2. Canada Mobile Application Market Analysis
    • 16.2.1. By Store Type
    • 16.2.2. By App Category
    • 16.2.3. By Region
  • 16.3. Mexico Mobile Application Market Analysis
    • 16.3.1. By Store Type
    • 16.3.2. By App Category
    • 16.3.3. By Region
  • 16.4. Brazil Mobile Application Market Analysis
    • 16.4.1. By Store Type
    • 16.4.2. By App Category
    • 16.4.3. By Region
  • 16.5. Germany Mobile Application Market Analysis
    • 16.5.1. By Store Type
    • 16.5.2. By App Category
    • 16.5.3. By Region
  • 16.6. Italy Mobile Application Market Analysis
    • 16.6.1. By Store Type
    • 16.6.2. By App Category
    • 16.6.3. By Region
  • 16.7. France Mobile Application Market Analysis
    • 16.7.1. By Store Type
    • 16.7.2. By App Category
    • 16.7.3. By Region
  • 16.8. U.K. Mobile Application Market Analysis
    • 16.8.1. By Store Type
    • 16.8.2. By App Category
    • 16.8.3. By Region
  • 16.9. Spain Mobile Application Market Analysis
    • 16.9.1. By Store Type
    • 16.9.2. By App Category
    • 16.9.3. By Region
  • 16.10. BENELUX Mobile Application Market Analysis
    • 16.10.1. By Store Type
    • 16.10.2. By App Category
    • 16.10.3. By Region
  • 16.11. Russia Mobile Application Market Analysis
    • 16.11.1. By Store Type
    • 16.11.2. By App Category
    • 16.11.3. By Region
  • 16.12. Rest of Europe Mobile Application Market Analysis
    • 16.12.1. By Store Type
    • 16.12.2. By App Category
    • 16.12.3. By Region
  • 16.13. China Mobile Application Market Analysis
    • 16.13.1. By Store Type
    • 16.13.2. By App Category
    • 16.13.3. By Region
  • 16.14. Japan Mobile Application Market Analysis
    • 16.14.1. By Store Type
    • 16.14.2. By App Category
    • 16.14.3. By Region
  • 16.15. South Korea Mobile Application Market Analysis
    • 16.15.1. By Store Type
    • 16.15.2. By App Category
    • 16.15.3. By Region
  • 16.16. India Mobile Application Market Analysis
    • 16.16.1. By Store Type
    • 16.16.2. By App Category
    • 16.16.3. By Region
  • 16.17. Malaysia Mobile Application Market Analysis
    • 16.17.1. By Store Type
    • 16.17.2. By App Category
    • 16.17.3. By Region
  • 16.18. Indonesia Mobile Application Market Analysis
    • 16.18.1. By Store Type
    • 16.18.2. By App Category
    • 16.18.3. By Region
  • 16.19. Singapore Mobile Application Market Analysis
    • 16.19.1. By Store Type
    • 16.19.2. By App Category
    • 16.19.3. By Region
  • 16.20. Australia and New Zealand Mobile Application Market Analysis
    • 16.20.1. By Store Type
    • 16.20.2. By App Category
    • 16.20.3. By Region
  • 16.21. GCC Countries Mobile Application Market Analysis
    • 16.21.1. By Store Type
    • 16.21.2. By App Category
    • 16.21.3. By Region
  • 16.22. Turkey Mobile Application Market Analysis
    • 16.22.1. By Store Type
    • 16.22.2. By App Category
    • 16.22.3. By Region
  • 16.23. South Africa Mobile Application Market Analysis
    • 16.23.1. By Store Type
    • 16.23.2. By App Category
    • 16.23.3. By Region
  • 16.24. Rest of Middle East and Africa Mobile Application Market Analysis
    • 16.24.1. By Store Type
    • 16.24.2. By App Category
    • 16.24.3. By Region

17. Market Structure Analysis

  • 17.1. Market Analysis by Tier of Companies
  • 17.2. Market Share Analysis of Top Players
  • 17.3. Market Presence Analysis

18. Competition Analysis

  • 18.1. Competition Dashboard
  • 18.2. Competition Benchmarking
  • 18.3. Competition Deep Dive
    • 18.3.1. Google Inc.
      • 18.3.1.1. Business Overview
      • 18.3.1.2. Product Portfolio
      • 18.3.1.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.1.4. Key Strategy & Developments
    • 18.3.2. Microsoft
      • 18.3.2.1. Business Overview
      • 18.3.2.2. Product Portfolio
      • 18.3.2.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.2.4. Key Strategy & Developments
    • 18.3.3. CA
      • 18.3.3.1. Business Overview
      • 18.3.3.2. Product Portfolio
      • 18.3.3.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.3.4. Key Strategy & Developments
    • 18.3.4. Cognizant
      • 18.3.4.1. Business Overview
      • 18.3.4.2. Product Portfolio
      • 18.3.4.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.4.4. Key Strategy & Developments
    • 18.3.5. Hewlett Packard Enterprise Development LP
      • 18.3.5.1. Business Overview
      • 18.3.5.2. Product Portfolio
      • 18.3.5.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.5.4. Key Strategy & Developments
    • 18.3.6. SAP SE
      • 18.3.6.1. Business Overview
      • 18.3.6.2. Product Portfolio
      • 18.3.6.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.6.4. Key Strategy & Developments
    • 18.3.7. China Mobile Limited
      • 18.3.7.1. Business Overview
      • 18.3.7.2. Product Portfolio
      • 18.3.7.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.7.4. Key Strategy & Developments
    • 18.3.8. Samsung Electronics Co. Ltd.
      • 18.3.8.1. Business Overview
      • 18.3.8.2. Product Portfolio
      • 18.3.8.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.8.4. Key Strategy & Developments
    • 18.3.9. Apple Inc.
      • 18.3.9.1. Business Overview
      • 18.3.9.2. Product Portfolio
      • 18.3.9.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.9.4. Key Strategy & Developments
    • 18.3.10. Opera Software
      • 18.3.10.1. Business Overview
      • 18.3.10.2. Product Portfolio
      • 18.3.10.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.10.4. Key Strategy & Developments
    • 18.3.11. Others
      • 18.3.11.1. Business Overview
      • 18.3.11.2. Product Portfolio
      • 18.3.11.3. Profitability by Market Segments (Business Segments/Region)
      • 18.3.11.4. Key Strategy & Developments

19. Assumptions and Acronyms Used

20. Research Methodology