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市場調查報告書
商品編碼
1500792

鄰近行銷市場：全球產業分析、規模、佔有率、成長、趨勢、預測，2024-2033年

Proximity Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 309 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research最近發布了一份關於全球鄰近行銷市場的綜合報告。本報告對市場動態進行了深入分析，涵蓋塑造產業格局的驅動因素、趨勢、機會和挑戰。提供獨家資料和統計資料來預測2024年至2033年鄰近行銷市場的成長軌跡。

關鍵見解

  • 鄰近行銷市場規模（2024年）：637 億美元
  • 預估市場規模（2033年）：3,650 億美元
  • 全球市場成長率（2024-2033年年複合成長率）：21.4%

鄰近行銷市場－報告範圍：

鄰近行銷利用定位技術為使用者的行動裝置提供個人化的促銷內容和資訊。鄰近行銷利用基於位置的技術為用戶的行動裝置提供個人化的促銷內容和資訊。該市場提供基於信標的鄰近行銷、地理圍欄和支援 NFC 的互動等解決方案，為零售、飯店、醫療保健和運輸等多種行業提供服務。

市場驅動因素：

全球鄰近行銷市場由多種因素驅動。智慧型手機和穿戴式裝置的普及率不斷提高，加上基於位置的技術的進步，推動市場成長。企業越來越多地利用鄰近行銷來增強客戶參與度、提高轉換率，並透過有針對性的廣告和個人化優惠來推動銷售。此外，對無縫全通路行銷體驗以及人工智慧和機器學習演算法整合的需求預計將進一步推動市場擴張。

市場限制因素：

儘管成長前景廣闊，鄰近行銷市場仍面臨消費者隱私問題和監管合規的挑戰，尤其是歐洲 GDPR 和加州 CCPA 等資料保護法。在提供個人化體驗的同時保持消費者信任仍然是市場參與者面臨的主要挑戰。此外，與實施鄰近行銷基礎設施相關的初始成本以及持續技術更新的需求也是進入壁壘，特別是對於中小型企業而言。

市場機會：

由於 IoT（物聯網）和 5G 技術的進步提高了位置準確性和即時交互，鄰近行銷市場提供了巨大的成長機會。與數位支付系統的整合以及非接觸式交易的日益普及進一步擴大了市場潛力。此外，COVID-19 的爆發加速了非接觸式技術的採用，為鄰近行銷解決方案創造了新的機會，以提高各個領域的安全性和便利性。

報告回答的關鍵問題

  • 推動鄰近行銷市場全球成長的關鍵因素是什麼？
  • 哪些技術和應用推動不同產業的採用？
  • 物聯網與人工智慧的進步如何改變競爭格局？
  • 哪些主要參與者對鄰近行銷市場做出了貢獻？
  • 全球鄰近行銷市場的新趨勢和未來前景是什麼？

目錄

第1章 執行概述

第2章 市場概述

  • 市場範圍/分類
  • 市場定義/範圍/限制

第3章 市場背景

  • 市場動態
  • 情境預測
  • 機會圖分析
  • 投資可行性矩陣
  • PESTLE 和 Porter 分析
  • 監理狀況
  • 區域母公司市場前景

第4章 全球鄰近行銷市場分析

  • 過去的市場規模與金額（十億美元）分析，2019-2023年
  • 2024-2033年當前和未來市場規模和價值的預測（十億美元）
    • 年成長趨勢分析
    • 絕對數量機會分析

第5章 全球鄰近行銷市場分析：依地點

  • 簡介/主要發現
  • 過去對2019年至2023年依地區劃分的市場規模和價值（十億美元）的分析
  • 2024-2033年依地區劃分的當前市場規模和價值（十億美元）的分析和預測
    • 室內鄰近行銷
    • 戶外鄰近行銷
  • 2019-2023年依地區劃分的年成長趨勢分析
  • 2024-2033年依地點劃分的絕對數量機會分析

第6章 全球鄰近行銷市場分析：依技術

  • 簡介/主要發現
  • 過去對2019-2023年市場規模與價值（依技術劃分）的分析（十億美元）
  • 2024-2033年依技術劃分的當前市場規模和價值（十億美元）的分析和預測
    • 無線網路
    • BLE 信標
    • 近場通訊-NFC
    • GPS 地理圍欄
    • 其他
  • 2019-2023年依科技劃分的年成長趨勢分析
  • 2024-2033年依技術劃分的絕對金額機會分析

第7章 全球鄰近行銷市場分析：按硬體

  • 簡介/主要發現
  • 過去對2019-2023年硬體市場規模與價值（十億美元）的分析
  • 2024-2033年按硬體劃分的當前市場規模和價值（十億美元）的分析和預測
    • 感測器
    • RFID標籤
    • 其他
  • 2019-2023年硬體年成長趨勢分析
  • 2024-2033年按硬體劃分的絕對金額機會分析

第8章 全球鄰近行銷市場分析：依軟體

  • 簡介/主要發現
  • 過去對2019-2023年市場規模與價值（十億美元）的分析（依軟體）
  • 2024-2033年當前市場規模和價值（十億美元）的分析和預測（依軟體）
    • 內容管理系統
    • 位置分析
    • 前後關係加速器與地理圍欄
    • 其他
  • 2019-2023年年成長趨勢軟體分析
  • 2024-2033年軟體絕對金額機會分析

第9章 全球鄰近行銷市場分析：依服務

  • 簡介/主要發現
  • 過去對2019年至2023年依服務劃分的市場規模和金額（十億美元）的分析
  • 2024-2033年依服務劃分的當前市場規模和價值（十億美元）的分析和預測
    • 諮詢服務
    • 實施與整合服務
    • 應用程式支援與維護服務
  • 2019-2023年依服務劃分的年成長趨勢分析
  • 2024-2033年依服務劃分的絕對金額機會分析

第10章 全球鄰近行銷市場分析：依應用程式

  • 簡介/主要發現
  • 過去對2019-2023年市場規模和金額（十億美元）的分析（依應用）
  • 2024-2033年依應用劃分的當前市場規模和金額（十億美元）的分析和預測
    • 零售/電子商務
    • 醫療
    • 基礎設施
      • 醫療和娛樂
      • 交通/物流
      • 飯店業
    • BFSI
    • 其他用途
  • 2019-2023年依應用劃分的年成長趨勢分析
  • 2024-2033年依用途劃分的絕對數量機會分析

第11章 全球鄰近行銷市場分析：依地區

  • 簡介
  • 過去對2019-2023年市場規模與價值（十億美元）的分析（依地區）
  • 2024-2033年依地區劃分的當前市場規模和價值（十億美元）的分析和預測
    • 北美
    • 拉丁美洲
    • 歐洲
    • 亞太地區
    • 中東、非洲
  • 區域市場吸引力分析

第12章 北美鄰近行銷市場分析：依國家

第13章 拉丁美洲鄰近行銷市場分析：依國家

第14章 歐洲鄰近行銷市場分析：依國家

第15章 亞太地區鄰近行銷市場分析：依國家

第16章 中東和非洲的鄰近行銷市場分析：依國家

第17章 主要國家鄰近行銷市場分析

  • 美國
  • 加拿大
  • 巴西
  • 墨西哥
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 中國
  • 日本
  • 韓國
  • 新加坡
  • 泰國
  • 印尼
  • 澳洲
  • 紐西蘭
  • GCC國家
  • 南非
  • 以色列

第18章 市場結構分析

  • 競爭對手儀表板
  • 競爭基準
  • 主要公司市佔率分析

第19章 競爭分析

  • 競爭詳情
    • Google Inc
    • Microsoft Corporation
    • Apple Inc
    • Zebra Technologies Corporation
    • Qualcomm Inc
    • Inmarket LLC
    • Shopkick
    • Estimote Inc
    • Unacast
    • HID Global
    • Scanbuy, Inc.

第20章 使用的假設與縮寫

第21章 研究方法

簡介目錄
Product Code: PMRREP33468

Persistence Market Research has recently released a comprehensive report on the global proximity marketing market. The report provides a detailed analysis of the market dynamics, encompassing drivers, trends, opportunities, and challenges shaping the industry landscape. It offers exclusive data and statistics projecting the growth trajectory of the proximity marketing market from 2024 to 2033.

Key Insights:

  • Proximity Marketing Market Size (2024E): USD 63.7 Billion
  • Projected Market Value (2033F): USD 365 Billion
  • Global Market Growth Rate (CAGR 2024 to 2033): 21.4%

Proximity Marketing Market - Report Scope:

Proximity marketing leverages location-based technologies to deliver personalized promotional content or information to users' mobile devices. It enables businesses to engage with consumers in real-time based on their proximity to a physical location. The market caters to diverse industries including retail, hospitality, healthcare, and transportation, among others, offering solutions such as beacon-based proximity marketing, geofencing, and NFC-enabled interactions.

Market Growth Drivers:

The global proximity marketing market is driven by several factors. Increasing adoption of smartphones and wearable devices, coupled with advancements in location-based technologies, fuels market growth. Businesses are increasingly leveraging proximity marketing to enhance customer engagement, improve conversion rates, and drive sales through targeted advertising and personalized offers. Furthermore, the demand for seamless omnichannel marketing experiences and the integration of AI and machine learning algorithms are expected to further propel market expansion.

Market Restraints:

Despite promising growth prospects, the proximity marketing market faces challenges related to consumer privacy concerns and regulatory compliance, particularly with data protection laws such as GDPR in Europe and CCPA in California. Maintaining consumer trust while delivering personalized experiences remains a critical challenge for market players. Additionally, the initial costs associated with deploying proximity marketing infrastructure and the need for continuous technological updates pose barriers to entry, especially for small and medium-sized enterprises.

Market Opportunities:

The proximity marketing market presents significant growth opportunities driven by advancements in IoT (Internet of Things) and 5G technologies, which enhance location accuracy and real-time interactions. Integration with digital payment systems and the rising popularity of contactless transactions further expand the market potential. Moreover, the COVID-19 pandemic has accelerated the adoption of contactless technologies, thereby creating new opportunities for proximity marketing solutions in enhancing safety and convenience across various sectors.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the proximity marketing market globally?
  • Which technologies and applications are driving adoption across different industry verticals?
  • How are advancements in IoT and AI reshaping the competitive landscape?
  • Who are the key players contributing to the proximity marketing market, and what strategies are they employing?
  • What are the emerging trends and future prospects in the global proximity marketing market?

Competitive Intelligence and Business Strategy:

Leading players in the proximity marketing market, including companies like XYZ, ABC, and DEF, focus on innovation, strategic partnerships, and expanding their product portfolios to maintain competitive advantage. These companies invest in R&D to develop scalable and secure proximity marketing solutions tailored to industry-specific needs. Collaborations with technology providers, retail chains, and digital agencies facilitate market penetration and drive technological innovation.

Key Companies Profiled:

  • Google Inc.
  • Microsoft Corporation
  • Apple Inc.
  • Zebra Technologies Corporation
  • Qualcomm Inc.
  • Inmarket LLC
  • Shopkick
  • Estimote Inc.
  • Unacast
  • HID Global
  • Scanbuy Inc.

Proximity Marketing Market Outlook by Category

By Location:

  • Indoor Proximity Marketing
  • Outdoor Proximity Marketing

By Technology:

  • Wi-Fi
  • BLE Beacons
  • Near Field Communication-NFC
  • GPS Geofencing
  • Others

By Hardware:

  • Sensors
  • RFID Tags
  • Others

By Software:

  • Content Management System
  • Location Analytics
  • Context Accelerator and Geofencing
  • Others

By Service:

  • Consulting Services
  • Deployment & Integration Services
  • Application Support & Maintenance Services

By Application:

  • Retail & E-Commerce
  • Healthcare
  • Infrastructural

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand-side Trends
  • 1.3. Supply-side Trends
  • 1.4. Technology Roadmap Analysis
  • 1.5. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Market Background

  • 3.1. Market Dynamics
    • 3.1.1. Drivers
    • 3.1.2. Restraints
    • 3.1.3. Opportunity
    • 3.1.4. Trends
  • 3.2. Scenario Forecast
    • 3.2.1. Demand in Optimistic Scenario
    • 3.2.2. Demand in Likely Scenario
    • 3.2.3. Demand in Conservative Scenario
  • 3.3. Opportunity Map Analysis
  • 3.4. Investment Feasibility Matrix
  • 3.5. PESTLE and Porter's Analysis
  • 3.6. Regulatory Landscape
    • 3.6.1. By Key Regions
    • 3.6.2. By Key Countries
  • 3.7. Regional Parent Market Outlook

4. Global Proximity Marketing Market Analysis 2019-2023 and Forecast, 2024-2033

  • 4.1. Historical Market Size Value (US$ Bn) Analysis, 2019-2023
  • 4.2. Current and Future Market Size Value (US$ Bn) Projections, 2024-2033
    • 4.2.1. Y-o-Y Growth Trend Analysis
    • 4.2.2. Absolute $ Opportunity Analysis

5. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Location

  • 5.1. Introduction / Key Findings
  • 5.2. Historical Market Size Value (US$ Bn) Analysis By Location, 2019-2023
  • 5.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Location, 2024-2033
    • 5.3.1. Indoor Proximity Marketing
    • 5.3.2. Outdoor Proximity Marketing
  • 5.4. Y-o-Y Growth Trend Analysis By Location, 2019-2023
  • 5.5. Absolute $ Opportunity Analysis By Location, 2024-2033

6. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Technology

  • 6.1. Introduction / Key Findings
  • 6.2. Historical Market Size Value (US$ Bn) Analysis By Technology, 2019-2023
  • 6.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Technology, 2024-2033
    • 6.3.1. Wi-Fi
    • 6.3.2. BLE Beacons
    • 6.3.3. Near Field Communication - NFC
    • 6.3.4. GPS Geofencing
    • 6.3.5. Others
  • 6.4. Y-o-Y Growth Trend Analysis By Technology, 2019-2023
  • 6.5. Absolute $ Opportunity Analysis By Technology, 2024-2033

7. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Hardware

  • 7.1. Introduction / Key Findings
  • 7.2. Historical Market Size Value (US$ Bn) Analysis By Hardware , 2019-2023
  • 7.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Hardware , 2024-2033
    • 7.3.1. Sensors
    • 7.3.2. RFID Tags
    • 7.3.3. Others
  • 7.4. Y-o-Y Growth Trend Analysis By Hardware , 2019-2023
  • 7.5. Absolute $ Opportunity Analysis By Hardware , 2024-2033

8. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Software

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size Value (US$ Bn) Analysis By Software, 2019-2023
  • 8.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Software, 2024-2033
    • 8.3.1. Content Management System
    • 8.3.2. Location Analytics
    • 8.3.3. Context Accelerator and Geofencing
    • 8.3.4. Others
  • 8.4. Y-o-Y Growth Trend Analysis By Software, 2019-2023
  • 8.5. Absolute $ Opportunity Analysis By Software, 2024-2033

9. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Service

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size Value (US$ Bn) Analysis By Service, 2019-2023
  • 9.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Service, 2024-2033
    • 9.3.1. Consulting Services
    • 9.3.2. Deployment & Integration Services
    • 9.3.3. Application Support & Maintenance Services
  • 9.4. Y-o-Y Growth Trend Analysis By Service, 2019-2023
  • 9.5. Absolute $ Opportunity Analysis By Service, 2024-2033

10. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Application

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size Value (US$ Bn) Analysis By Application, 2019-2023
  • 10.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Application, 2024-2033
    • 10.3.1. Retail & E-Commerce
    • 10.3.2. Healthcare
    • 10.3.3. Infrastructural
      • 10.3.3.1. Medai and Entertainment
      • 10.3.3.2. Transportation and Logistics
      • 10.3.3.3. Hospitality
    • 10.3.4. BFSI
    • 10.3.5. Other Applications
  • 10.4. Y-o-Y Growth Trend Analysis By Application, 2019-2023
  • 10.5. Absolute $ Opportunity Analysis By Application, 2024-2033

11. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Region

  • 11.1. Introduction
  • 11.2. Historical Market Size Value (US$ Bn) Analysis By Region, 2019-2023
  • 11.3. Current Market Size Value (US$ Bn) Analysis and Forecast By Region, 2024-2033
    • 11.3.1. North America
    • 11.3.2. Latin America
    • 11.3.3. Europe
    • 11.3.4. Asia Pacific
    • 11.3.5. MEA
  • 11.4. Market Attractiveness Analysis By Region

12. North America Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 12.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 12.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 12.2.1. By Country
      • 12.2.1.1. U.S.
      • 12.2.1.2. Canada
    • 12.2.2. By Location
    • 12.2.3. By Technology
    • 12.2.4. By Hardware
    • 12.2.5. By Software
    • 12.2.6. By Service
    • 12.2.7. By Application
  • 12.3. Market Attractiveness Analysis
    • 12.3.1. By Country
    • 12.3.2. By Location
    • 12.3.3. By Technology
    • 12.3.4. By Hardware
    • 12.3.5. By Software
    • 12.3.6. By Service
    • 12.3.7. By Application
  • 12.4. Key Takeaways

13. Latin America Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 13.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 13.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 13.2.1. By Country
      • 13.2.1.1. Brazil
      • 13.2.1.2. Mexico
      • 13.2.1.3. Rest of Latin America
    • 13.2.2. By Location
    • 13.2.3. By Technology
    • 13.2.4. By Hardware
    • 13.2.5. By Software
    • 13.2.6. By Service
    • 13.2.7. By Application
  • 13.3. Market Attractiveness Analysis
    • 13.3.1. By Country
    • 13.3.2. By Location
    • 13.3.3. By Technology
    • 13.3.4. By Hardware
    • 13.3.5. By Software
    • 13.3.6. By Service
    • 13.3.7. By Application
  • 13.4. Key Takeaways

14. Europe Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 14.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 14.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 14.2.1. By Country
      • 14.2.1.1. Germany
      • 14.2.1.2. U.K.
      • 14.2.1.3. France
      • 14.2.1.4. Spain
      • 14.2.1.5. Italy
      • 14.2.1.6. Rest of Europe
    • 14.2.2. By Location
    • 14.2.3. By Technology
    • 14.2.4. By Hardware
    • 14.2.5. By Software
    • 14.2.6. By Service
    • 14.2.7. By Application
  • 14.3. Market Attractiveness Analysis
    • 14.3.1. By Country
    • 14.3.2. By Location
    • 14.3.3. By Technology
    • 14.3.4. By Hardware
    • 14.3.5. By Software
    • 14.3.6. By Service
    • 14.3.7. By Application
  • 14.4. Key Takeaways

15. Asia Pacific Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 15.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 15.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 15.2.1. By Country
      • 15.2.1.1. China
      • 15.2.1.2. Japan
      • 15.2.1.3. South Korea
      • 15.2.1.4. Singapore
      • 15.2.1.5. Thailand
      • 15.2.1.6. Indonesia
      • 15.2.1.7. Australia
      • 15.2.1.8. New Zealand
      • 15.2.1.9. Rest of Asia Pacific
    • 15.2.2. By Location
    • 15.2.3. By Technology
    • 15.2.4. By Hardware
    • 15.2.5. By Software
    • 15.2.6. By Service
    • 15.2.7. By Application
  • 15.3. Market Attractiveness Analysis
    • 15.3.1. By Country
    • 15.3.2. By Location
    • 15.3.3. By Technology
    • 15.3.4. By Hardware
    • 15.3.5. By Software
    • 15.3.6. By Service
    • 15.3.7. By Application
  • 15.4. Key Takeaways

16. MEA Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 16.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 16.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 16.2.1. By Country
      • 16.2.1.1. GCC Countries
      • 16.2.1.2. South Africa
      • 16.2.1.3. Israel
      • 16.2.1.4. Rest of MEA
    • 16.2.2. By Location
    • 16.2.3. By Technology
    • 16.2.4. By Hardware
    • 16.2.5. By Software
    • 16.2.6. By Service
    • 16.2.7. By Application
  • 16.3. Market Attractiveness Analysis
    • 16.3.1. By Country
    • 16.3.2. By Location
    • 16.3.3. By Technology
    • 16.3.4. By Hardware
    • 16.3.5. By Software
    • 16.3.6. By Service
    • 16.3.7. By Application
  • 16.4. Key Takeaways

17. Key Countries Proximity Marketing Market Analysis

  • 17.1. U.S.
    • 17.1.1. Pricing Analysis
    • 17.1.2. Market Share Analysis, 2024
      • 17.1.2.1. By Location
      • 17.1.2.2. By Technology
      • 17.1.2.3. By Hardware
      • 17.1.2.4. By Software
      • 17.1.2.5. By Service
      • 17.1.2.6. By Application
  • 17.2. Canada
    • 17.2.1. Pricing Analysis
    • 17.2.2. Market Share Analysis, 2024
      • 17.2.2.1. By Location
      • 17.2.2.2. By Technology
      • 17.2.2.3. By Hardware
      • 17.2.2.4. By Software
      • 17.2.2.5. By Service
      • 17.2.2.6. By Application
  • 17.3. Brazil
    • 17.3.1. Pricing Analysis
    • 17.3.2. Market Share Analysis, 2024
      • 17.3.2.1. By Location
      • 17.3.2.2. By Technology
      • 17.3.2.3. By Hardware
      • 17.3.2.4. By Software
      • 17.3.2.5. By Service
      • 17.3.2.6. By Application
  • 17.4. Mexico
    • 17.4.1. Pricing Analysis
    • 17.4.2. Market Share Analysis, 2024
      • 17.4.2.1. By Location
      • 17.4.2.2. By Technology
      • 17.4.2.3. By Hardware
      • 17.4.2.4. By Software
      • 17.4.2.5. By Service
      • 17.4.2.6. By Application
  • 17.5. Germany
    • 17.5.1. Pricing Analysis
    • 17.5.2. Market Share Analysis, 2024
      • 17.5.2.1. By Location
      • 17.5.2.2. By Technology
      • 17.5.2.3. By Hardware
      • 17.5.2.4. By Software
      • 17.5.2.5. By Service
      • 17.5.2.6. By Application
  • 17.6. U.K.
    • 17.6.1. Pricing Analysis
    • 17.6.2. Market Share Analysis, 2024
      • 17.6.2.1. By Location
      • 17.6.2.2. By Technology
      • 17.6.2.3. By Hardware
      • 17.6.2.4. By Software
      • 17.6.2.5. By Service
      • 17.6.2.6. By Application
  • 17.7. France
    • 17.7.1. Pricing Analysis
    • 17.7.2. Market Share Analysis, 2024
      • 17.7.2.1. By Location
      • 17.7.2.2. By Technology
      • 17.7.2.3. By Hardware
      • 17.7.2.4. By Software
      • 17.7.2.5. By Service
      • 17.7.2.6. By Application
  • 17.8. Spain
    • 17.8.1. Pricing Analysis
    • 17.8.2. Market Share Analysis, 2024
      • 17.8.2.1. By Location
      • 17.8.2.2. By Technology
      • 17.8.2.3. By Hardware
      • 17.8.2.4. By Software
      • 17.8.2.5. By Service
      • 17.8.2.6. By Application
  • 17.9. Italy
    • 17.9.1. Pricing Analysis
    • 17.9.2. Market Share Analysis, 2024
      • 17.9.2.1. By Location
      • 17.9.2.2. By Technology
      • 17.9.2.3. By Hardware
      • 17.9.2.4. By Software
      • 17.9.2.5. By Service
      • 17.9.2.6. By Application
  • 17.10. China
    • 17.10.1. Pricing Analysis
    • 17.10.2. Market Share Analysis, 2024
      • 17.10.2.1. By Location
      • 17.10.2.2. By Technology
      • 17.10.2.3. By Hardware
      • 17.10.2.4. By Software
      • 17.10.2.5. By Service
      • 17.10.2.6. By Application
  • 17.11. Japan
    • 17.11.1. Pricing Analysis
    • 17.11.2. Market Share Analysis, 2024
      • 17.11.2.1. By Location
      • 17.11.2.2. By Technology
      • 17.11.2.3. By Hardware
      • 17.11.2.4. By Software
      • 17.11.2.5. By Service
      • 17.11.2.6. By Application
  • 17.12. South Korea
    • 17.12.1. Pricing Analysis
    • 17.12.2. Market Share Analysis, 2024
      • 17.12.2.1. By Location
      • 17.12.2.2. By Technology
      • 17.12.2.3. By Hardware
      • 17.12.2.4. By Software
      • 17.12.2.5. By Service
      • 17.12.2.6. By Application
  • 17.13. Singapore
    • 17.13.1. Pricing Analysis
    • 17.13.2. Market Share Analysis, 2024
      • 17.13.2.1. By Location
      • 17.13.2.2. By Technology
      • 17.13.2.3. By Hardware
      • 17.13.2.4. By Software
      • 17.13.2.5. By Service
      • 17.13.2.6. By Application
  • 17.14. Thailand
    • 17.14.1. Pricing Analysis
    • 17.14.2. Market Share Analysis, 2024
      • 17.14.2.1. By Location
      • 17.14.2.2. By Technology
      • 17.14.2.3. By Hardware
      • 17.14.2.4. By Software
      • 17.14.2.5. By Service
      • 17.14.2.6. By Application
  • 17.15. Indonesia
    • 17.15.1. Pricing Analysis
    • 17.15.2. Market Share Analysis, 2024
      • 17.15.2.1. By Location
      • 17.15.2.2. By Technology
      • 17.15.2.3. By Hardware
      • 17.15.2.4. By Software
      • 17.15.2.5. By Service
      • 17.15.2.6. By Application
  • 17.16. Australia
    • 17.16.1. Pricing Analysis
    • 17.16.2. Market Share Analysis, 2024
      • 17.16.2.1. By Location
      • 17.16.2.2. By Technology
      • 17.16.2.3. By Hardware
      • 17.16.2.4. By Software
      • 17.16.2.5. By Service
      • 17.16.2.6. By Application
  • 17.17. New Zealand
    • 17.17.1. Pricing Analysis
    • 17.17.2. Market Share Analysis, 2024
      • 17.17.2.1. By Location
      • 17.17.2.2. By Technology
      • 17.17.2.3. By Hardware
      • 17.17.2.4. By Software
      • 17.17.2.5. By Service
      • 17.17.2.6. By Application
  • 17.18. GCC Countries
    • 17.18.1. Pricing Analysis
    • 17.18.2. Market Share Analysis, 2024
      • 17.18.2.1. By Location
      • 17.18.2.2. By Technology
      • 17.18.2.3. By Hardware
      • 17.18.2.4. By Software
      • 17.18.2.5. By Service
      • 17.18.2.6. By Application
  • 17.19. South Africa
    • 17.19.1. Pricing Analysis
    • 17.19.2. Market Share Analysis, 2024
      • 17.19.2.1. By Location
      • 17.19.2.2. By Technology
      • 17.19.2.3. By Hardware
      • 17.19.2.4. By Software
      • 17.19.2.5. By Service
      • 17.19.2.6. By Application
  • 17.20. Israel
    • 17.20.1. Pricing Analysis
    • 17.20.2. Market Share Analysis, 2024
      • 17.20.2.1. By Location
      • 17.20.2.2. By Technology
      • 17.20.2.3. By Hardware
      • 17.20.2.4. By Software
      • 17.20.2.5. By Service
      • 17.20.2.6. By Application

18. Market Structure Analysis

  • 18.1. Competition Dashboard
  • 18.2. Competition Benchmarking
  • 18.3. Market Share Analysis of Top Players
    • 18.3.1. By Regional
    • 18.3.2. By Location
    • 18.3.3. By Technology
    • 18.3.4. By Hardware
    • 18.3.5. By Software
    • 18.3.6. By Service
    • 18.3.7. By Application

19. Competition Analysis

  • 19.1. Competition Deep Dive
    • 19.1.1. Google Inc
      • 19.1.1.1. Overview
      • 19.1.1.2. Product Portfolio
      • 19.1.1.3. Profitability by Market Segments
      • 19.1.1.4. Sales Footprint
      • 19.1.1.5. Strategy Overview
        • 19.1.1.5.1. Marketing Strategy
    • 19.1.2. Microsoft Corporation
      • 19.1.2.1. Overview
      • 19.1.2.2. Product Portfolio
      • 19.1.2.3. Profitability by Market Segments
      • 19.1.2.4. Sales Footprint
      • 19.1.2.5. Strategy Overview
        • 19.1.2.5.1. Marketing Strategy
    • 19.1.3. Apple Inc
      • 19.1.3.1. Overview
      • 19.1.3.2. Product Portfolio
      • 19.1.3.3. Profitability by Market Segments
      • 19.1.3.4. Sales Footprint
      • 19.1.3.5. Strategy Overview
        • 19.1.3.5.1. Marketing Strategy
    • 19.1.4. Zebra Technologies Corporation
      • 19.1.4.1. Overview
      • 19.1.4.2. Product Portfolio
      • 19.1.4.3. Profitability by Market Segments
      • 19.1.4.4. Sales Footprint
      • 19.1.4.5. Strategy Overview
        • 19.1.4.5.1. Marketing Strategy
    • 19.1.5. Qualcomm Inc
      • 19.1.5.1. Overview
      • 19.1.5.2. Product Portfolio
      • 19.1.5.3. Profitability by Market Segments
      • 19.1.5.4. Sales Footprint
      • 19.1.5.5. Strategy Overview
        • 19.1.5.5.1. Marketing Strategy
    • 19.1.6. Inmarket LLC
      • 19.1.6.1. Overview
      • 19.1.6.2. Product Portfolio
      • 19.1.6.3. Profitability by Market Segments
      • 19.1.6.4. Sales Footprint
      • 19.1.6.5. Strategy Overview
        • 19.1.6.5.1. Marketing Strategy
    • 19.1.7. Shopkick
      • 19.1.7.1. Overview
      • 19.1.7.2. Product Portfolio
      • 19.1.7.3. Profitability by Market Segments
      • 19.1.7.4. Sales Footprint
      • 19.1.7.5. Strategy Overview
        • 19.1.7.5.1. Marketing Strategy
    • 19.1.8. Estimote Inc
      • 19.1.8.1. Overview
      • 19.1.8.2. Product Portfolio
      • 19.1.8.3. Profitability by Market Segments
      • 19.1.8.4. Sales Footprint
      • 19.1.8.5. Strategy Overview
        • 19.1.8.5.1. Marketing Strategy
    • 19.1.9. Unacast
      • 19.1.9.1. Overview
      • 19.1.9.2. Product Portfolio
      • 19.1.9.3. Profitability by Market Segments
      • 19.1.9.4. Sales Footprint
      • 19.1.9.5. Strategy Overview
        • 19.1.9.5.1. Marketing Strategy
    • 19.1.10. HID Global
      • 19.1.10.1. Overview
      • 19.1.10.2. Product Portfolio
      • 19.1.10.3. Profitability by Market Segments
      • 19.1.10.4. Sales Footprint
      • 19.1.10.5. Strategy Overview
        • 19.1.10.5.1. Marketing Strategy
    • 19.1.11. Scanbuy, Inc.
      • 19.1.11.1. Overview
      • 19.1.11.2. Product Portfolio
      • 19.1.11.3. Profitability by Market Segments
      • 19.1.11.4. Sales Footprint
      • 19.1.11.5. Strategy Overview
        • 19.1.11.5.1. Marketing Strategy

20. Assumptions & Acronyms Used

21. Research Methodology