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市場調查報告書
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1539300

情境式行銷解決方案市場:全球產業分析，規模，佔有率，成長，趨勢，2024年～2033年預測

Contextual Marketing Solution Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 300 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research最近發布了一份關於全球情境行銷解決方案市場的綜合報告。該報告對推動因素、新興趨勢、機會和課題等關鍵市場動態進行了深入分析，以深入了解市場前景。

主要洞察

  • 情境行銷解決方案市場規模（2024 年）：2,048 億美元
  • 預測市場規模（2033 年）：6,735 億美元
  • 全球市場成長率（2024 年至 2033 年複合年增長率）：14.1%

情境行銷解決方案市場 - 報告範圍：

情境行銷解決方案旨在根據消費者行為、偏好和情境資料向消費者提供個人化的相關內容，從而提高行銷效果。這些解決方案利用數據分析、機器學習和即時處理來優化行銷策略並提高客戶參與度。它已被零售、金融和醫療保健等多個行業採用，以幫助推動有針對性的廣告、提高轉換率並增強客戶體驗。市場成長是由個人化行銷需求的不斷增長、數據分析技術的進步以及數位行銷策略的日益採用所推動的。

市場推動因素：

全球情境行銷解決方案市場由幾個關鍵因素推動，包括對個人化客戶互動和有針對性的行銷活動日益增長的需求。數位數據的增加以及數據分析和機器學習技術的進步使得情境行銷變得更加準確和有效。此外，對改善客戶體驗的日益關注和數位管道的激增也推動了情境行銷解決方案的採用。跨多個接觸點即時提供相關內容的能力進一步推動了市場成長。

市場阻礙因素：

儘管具有潛力，但情境行銷解決方案市場仍面臨資料隱私問題和整合不同資料來源的複雜性等課題。對資料使用的監管限制和消費者對資料隱私意識的增強可能會限制用於行銷目的的資料收集和使用的範圍。此外，將情境行銷解決方案與現有系統整合以及管理大量資料相關的複雜性可能會成為市場採用的障礙。應對這些課題需要強大的資料隱私措施和無縫整合能力。

市場機會：

由於技術進步和不斷變化的消費者期望，情境行銷解決方案市場提供了巨大的成長機會。將人工智慧 (AI) 和機器學習 (ML) 整合到情境行銷解決方案中，為高階客戶洞察和預測分析開闢了新途徑。對全通路行銷的日益重視以及對即時、個人化體驗的需求正在擴大市場機會。戰略合作夥伴關係、對創新技術的投資以及可擴展解決方案的開發對於利用這些新機會並推動市場擴張至關重要。

本報告涵蓋的主要問題

  • 推動全球情境行銷解決方案市場成長的關鍵因素有哪些？
  • 哪些產業和應用程式正在引領情境行銷解決方案的採用？
  • 技術進步如何改變情境行銷解決方案市場的競爭格局？
  • 誰是情境行銷解決方案市場的主要參與者？ 他們保持競爭力的策略是什麼？
  • 全球情境行銷解決方案市場的新趨勢和未來前景是什麼？

目錄

第1章 摘要整理

第2章 市場概要

  • 市場範圍/分類
  • 市場定義/範圍/限制

第3章 主要市場趨勢

  • 情境(脈絡)行銷平台的主要的優點
    • 目標流量
    • 客戶體驗的提高
    • 個別宣傳活動
    • 多通路通訊
    • 其他
  • 產品革新/開發趨勢
  • 成為成功的關鍵的要素

第4章 COVID-19大流行病危機的影響分析

  • COVID-19大流行病危機對線上廣告·行銷產業帶來的影響
  • 目前經濟預測和GDP的影響
  • COVID-19前的市場成長分析
  • COVID-19後的市場影響分析
  • 復甦情勢(短期·中期·長期)
  • 適合廣告主/代理店/品牌的重要行動點

第5章 市場結構分析

  • 各級企業市場分析
  • 市場集中
  • 主要企業的市場佔有率分析
  • 市場影響分析

第6章 全球情境式行銷解決方案市場的需求(金額或規模)分析

  • 2019～2023年的市場(金額)分析，2019～2023年
  • 市場(金額)預測，2024～2033年
    • 前一年同期比較成長趨勢分析
    • 絕對的商機

第7章 市場背景

  • 宏觀經濟要素
  • 預測要素- 相關性及影響
  • 價值鏈
  • 市場動態

第8章 全球情境式行銷解決方案市場分析:各解決方案

  • 簡介/主要調查結果
  • 市場規模(金額)分析，2019年～2023年
  • 市場規模(金額)分析與預測，2024～2033年
    • 情境(脈絡)行銷平台
      • 雲端基礎
      • 內部部署
    • 服務
      • 廣告宣傳管理服務
      • 諮詢服務
      • 支援服務
  • 各解決方案市場魅力分析

第9章 全球情境式行銷解決方案市場分析:各終端用戶

  • 簡介/主要調查結果
  • 市場規模(金額)分析，2019年～2023年
  • 市場規模(金額)分析與預測，2024～2033年
    • 企業/品牌
    • 行銷代理店
    • 發行者廣告科技企業
  • 各終端用戶市場魅力分析

第10章 全球情境式行銷解決方案市場分析:各業界

  • 簡介/主要調查結果
  • 市場規模(金額)分析，2019年～2023年
  • 市場規模(金額)分析與預測，2024～2033年
    • BFSI
    • 旅遊、飯店
    • 醫療保健和生命科學
    • 通訊
    • 製造業
    • 零售·消費品
    • 其他
  • 各業界市場魅力分析

第11章 全球情境式行銷解決方案市場分析:各地區

  • 簡介/主要調查結果
  • 市場規模(金額)分析，2019年～2023年
  • 市場規模(金額)分析與預測，2024～2033年
    • 北美
    • 南美
    • 歐洲
    • 東亞
    • 南亞·太平洋
    • 中東及非洲(中東·非洲)
  • 各地區市場的魅力分析

第12章 北美的情境式行銷解決方案市場分析

第13章 南美的情境式行銷解決方案市場分析

第14章 歐洲的情境式行銷解決方案市場分析

第15章 東亞的情境式行銷解決方案市場分析

第16章 南亞及太平洋地區的情境式行銷解決方案市場分析

第17章 中東及非洲的情境式行銷解決方案市場分析

第18章 主要國家分析- 情境式行銷解決方案市場分析

  • 美國的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 加拿大的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 巴西的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 墨西哥的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 英國的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 德國的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 法國的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 西班牙的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 義大利的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 荷比盧三國的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 俄羅斯的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 中國情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 日本情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 韓國的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 印度的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 泰國的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 印尼的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 馬來西亞的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 澳洲和紐西蘭的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • GCC各國的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 土耳其的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界
  • 南非的情境式行銷解決方案市場
    • 各解決方案
    • 各終端用戶
    • 各業界

第19章 競爭分析

  • 競爭儀表板
  • 競爭的價格分析
  • 競爭詳細內容
    • Oracle Corporation
    • Google
    • SAP
    • Microsoft Corporation
    • Adobe Inc.
    • Pelatro
    • Intersec
    • Flybits Inc.
    • Comviva
    • IBM
    • Amazon
    • Facebook
    • Twitter

第20章 所使用的前提條件與縮寫

第21章 調查手法

簡介目錄
Product Code: PMRREP19525

Persistence Market Research has recently unveiled a comprehensive report on the global Contextual Marketing Solution market. This report provides an in-depth analysis of critical market dynamics, including driving factors, emerging trends, opportunities, and challenges, offering a detailed understanding of the market landscape.

Key Insights:

  • Contextual Marketing Solution Market Size (2024E): USD 204.8 Bn
  • Projected Market Value (2033F): USD 673.5 Bn
  • Global Market Growth Rate (CAGR 2024 to 2033): 14.1%

Contextual Marketing Solution Market - Report Scope:

Contextual Marketing Solutions are designed to enhance marketing effectiveness by delivering personalized and relevant content to consumers based on their behaviors, preferences, and contextual data. These solutions leverage data analytics, machine learning, and real-time processing to optimize marketing strategies and improve customer engagement. They are employed across various industries, including retail, finance, and healthcare, to drive targeted advertising, increase conversion rates, and enhance customer experiences. Market growth is fueled by the increasing demand for personalized marketing, advancements in data analytics technologies, and the rising adoption of digital marketing strategies.

Market Growth Drivers:

The global Contextual Marketing Solution market is driven by several key factors, including the growing need for personalized customer interactions and targeted marketing campaigns. The rise in digital data and advancements in data analytics and machine learning technologies are enabling more precise and effective contextual marketing. Additionally, the increasing focus on enhancing customer experiences and the proliferation of digital channels are propelling the adoption of contextual marketing solutions. The ability to deliver relevant content in real-time and across multiple touchpoints is further accelerating market growth.

Market Restraints:

Despite its potential, the Contextual Marketing Solution market faces challenges such as data privacy concerns and the complexity of integrating diverse data sources. Regulatory restrictions on data usage and increasing consumer awareness about data privacy can limit the extent of data collection and usage for marketing purposes. Moreover, the complexity involved in integrating contextual marketing solutions with existing systems and managing large volumes of data can pose barriers to market adoption. Addressing these challenges requires robust data privacy measures and seamless integration capabilities.

Market Opportunities:

The Contextual Marketing Solution market presents significant growth opportunities driven by technological advancements and evolving consumer expectations. The integration of artificial intelligence (AI) and machine learning (ML) with contextual marketing solutions is opening new avenues for advanced customer insights and predictive analytics. The growing emphasis on omnichannel marketing and the need for real-time, personalized experiences are expanding market opportunities. Strategic partnerships, investments in innovative technologies, and the development of scalable solutions are essential for capitalizing on these emerging opportunities and driving market expansion.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Contextual Marketing Solution market globally?
  • Which sectors and applications are leading the adoption of Contextual Marketing Solutions?
  • How are technological advancements reshaping the competitive landscape of the Contextual Marketing Solution market?
  • Who are the key players in the Contextual Marketing Solution market, and what strategies are they employing to stay competitive?
  • What are the emerging trends and future prospects in the global Contextual Marketing Solution market?

Competitive Intelligence and Business Strategy:

Leading players in the global Contextual Marketing Solution market, such as Google, IBM, and Adobe, focus on innovation, technological advancements, and strategic collaborations to gain a competitive edge. These companies invest heavily in R&D to develop cutting-edge solutions that offer enhanced personalization, data analytics capabilities, and integration with various marketing channels. Partnerships with technology providers, data analytics firms, and digital marketing agencies facilitate market access and promote solution adoption. Emphasizing customer-centric approaches, robust data protection measures, and flexible solution offerings are key strategies for maintaining market leadership in the dynamic Contextual Marketing Solution landscape.

Key Companies Profiled:

  • Oracle Corporation
  • Google
  • SAP
  • Microsoft Corporation
  • Adobe Inc.
  • Pelatro
  • Intersec
  • Flybits Inc.
  • Comviva
  • IBM
  • Amazon
  • Facebook
  • Twitter

Contextual Marketing Solution Market: Segmentation

Solution

  • Contextual Marketing Platforms
  • Services

End User

  • Enterprises/Brands
  • Marketing Agencies
  • Publishers & Ad Tech Companies

Industry

  • BFSI
  • Travel & Hospitality
  • Healthcare & Life Sciences
  • Telecommunications
  • Manufacturing
  • Retail & CPG

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Contextual Marketing Platform, Key Benefits
    • 3.1.1. Targeted Traffic
    • 3.1.2. Enhanced Customer Experience
    • 3.1.3. Individualized Campaigns
    • 3.1.4. Multi-Channel Communications
    • 3.1.5. Others
  • 3.2. Product Innovation / Development Trends
  • 3.3. Key Success Factors

4. COVID-19 Pandemic Crisis Impact Analysis

  • 4.1. Impact of COVID-19 Pandemic Crisis on Online Advertising & Marketing Industry
  • 4.2. Current Economic Projection and Probable Impact on GDP
  • 4.3. Pre-COVID-19 Market Growth Analysis
  • 4.4. Post-COVID-19 Market Impact Analysis
  • 4.5. Recovery Scenario (Short-term / Mid-term / Long-term)
  • 4.6. Key Action Points for Advertisers/Agencies/Brands

5. Market Structure Analysis

  • 5.1. Market Analysis by Tier of Companies
  • 5.2. Market Concentration
  • 5.3. Market Share Analysis of Top Players
  • 5.4. Market Presence Analysis
    • 5.4.1. Regional Footprint by Players
    • 5.4.2. Solution Footprint by Players
    • 5.4.3. Channel Footprint by Players

6. Global Contextual Marketing Solution Market Demand (in Value or Size in US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

  • 6.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
  • 6.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
    • 6.2.1. Y-o-Y Growth Trend Analysis
    • 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

  • 7.1. Macro-Economic Factors
    • 7.1.1. Global GDP Growth Outlook
    • 7.1.2. Global Digital Advertising Industry Outlook
    • 7.1.3. Global Mobile Ad Spending Market Outlook
  • 7.2. Forecast Factors - Relevance & Impact
    • 7.2.1. Impact of COVID-19 Pandemic on Online Advertising Industry
    • 7.2.2. Top Contextual Marketing Solution Providers Historical Growth
    • 7.2.3. Adoption of Big Data & Analytics For Targeted Advertising
    • 7.2.4. Rising Adoption for Mobile-based Ads
    • 7.2.5. Demand for Ad Campaign Management Services Across Industries
  • 7.3. Value Chain
  • 7.4. Market Dynamics
    • 7.4.1. Drivers
    • 7.4.2. Restraints
    • 7.4.3. Opportunity Analysis

8. Global Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033, By Solution

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Bn) Analysis By Solution, 2019-2023
  • 8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Solution, 2024-2033
    • 8.3.1. Contextual Marketing Platform
      • 8.3.1.1. Cloud-based
      • 8.3.1.2. On-Premises
    • 8.3.2. Services
      • 8.3.2.1. Ad Campaign Management Services
      • 8.3.2.2. Consulting Services
      • 8.3.2.3. Support Services
  • 8.4. Market Attractiveness Analysis By Solution

9. Global Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033, By End User

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Bn) Analysis By End User, 2019-2023
  • 9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By End User, 2024-2033
    • 9.3.1. Enterprises/Brands
    • 9.3.2. Marketing Agencies
    • 9.3.3. Publishers & Ad Tech Companies
  • 9.4. Market Attractiveness Analysis By End User

10. Global Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033, By Industry

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size (US$ Bn) Analysis By Industry, 2019-2023
  • 10.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Industry, 2024-2033
    • 10.3.1. BFSI
    • 10.3.2. Travel & Hospitality
    • 10.3.3. Healthcare & Life Sciences
    • 10.3.4. Telecommunications
    • 10.3.5. Manufacturing
    • 10.3.6. Retail & CPG
    • 10.3.7. Others
  • 10.4. Market Attractiveness Analysis By Industry

11. Global Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033, by Region

  • 11.1. Introduction / Key Findings
  • 11.2. Historical Market Size (US$ Bn) Analysis By Region, 2019-2023
  • 11.3. Current Market Size (US$ Bn) Analysis and Forecast By Region, 2024-2033
    • 11.3.1. North America
    • 11.3.2. Latin America
    • 11.3.3. Europe
    • 11.3.4. East Asia
    • 11.3.5. South Asia & Pacific
    • 11.3.6. Middle East and Africa (MEA)
  • 11.4. Market Attractiveness Analysis By Region

12. North America Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 12.1. Introduction / Key Findings
  • 12.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 12.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 12.3.1. By Country
      • 12.3.1.1. U.S.
      • 12.3.1.2. Canada
    • 12.3.2. By Solution
    • 12.3.3. By End User
    • 12.3.4. By Industry
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Country
    • 12.4.2. By Solution
    • 12.4.3. By End User
    • 12.4.4. By Industry
  • 12.5. Market Trends
  • 12.6. Key Market Participants - Intensity Mapping
  • 12.7. Drivers and Restraints - Impact Analysis

13. Latin America Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 13.1. Introduction / Key Findings
  • 13.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 13.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 13.3.1. By Country
      • 13.3.1.1. Brazil
      • 13.3.1.2. Mexico
      • 13.3.1.3. Rest of Latin America
    • 13.3.2. By Solution
    • 13.3.3. By End User
    • 13.3.4. By Industry
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Country
    • 13.4.2. By Solution
    • 13.4.3. By End User
    • 13.4.4. By Industry
  • 13.5. Market Trends
  • 13.6. Key Market Participants - Intensity Mapping
  • 13.7. Drivers and Restraints - Impact Analysis

14. Europe Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 14.1. Introduction / Key Findings
  • 14.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 14.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 14.3.1. By Country
      • 14.3.1.1. UK
      • 14.3.1.2. France
      • 14.3.1.3. Germany
      • 14.3.1.4. Italy
      • 14.3.1.5. Spain
      • 14.3.1.6. BENELUX
      • 14.3.1.7. Russia
      • 14.3.1.8. Rest of Europe
    • 14.3.2. By Solution
    • 14.3.3. By End User
    • 14.3.4. By Industry
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Country
    • 14.4.2. By Solution
    • 14.4.3. By End User
    • 14.4.4. By Industry
  • 14.5. Market Trends
  • 14.6. Key Market Participants - Intensity Mapping
  • 14.7. Drivers and Restraints - Impact Analysis

15. East Asia Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 15.1. Introduction / Key Findings
  • 15.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 15.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 15.3.1. By Country
      • 15.3.1.1. China
      • 15.3.1.2. Japan
      • 15.3.1.3. South Korea
    • 15.3.2. By Solution
    • 15.3.3. By End User
    • 15.3.4. By Industry
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Country
    • 15.4.2. By Solution
    • 15.4.3. By End User
    • 15.4.4. By Industry
  • 15.5. Market Trends
  • 15.6. Key Market Participants - Intensity Mapping
  • 15.7. Drivers and Restraints - Impact Analysis

16. South Asia & Pacific Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 16.1. Introduction / Key Findings
  • 16.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 16.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 16.3.1. By Country
      • 16.3.1.1. India
      • 16.3.1.2. Thailand
      • 16.3.1.3. Indonesia
      • 16.3.1.4. Malaysia
      • 16.3.1.5. Australia & New Zealand
      • 16.3.1.6. Rest of South Asia
    • 16.3.2. By Solution
    • 16.3.3. By End User
    • 16.3.4. By Industry
  • 16.4. Market Attractiveness Analysis
    • 16.4.1. By Country
    • 16.4.2. By Solution
    • 16.4.3. By End User
    • 16.4.4. By Industry
  • 16.5. Market Trends
  • 16.6. Key Market Participants - Intensity Mapping
  • 16.7. Drivers and Restraints - Impact Analysis

17. Middle East and Africa Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 17.1. Introduction / Key Findings
  • 17.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 17.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 17.3.1. By Country
      • 17.3.1.1. GCC Countries
      • 17.3.1.2. Turkey
      • 17.3.1.3. South Africa
      • 17.3.1.4. Rest of Middle East and Africa
    • 17.3.2. By Solution
    • 17.3.3. By End User
    • 17.3.4. By Industry
  • 17.4. Market Attractiveness Analysis
    • 17.4.1. By Country
    • 17.4.2. By Solution
    • 17.4.3. By End User
    • 17.4.4. By Industry
  • 17.5. Market Trends
  • 17.6. Key Market Participants - Intensity Mapping
  • 17.7. Drivers and Restraints - Impact Analysis

18. Key Country Analysis- Contextual Marketing Solution Market Analysis

  • 18.1. U.S. Contextual Marketing Solution Market
    • 18.1.1. By Solution
    • 18.1.2. By End User
    • 18.1.3. By Industry
  • 18.2. Canada Contextual Marketing Solution Market
    • 18.2.1. By Solution
    • 18.2.2. By End User
    • 18.2.3. By Industry
  • 18.3. Brazil Contextual Marketing Solution Market
    • 18.3.1. By Solution
    • 18.3.2. By End User
    • 18.3.3. By Industry
  • 18.4. Mexico Contextual Marketing Solution Market
    • 18.4.1. By Solution
    • 18.4.2. By End User
    • 18.4.3. By Industry
  • 18.5. UK Contextual Marketing Solution Market
    • 18.5.1. By Solution
    • 18.5.2. By End User
    • 18.5.3. By Industry
  • 18.6. Germany Contextual Marketing Solution Market
    • 18.6.1. By Solution
    • 18.6.2. By End User
    • 18.6.3. By Industry
  • 18.7. France Contextual Marketing Solution Market
    • 18.7.1. By Solution
    • 18.7.2. By End User
    • 18.7.3. By Industry
  • 18.8. Spain Contextual Marketing Solution Market
    • 18.8.1. By Solution
    • 18.8.2. By End User
    • 18.8.3. By Industry
  • 18.9. Italy Contextual Marketing Solution Market
    • 18.9.1. By Solution
    • 18.9.2. By End User
    • 18.9.3. By Industry
  • 18.10. BENELUX Contextual Marketing Solution Market
    • 18.10.1. By Solution
    • 18.10.2. By End User
    • 18.10.3. By Industry
  • 18.11. Russia Contextual Marketing Solution Market
    • 18.11.1. By Solution
    • 18.11.2. By End User
    • 18.11.3. By Industry
  • 18.12. China Contextual Marketing Solution Market
    • 18.12.1. By Solution
    • 18.12.2. By End User
    • 18.12.3. By Industry
  • 18.13. Japan Contextual Marketing Solution Market
    • 18.13.1. By Solution
    • 18.13.2. By End User
    • 18.13.3. By Industry
  • 18.14. South Korea Contextual Marketing Solution Market
    • 18.14.1. By Solution
    • 18.14.2. By End User
    • 18.14.3. By Industry
  • 18.15. India Contextual Marketing Solution Market
    • 18.15.1. By Solution
    • 18.15.2. By End User
    • 18.15.3. By Industry
  • 18.16. Thailand Contextual Marketing Solution Market
    • 18.16.1. By Solution
    • 18.16.2. By End User
    • 18.16.3. By Industry
  • 18.17. Indonesia Contextual Marketing Solution Market
    • 18.17.1. By Solution
    • 18.17.2. By End User
    • 18.17.3. By Industry
  • 18.18. Malaysia Contextual Marketing Solution Market
    • 18.18.1. By Solution
    • 18.18.2. By End User
    • 18.18.3. By Industry
  • 18.19. Australia & New Zealand Contextual Marketing Solution Market
    • 18.19.1. By Solution
    • 18.19.2. By End User
    • 18.19.3. By Industry
  • 18.20. GCC Countries Contextual Marketing Solution Market
    • 18.20.1. By Solution
    • 18.20.2. By End User
    • 18.20.3. By Industry
  • 18.21. Turkey Contextual Marketing Solution Market
    • 18.21.1. By Solution
    • 18.21.2. By End User
    • 18.21.3. By Industry
  • 18.22. South Africa Contextual Marketing Solution Market
    • 18.22.1. By Solution
    • 18.22.2. By End User
    • 18.22.3. By Industry

19. Competition Analysis

  • 19.1. Competition Dashboard
  • 19.2. Pricing Analysis, by Competition
  • 19.3. Competition Deep Dive
    • 19.3.1. Oracle Corporation
      • 19.3.1.1. Business Overview
      • 19.3.1.2. Solution Portfolio
      • 19.3.1.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.1.4. Sales Footprint
      • 19.3.1.5. Strategy Overview
        • 19.3.1.5.1. Marketing Strategy
        • 19.3.1.5.2. Solution Strategy
        • 19.3.1.5.3. Channel Strategy
    • 19.3.2. Google
      • 19.3.2.1. Business Overview
      • 19.3.2.2. Solution Portfolio
      • 19.3.2.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.2.4. Sales Footprint
      • 19.3.2.5. Strategy Overview
        • 19.3.2.5.1. Marketing Strategy
        • 19.3.2.5.2. Solution Strategy
        • 19.3.2.5.3. Channel Strategy
    • 19.3.3. SAP
      • 19.3.3.1. Business Overview
      • 19.3.3.2. Solution Portfolio
      • 19.3.3.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.3.4. Sales Footprint
      • 19.3.3.5. Strategy Overview
        • 19.3.3.5.1. Marketing Strategy
        • 19.3.3.5.2. Solution Strategy
        • 19.3.3.5.3. Channel Strategy
    • 19.3.4. Microsoft Corporation
      • 19.3.4.1. Business Overview
      • 19.3.4.2. Solution Portfolio
      • 19.3.4.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.4.4. Sales Footprint
      • 19.3.4.5. Strategy Overview
        • 19.3.4.5.1. Marketing Strategy
        • 19.3.4.5.2. Solution Strategy
        • 19.3.4.5.3. Channel Strategy
    • 19.3.5. Adobe Inc.
      • 19.3.5.1. Business Overview
      • 19.3.5.2. Solution Portfolio
      • 19.3.5.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.5.4. Sales Footprint
      • 19.3.5.5. Strategy Overview
        • 19.3.5.5.1. Marketing Strategy
        • 19.3.5.5.2. Solution Strategy
        • 19.3.5.5.3. Channel Strategy
    • 19.3.6. Pelatro
      • 19.3.6.1. Business Overview
      • 19.3.6.2. Solution Portfolio
      • 19.3.6.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.6.4. Sales Footprint
      • 19.3.6.5. Strategy Overview
        • 19.3.6.5.1. Marketing Strategy
        • 19.3.6.5.2. Solution Strategy
        • 19.3.6.5.3. Channel Strategy
    • 19.3.7. Intersec
      • 19.3.7.1. Business Overview
      • 19.3.7.2. Solution Portfolio
      • 19.3.7.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.7.4. Sales Footprint
      • 19.3.7.5. Strategy Overview
        • 19.3.7.5.1. Marketing Strategy
        • 19.3.7.5.2. Solution Strategy
        • 19.3.7.5.3. Channel Strategy
    • 19.3.8. Flybits Inc.
      • 19.3.8.1. Business Overview
      • 19.3.8.2. Solution Portfolio
      • 19.3.8.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.8.4. Sales Footprint
      • 19.3.8.5. Strategy Overview
        • 19.3.8.5.1. Marketing Strategy
        • 19.3.8.5.2. Solution Strategy
        • 19.3.8.5.3. Channel Strategy
    • 19.3.9. Comviva
      • 19.3.9.1. Business Overview
      • 19.3.9.2. Solution Portfolio
      • 19.3.9.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.9.4. Sales Footprint
      • 19.3.9.5. Strategy Overview
        • 19.3.9.5.1. Marketing Strategy
        • 19.3.9.5.2. Solution Strategy
        • 19.3.9.5.3. Channel Strategy
    • 19.3.10. IBM
      • 19.3.10.1. Business Overview
      • 19.3.10.2. Solution Portfolio
      • 19.3.10.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.10.4. Sales Footprint
      • 19.3.10.5. Strategy Overview
        • 19.3.10.5.1. Marketing Strategy
        • 19.3.10.5.2. Solution Strategy
        • 19.3.10.5.3. Channel Strategy
    • 19.3.11. Amazon
      • 19.3.11.1. Business Overview
      • 19.3.11.2. Solution Portfolio
      • 19.3.11.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.11.4. Sales Footprint
      • 19.3.11.5. Strategy Overview
        • 19.3.11.5.1. Marketing Strategy
        • 19.3.11.5.2. Solution Strategy
        • 19.3.11.5.3. Channel Strategy
    • 19.3.12. Facebook
      • 19.3.12.1. Business Overview
      • 19.3.12.2. Solution Portfolio
      • 19.3.12.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.12.4. Sales Footprint
      • 19.3.12.5. Strategy Overview
        • 19.3.12.5.1. Marketing Strategy
        • 19.3.12.5.2. Solution Strategy
        • 19.3.12.5.3. Channel Strategy
    • 19.3.13. Twitter
      • 19.3.13.1. Business Overview
      • 19.3.13.2. Solution Portfolio
      • 19.3.13.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.13.4. Sales Footprint
      • 19.3.13.5. Strategy Overview
        • 19.3.13.5.1. Marketing Strategy
        • 19.3.13.5.2. Solution Strategy
        • 19.3.13.5.3. Channel Strategy

20. Assumptions and Acronyms Used

21. Research Methodology