調味粉狀飲料的全球市場規模、佔有率和成長分析：按產品類型、包裝類型 - 行業預測（2023-2030）

全球風味粉末飲料市場規模預計將從 2022 年的 759.7 億美元增至 2030 年的 1000.4 億美元，在預測期內（2023-2030 年）年複合成長率為 3.5%。

該市場主要是由對方便和健康的飲料選擇不斷成長的需求推動的，這些選擇使消費者能夠在不影響口味的情況下供給水分。健身和健康趨勢的流行推動了對市場上現成的低熱量、無糖飲料選擇的需求增加。然而，該行業面臨的主要課題之一是消費者對人造甜味劑和香料的使用的擔憂。人們越來越意識到與人工成分相關的潛在健康風險，促使消費者尋求天然和有機替代品。市場上的製造商也面臨著激烈的競爭，需要通過創新的口味、有吸引力的包裝和有效的行銷策略來使他們的產品脫穎而出。儘管存在課題，但市場也帶來了令人興奮的機遇，例如線上零售平台的日益普及。通過利用電子商務平台，製造商可以接觸更多消費者並以具有競爭力的價格提供各種產品。此外，對具有增強免疫力和增強能量等多種功效的機能飲料的需求不斷成長，為製造商在市場上創造創新產品打開了大門。抓住這些機會將帶來該行業的持續成長和成功。

促進因素

該市場正呈現顯著成長，主要是由於對方便飲料的需求不斷成長所推動。在當今快節奏的世界中，消費者正在尋找適合他們忙碌生活方式的無憂且快捷的選擇。粉末飲料已成為一種方便的解決方案，具有攜帶性和易於製備的特點。這些飲料易於攜帶，可以與水等液體混合製成軟飲料，非常適合在旅途中飲用。

抑制因素

由於消費者對健康的興趣不斷增加，市場正在呈現成長。人們越來越意識到砂糖和碳酸飲料對健康的負面影響，促使消費者尋求更健康的替代品。含糖量降低、營養成分增加的調味粉狀飲料正被公認為更健康的選擇。此外，消費者現在正在尋找除了供給之外還具有功能優勢的飲料。這些包括改善消化、增加能量水平和增強免疫力。調味粉狀飲料可以用維生素、礦物質、益生菌和草藥提取物等多種功能成分配製而成，以滿足這一需求。

市場趨勢

創新包裝是推動市場的一個重要趨勢。製造商不斷探索新的包裝選擇，以提高消費者的便利性、易用性和攜帶性。單劑量小袋、條狀包裝和分份包裝等解決方案可滿足移動消費需求。可密封和可重新密封的包裝越來越受歡迎，以隨著時間的推移保持產品的新鮮度和風味。此外，一些製造商專注於環保包裝材料，以吸引有環保意識的消費者。創新包裝預計將通過改善消費者體驗和增加便利性來推動市場成長。

機能飲料的日益普及也是市場的一個顯著趨勢。消費者擴大尋求除了簡單供給之外還具有其他健康益處的飲料。因此，製造商正在生產添加營養成分和功能成分（如維生素、礦物質、益生菌和植物提取物）的調味粉末飲料。這些產品被宣傳為砂糖軟飲料和果汁的更健康替代品。隨著健康意識的提高，對支持整體健康的機能飲料的需求預計將繼續成長，並進一步推動市場。

本報告研究和分析了全球風味粉末飲料市場，提供市場動態和預測、細分市場分析、公司簡介等。

目錄

執行摘要

調查方法

母市場分析

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 知識產權分析
• 貿易分析
• 啟動分析
• 原料分析
• 創新矩陣
• 管道產品分析
• 宏觀經濟指標
• 主要投資分析
• 關鍵成功要素
• 競爭程度

市場動態及預測

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題
• 法規形勢
• 波特的分析
• 對未來中斷的特殊考慮

全球風味粉末飲料市場：按產品類型

• 市場概況
• 水果基地
• 巧克力底料
• 其他

全球風味粉末飲料市場：按包裝類型

• 市場概況
• 香囊
• 小袋
• 能
• 其他

全球風味粉末飲料市場規模：按地區

• 市場概況
• 北美
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭形勢

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者採取的策略
• 關鍵成功策略
• 近期市場活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• Nestle SA - (Switzerland)
• PepsiCo Inc. - (U. S)
• The Coca-Cola Company - (U. S)
• Kraft Foods Group, Inc. - (U. S)
• Mondelez International, Inc. - (U. S)
• Dr. Pepper Snapple Group, Inc. - (U. S)
• Unilever NV - Netherlands
• Gatorade Company, Inc. - (U. S)
• Arizona Beverage Company - (U. S)
• Danone SA - (France)
• Suntory Holdings Ltd. - (Japan)
• Monster Beverage Corporation - (U. S)
• Cott Corporation - (Canada)
• Ajinomoto Co. Inc. - (Japan)
• Britannia Industries Limited - (India)
• Red Bull GmbH - (Austria)
• Cadbury Schweppes Plc - (UK)
• The Hershey Company - (U. S)
• The Kraft Heinz Company - (U. S)
• Tata Global Beverages Limited - (India)

Flavored Powder Drinks Market size was valued at USD 73.40 Billion in 2021 and is poised to grow from USD 75.97 Billion in 2022 to USD 100.04 Billion by 2030, at a CAGR of 3.5 % during the forecast period (2023-2030).

The flavored powder drinks market serves the purpose of providing consumers with a convenient and enjoyable alternative to traditional beverages. These powdered drinks are easily stored and portable, making them an ideal choice for busy individuals who are constantly on the move. Moreover, they cater to health-conscious consumers seeking low-sugar and low-calorie options. The market is primarily driven by the rising demand for convenient and healthy beverage choices, allowing consumers to stay hydrated without compromising on taste. The popularity of fitness and wellness trends has contributed to the increased demand for low-calorie and sugar-free drink options, readily available in the flavored powder drinks market. However, one of the significant challenges faced by the industry is consumer concerns over the use of artificial sweeteners and flavors. As awareness of potential health risks associated with artificial ingredients grows, consumers are seeking natural and organic alternatives. Manufacturers in this market also encounter intense competition, necessitating product differentiation through innovative flavors, attractive packaging, and effective marketing strategies. Despite the challenges, the flavored powder drinks market also presents exciting opportunities, such as the growing popularity of online retail platforms. Leveraging e-commerce platforms allows manufacturers to reach a broader audience and offer a diverse range of products at competitive prices. Furthermore, the rising demand for functional beverages, offering various benefits like immune-boosting or energy-enhancing properties, opens doors for manufacturers to create innovative products in the flavored powder drinks market. Embracing these opportunities can lead to continued growth and success within the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Powder Drinks Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The global flavored powder drinks Market is segmented on the type of product, packaging type and region. By product type, the market can be segmented into fruit-based, chocolate-based, and others. By packaging type, the market can be segmented into sachets, pouches, cans, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver:

The global flavored powder drinks market is witnessing significant growth, primarily driven by the increasing demand for convenience beverages. In today's fast-paced world, consumers are seeking quick and hassle-free options that fit their busy lifestyles. Powdered drinks emerge as a convenient solution, offering portability and easy preparation. These beverages can be carried with ease and mixed with water or other liquids to create a refreshing drink, making them perfect for on-the-go consumption.

Restraint:

The global flavored powder drinks market is experiencing growth due to rising health concerns among consumers. There is an increasing awareness of the adverse health effects of sugary and carbonated beverages, prompting consumers to seek healthier alternatives. Flavored powder drinks, with their reduced sugar content and added nutrients, are being perceived as a healthier choice. Moreover, consumers are now looking for drinks that provide functional benefits beyond just hydration. They seek beverages that offer advantages such as improved digestion, increased energy levels, or enhanced immunity. Flavored powder drinks can be formulated with a variety of functional ingredients, including vitamins, minerals, probiotics, and herbal extracts, to meet this demand.

Market Trends:

Innovative packaging is a significant trend driving the global flavored powder drinks market. Manufacturers are continuously exploring new packaging options to enhance consumer convenience, ease of use, and portability. Solutions like single-serve sachets, stick packs, and small packets cater to on-the-go consumption needs. Resealable and re-closable packaging is gaining popularity for maintaining product freshness and flavor over an extended period. Moreover, some manufacturers are also focusing on eco-friendly packaging materials to appeal to environmentally conscious consumers. By improving the consumer experience and offering enhanced convenience, innovative packaging is expected to boost the growth of the flavored powder drinks market.

The growing popularity of functional beverages is another prominent trend in the market. Consumers are increasingly seeking beverages that provide additional health benefits beyond simple hydration. As a result, manufacturers are formulating flavored powder drinks with added nutrients and functional ingredients like vitamins, minerals, probiotics, and plant extracts. These products are promoted as healthier alternatives to sugary soft drinks and juices. With a rising emphasis on health-conscious choices, the demand for functional beverages that support overall well-being is expected to continue to grow, further driving the flavored powder drinks market.

Table of Contents

• Executive Summary
  • Market Overview
  • Wheel of Fortune
• Research Methodology
  • Information Procurement
  • Secondary & Primary Data Sources
  • Market Size Estimation
  • Market Assumptions & Limitations
• Parent Market Analysis
  • Market Overview
  • Market Size
  • Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Key Market Insights
  • Technology Analysis
  • Pricing Analysis
  • Supply Chain Analysis
  • Value Chain Analysis
  • Ecosystem of the Market
  • IP Analysis
  • Trade Analysis
  • Startup Analysis
  • Raw Material Analysis
  • Innovation Matrix
  • Pipeline Product Analysis
  • Macroeconomic Indicators
  • Top Investment Analysis
  • Key Success Factor
  • Degree of Competition
• Market Dynamics & Outlook
  • Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
  • Regulatory Landscape
  • Porters Analysis
• Competitive rivalry
• Threat of Substitute Products
• Bargaining Power of Buyers
• Threat of New Entrants
• Bargaining Power of Suppliers
  • Skyquest Special Insights on Future Disruptions
• Political Impact
• Economic Impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Flavored Powder Drinks Market by Product Type
  • Market Overview
  • fruit-based
  • chocolate-based
  • and others
• Global Flavored Powder Drinks Market by packaging type
  • Market Overview
  • sachets
  • pouches
  • cans
  • and others
• Global Flavored Powder Drinks Market Size by Region
  • Market Overview
  • North America
• USA
• Canada
  • Europe
• Germany
• Spain
• France
• UK
• Rest of Europe
  • Asia Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
  • Latin America
• Brazil
• Rest of Latin America
  • Middle East & Africa (MEA)
• GCC Countries
• South Africa
• Rest of MEA
• Competitive Landscape
  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2021
  • Strategies Adopted by Key Market Players
  • Top Winning Strategies
• By Development
• By Company
• By Year
  • Recent Activities in the Market
  • Key Companies Market Share (%), 2021
• Key Company Profiles
  • Nestle S.A. - (Switzerland)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • PepsiCo Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • The Coca-Cola Company - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Kraft Foods Group, Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Mondelez International, Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Dr. Pepper Snapple Group, Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Unilever NV - Netherlands
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Gatorade Company, Inc. - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Arizona Beverage Company - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Danone S.A. -(France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Suntory Holdings Ltd. -(Japan)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Monster Beverage Corporation - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Cott Corporation - (Canada)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Ajinomoto Co. Inc. - (Japan)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Britannia Industries Limited - (India)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Red Bull GmbH - (Austria)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Cadbury Schweppes Plc - (U.K)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • The Hershey Company - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • The Kraft Heinz Company - (U. S)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
  • Tata Global Beverages Limited - (India)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments