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1539377

行銷科技（MarTech）市場：全球產業分析、規模、佔有率、成長、趨勢、預測，2024-2031年

Marketing Technology (MarTech) Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 170 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research 最近發布了一份關於全球行銷科技（MarTech）市場的綜合報告。本報告全面評估了關鍵市場動態，如驅動因素、趨勢、機會和挑戰，並提供了有關市場結構的詳細見解。

關鍵見解

  • 行銷科技市場規模（2024年）：3,845億美元
  • 預測市場規模（2031年）：20,153億美元
  • 全球市場成長率（2024-2031年年複合成長率）：26.7%

行銷科技市場：研究範圍

行銷技術包括目的是簡化和加強行銷工作的各種工具和解決方案，例如客戶關係管理（CRM）、資料分析、數位廣告平台和行銷自動化軟體。 MarTech 解決方案對於最佳化行銷策略、個人化客戶體驗和提高投資報酬率非常重要。該市場服務於零售、金融服務、醫療保健和技術等多個行業，並提供電子郵件行銷工具、社交媒體管理平台和內容管理系統等解決方案。

推動市場成長的因素：

全球行銷科技市場受到幾個關鍵因素的推動，包括日益採用數位行銷策略、越來越重視資料驅動的決策以及人工智慧和機器學習技術的進步。線上和行動商務的激增推動了對複雜行銷工具的需求，這些工具可以分析消費者行為、細分受眾並提供有針對性的廣告。此外，對個人化客戶體驗的需求不斷成長以及跨通路行銷解決方案的整合也有助於市場擴張。數位轉型投資的增加以及高效行銷營運的需求進一步推動市場成長。

市場限制因素：

儘管成長前景廣闊，行銷科技市場仍面臨資料隱私問題、監管合規性以及先進 MarTech 解決方案成本高昂等挑戰。 GDPR 和 CCPA 等嚴格法規給組織帶來了合規負擔，並影響了他們有效利用行銷資料的能力。此外，技術進步的快速發展需要對 MarTech 工具的不斷更新和投資，這可能會給中小型企業帶來財務挑戰。解決這些障礙需要強大的資料保護策略和符合不斷發展的監管標準的經濟高效的解決方案。

市場機會：

由於技術創新、不斷變化的消費者偏好以及數位行銷的新趨勢，行銷技術市場呈現出巨大的成長機會。人工智慧和機器學習的整合提供了先進的分析能力和預測洞察力，實現更有效的客戶定位和活動最佳化。全通路行銷的興起以及聊天機器人和虛擬助理的使用增加將提高客戶參與度並簡化行銷流程。策略合作夥伴關係、研發投資以及開發可擴展且用戶友善的MarTech 解決方案對於利用這些機會並保持市場領先地位非常重要。

本報告解決的關鍵問題

  • 推動全球行銷科技市場成長的關鍵因素是什麼？
  • 哪些 MarTech 解決方案和技術在各行業的採用率最高？
  • 人工智慧和機器學習的進步如何改變 MarTech 市場的競爭格局？
  • 誰是行銷科技市場的主要參與者？ 他們採取了哪些策略來維持市場影響力？
  • 全球行銷科技市場的新趨勢和未來前景是什麼？

目錄

第1章 執行摘要

第2章 市場概述

  • 市場範圍與定義
  • 市場動態
    • 促進因素
    • 抑制因素
    • 機會
    • 課題
    • 主要趨勢
  • 宏觀經濟因素
    • 世界產業展望
    • 全球 GDP 成長前景
  • 新冠肺炎（COVID-19）影響分析
  • 預測因子 - 相關性和影響

第3章 增值見解

  • 產品採用率分析
  • 技術評估
  • 主要交易和合併
  • PESTLE分析
  • 波特五力分析

第4章 全球行銷科技（MarTech）市場展望：實績（2019-2023年）與預測（2024-2031年）

  • 主要亮點
    • 市場量預測
    • 市場規模（十億美元）和年成長率
    • 絕對數量的機會
  • 市場規模分析與預測（十億美元）
    • 過去的市場規模（十億美元）分析，2019-2023年
    • 2024-2031年目前市場規模（十億美元）分析與預測
  • 全球行銷科技（MarTech）市場展望：產品
    • 簡介/主要發現
    • 過去的市場規模（十億美元）分析：依產品，2019-2023年
    • 2024-2031年當前市場規模（十億美元）分析和預測：依產品
  • 市場吸引力分析：產品
  • 全球行銷科技（MarTech）市場展望：類型
    • 簡介/主要發現
    • 2019-2023年歷史市場規模（十億美元）分析（依類型）
    • 2024-2031年當前市場規模（十億美元）分析與預測（依類型）
  • 市場吸引力分析：類型
  • 全球行銷科技（MarTech）市場展望：應用
    • 簡介/主要發現
    • 2019-2023年過去的市場規模（十億美元）分析（依應用）
    • 2024-2031年當前市場規模（十億美元）的分析與預測（依應用）
  • 市場吸引力分析：應用

第5章 全球行銷科技（MarTech）市場展望：地區

  • 主要亮點
  • 2019-2023年歷史市場規模分析（十億美元）：依地區
  • 2024-2031年當前市場規模（十億美元）分析和預測：依地區
    • 北美
    • 歐洲
    • 東亞
    • 南亞/大洋洲
    • 拉丁美洲
    • 中東、非洲
  • 市場吸引力分析：地區

第6章 北美行銷科技（MarTech）市場展望：實績（2019-2023）與預測（2024-2031）

第7章 歐洲行銷科技（MarTech）市場展望：實績（2019-2023年）與預測（2024-2031年）

第8章 東亞行銷科技（MarTech）市場展望：實績（2019-2023年）與預測（2024-2031年）

第9章 南亞/大洋洲行銷科技（MarTech）市場展望：實績（2019-2023年）與預測（2024-2031年）

第10章 拉丁美洲行銷科技（MarTech）市場展望：實績（2019-2023年）與預測（2024-2031年）

第11章 中東與非洲行銷科技（MarTech）市場展望：成果（2019-2023年）與預測（2024-2031年）

第12章 競爭態勢

  • 2024年市佔率分析
  • 市場結構
    • 市場競爭加劇
    • 競爭儀表板
  • 公司簡介（詳細資料 - 概述、財務狀況、策略、近期發展）
    • Apple
    • AWS
    • Adobe Inc.
    • Amdocs
    • Buzzoole
    • Connect Insights
    • ContentGrow
    • Fullcircl
    • Google LLC
    • Microsoft
    • Oracle
    • SAP

第13章 附錄

  • 調查方法
  • 調查的先決條件
  • 首字母縮寫詞和縮寫詞
簡介目錄
Product Code: PMRREP34700

Persistence Market Research has recently released a comprehensive report on the worldwide market for Marketing Technology (MarTech). The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Marketing Technology Market Size (2024E): US$384.5 Bn
  • Projected Market Value (2031F): US$2,015.3 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031): 26.7%

Marketing Technology Market - Report Scope:

Marketing Technology encompasses a range of tools and solutions designed to streamline and enhance marketing efforts, including customer relationship management (CRM), data analytics, digital advertising platforms, and marketing automation software. MarTech solutions are critical for optimizing marketing strategies, personalizing customer experiences, and improving ROI. The market caters to various sectors, including retail, financial services, healthcare, and technology, offering solutions such as email marketing tools, social media management platforms, and content management systems.

Market Growth Drivers:

The global Marketing Technology market is propelled by several key factors, including the increasing adoption of digital marketing strategies, the growing emphasis on data-driven decision-making, and advancements in AI and machine learning technologies. The surge in online and mobile commerce is driving demand for sophisticated marketing tools that can analyze consumer behavior, segment audiences, and deliver targeted advertising. Additionally, the growing need for personalized customer experiences and the integration of cross-channel marketing solutions contribute to market expansion. The rise in investments in digital transformation and the need for efficient marketing operations further fuel market growth.

Market Restraints:

Despite promising growth prospects, the Marketing Technology market faces challenges related to data privacy concerns, regulatory compliance, and the high cost of advanced MarTech solutions. Stringent regulations such as GDPR and CCPA impose compliance burdens on organizations, affecting their ability to leverage marketing data effectively. Moreover, the rapid pace of technological advancements necessitates continuous updates and investments in MarTech tools, which may pose financial challenges for smaller enterprises. Addressing these barriers requires robust data protection strategies and cost-effective solutions that align with evolving regulatory standards.

Market Opportunities:

The Marketing Technology market presents significant growth opportunities driven by technological innovations, evolving consumer preferences, and emerging digital marketing trends. The integration of AI and machine learning offers advanced analytics capabilities and predictive insights, enabling more effective customer targeting and campaign optimization. The rise of omnichannel marketing and the increasing use of chatbots and virtual assistants enhance customer engagement and streamline marketing processes. Strategic partnerships, investment in R&D, and the development of scalable, user-friendly MarTech solutions are essential to capitalize on these opportunities and sustain market leadership.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Marketing Technology market globally?
  • Which MarTech solutions and technologies are experiencing the highest adoption rates across different industries?
  • How are advancements in AI and machine learning reshaping the competitive landscape of the MarTech market?
  • Who are the key players contributing to the Marketing Technology market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global Marketing Technology market?

Competitive Intelligence and Business Strategy:

Leading players in the global Marketing Technology market, including Salesforce.com, Inc., Adobe Inc., Oracle Corporation, and HubSpot, Inc., focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced MarTech solutions, such as AI-powered analytics platforms, customer engagement tools, and integrated marketing suites. Collaborations with digital agencies, technology providers, and data management platforms facilitate market access and promote technology adoption. Moreover, emphasis on customer-centric solutions, integration capabilities, and actionable insights fosters market growth and enhances client satisfaction in the rapidly evolving MarTech landscape.

Key Companies Profiled:

  • AWS
  • Apple
  • Adobe Inc.
  • Amdocs
  • Buzzoole
  • Connect Insights
  • ContentGrow
  • Fullcircl
  • Google LLC
  • Microsoft
  • Oracle
  • SAP

Marketing Technology (MarTech) Industry Segmentation

By Product

  • Social Media Tools
  • Content Marketing Tools
  • Rich Media Tools
  • Automation Tools

By Type

  • Digital Marketing
  • Offline Marketing

By Application

  • Healthcare
  • IT
  • Media & Entertainment
  • Real Estate

By Region

  • North America
  • Latin America
  • Europe
  • South Asia & Oceania
  • East Asia
  • The Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Marketing Technology (MarTech) Market Snapshot, 2024-2031
  • 1.2. Market Opportunity Assessment, 2024-2031, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Product Adoption Analysis
  • 3.2. Technology Assessment
  • 3.3. Key Deals and Mergers
  • 3.4. PESTLE Analysis
  • 3.5. Porter's Five Force Analysis

4. Global Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 4.1. Key Highlights
    • 4.1.1. Market Volume Projections
    • 4.1.2. Market Size (US$ Bn) and Y-o-Y Growth
    • 4.1.3. Absolute $ Opportunity
  • 4.2. Market Size (US$ Bn) Analysis and Forecast
    • 4.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
    • 4.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
  • 4.3. Global Marketing Technology (MarTech) Market Outlook: Product
    • 4.3.1. Introduction / Key Findings
    • 4.3.2. Historical Market Size (US$ Bn) Analysis, By Product, 2019-2023
    • 4.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
      • 4.3.3.1. Social Media Tools
      • 4.3.3.2. Content Marketing Tools
      • 4.3.3.3. Rich Media Tools
      • 4.3.3.4. Automation Tools
  • 4.4. Market Attractiveness Analysis: Product
  • 4.5. Global Marketing Technology (MarTech) Market Outlook: Type
    • 4.5.1. Introduction / Key Findings
    • 4.5.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019-2023
    • 4.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
      • 4.5.3.1. Digital Marketing
      • 4.5.3.2. Offline Marketing
  • 4.6. Market Attractiveness Analysis: Type
  • 4.7. Global Marketing Technology (MarTech) Market Outlook: Application
    • 4.7.1. Introduction / Key Findings
    • 4.7.2. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2023
    • 4.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
      • 4.7.3.1. Healthcare
      • 4.7.3.2. IT
      • 4.7.3.3. Media & Entertainment
      • 4.7.3.4. Real Estate
  • 4.8. Market Attractiveness Analysis: Application

5. Global Marketing Technology (MarTech) Market Outlook: Region

  • 5.1. Key Highlights
  • 5.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2023
  • 5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024-2031
    • 5.3.1. North America
    • 5.3.2. Europe
    • 5.3.3. East Asia
    • 5.3.4. South Asia and Oceania
    • 5.3.5. Latin America
    • 5.3.6. Middle East & Africa
  • 5.4. Market Attractiveness Analysis: Region

6. North America Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 6.1. Key Highlights
  • 6.2. Pricing Analysis
  • 6.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 6.3.1. By Country
    • 6.3.2. By Product
    • 6.3.3. By Type
    • 6.3.4. By Application
  • 6.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 6.4.1. U.S.
    • 6.4.2. Canada
  • 6.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 6.5.1. Social Media Tools
    • 6.5.2. Content Marketing Tools
    • 6.5.3. Rich Media Tools
    • 6.5.4. Automation Tools
  • 6.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 6.6.1. Digital Marketing
    • 6.6.2. Offline Marketing
  • 6.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 6.7.1. Healthcare
    • 6.7.2. IT
    • 6.7.3. Media & Entertainment
    • 6.7.4. Real Estate
  • 6.8. Market Attractiveness Analysis

7. Europe Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 7.3.1. By Country
    • 7.3.2. By Product
    • 7.3.3. By Type
    • 7.3.4. By Application
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 7.4.1. Germany
    • 7.4.2. France
    • 7.4.3. U.K.
    • 7.4.4. Italy
    • 7.4.5. Spain
    • 7.4.6. Russia
    • 7.4.7. Turkey
    • 7.4.8. Rest of Europe
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 7.5.1. Social Media Tools
    • 7.5.2. Content Marketing Tools
    • 7.5.3. Rich Media Tools
    • 7.5.4. Automation Tools
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 7.6.1. Digital Marketing
    • 7.6.2. Offline Marketing
  • 7.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 7.7.1. Healthcare
    • 7.7.2. IT
    • 7.7.3. Media & Entertainment
    • 7.7.4. Real Estate
  • 7.8. Market Attractiveness Analysis

8. East Asia Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 8.3.1. By Country
    • 8.3.2. By Product
    • 8.3.3. By Type
    • 8.3.4. By Application
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 8.4.1. China
    • 8.4.2. Japan
    • 8.4.3. South Korea
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 8.5.1. Social Media Tools
    • 8.5.2. Content Marketing Tools
    • 8.5.3. Rich Media Tools
    • 8.5.4. Automation Tools
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 8.6.1. Digital Marketing
    • 8.6.2. Offline Marketing
  • 8.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 8.7.1. Healthcare
    • 8.7.2. IT
    • 8.7.3. Media & Entertainment
    • 8.7.4. Real Estate
  • 8.8. Market Attractiveness Analysis

9. South Asia & Oceania Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 9.3.1. By Country
    • 9.3.2. By Product
    • 9.3.3. By Type
    • 9.3.4. By Application
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 9.4.1. India
    • 9.4.2. Southeast Asia
    • 9.4.3. ANZ
    • 9.4.4. Rest of South Asia & Oceania
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 9.5.1. Social Media Tools
    • 9.5.2. Content Marketing Tools
    • 9.5.3. Rich Media Tools
    • 9.5.4. Automation Tools
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 9.6.1. Digital Marketing
    • 9.6.2. Offline Marketing
  • 9.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 9.7.1. Healthcare
    • 9.7.2. IT
    • 9.7.3. Media & Entertainment
    • 9.7.4. Real Estate
  • 9.8. Market Attractiveness Analysis

10. Latin America Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 10.3.1. By Country
    • 10.3.2. By Product
    • 10.3.3. By Type
    • 10.3.4. By Application
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 10.4.1. Social Media Tools
    • 10.4.2. Content Marketing Tools
    • 10.4.3. Rich Media Tools
    • 10.4.4. Automation Tools
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 10.5.1. Digital Marketing
    • 10.5.2. Offline Marketing
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 10.6.1. Healthcare
    • 10.6.2. IT
    • 10.6.3. Media & Entertainment
    • 10.6.4. Real Estate
  • 10.7. Market Attractiveness Analysis

11. Middle East & Africa Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 11.3.1. By Country
    • 11.3.2. By Product
    • 11.3.3. By Type
    • 11.3.4. By Application
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 11.4.1. GCC Countries
    • 11.4.2. Egypt
    • 11.4.3. South Africa
    • 11.4.4. Northern Africa
    • 11.4.5. Rest of Middle East & Africa
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 11.5.1. Social Media Tools
    • 11.5.2. Content Marketing Tools
    • 11.5.3. Rich Media Tools
    • 11.5.4. Automation Tools
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 11.6.1. Digital Marketing
    • 11.6.2. Offline Marketing
  • 11.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 11.7.1. Healthcare
    • 11.7.2. IT
    • 11.7.3. Media & Entertainment
  • 11.8. Real Estate

12. Competition Landscape

  • 12.1. Market Share Analysis, 2024
  • 12.2. Market Structure
    • 12.2.1. Competition Intensity Mapping By Market
    • 12.2.2. Competition Dashboard
  • 12.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 12.3.1. Apple
      • 12.3.1.1. Overview
      • 12.3.1.2. Segments and Products
      • 12.3.1.3. Key Financials
      • 12.3.1.4. Market Developments
      • 12.3.1.5. Market Strategy
    • 12.3.2. AWS
    • 12.3.3. Adobe Inc.
    • 12.3.4. Amdocs
    • 12.3.5. Buzzoole
    • 12.3.6. Connect Insights
    • 12.3.7. ContentGrow
    • 12.3.8. Fullcircl
    • 12.3.9. Google LLC
    • 12.3.10. Microsoft
    • 12.3.11. Oracle
    • 12.3.12. SAP

13. Appendix

  • 13.1. Research Methodology
  • 13.2. Research Assumptions
  • 13.3. Acronyms and Abbreviations