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市場調查報告書
商品編碼
1445906
B2B 行銷自動化平台:全球市場預測(2022-2027)Market Forecast: B2B Marketing Automation Platform, 2022-2027, Worldwide |
預計到 2027 年,全球 B2B 行銷自動化市場的複合年增長率將達到 13.20%。
B2B 行銷自動化平台使用來自各種外部和內部來源的客戶行為數據,包括網站分析數據、應用程式分析數據、廣告點擊、產品評論、印象數據、客戶支援查詢和社交媒體。這些數據被轉化為可操作的分析,使企業能夠更好地瞭解客戶的興趣並給他們留下積極的印象。在客戶生命週期中,企業需要追蹤動態客戶資料以滿足客戶需求。在此過程中,該平台使用機器學習/人工智慧來智慧處理數據並做出決策,為銷售代表提供最佳報價。另一個趨勢著重於內容自動化功能,旨在透過電子郵件自動化同時在不同管道上分享貼文。基於人工智慧的校對、連結的社交媒體句柄和自動化內容管理工作流程等功能可協助平台產生行銷活動結果。透過使用行為分析工具監控客戶行為,行銷人員可以最大限度地獲取客戶並提高客戶終身價值。
本報告分析了全球 B2B 行銷自動化平台市場,提供了平台概述、市場基本結構、整體市場規模趨勢展望,以及按實施方法、地區、行業和客戶類型劃分的詳細資訊。正在調查行業利益相關者應採取的趨勢和未來行動。
Quadrant Knowledge Solutions Reveals that B2B Marketing Automation Market is Projected to Register a CAGR of 13.20% by 2027.
A B2B Marketing Automation platform uses customer behavioural data that are taken from various external and internal sources which are in the form of website analytics data, app analytics data, Ad clicks, product reviews, impression data, customer support queries and social media. These types of data are converted into actionable insights allowing organizations to have a better understanding of customer interests allowing firms to create positive impressions on customers. During the customer lifecycle, organizations need to track dynamic customer data in order to meet customer demand and in this regard the platform intelligently processes the data using ML/AI and takes decisions to make the best possible recommendations to the sales personnel allowing them to share relevant contents with customers during engagements. Another trend focuses on content automation feature that serves the purpose of sharing posts simultaneously across different channels through email automation. Features like AI-based proofreading, linked social media handles, automated content curation and workflows help platforms generate campaign results. Marketers can use behavioural analytics tools to monitor customer behaviour thus maximizing customer acquisition and increase customer lifetime value.