市場調查報告書
商品編碼
1484698
全球美容設備市場:市場規模和佔有率分析 - 趨勢、驅動因素、競爭格局和預測(2024-2030)Beauty Devices Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030) |
市場概況
美容儀器市場2023年營收為798億美元,預計2030年將達2972億美元,2024年至2030年複合年增長率為20.7%。
這種增長是由於個人美容支出的增加、美容意識的增強以及皮膚和荷爾蒙失調的增加。此外,人口老化和可支配收入的增加也鼓勵該行業的進一步發展。
如今,消費者越來越希望改善自己的外表,尤其是保持年輕和健康的外表。這是美容儀器市場的整體趨勢之一。各種先進版本的電子美容設備的生產滿足了這些消費者的需求,這些設備透過自動化等功能提供了更大的便利,並且比手動程序耗時更少。
美容儀帶來的各種副作用,如表淺燒傷、短期皮膚敏感、過度腫脹、起水泡等,在一定程度上限制了其市場普及。
關鍵見解
LED 療法和光子嫩膚類別正以 20.9% 的複合年增長率增長,因為它被用於治療世界各地的許多皮膚問題。光子嫩膚有助於膠原蛋白的產生,矯正血管異常,縮小毛孔,並刺激休眠細胞。
雷射在腫瘤切除和尋常痤瘡等醫療治療中非常常見,從而推動了銷售。
2023 年,在電子商務活動和治療行銷的推動下,除毛設備佔了 21.4% 的銷售佔有率。美容標準、影響者社群和社群媒體強調個人外表並支持除毛設備的銷售。
到 2023 年,沙龍類別將佔據最大佔有率,約為 45%,並且由於雷射技術在皮膚治療方面的高度接受度,預計將繼續佔據主導地位。
由於價格較低和消費者對家用美容設備意識的提高,預計家用類別的複合年增長率最高。由於消費者對健康旅遊和旅行時整體健康的興趣,水療類別在 2023 年也佔據了很大佔有率。
到 2023 年,北美將佔據最大的市場佔有率,約為 50%,預計到 2030 年將保持其主導地位。 >北美市場的崛起得益於個人收入高、對外表的日益關注以及整容手術的超支。
亞太地區是主要市場,2024 年至 2030 年複合年增長率最高為 21.0%,並且由於皮膚病患病率上升、技術進步以及人們對美容的興趣日益增長而不斷增長。
在本報告中,我們分析了全球美容設備市場,包括市場的基本結構、最新情況、主要促進和抑制因素以及全球、依地區和主要國家的市場規模前景(以貨幣形式計算(2017- 2030 年)、依類型和應用劃分的詳細趨勢、當前市場競爭以及主要公司概況。
Market Overview
The beauty devices market generated revenue of USD 79.8 billion in 2023, which is expected to witness a CAGR of 20.7% during 2024-2030, to reach USD 297.2 billion by 2030.
This growth can be credited to the growing personal spending on care, increasing awareness of beauty, and the rising number of dermatological disorders and hormonal diseases. Besides that, the continuously aging population alongside increasing disposal incomes stimulates the sector to develop further.
Nowadays, consumers increasingly want to improve their look, especially by maintaining a youthful and healthy look. This is one of the prevailing trends observed in the beauty devices market. The demands of consumers are being served by the manufacturing of electronic beauty devices in various advanced versions that offer higher convenience with features like automation and lesser time consumption as compared to manual ones.
Advanced electronic devices for body care such as hair treatments, skin tightening, and others are presented for sale. As an example, ZIIP LLC has created a handheld electronic device for facial cleansing that incorporates microcurrent and nano current providing the skin with a regenerating effect.
Various side effects such as superficial burns, short-term skin sensitivity, excessive swelling, and blistering that are caused by beauty devices are limiting the popularity of the market to some extent.
Key Insights
The LED therapy and photo rejuvenation category is advancing at a CAGR of 20.9% because of augmented usage for treating numerous skin problems worldwide.
Photorejuvenation helps in collagen production, cures vascular abnormalities, decreases pore size, and stimulates dormant cells.
Increasing aesthetic awareness favors non-invasive operations with lesser side effects, propelling the industry.
Lasers are very common for medical treatments such as tumor removal and acne vulgaris, boosting sales.
In 2023, the hair removal devices led with a 21.4% revenue share, propelled by e-commerce activities and modified marketing.
Manufacturers emphasize long-term hair elimination solutions to fulfill customer demand.
Beauty standards, influencer communities, and social media emphasize personal grooming, and supporting hair removal device sales.
In 2023, the salon category had the largest share, approximately 45%, and is projected to continue dominating because of the high acceptance of laser technology for skin treatments.
Laser tech in salons aims specific skin problems such as acne and rosacea without damaging other areas, propelling the demand for beauty services.
The at-home category is to witness the highest CAGR, driven by low prices and growing consumer awareness of aesthetic tools for home use.
Promotional efforts, such as free sample distribution in Asian markets, boost sales of home-use aesthetic instruments.
The spa category had a significant share in 2023, fuelled by wellness tourism and consumer interest in holistic wellbeing during trips.
North America held the largest market share, around 50%, in 2023, and is projected to maintain its dominance in 2030.
The emergence of the North American market can be attributed to high personal incomes, increased interest in looks, and exceeding spending on cosmetic procedures.
Companies that use high technologies, for example, modiface Inc. to enable AR and AI virtual product trials, boost the demand.
Asia-Pacific is the leading market that exhibits the highest CAGR of 21.0% for 2024-2030 and grows due to the escalating incidence of skin diseases, technological progress as well as enhancement in beauty concerns.