加熱菸草產品市場規模、佔有率和成長分析：按產品類型、設備類型、分銷管道、用戶年齡層和地區 - 2025-2032 年行業預測

2023年加熱菸草製品市場規模為360.5億美元，從2024年的550億美元成長到2032年的1,6138.8億美元，複合年成長率預計將成長52.56%。

熱捲煙，也稱為加熱煙草或加熱不燃燒（HNB）產品，在煙草市場上越來越受歡迎。這些產品產生含有尼古丁和其他化學物質的氣溶膠，而不會產生燃燒的有害影響，這使它們成為對使用者有吸引力的替代品。主要類別包括加熱不燃燒裝置、煙條、膠囊等。加熱不燃燒產品的接受度不斷提高得到了政府核准的支持，例如美國FDA核准菲利普莫里斯國際公司的 IQOS 系統作為低風險菸草產品。然而，電子煙的日益普及，據報道在高中生和中學生中大量使用，這對火熱的煙草市場構成了挑戰。總體而言，加熱菸草產品的需求預計將增加，但成長可能受到電子煙市場擴張的限制。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 宏觀經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 客戶和購買標準分析
• 原料分析
• 專利分析

加熱菸草產品市場規模：依產品類型

• 市場概況
• 戳
  • 通常
  • 薄荷醇
• 葉子
  • 通常
  • 薄荷醇

按設備類型分類的加熱煙草產品市場規模

• 市場概況
• 可充電的
  • 帶充電器
  • 無充電器
• 不可充電

加熱菸草產品市場規模：依分銷管道分類

• 市場概況
• 離線
  • 超級市場
  • 專賣店
  • 便利商店
• 線上
  • 電子商務網站
  • 企業網站

加熱不燃燒菸草製品市場規模：依使用者年齡層別分類

• 市場概況
• 18-24歲
• 25-34歲
• 35-44歲
• 45歲以上

加熱不燃燒菸草製品市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
• 收益與前一年同期比較（2022-2024）

主要企業簡介

• Philip Morris International Inc.（USA）
• British American Tobacco plc（UK）
• Japan Tobacco Inc.（Japan）
• Imperial Brands plc（UK）
• KT&G Corporation（South Korea）
• Altria Group, Inc.（USA）
• China National Tobacco Corporation（China）
• Reynolds American Inc.（USA）
• Swedish Match AB（Sweden）
• ITC Limited（India）
• Vector Group Ltd.（USA）
• Djarum（Indonesia）
• Gudang Garam Tbk（Indonesia）
• Sampoerna（Indonesia）
• BAT Malaysia（Malaysia）
• Godfrey Phillips India Ltd.（India）
• Eastern Company SAE（Egypt）
• Scandinavian Tobacco Group A/S（Denmark）
• Habanos SA（Cuba）
• Tabacalera（Spain）

結論和建議

Heated Tobacco Products Market size was valued at USD 36.05 Billion in 2023 and is poised to grow from USD 55 Billion in 2024 to USD 1613.88 Billion by 2032, growing at a CAGR of 52.56% during the forecast period (2025-2032).

Hot Tobacco, also known as heated tobacco or heat-not-burn (HNB) products, has gained traction in the tobacco market. These products generate aerosols containing nicotine and other chemicals without the harmful effects of combustion, making them an appealing alternative for users. Key categories include HNB devices, tobacco sticks, and capsules. The increasing acceptance of HNB products is bolstered by government approvals, such as the U.S. FDA's endorsement of Philip Morris International's IQOS system as a reduced-risk tobacco product. However, the growing popularity of e-cigarettes poses a challenge to the hot tobacco market, with significant use reported among high school and middle school students. Overall, while demand for hot tobacco products is projected to rise, growth may be tempered by the expanding e-cigarette market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Heated Tobacco Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Heated Tobacco Products Market Segmental Analysis

Global Heated Tobacco Products Market is segmented by product type, device type, distribution channel, user age group and region. Based on product type, the market is segmented into stick and leaf. Based on device type, the market is segmented into rechargeable and non-rechargeable. Based on distribution channel, the market is segmented into offline and online. Based on user age group, the market is segmented into 18-24 years, 25-34 years, 35-44 years and 45+ years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Heated Tobacco Products Market

The Heated Tobacco Products (HTP) market is poised for substantial expansion in the upcoming years, driven by heightened awareness surrounding the dangers associated with traditional smoking. As consumers increasingly seek safer alternatives to conventional cigarettes, there is a surge in the demand for less harmful options like heated tobacco products. Furthermore, the market is bolstered by ongoing innovations from manufacturers, enhancing product appeal. Additionally, the rising trend of e-cigarettes and vaping devices, often perceived as alternatives to HTPs, presents further growth opportunities. Consequently, as more individuals aim to quit smoking or minimize their tobacco use, the HTP market is set to thrive.

Restraints in the Heated Tobacco Products Market

The heated tobacco products market faces significant restraints primarily due to the associated health risks. While these products are often promoted as a safer alternative to conventional cigarettes, they still contain nicotine and various harmful chemicals that may contribute to severe health issues, including lung diseases and cancer. The absence of comprehensive long-term studies regarding the effects of heated tobacco usage complicates the ability of regulators to evaluate their safety effectively. Consequently, this uncertainty could result in more stringent regulations or possible bans on the sale and use of these products, ultimately hindering the market's potential for growth and expansion.

Market Trends of the Heated Tobacco Products Market

The heated tobacco products (HTP) market is witnessing a notable trend towards intensified product innovation among manufacturers. This shift is driven by a commitment to enhancing user experience through advanced technologies and features, as companies strive to differentiate their offerings. The introduction of diverse flavors and innovative designs is being prioritized to align with the changing preferences of consumers, particularly younger demographics. Additionally, significant investments in research and development underscore the industry's focus on safety, efficacy, and regulatory compliance. As competition heightens, this trend is poised to thrive, fueling market growth and expanding consumer choices in the HTP landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Heated Tobacco Products Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Stick
  • Regular
  • Menthol
• Leaf
  • Regular
  • Menthol

Global Heated Tobacco Products Market Size by Device Type & CAGR (2025-2032)

• Market Overview
• Rechargeable
  • With Charger
  • Without Charger
• Non-Rechargeable

Global Heated Tobacco Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Supermarkets
  • Specialty Stores
  • Convenience Stores
• Online
  • E-Commerce Websites
  • Company Websites

Global Heated Tobacco Products Market Size by User Age Group & CAGR (2025-2032)

• Market Overview
• 18-24 Years
• 25-34 Years
• 35-44 Years
• 45+ Years

Global Heated Tobacco Products Market Size & CAGR (2025-2032)

• North America (Product Type, Device Type, Distribution Channel, User Age Group)
  • US
  • Canada
• Europe (Product Type, Device Type, Distribution Channel, User Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Device Type, Distribution Channel, User Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Device Type, Distribution Channel, User Age Group)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Device Type, Distribution Channel, User Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
• Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philip Morris International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KT&G Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China National Tobacco Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reynolds American Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swedish Match AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vector Group Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Djarum (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gudang Garam Tbk (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sampoerna (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BAT Malaysia (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godfrey Phillips India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Company S.A.E. (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scandinavian Tobacco Group A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Habanos S.A. (Cuba)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tabacalera (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations