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市場調查報告書
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1559054

魚菜共生市場：2024-2033年全球產業分析、規模、佔有率、成長、趨勢、預測

Aquaponics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 193 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research最近發布了一份關於全球魚菜共生市場的詳細研究報告。這份綜合報告深入探討了關鍵的市場動態，包括市場驅動因素、趨勢、機會和挑戰，並提供了有關市場結構的詳細見解。

主要見解

  • 魚菜共生市場規模（2024年）：5,890萬美元
  • 市場預測金額（2033年）：1.119億美元
  • 全球市場成長率（2024年至2033年年複合成長率）：7.4%

魚菜共生市場概況

魚菜共生是一個結合了水產養殖和水耕的共生系統，其中魚的排泄物為植物提供有機營養，而植物為魚過濾水。這個自然系統支持吳郭魚和鯉魚等各種魚類以及生菜、韭蔥和番茄等植物的水產養殖。該系統是可持續的，為水生生物和植物生長提供互惠互利。

市場驅動因素：

推動全球魚菜共生市場的因素很多。這包括消費者對清潔標籤產品和食品供應可追溯性的偏好所推動的對新鮮當地種植蔬菜的需求不斷增加。供應鏈的分散化和在當地日益採用魚菜共生技術可以提高當地農產品的新鮮度、口感並降低運輸成本，有助於減少店內浪費。此外，魚菜共生可以全年生產農作物，確保在不利天氣下糧食供應的穩定。它還可以避免土傳病原體，提高食品安全並降低與污染相關的風險。

市場限制因素：

儘管魚菜共生市場有很多優勢，但它也面臨著挑戰​​，特別是設置的初始資本投資較高以及系統維護需要專家諮詢。特別是在新興市場，建立魚菜共生系統的成本明顯高於傳統耕作方法，這為進入新市場設置了障礙。

市場機會：

魚菜共生為促進糧食安全和應對城市化和人口成長帶來的挑戰提供了巨大的機會。世界各國政府日益透過資金和補貼支持魚菜共生種植，以解決糧食短缺問題。此外，魚菜共生系統追蹤和確保食品安全的能力為優質有機食品市場帶來了機會，特別是在消費者優先考慮永續和無病原體產品的情況下。

本報告涵蓋的主要問題

  • 推動全球魚菜共生市場的因素有哪些？
  • 技術進步如何影響魚菜共生的競爭格局？
  • 魚菜共生有哪些機會來應對糧食安全挑戰？
  • 誰是全球魚菜共生市場的主要參與者？
  • 採用魚菜共生系統的區域前景如何？

目錄

第1章 執行摘要

第2章 市場概述

  • 市場範圍/分類
  • 市場定義/範圍/限制

第3章 主要市場趨勢

  • 影響市場的主要趨勢
  • 產品創新/發展趨勢

第4章 關鍵成功因素

  • 產品採用/使用分析
  • 產品 USP/特點
  • 策略推廣策略

第5章 世界市場 - 價格分析

  • 依地區價格分析
  • 世界平均價格分析基準

第6章 全球市場需求（金額或規模，百萬美元）分析

  • 2019-2023年過去的市值（百萬美元）分析
  • 2024-2033年當前及未來市場價值（百萬美元）預測
    • 年成長趨勢分析
    • 絕對的獲利機會

第7章 市場背景

  • 宏觀經濟因素
  • 預測因子 - 相關性和影響
  • 價值鏈分析
  • 農業與魚菜共生
  • 魚菜共生技術概述
  • 魚菜共生風險分析
  • 市場動態
  • 世界供需分析

第8章 依產品類型的世界市場分析

  • 簡介/主要調查結果
  • 2019-2023年市場規模（百萬美元）實績分析，依產品類型
  • 2024-2033年當前和未來市場規模（百萬美元）分析和預測，依產品類型
    • 魚
      • 吳郭魚
      • 鯉魚
      • 鯰魚
      • 翻車魚
      • 錦鯉
      • 鱒魚
    • 蔬菜
      • 番茄
      • 青椒
      • 黃瓜
      • 生菜
      • 草藥
      • 羽衣甘藍
      • 高麗菜
  • 依產品類型的市場吸引力分析

第9章 依技術的世界市場分析

  • 簡介/主要調查結果
  • 2019-2023年市場規模（百萬美元）分析，依技術
  • 2024-2033年當前和未來市場規模（百萬美元）分析和預測，依技術
    • 深海養殖
    • 營養膜技術
    • 培養基充填栽培床
  • 依技術分析市場吸引力

第10章 依地區的世界市場分析

  • 簡介
  • 過去市場規模（百萬美元）分析，依地區，2019-2023年
  • 2024-2033年當前市場規模的分析與預測（百萬美元），依地區
    • 北美
    • 拉丁美洲
    • 歐洲
    • 中東、非洲
    • 東亞
    • 南亞和太平洋地區
  • 區域市場吸引力分析

第11章 北美市場分析

第12章 拉丁美洲市場分析

第13章 歐洲市場分析

第14章 南亞和太平洋市場分析

第15章 東亞市場分析

第16章 中東、非洲市場分析

第17章 國家市場分析，2024年

  • 簡介
  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 德國
  • 義大利
  • 法國
  • 英國
  • 西班牙
  • 俄羅斯
  • 中國
  • 日本
  • 韓國
  • 印度
  • 土耳其
  • 南非

第18章 市場結構分析

  • 依公司層級的市場分析
  • 主要公司市場佔有率分析
  • 市場現況分析

第19章 競爭分析

  • 競爭儀表板
  • 競爭基準
  • 競爭詳情
    • Nelson and Pade Inc.
    • Pentair Aquatic Eco-Systems, Inc.
    • ECF Farmsystems GmbH
    • AquaCal AutoPilot, Inc.
    • Japan Aquaponics
    • Green Life Aquaponics
    • Backyard Aquaponics Pty Ltd.
    • Hapa Farms
    • Lucky Clays Fresh
    • Blueplanet Urban Agro Services Pvt. Ltd.
    • Global Aquaponic Systems Corporation
    • Ichthys Aquaponics
    • Aponic Ltd.
    • Red Ewald Inc.

第20章 使用的假設與縮寫

第21章 研究方法

簡介目錄
Product Code: PMRREP27652

Persistence Market Research has recently released an in-depth report on the global Aquaponics Market. This comprehensive report delves into the key market dynamics, including drivers, trends, opportunities, and challenges, offering detailed insights into the market structure.

Key Insights:

  • Aquaponics Market Size (2024E): US$ 58.9 Million
  • Projected Market Value (2033F): US$ 111.9 Million
  • Global Market Growth Rate (CAGR 2024 to 2033): 7.4%

Aquaponics Market Overview:

Aquaponics is a symbiotic system combining aquaculture and hydroponics, wherein fish waste provides organic nutrients for plants, and the plants, in turn, help filter the water for the fish. This natural system fosters the cultivation of various fish species like tilapia and carp, along with plants such as lettuce, chives, and tomatoes. The system is sustainable, offering mutual benefits to both aquatic life and plant growth.

Market Growth Drivers:

Several factors propel the global Aquaponics Market, including the growing demand for locally sourced and fresh vegetables, driven by the rising consumer preference for clean-label products and traceability in food supply. The decentralization of supply chains and increasing adoption of aquaponics at regional levels help reduce in-store losses, as locally grown produce results in better freshness, taste, and lower transportation costs. Additionally, aquaponics provides year-round crop production, ensuring food supply stability in the face of erratic weather conditions. The system's ability to avoid soil-borne pathogens also enhances food safety and reduces risks associated with contamination.

Market Restraints:

Despite its many advantages, the aquaponics market faces challenges, particularly in terms of high initial capital investment for setup and the necessity of expert consultations for system maintenance. The cost of establishing aquaponic systems, especially in developing regions, is significantly higher than traditional farming methods, making it a barrier for new market entrants.

Market Opportunities:

Aquaponics offers substantial opportunities in promoting food security and addressing challenges related to urbanization and population growth. Governments across various countries are increasingly supporting aquaponics cultivation through funding and subsidies to combat food shortages. Additionally, aquaponics systems' ability to trace and ensure food safety presents opportunities in the premium organic foods market, especially as consumers prioritize sustainable and pathogen-free produce.

Key Questions Answered in the Report:

  • What factors are driving the global aquaponics market?
  • How are technological advancements influencing the competitive landscape of aquaponics?
  • What opportunities are present for aquaponics in addressing food security challenges?
  • Who are the key players in the global aquaponics market?
  • What is the regional outlook for the adoption of aquaponics systems?

Competitive Landscape and Business Strategy:

Key players in the global Aquaponics Market, including Nelson and Pade Inc., Pentair Aquatic Eco-Systems, Inc., and ECF Farmsystems GmbH, are focused on developing innovative solutions to optimize aquaponics systems. These companies are expanding their market reach by offering tools and education to promote aquaponics adoption. Strategic initiatives such as building new innovation centers and offering low-cost aquaponics systems have helped strengthen their competitive position.

Many companies are also focusing on sustainability, promoting aquaponics as a solution for local food production. As consumer demand for fresh, locally sourced food grows, aquaponics offers a sustainable solution that enhances brand appeal.

Key Companies Profiled:

  • Nelson and Pade Inc.
  • Pentair Aquatic Eco-Systems, Inc.
  • ECF Farmsystems GmbH
  • AquaCal AutoPilot, Inc.
  • Japan Aquaponics
  • Green Life Aquaponics
  • Backyard Aquaponics Pty Ltd.
  • Hapa Farms
  • Lucky Clays Fresh
  • Blueplanet Urban Agro Services Pvt. Ltd.

Aquaponics Market Segmentation

By Product Type:

  • Fish
  • Vegetables

By Technique:

  • Deep Water Culture
  • Nutrient Film Technology
  • Media-filled Growbed

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Technology Roadmap
  • 1.5. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting the Market
  • 3.2. Product Innovation / Development Trends

4. Key Success Factors

  • 4.1. Product Adoption / Usage Analysis
  • 4.2. Product USPs / Features
  • 4.3. Strategic Promotional Strategies

5. Global Market - Pricing Analysis

  • 5.1. Regional Pricing Analysis
  • 5.2. Global Average Pricing Analysis Benchmark

6. Global Market Demand (in Value or Size in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2033

  • 6.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
  • 6.2. Current and Future Market Value (US$ Mn) Projections, 2024-2033
    • 6.2.1. Y-o-Y Growth Trend Analysis
    • 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

  • 7.1. Macro-Economic Factors
    • 7.1.1. Global GDP Growth Outlook
    • 7.1.2. Global GDP and Infrastructure Investment
    • 7.1.3. International Trade
    • 7.1.4. Global Industry Outlook
  • 7.2. Forecast Factors - Relevance & Impact
    • 7.2.1. Top Companies Historical Growth
    • 7.2.2. GDP Growth forecast
    • 7.2.3. Manufacturing Industry forecast
    • 7.2.4. Global Urbanization Growth Outlook
    • 7.2.5. Business Climate
  • 7.3. Value Chain Analysis
    • 7.3.1. Raw Material Suppliers
    • 7.3.2. Product Manufacturers
    • 7.3.3. End Users
  • 7.4. Agriculture v/s Aquaponics
  • 7.5. Aquaponics Technology Overview
  • 7.6. Aquaponics Risk Analysis
  • 7.7. Market Dynamics
    • 7.7.1. Drivers
    • 7.7.2. Restraints
    • 7.7.3. Opportunity Analysis
  • 7.8. Global Supply Demand Analysis

8. Global Market Analysis 2019-2023 and Forecast 2024-2033, By Product Type

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Mn) and Volume Analysis By Product Type, 2019-2023
  • 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Product Type, 2024-2033
    • 8.3.1. Fish
      • 8.3.1.1. Tilapia
      • 8.3.1.2. Carps
      • 8.3.1.3. Catfish
      • 8.3.1.4. Bluegills
      • 8.3.1.5. Koi
      • 8.3.1.6. Trouts
    • 8.3.2. Vegetables
      • 8.3.2.1. Tomato
      • 8.3.2.2. Peppers
      • 8.3.2.3. Cucumber
      • 8.3.2.4. Lettuce
      • 8.3.2.5. Herbs
      • 8.3.2.6. Kale
      • 8.3.2.7. Bok Choy
  • 8.4. Market Attractiveness Analysis By Product Type

9. Global Market Analysis 2019-2023 and Forecast 2024-2033, By Technique

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Mn) Analysis By Technique, 2019-2023
  • 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Technique, 2024-2033
    • 9.3.1. Deep Water Culture
    • 9.3.2. Nutrient Film Technology
    • 9.3.3. Media-filled Growbed
  • 9.4. Market Attractiveness Analysis By Technique

10. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Region

  • 10.1. Introduction
  • 10.2. Historical Market Size (US$ Mn) Analysis By Region, 2019-2023
  • 10.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2024-2033
    • 10.3.1. North America
    • 10.3.2. Latin America
    • 10.3.3. Europe
    • 10.3.4. Middle East and Africa (MEA)
    • 10.3.5. East Asia
    • 10.3.6. South Asia and Pacific
  • 10.4. Market Attractiveness Analysis By Region

11. North America Market Analysis 2019-2023 and Forecast 2024-2033

  • 11.1. Introduction
  • 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 11.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 11.3.1. By Country
      • 11.3.1.1. U.S.
      • 11.3.1.2. Canada
    • 11.3.2. By Product Type
    • 11.3.3. By Technique
  • 11.4. Market Attractiveness Analysis
    • 11.4.1. By Country
    • 11.4.2. By Product Type
    • 11.4.3. By Technique
  • 11.5. Drivers and Restraints - Impact Analysis

12. Latin America Market Analysis 2019-2023 and Forecast 2024-2033

  • 12.1. Introduction
  • 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 12.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 12.3.1. By Country
      • 12.3.1.1. Brazil
      • 12.3.1.2. Mexico
      • 12.3.1.3. Rest of Latin America
    • 12.3.2. By Product Type
    • 12.3.3. By Technique
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Country
    • 12.4.2. By Product Type
    • 12.4.3. By Technique
  • 12.5. Drivers and Restraints - Impact Analysis

13. Europe Market Analysis 2019-2023 and Forecast 2024-2033

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 13.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 13.3.1. By Country
      • 13.3.1.1. Germany
      • 13.3.1.2. Italy
      • 13.3.1.3. France
      • 13.3.1.4. U.K.
      • 13.3.1.5. Spain
      • 13.3.1.6. BENELUX
      • 13.3.1.7. Nordic
      • 13.3.1.8. Russia
      • 13.3.1.9. Poland
      • 13.3.1.10. Rest of Europe
    • 13.3.2. By Product Type
    • 13.3.3. By Technique
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Country
    • 13.4.2. By Product Type
    • 13.4.3. By Technique
  • 13.5. Drivers and Restraints - Impact Analysis

14. South Asia and Pacific Market Analysis 2019-2023 and Forecast 2024-2033

  • 14.1. Introduction
  • 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 14.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 14.3.1. By Country
      • 14.3.1.1. India
      • 14.3.1.2. ASEAN
      • 14.3.1.3. Oceania
      • 14.3.1.4. Rest of South Asia & Pacific
    • 14.3.2. By Product Type
    • 14.3.3. By Technique
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Country
    • 14.4.2. By Product Type
    • 14.4.3. By Technique
  • 14.5. Drivers and Restraints - Impact Analysis

15. East Asia Market Analysis 2019-2023 and Forecast 2024-2033

  • 15.1. Introduction
  • 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 15.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 15.3.1. By Country
      • 15.3.1.1. China
      • 15.3.1.2. Japan
      • 15.3.1.3. South Korea
    • 15.3.2. By Product Type
    • 15.3.3. By Technique
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Country
    • 15.4.2. By Product Type
    • 15.4.3. By Technique
  • 15.5. Drivers and Restraints - Impact Analysis

16. Middle East and Africa Market Analysis 2019-2023 and Forecast 2024-2033

  • 16.1. Introduction
  • 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 16.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 16.3.1. By Country
      • 16.3.1.1. GCC Countries
      • 16.3.1.2. Turkey
      • 16.3.1.3. South Africa
      • 16.3.1.4. Rest of Middle East and Africa
    • 16.3.2. By Product Type
    • 16.3.3. By Technique
  • 16.4. Market Attractiveness Analysis
    • 16.4.1. By Country
    • 16.4.2. By Product Type
    • 16.4.3. By Technique
  • 16.5. Drivers and Restraints - Impact Analysis

17. Country Wise Market Analysis 2024

  • 17.1. Introduction
    • 17.1.1. Market Value Proportion Analysis, By Key Countries
    • 17.1.2. Global Vs. Country Growth Comparison
  • 17.2. U.S. Market Analysis
    • 17.2.1. By Product Type
    • 17.2.2. By Technique
  • 17.3. Canada Market Analysis
    • 17.3.1. By Product Type
    • 17.3.2. By Technique
  • 17.4. Mexico Market Analysis
    • 17.4.1. By Product Type
    • 17.4.2. By Technique
  • 17.5. Brazil Market Analysis
    • 17.5.1. By Product Type
    • 17.5.2. By Technique
  • 17.6. Germany Market Analysis
    • 17.6.1. By Product Type
    • 17.6.2. By Technique
  • 17.7. Italy Market Analysis
    • 17.7.1. By Product Type
    • 17.7.2. By Technique
  • 17.8. France Market Analysis
    • 17.8.1. By Product Type
    • 17.8.2. By Technique
  • 17.9. U.K. Market Analysis
    • 17.9.1. By Product Type
    • 17.9.2. By Technique
  • 17.10. Spain Market Analysis
    • 17.10.1. By Product Type
    • 17.10.2. By Technique
  • 17.11. Russia Market Analysis
    • 17.11.1. By Product Type
    • 17.11.2. By Technique
  • 17.12. China Market Analysis
    • 17.12.1. By Product Type
    • 17.12.2. By Technique
  • 17.13. Japan Market Analysis
    • 17.13.1. By Product Type
    • 17.13.2. By Technique
  • 17.14. S. Korea Market Analysis
    • 17.14.1. By Product Type
    • 17.14.2. By Technique
  • 17.15. India Market Analysis
    • 17.15.1. By Product Type
    • 17.15.2. By Technique
  • 17.16. Turkey Market Analysis
    • 17.16.1. By Product Type
    • 17.16.2. By Technique
  • 17.17. South Africa Market Analysis
    • 17.17.1. By Product Type
    • 17.17.2. By Technique

18. Market Structure Analysis

  • 18.1. Market Analysis by Tier of Companies
  • 18.2. Market Share Analysis of Top Players
  • 18.3. Market Presence Analysis

19. Competition Analysis

  • 19.1. Competition Dashboard
  • 19.2. Competition Benchmarking
  • 19.3. Competition Deep Dive
    • 19.3.1. Nelson and Pade Inc.
      • 19.3.1.1. Overview
      • 19.3.1.2. Product Portfolio
      • 19.3.1.3. Sales Footprint
      • 19.3.1.4. Strategy Overview
    • 19.3.2. Pentair Aquatic Eco-Systems, Inc.
      • 19.3.2.1. Overview
      • 19.3.2.2. Product Portfolio
      • 19.3.2.3. Sales Footprint
      • 19.3.2.4. Strategy Overview
    • 19.3.3. ECF Farmsystems GmbH
      • 19.3.3.1. Overview
      • 19.3.3.2. Product Portfolio
      • 19.3.3.3. Sales Footprint
      • 19.3.3.4. Strategy Overview
    • 19.3.4. AquaCal AutoPilot, Inc.
      • 19.3.4.1. Overview
      • 19.3.4.2. Product Portfolio
      • 19.3.4.3. Sales Footprint
      • 19.3.4.4. Strategy Overview
    • 19.3.5. Japan Aquaponics
      • 19.3.5.1. Overview
      • 19.3.5.2. Product Portfolio
      • 19.3.5.3. Sales Footprint
      • 19.3.5.4. Strategy Overview
    • 19.3.6. Green Life Aquaponics
      • 19.3.6.1. Overview
      • 19.3.6.2. Product Portfolio
      • 19.3.6.3. Sales Footprint
      • 19.3.6.4. Strategy Overview
    • 19.3.7. Backyard Aquaponics Pty Ltd.
      • 19.3.7.1. Overview
      • 19.3.7.2. Product Portfolio
      • 19.3.7.3. Sales Footprint
      • 19.3.7.4. Strategy Overview
    • 19.3.8. Hapa Farms
      • 19.3.8.1. Overview
      • 19.3.8.2. Product Portfolio
      • 19.3.8.3. Sales Footprint
      • 19.3.8.4. Strategy Overview
    • 19.3.9. Lucky Clays Fresh
      • 19.3.9.1. Overview
      • 19.3.9.2. Product Portfolio
      • 19.3.9.3. Sales Footprint
      • 19.3.9.4. Strategy Overview
    • 19.3.10. Blueplanet Urban Agro Services Pvt. Ltd.
      • 19.3.10.1. Overview
      • 19.3.10.2. Product Portfolio
      • 19.3.10.3. Sales Footprint
      • 19.3.10.4. Strategy Overview
    • 19.3.11. Global Aquaponic Systems Corporation
      • 19.3.11.1. Overview
      • 19.3.11.2. Product Portfolio
      • 19.3.11.3. Sales Footprint
      • 19.3.11.4. Strategy Overview
    • 19.3.12. Ichthys Aquaponics
      • 19.3.12.1. Overview
      • 19.3.12.2. Product Portfolio
      • 19.3.12.3. Sales Footprint
      • 19.3.12.4. Strategy Overview
    • 19.3.13. Aponic Ltd.
      • 19.3.13.1. Overview
      • 19.3.13.2. Product Portfolio
      • 19.3.13.3. Sales Footprint
      • 19.3.13.4. Strategy Overview
    • 19.3.14. Red Ewald Inc.
      • 19.3.14.1. Overview
      • 19.3.14.2. Product Portfolio
      • 19.3.14.3. Sales Footprint
      • 19.3.14.4. Strategy Overview

20. Assumptions and Acronyms Used

21. Research Methodology