大學教材現況（2023-2025）

美國學生的教材費用大幅下降，降至每名學生每年平均 285 美元。然而，我們也看到追求短期證書的本科生數量增加、高等教育機構關閉以及聯邦和州政府對開放教育資源 (OER) 要求的使用增加。此外，學生、教師和工作人員對人工智慧 (AI) 的使用正在擴大，引發了對學生隱私和濫用的擔憂。

本報告分析了美國大學教材（印刷版和數位版新教材）的使用狀況和未來市場機會，並提供了市場規模趨勢資訊以及按細分市場、背景情況和近期市場趨勢進行的預測。 . 主要發展趨勢，例如入學趨勢、遠距教育的成長、政策和資金趨勢、從印刷材料到數位材料的過渡、訂閱和綜合訪問計劃、技術趨勢、行業併購(M&A) 等。

目錄

• 介紹
• 調查方法
• 執行摘要

第一章：市場規模與入學人數

• 教育機構的類型和數量
  • 公與私人
  • 營利性私立機構數量超過非營利學校
  • 招收一年級本科生的教育機構
  • 遠程教育
  • 未來（2024）
  • 2023年
  • 商業機構市場變化
• 對學生數據的思考
  • 專業領域、專業和就業機會的增加作為促進因素

第二章：政策與融資

• 介紹
• 大學教育費用（2022-2023）
• 大學教育費用（2023-2024）
• 大學教育費用（2024-2027）
• 聯邦高等教育資助
  • HEERF 基金 (2023)
• 助學貸款
  • 學生貸款減免的影響
  • 持續推進監測
  • 受影響的項目和大學
  • 美國教育部 (DOE) 推出新的學生保護措施
• 國家對高等教育的支持
  • 國家資助
  • 學生分享
• SHEEO (State Higher Education Executive Officer)：2022年度
  • 未來展望
• 勞動力發展
• 實用程式
  • 職業/技術/成人教育

第三章：教材

• 介紹
• 教材成本持續長期下降
• 教科書和課件成本的影響
  • 潛在的解決方案
• OER（開放教育資源）
  • 聯邦和州政府繼續推動開放教育資源
  • 州政府持續支持開放教育資源
  • 擴大 OpenStax 覆蓋範圍：獲得聯邦資金
  • Course Hero 和 Lumen 合作擴大開放教育資源的使用範圍
  • 更多的教育機構鼓勵採用、創造和使用開放教育資源
• 大學教材展望
  • 對出版商的建議

第四章：產業趨勢與創新

• 對高等教育的信任度下降
  • 蓋洛普美國教育機構調查
  • 大學學位價值下降
  • 公司取消大學學位要求
  • 校園抗議對以色列-哈馬斯戰爭的影響
  • 流動教育
• 改變教材模式
  • 訂閱服務
  • 包容和公平的准入
  • 全面的訪問
  • 公平准入
  • 意義
• 線上學習
  • 觀念的改變
  • 不斷成長的市場
  • eSpelman
  • 人工智慧在大學課堂的興起對產業意味著什麼
  • 快照：現狀
  • 學生和老師如何使用人工智慧？
• 實際問題：配置策略
  • 教育出版商的義務

第五章：競爭格局

• 背景
• 收購、銷售和融資
  • 2022年趨勢
    • Pearson出售當地 K-12 材料業務
    • Chegg 退出教育材料業務
  • 2023年的趨勢
    • 賣 2 個 OPM
    • Barnes & Noble 出售 DSS
  • 新資金
  • 重大收購
  • 包容和公平的准入
  • 非傳統的學生追求
  • Clarivate Incubator
• 大公司
• PEARSON
• CENGAGE LEARNING
• MCGRAW HILL
• WILEY
• CHEGG
• BARNES & NOBLE EDUCATION
• 業績
• 各公司業績：年初以來

Simba Information's State of College Course Materials 2023-2025 report reveals a significant decline in student spending on course materials, a drop to an average of $285 per year per student. Also highlighted in the report is a rise in undergraduates seeking short-term credentials, closures of higher education institutions, and increased use of Open Educational Resources (OER) requirements from federal and state governments. Additionally, the report notes a growing use of AI among students and faculty, accompanied by concerns about privacy and unauthorized use by students. The State of College Course Materials covers a range of topics that include enrollment trends, distance education growth, policy and funding developments, the shift from print to digital instructional materials, subscription and inclusive access plans, technology trends, and mergers and acquisitions in the industry. Simba provides both the size and context for market segments, encompassing new course materials in both digital and print formats.

Table of Content

INTRODUCTION

METHODOLOGY

EXECUTIVE SUMMARY

CHAPTER 1: MARKET SIZE AND ENROLLMENT

INSTITUTION TYPES AND NUMBERS

Table 1.1. Number of U.S. Title IV Postsecondary Institutions, 2022-2023 vs. 2021-2022

Public vs. Private

For-Profit Private Institutions Outnumber Nonprofit Schools

Institutions with First-Year Undergraduates

Table 1.2. Degree-Granting Institutions with First-Year Undergraduates, 2022-2023 vs. 2020-2021 vs. 2000-2001

Distance Education

Forthcoming (2024)

2023

Shifting Market for For-Profit Institutions

Table 1.3. Simba Information Career College Enrollment Index, 2022

Figure 1.1. Interest in Short-term Credentials Increased in 2023

Figure 1.2. First-year Student Enrollment Fell at Four-year Colleges

Figure 1.3. Enrollment Changes by Credential Type

Table 1.4. Enrollment Changes by Award Level and Sector, Fall 2022 & Fall 2023

Figure 1.4. Freshman Enrollment Changes by Age

Figure 1.5. Freshman Enrollment Changes by Sector

Table 1.5. Enrollment Changes in Top Ten Majors by Credential Type, Fall 2022 & Fall 2023

THINKING ABOUT STUDENT DATA

Disciplines, Majors and Job Growth as Drivers

CHAPTER 2: POLICY & FUNDING

INTRODUCTION

COSTS OF ATTENDING COLLEGE IN 2022-2023

Table 2.1. Undergraduate Tuition and Fees, 2021-2022 vs. 2022-2023

COSTS OF ATTENDING COLLEGE IN 2023-2024

Table 2.2. Undergraduate Tuition and Fees, 2022-2023 vs. 2023-2024 (dollars)

COSTS OF ATTENDING COLLEGE 2024-2027

Table 2.3. Costs of Attending College Estimates, 2024-2027 (dollars)

FEDERAL FUNDING FOR HIGHER EDUCATION

Table 2.4. Selected Higher Education Programs in President Biden's Department of Education Budget Request, FY 2022-FY2024P (million dollars)

HEERF Funds 2023

STUDENT LOANS

Table 2.5. Average Cumulative Debt Levels in 2022 Dollars: Bachelor's Degree Recipients at Public and Private Nonprofit Four-Year Institutions, 2006-07 to 2021-22, Selected Years

Table 2.6. Distribution of Outstanding Federal Borrowers by Borrower Age, Second Quarter FY 2017, FY 2020, and FY 2023

Table 2.7. Distribution of Outstanding Federal Loan Dollars by Borrower Age, Second Quarter FY 2017, FY 2020, and FY 2023

IMPACT OF STUDENT LOAN FORGIVENESS

CONTINUED PUSH FOR OVERSIGHT

Programs and Colleges Impacted

DOE Introduces New Student Protections

STATE SUPPORT FOR HIGHER EDUCATION

State Funding

Table 2.8. Sources of State and Local Higher Education Funding by State, FY 2022

Student Share

Table 2.9. Net Tuition as a Percentage of Total Education Revenue by State (excluding net tuition revenue used for capital debt service), FY 1980-2022

SHEEO STATE HIGHER EDUCATION FINANCE: FY 2022

Looking Ahead

WORKFORCE DEVELOPMENT

Table 2.10. Federal Workforce Development Grants, 2023

APPRENTICESHIP PROGRAMS

Table 2.11. State Policies and Programs to Support Employer Led RAPs

Figure 2.1. Map of OA and SAA States

Career, Technical, and Adult Learning

CHAPTER 3: COURSE MATERIALS

INTRODUCTION

LONG-TERM DECLINE IN COURSE MATERIALS SPEND CONTINUES

Table 3.1. Average Cost of Books and Supplies for First-Year, Full-Time Undergraduates, 2021-2022 (dollars)

Figure 3.1. Average College Student Spending on Course Materials, 2007-2022 (dollars)

Figure 3.2. Average College Student Spending on Course Materials by Major, 2022-2023

THE IMPACT OF TEXTBOOK AND COURSEWARE COSTS

Potential Solutions

Figure 3.3. Most Common Free Materials Assigned by Faculty

OER

Federal and State Governments Continue to Push OER

Figure 3.4. Open Textbooks (OTP) Program Fiscal Year 2023 Summary of Funding

State Governments Continue to Support OER

OpenStax Expands Implementation, Gains Federal Funding

Course Hero, Lumen Pair to Expand Access to OER

More Institutions Encourage Adoption, Creation and Use of OER

Table 3.2. Putting OER to Work, 2022-2024

OUTLOOK FOR COLLEGE COURSE MATERIALS

Table 3.3 Sales by Segment of Key College Course Materials, 2022-2025P (million dollars)

Recommendations for Publishers

CHAPTER 4: INDUSTRY TRENDS AND INNOVATIONS

DECLINING CONFIDENCE IN HIGHER EDUCATION

Gallup Research on American Institutions

Figure 4-1. Gallup Poll on American Confidence in Higher Education

Eroding Value of a College Degree

Businesses Drop College Degree Requirements

Fallout from Campus Protests on Israel-Hamas War

Education in Flux

CHANGING COURSE MATERIALS MODELS

Subscription Services

Inclusive Access and Equitable Access

Inclusive Access

Equitable Access

Implications

ONLINE LEARNING

Changing Perceptions

Growing Market

eSpelman

What the Rise of AI in College Classrooms Means for the Industry

A Snapshot: Where Things Stand Now

How are Students and Faculty Using AI?

Figure 4-2. University Leader Perspective on AI

PRACTICAL MATTERS: SETTING POLICIES

The Educational Publisher's Imperative

CHAPTER 5: COMPETITIVE LANDSCAPE

BACKGROUND

ACQUISITIONS, DIVESTMENTS AND FUNDING

2022 Activity

Pearson Sells Local K-12 Courseware Businesses

Chegg Exits Course Materials Business

Table 5-1. Acquisitions, Divestments and Funding for Higher Education Competitors, 2022

2023 Activity

Two OPM Divestments

Barnes & Noble Divests DSS

New Funding

Notable Acquisitions

Inclusive Access and Equitable Access

The Pursuit of Non-Traditional Students

Clarivate Incubator

Table 5.2. Acquisitions, Divestments, and Funding for Higher Education Competitors, 2023

MAJOR COMPETITORS

Table 5.3. Performance of Higher Education Competitors: Total Corporate and Higher Education Segment (million dollars)

PEARSON

Pearson+

Corporate Strategy

Figure 5-1. Pearson Strategic Overview by Segment

Leadership Change

CENGAGE LEARNING

Reorganization

Higher Education Segment

Cengage Unlimited

Strategic Directions

Accredible Partnership

MCGRAW HILL

Higher Education

Strategic Directions

TikTok for Studying

McGraw Hill GO

WILEY

Divestment Plan

Learning Segment

Strategic Directions

CHEGG

Performance

Bracing for Impact

Strategic Directions

BARNES & NOBLE EDUCATION

DSS Spinoff

Business Segments

Retail

Wholesale

First Day Inclusive Access and Equitable Access

Strategic Directions

PERFORMANCE

Competitive Performance Year-to-Date

Table 5-4. 2023 Performance and Guidance for Higher Education Competitors