Product Code: PM4043
The global digital artwork market size is expected to reach USD 17.48 billion by 2032, according to a new study by Polaris Market Research. The report "Digital Artwork Market Share, Size, Trends, Industry Analysis Report, By Type (Digital Collage, Digital Paintings, Digital Photographs, GIF Art, Generative Art, Others); By Medium; By Sales Channel; By End-User; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The ascent of digital art forms, encompassing digital paintings, AI-generated art, 3D models, and VR/AR creations, has been meteoric, captivating creators and consumers alike. Digitally-crafted artwork has earned its place as a respected and mainstream artistic medium. The unique potential for creativity, instantaneous sharing, and extensive outreach facilitated by digital art platforms is enticing even traditional artists to venture into these realms. Recent times have witnessed esteemed museums and galleries hosting dedicated exhibitions centered around digital and emerging media art.
Swift advancements in technologies such as artificial intelligence, machine learning, augmented reality, virtual reality, 3D modeling, and blockchain are fundamentally revolutionizing the way digital art is created and shared. AI-driven painting tools, for instance, now grant even novices the ability to craft intricate artwork. Similarly, VR technology facilitates the creation of immersive, multi-sensory experiences. The advent of NFTs and blockchain technology empowers individuals with the ownership and trade of digital art. The deployment of 5G networks supports high-fidelity art streaming and active participation in the metaverse. These innovations are broadening the horizons of artistic expression, rendering digital art increasingly attractive.
However, the digital art market presently struggles with a deficiency in robust regulation, standardized practices, and governance structures. The prevalence of NFT fraud, involving fabricated identities, stolen artworks, and deceptive trading, is exacerbated by the anonymity inherent in transactions. Establishing clear-cut copyright protocols for generative art and virtual spaces within the metaverse presents a persistent challenge.
Moreover, there exists a certain degree of ambiguity regarding the application of conventional regulations to these emerging mediums. As the market advances, the formulation of effective frameworks, adoption of best practices, and implementation of oversight mechanisms involving various stakeholders will prove indispensable in ensuring its healthy development and sustainability.
Digital Artwork Market Report Highlights
- The digital paintings segment is expected to grow at the highest CAGR during the projected period on account of cost-effectiveness and technological innovation
- The Augmented Reality (AR) segment accounted for the largest market share in 2022, which is mainly driven by an increase in technological advancements
- The online segment held a significant market revenue share in 2022, mainly due to increasing digital connectivity
- The commercial segment held a significant market revenue share in 2022
- The North American region dominated the market with a majority share in 2022, owing to exponential growth in technology and the rising artistic community
- The global key market players include: Adobe Inc., ArtStation, Artsy, Behance, DeviantArt (owned by Wix)
Polaris Market Research has segmented the digital artwork market report based on type, medium, sales channel, end-user, and region:
Digital Artwork, Type Outlook (Revenue - USD Billion, 2019 - 2032)
- Digital Collage
- Digital Paintings
- Digital Photographs
- GIF Art
- Generative Art
- Others
Digital Artwork, Medium Outlook (Revenue - USD Billion, 2019 - 2032)
Digital Artwork, Sales Channel Outlook (Revenue - USD Billion, 2019 - 2032)
Digital Artwork, End-User Outlook (Revenue - USD Billion, 2019 - 2032)
- Commercial
- Personal
- Others
Digital Artwork, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Digital Artwork Market Insights
- 4.1. Digital Artwork - Industry Snapshot
- 4.2. Digital Artwork Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Increasing popularity of digital platforms is projected to spur product demand
- 4.2.1.2. Rising interest in virtual and augmented reality art
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Copyright infringement and piracy concerns
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Digital Artwork Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Digital Artwork Market, by Type
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 5.3. Digital Collage
- 5.3.1. Global Digital Artwork Market, by Digital Collage, by Region, 2019-2032 (USD Billion)
- 5.4. Digital Paintings
- 5.4.1. Global Digital Artwork Market, by Digital Paintings, by Region, 2019-2032 (USD Billion)
- 5.5. Digital Photographs
- 5.5.1. Global Digital Artwork Market, by Digital Photographs, by Region, 2019-2032 (USD Billion)
- 5.6. GIF Art
- 5.6.1. Global Digital Artwork Market, by GIF Art, by Region, 2019-2032 (USD Billion)
- 5.7. Generative Art
- 5.7.1. Global Digital Artwork Market, by Generative Art, by Region, 2019-2032 (USD Billion)
- 5.8. Others
- 5.8.1. Global Digital Artwork Market, by Others, by Region, 2019-2032 (USD Billion)
6. Global Digital Artwork Market, by Sales Channel
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 6.3. Online
- 6.3.1. Global Digital Artwork Market, by Online, by Region, 2019-2032 (USD Billion)
- 6.4. Offline
- 6.4.1. Global Digital Artwork Market, by Offline, by Region, 2019-2032 (USD Billion)
7. Global Digital Artwork Market, by Medium
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 7.3. 2D
- 7.3.1. Global Digital Artwork Market, by 2D, by Region, 2019-2032 (USD Billion)
- 7.4. 3D
- 7.4.1. Global Digital Artwork Market, by 3D, by Region, 2019-2032 (USD Billion)
- 7.5. Video
- 7.5.1. Global Digital Artwork Market, by Video, by Region, 2019-2032 (USD Billion)
- 7.6. AR
- 7.6.1. Global Digital Artwork Market, by AR, by Region, 2019-2032 (USD Billion)
- 7.7. VR
- 7.7.1. Global Digital Artwork Market, by VR, by Region, 2019-2032 (USD Billion)
- 7.8. Others
- 7.8.1. Global Digital Artwork Market, by Others, by Region, 2019-2032 (USD Billion)
8. Global Digital Artwork Market, by End-User
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Global Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 8.3. Commercial
- 8.3.1. Global Digital Artwork Market, by Commercial, by Region, 2019-2032 (USD Billion)
- 8.4. Personal
- 8.4.1. Global Digital Artwork Market, by Personal, by Region, 2019-2032 (USD Billion)
- 8.5. Others
- 8.5.1. Global Digital Artwork Market, by Others, by Region, 2019-2032 (USD Billion)
9. Global Digital Artwork Market, by Geography
- 9.1. Key findings
- 9.2. Introduction
- 9.2.1. Digital Artwork Market Assessment, By Geography, 2019-2032 (USD Billion)
- 9.3. Digital Artwork Market - North America
- 9.3.1. North America: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.3.2. North America: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.3.3. North America: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.3.4. North America: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.3.5. Digital Artwork Market - U.S.
- 9.3.5.1. U.S.: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.3.5.2. U.S.: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.3.5.3. U.S.: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.3.5.4. U.S.: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.3.6. Digital Artwork Market - Canada
- 9.3.6.1. Canada: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.3.6.2. Canada: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.3.6.3. Canada: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.3.6.4. Canada: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.4. Digital Artwork Market - Europe
- 9.4.1. Europe: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.4.2. Europe: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.4.3. Europe: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.4.4. Europe: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.4.5. Digital Artwork Market - UK
- 9.4.5.1. UK: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.4.5.2. UK: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.4.5.3. UK: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.4.5.4. UK: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.4.6. Digital Artwork Market - France
- 9.4.6.1. France: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.4.6.2. France: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.4.6.3. France: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.4.6.4. France: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.4.7. Digital Artwork Market - Germany
- 9.4.7.1. Germany: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.4.7.2. Germany: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.4.7.3. Germany: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.4.7.4. Germany: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.4.8. Digital Artwork Market - Italy
- 9.4.8.1. Italy: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.4.8.2. Italy: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.4.8.3. Italy: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.4.8.4. Italy: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.4.9. Digital Artwork Market - Spain
- 9.4.9.1. Spain: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.4.9.2. Spain: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.4.9.3. Spain: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.4.9.4. Spain: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.4.10. Digital Artwork Market - Netherlands
- 9.4.10.1. Netherlands: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.4.10.2. Netherlands: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.4.10.3. Netherlands: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.4.10.4. Netherlands: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.4.11. Digital Artwork Market - Russia
- 9.4.11.1. Russia: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.4.11.2. Russia.: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.4.11.3. Russia: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.4.11.4. Russia: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.5. Digital Artwork Market - Asia Pacific
- 9.5.1. Asia Pacific: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.5.2. Asia Pacific: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.5.3. Asia Pacific: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.5.4. Asia Pacific: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.5.5. Digital Artwork Market - China
- 9.5.5.1. China: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.5.5.2. China.: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.5.5.3. China: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.5.5.4. China: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.5.6. Digital Artwork Market - India
- 9.5.6.1. India: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.5.6.2. India.: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.5.6.3. India: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.5.6.4. India: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.5.7. Digital Artwork Market - Japan
- 9.5.7.1. Japan: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.5.7.2. Japan.: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.5.7.3. Japan: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.5.7.4. Japan: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.5.8. Digital Artwork Market - Malaysia
- 9.5.8.1. Malaysia: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.5.8.2. Malaysia.: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.5.8.3. Malaysia: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.5.8.4. Malaysia: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.5.9. Digital Artwork Market - Indonesia
- 9.5.9.1. Indonesia: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.5.9.2. Indonesia.: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.5.9.3. Indonesia: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.5.9.4. Indonesia: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.5.10. Digital Artwork Market - South Korea
- 9.5.10.1. South Korea: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.5.10.2. South Korea.: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.5.10.3. South Korea: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.5.10.4. South Korea: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.6. Digital Artwork Market - Middle East & Africa
- 9.6.1. Middle East & Africa: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.6.2. Middle East & Africa: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.6.3. Middle East & Africa: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.6.4. Middle East & Africa: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.6.5. Digital Artwork Market - Saudi Arabia
- 9.6.5.1. Saudi Arabia: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.6.5.2. Saudi Arabia: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.6.5.3. Saudi Arabia: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.6.5.4. Saudi Arabia: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.6.6. Digital Artwork Market - South Africa
- 9.6.6.1. South Africa: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.6.6.2. South Africa: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.6.6.3. South Africa: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.6.6.4. South Africa: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.6.7. Digital Artwork Market - Israel
- 9.6.7.1. Israel: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.6.7.2. Israel: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.6.7.3. Israel: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.6.7.4. Israel: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.6.8. Digital Artwork Market - UAE
- 9.6.8.1. UAE: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.6.8.2. UAE: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.6.8.3. UAE: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.6.8.4. UAE: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.7. Digital Artwork Market - Latin America
- 9.7.1. Latin America: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.7.2. Latin America: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.7.3. Latin America: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.7.4. Latin America: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.7.5. Digital Artwork Market - Mexico
- 9.7.5.1. Mexico: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.7.5.2. Mexico: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.7.5.3. Mexico: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.7.5.4. Mexico: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.7.6. Digital Artwork Market - Brazil
- 9.7.6.1. Brazil: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.7.6.2. Brazil: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.7.6.3. Brazil: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.7.6.4. Brazil: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
- 9.7.7. Digital Artwork Market - Argentina
- 9.7.7.1. Argentina: Digital Artwork Market, by Type, 2019-2032 (USD Billion)
- 9.7.7.2. Argentina: Digital Artwork Market, by End-User, 2019-2032 (USD Billion)
- 9.7.7.3. Argentina: Digital Artwork Market, by Sales Channel, 2019-2032 (USD Billion)
- 9.7.7.4. Argentina: Digital Artwork Market, by Medium, 2019-2032 (USD Billion)
10. Competitive Landscape
- 10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
- 10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
- 11.1. Adobe Inc.
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Benchmarking
- 11.1.4. Recent Development
- 11.2. ArtStation
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Benchmarking
- 11.2.4. Recent Development
- 11.3. Artsy
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Benchmarking
- 11.3.4. Recent Development
- 11.4. Behance (owned by Adobe)
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Benchmarking
- 11.4.4. Recent Development
- 11.5. DeviantArt (owned by Wix)
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Benchmarking
- 11.5.4. Recent Development
- 11.6. Foundation
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Benchmarking
- 11.6.4. Recent Development
- 11.7. Mintable
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Benchmarking
- 11.7.4. Recent Development
- 11.8. OpenSea
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Benchmarking
- 11.8.4. Recent Development
- 11.9. Rarible
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Benchmarking
- 11.9.4. Recent Development
- 11.10. Redbubble
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Benchmarking
- 11.10.4. Recent Development
- 11.11. Saatchi Art (owned by Leaf Group)
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Product Benchmarking
- 11.11.4. Recent Development
- 11.12. SuperRare
- 11.12.1. Company Overview
- 11.12.2. Financial Performance
- 11.12.3. Product Benchmarking
- 11.12.4. Recent Development
- 11.13. The Other Art Fair (owned by Saatchi Art)
- 11.13.1. Company Overview
- 11.13.2. Financial Performance
- 11.13.3. Product Benchmarking
- 11.13.4. Recent Development
- 11.14. UGallery
- 11.14.1. Company Overview
- 11.14.2. Financial Performance
- 11.14.3. Product Benchmarking
- 11.14.4. Recent Development
- 11.15. Zora
- 11.15.1. Company Overview
- 11.15.2. Financial Performance
- 11.15.3. Product Benchmarking
- 11.15.4. Recent Development