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市場調查報告書
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1578371

全球高爾夫裝備市場：產業分析、佔有率、成長、趨勢、預測（2024-2031）

Golf Equipment Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 159 Pages | 商品交期: 2-5個工作天內

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簡介目錄

本報告研究並分析了全球高爾夫裝備市場，全面評估了市場推動因素、趨勢、機會、推動因素、課題等關鍵市場動態，並提供了有關市場結構的詳細見解。在此，我們提供獨家數據和統計數據，概述 2024 年至 2031 年全球高爾夫裝備市場的預測成長軌跡。

主要的洞察

  • 高爾夫裝備市場規模（2024 年）：157.2 億美元
  • 預計市值（2031 年）：197.3 億美元
  • 全球市場成長率（2024-2031 年複合年增長率）：2.3%

高爾夫裝備市場-調查範圍：

高爾夫裝備市場包括各種產品，例如球桿、球、包包、服裝和配件。我們為各種消費者提供服務，從業餘高爾夫球手到職業高爾夫球手和高爾夫愛好者。越來越多的公司進入市場、可支配收入的增加以及人們對體育和健身活動的興趣不斷增加正在推動市場的成長。高爾夫技術的創新和年輕人對高爾夫日益增長的興趣進一步增加了市場的潛力。

推動市場成長的因素：

全球高爾夫裝備市場受到幾個關鍵因素的推動，包括健康和健身意識的提高以及高爾夫等運動的參與度增加。可支配收入的增加使消費者能夠投資優質設備，從而增加了對奢侈品的需求。此外，智慧高爾夫球桿和先進高爾夫模擬器等技術進步正在吸引新玩家並改善整體高爾夫體驗。人們對促銷活動、高爾夫錦標賽和高爾夫假期的興趣日益濃厚，進一步促進了市場成長。

市場阻礙因素：

儘管成長前景廣闊，高爾夫裝備市場仍面臨成本高、競爭激烈的課題。特別是在新興市場，對高品質設備的初始投資可能會阻礙新進入者。此外，市場會受到季節性波動的影響，這可能會影響淡季期間的銷售。此外，對環境永續性和製造方法影響的擔憂可能會影響消費者的偏好和購買決策，從而需要轉向環保產品。

市場機會：

由於人口趨勢和不斷變化的消費者偏好，高爾夫裝備市場呈現出巨大的成長機會。高爾夫在女性和年輕球員中日益普及，為市場擴張開闢了新的途徑。此外，電子商務和線上零售平台的興起使品牌能夠接觸到更多消費者並改善高爾夫裝備的取得。與高爾夫球場和度假村合作提供捆綁銷售和會員優惠也將刺激需求。投資於永續發展舉措，例如環保材料和實踐，可以引起具有環保意識的消費者的共鳴。

本報告涵蓋的主要問題

  • 推動全球高爾夫裝備市場成長的關鍵因素有哪些？
  • 高爾夫裝備的哪些領域（例如球桿和服裝）需求量最大？
  • 由於技術進步，高爾夫裝備市場的競爭格局發生了什麼樣的變化？
  • 誰是高爾夫裝備市場的主要參與者？ 他們採取了哪些策略來維持市場地位？
  • 全球高爾夫裝備市場的新趨勢和未來前景是什麼？

目錄

第 1 章執行摘要

第二章市場概述

  • 市場範圍與定義
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
    • 主要趨勢
  • 宏觀經濟因素
    • 世界產業展望
    • 世界 GDP 成長前景
  • 新冠肺炎 (COVID-19) 影響分析
  • 預測因子 - 相關性和影響

第 3 章增值見解

  • 產品採用率分析
  • 技術評估
  • 監理狀況
  • 價值鏈分析
  • 主要交易和合併
  • 杵分析
  • 波特五力分析

第 4 章 2019-2031 年價格趨勢分析

  • 主要亮點
  • 影響產品價格的主要因素
  • 依產品類型進行價格分析
  • 區域價格與產品偏好

第五章全球高爾夫裝備市場展望：實際結果與預測

  • 主要亮點
    • 市場規模預測
    • 市場規模及年成長率
    • 絕對的獲利機會
  • 市場規模分析與預測
    • 過去的市場規模分析，2019-2023 年
    • 目前市場規模分析與預測（2024-2031 年）
  • 全球高爾夫裝備市場展望：產品類型
    • 簡介/主要發現
    • 2019-2023 年歷史市場規模與銷售分析（依產品類型）
    • 2024-2031 年按產品類型劃分的當前市場規模和銷售分析及預測
      • 高爾夫俱樂部
      • 高爾夫球
      • 高爾夫服裝
      • 高爾夫球鞋
  • 市場吸引力分析：產品類型
  • 全球高爾夫裝備市場前景：最終用途
    • 簡介/主要發現
    • 2019-2023 年歷史市場規模分析（依最終用途）
    • 2024-2031 年按最終用途劃分的當前市場規模分析和預測
      • 業餘愛好者
      • 專業
  • 市場吸引力分析：最終用途
  • 全球高爾夫裝備市場展望：通路
    • 簡介/主要發現
    • 2019-2023 年過去的市場規模分析（依通路）
    • 2024-2031 年按分銷管道劃分的當前市場規模分析與預測
      • 直接
      • 間接
  • 市場吸引力分析：分銷管道

第六章全球高爾夫裝備市場前景：地區

  • 主要亮點
  • 過去的市場規模與銷售分析（按地區），2019-2023 年
  • 2024-2031 年按地區劃分的當前市場規模及銷售分析及預測
    • 北美
    • 歐洲
    • 東亞
    • 南亞和大洋洲
    • 拉丁美洲
    • 中東/非洲
  • 市場吸引力分析：地區

第七章北美高爾夫裝備市場展望：實際結果與預測

第 8 章歐洲高爾夫裝備市場展望：實際結果與預測

第9章東亞高爾夫裝備市場展望：實際結果與預測

第10章南亞和大洋洲高爾夫裝備市場展望：實際結果和預測

第十一章拉丁美洲高爾夫裝備市場前景：實際結果與預測

第十二章中東與非洲高爾夫裝備市場前景：實際結果與預測

第十三章競爭態勢

  • 2024 年市佔率分析
  • 市場結構
    • 市場競爭加劇
    • 競爭對手儀表板
  • 公司簡介（詳細資料 - 概述、財務狀況、策略、近期發展）
    • Acushnet Holdings Corp.
    • Callaway Golf Company
    • Sumitomo Rubber Industries, Ltd
    • MIZUNO Corporation
    • Bridgestone Sports Co Ltd
    • Amer Sports Corporation
    • TaylorMade Golf Company, Inc
    • Louisville Golf
    • Adidas AG
    • Puma SE
    • Nike, Inc
    • Bettinardi Golf
    • Cure Putters
    • Miura Golf Inc.
    • Yamaha Golf

第14章附錄

  • 調查方法
  • 調查假設
  • 首字母縮寫詞和縮寫詞
簡介目錄
Product Code: PMRREP9734

Persistence Market Research has recently released a comprehensive report on the worldwide market for golf equipment. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global golf equipment market from 2024 to 2031.

Key Insights:

  • Golf Equipment Market Size (2024E): US$15.72 Bn
  • Projected Market Value (2031F): US$19.73 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031): 2.3%

Golf Equipment Market - Report Scope:

The golf equipment market encompasses a wide range of products, including clubs, balls, bags, apparel, and accessories. It serves a diverse consumer base, from amateur golfers to professionals and enthusiasts. Market growth is driven by increasing participation in golf, rising disposable incomes, and a growing interest in sports and fitness activities. Innovations in golf technology and a rising trend of golfing among younger demographics further enhance market prospects.

Market Growth Drivers:

The global golf equipment market is propelled by several key factors, including a growing awareness of health and fitness, which has led to increased participation in sports, including golf. The rise in disposable incomes allows consumers to invest in quality equipment, driving demand for premium products. Moreover, technological advancements, such as the introduction of smart golf clubs and advanced golf simulators, attract new players and enhance the overall golfing experience. Promotional activities, golf tournaments, and a burgeoning interest in golfing vacations further contribute to market growth.

Market Restraints:

Despite promising growth prospects, the golf equipment market faces challenges related to high costs and intense competition. The initial investment for quality equipment can deter new players, particularly in emerging markets. Additionally, the market is subject to seasonal fluctuations, which can affect sales during off-peak times. Furthermore, concerns over environmental sustainability and the impact of manufacturing practices may influence consumer preferences and purchasing decisions, necessitating a shift toward eco-friendly products.

Market Opportunities:

The golf equipment market presents significant growth opportunities driven by demographic trends and evolving consumer preferences. The increasing popularity of golf among women and younger players opens new avenues for market expansion. Additionally, the rise of e-commerce and online retail platforms allows brands to reach a broader audience, enhancing accessibility to golf equipment. Partnerships with golf courses and resorts to create bundled offers or membership deals can also stimulate demand. Investing in sustainability initiatives, such as eco-friendly materials and practices, may resonate well with environmentally conscious consumers.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the golf equipment market globally?
  • Which segments of golf equipment, such as clubs or apparel, are experiencing the highest demand?
  • How are technological advancements reshaping the competitive landscape of the golf equipment market?
  • Who are the key players contributing to the golf equipment market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global golf equipment market?

Competitive Intelligence and Business Strategy:

Leading players in the global golf equipment market, including Callaway Golf Company, TaylorMade Golf Company, and Acushnet Holdings Corp., focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in research and development to introduce advanced materials and technologies, catering to diverse consumer preferences. Collaborations with golf courses, professional players, and influencers enhance brand visibility and market penetration. Additionally, an emphasis on sustainability initiatives, such as eco-friendly product lines and sustainable manufacturing processes, aligns with global environmental goals and attracts a conscientious consumer base.

Key Companies Profiled:

  • Acushnet Holdings Corp.
  • Callaway Golf Company
  • Sumitomo Rubber Industries, Ltd
  • MIZUNO Corporation
  • Bridgestone Sports Co Ltd
  • Amer Sports Corporation
  • TaylorMade Golf Company, Inc
  • Louisville Golf
  • Adidas AG
  • Puma SE
  • Nike, Inc
  • Bettinardi Golf
  • Cure Putters
  • Miura Golf Inc.
  • Yamaha Golf

Market Segmentation

By Product Type

  • Golf Club
  • Golf Ball
  • Golf Apparel
  • Golf Footwear

By End Use

  • Amateur
  • Professionals

By Distribution Channel

  • Direct
  • Indirect

By Region

  • North America
  • Latin America
  • Europe
  • South Asia & Oceania
  • East Asia
  • The Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Golf Equipment Market Snapshot, 2024-2031
  • 1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Product Adoption Analysis
  • 3.2. Technology Assessment
  • 3.3. Regulatory Landscape
  • 3.4. Value Chain Analysis
  • 3.5. Key Deals and Mergers
  • 3.6. PESTLE Analysis
  • 3.7. Porter's Five Force Analysis

4. Price Trend Analysis, 2019-2031

  • 4.1. Key Highlights
  • 4.2. Key Factors Impacting Product Prices
  • 4.3. Pricing Analysis, By Product Type
  • 4.4. Regional Prices and Product Preferences

5. Global Golf Equipment Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 5.1. Key Highlights
    • 5.1.1. Market Volume (Units) Projections
    • 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
    • 5.1.3. Absolute $ Opportunity
  • 5.2. Market Size (US$ Bn) Analysis and Forecast
    • 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
    • 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
  • 5.3. Global Golf Equipment Market Outlook: Product Type
    • 5.3.1. Introduction / Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Product Type, 2019-2023
    • 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2024-2031
      • 5.3.3.1. Golf Club
      • 5.3.3.2. Golf Ball
      • 5.3.3.3. Golf Apparel
      • 5.3.3.4. Golf Footwear
  • 5.4. Market Attractiveness Analysis: Product Type
  • 5.5. Global Golf Equipment Market Outlook: End Use
    • 5.5.1. Introduction / Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) Analysis, By End Use, 2019-2023
    • 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By End Use, 2024-2031
      • 5.5.3.1. Amateur
      • 5.5.3.2. Professionals
  • 5.6. Market Attractiveness Analysis: End Use
  • 5.7. Global Golf Equipment Market Outlook: Distribution Channel
    • 5.7.1. Introduction / Key Findings
    • 5.7.2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2023
    • 5.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
      • 5.7.3.1. Direct
      • 5.7.3.2. Indirect
  • 5.8. Market Attractiveness Analysis: Distribution Channel

6. Global Golf Equipment Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2023
  • 6.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Region, 2024-2031
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia and Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Golf Equipment Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 7.3.1. By Country
    • 7.3.2. By Product Type
    • 7.3.3. By End Use
    • 7.3.4. By Distribution Channel
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 7.4.1. U.S.
    • 7.4.2. Canada
  • 7.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2024-2031
    • 7.5.1. Golf Club
    • 7.5.2. Golf Ball
    • 7.5.3. Golf Apparel
    • 7.5.4. Golf Footwear
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By End Use, 2024-2031
    • 7.6.1. Amateur
    • 7.6.2. Professionals
  • 7.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 7.7.1. Direct
    • 7.7.2. Indirect
  • 7.8. Market Attractiveness Analysis

8. Europe Golf Equipment Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 8.3.1. By Country
    • 8.3.2. By Product Type
    • 8.3.3. By End Use
    • 8.3.4. By Distribution Channel
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. U.K.
    • 8.4.4. Italy
    • 8.4.5. Spain
    • 8.4.6. Russia
    • 8.4.7. Turkey
    • 8.4.8. Rest of Europe
  • 8.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2024-2031
    • 8.5.1. Golf Club
    • 8.5.2. Golf Ball
    • 8.5.3. Golf Apparel
    • 8.5.4. Golf Footwear
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By End Use, 2024-2031
    • 8.6.1. Amateur
    • 8.6.2. Professionals
  • 8.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 8.7.1. Direct
    • 8.7.2. Indirect
  • 8.8. Market Attractiveness Analysis

9. East Asia Golf Equipment Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 9.3.1. By Country
    • 9.3.2. By Product Type
    • 9.3.3. By End Use
    • 9.3.4. By Distribution Channel
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 9.4.1. China
    • 9.4.2. Japan
    • 9.4.3. South Korea
  • 9.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2024-2031
    • 9.5.1. Golf Club
    • 9.5.2. Golf Ball
    • 9.5.3. Golf Apparel
    • 9.5.4. Golf Footwear
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By End Use, 2024-2031
    • 9.6.1. Amateur
    • 9.6.2. Professionals
  • 9.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 9.7.1. Direct
    • 9.7.2. Indirect
  • 9.8. Market Attractiveness Analysis

10. South Asia & Oceania Golf Equipment Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 10.3.1. By Country
    • 10.3.2. By Product Type
    • 10.3.3. By End Use
    • 10.3.4. By Distribution Channel
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 10.4.1. India
    • 10.4.2. Southeast Asia
    • 10.4.3. ANZ
    • 10.4.4. Rest of South Asia & Oceania
  • 10.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2024-2031
    • 10.5.1. Golf Club
    • 10.5.2. Golf Ball
    • 10.5.3. Golf Apparel
    • 10.5.4. Golf Footwear
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By End Use, 2024-2031
    • 10.6.1. Amateur
    • 10.6.2. Professionals
  • 10.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 10.7.1. Direct
    • 10.7.2. Indirect
  • 10.8. Market Attractiveness Analysis

11. Latin America Golf Equipment Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 11.3.1. By Country
    • 11.3.2. By Product Type
    • 11.3.3. By End Use
    • 11.3.4. By Distribution Channel
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 11.4.1. Brazil
    • 11.4.2. Mexico
    • 11.4.3. Rest of Latin America
  • 11.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2024-2031
    • 11.5.1. Golf Club
    • 11.5.2. Golf Ball
    • 11.5.3. Golf Apparel
    • 11.5.4. Golf Footwear
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By End Use, 2024-2031
    • 11.6.1. Amateur
    • 11.6.2. Professionals
  • 11.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 11.7.1. Direct
    • 11.7.2. Indirect
  • 11.8. Market Attractiveness Analysis

12. Middle East & Africa Golf Equipment Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 12.1. Key Highlights
  • 12.2. Pricing Analysis
  • 12.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 12.3.1. By Country
    • 12.3.2. By Product Type
    • 12.3.3. By End Use
    • 12.3.4. By Distribution Channel
  • 12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 12.4.1. GCC Countries
    • 12.4.2. Egypt
    • 12.4.3. South Africa
    • 12.4.4. Northern Africa
    • 12.4.5. Rest of Middle East & Africa
  • 12.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2024-2031
    • 12.5.1. Golf Club
    • 12.5.2. Golf Ball
    • 12.5.3. Golf Apparel
    • 12.5.4. Golf Footwear
  • 12.6. Current Market Size (US$ Bn) Analysis and Forecast, By End Use, 2024-2031
    • 12.6.1. Amateur
    • 12.6.2. Professionals
  • 12.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 12.7.1. Direct
    • 12.7.2. Indirect
  • 12.8. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2024
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping By Market
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. Acushnet Holdings Corp.
      • 13.3.1.1. Overview
      • 13.3.1.2. Segments and Products
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. Callaway Golf Company
    • 13.3.3. Sumitomo Rubber Industries, Ltd
    • 13.3.4. MIZUNO Corporation
    • 13.3.5. Bridgestone Sports Co Ltd
    • 13.3.6. Amer Sports Corporation
    • 13.3.7. TaylorMade Golf Company, Inc
    • 13.3.8. Louisville Golf
    • 13.3.9. Adidas AG
    • 13.3.10. Puma SE
    • 13.3.11. Nike, Inc
    • 13.3.12. Bettinardi Golf
    • 13.3.13. Cure Putters
    • 13.3.14. Miura Golf Inc.
    • 13.3.15. Yamaha Golf

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations