羽球設備和產品市場規模、佔有率和成長分析（按產品、最終用戶、分佈和地區）- 2025-2032 年產業預測

2023 年全球羽球設備和產品市場規模價值 37 億美元，預計將從 2024 年的 39.2 億美元成長到 2032 年的 62.5 億美元，預測期內（2025-2032 年）的複合年成長率為 6.0%。

隨著國內和國際賽事的增多以及政府和企業贊助的增加，羽球市場預計將顯著成長。世界羽毛球聯合會 (BWF) 和美國羽毛球協會 (USAB) 等主要組織在擴大這項運動的全球吸引力方面發揮了關鍵作用，為巨大的市場機會鋪平了道路。在美國，美國羽球協會是公認的國家統籌機構，致力於培養和支持美國球員，同時促進全國各地的羽球運動參與。策略重點放在人才發展和參與上，可望增強市場活力，吸引更多投資，為各級羽球運動塑造美好的未來。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

羽球設備和產品市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 衣服
• 鞋
• 球拍
• 腸道
• 羽毛球
• 配件

羽球設備和產品市場規模（按最終用戶和複合年成長率分類）（2025-2032 年）

• 市場概況
• 職業運動員
• 業餘選手
• 休閒休閒

羽球設備和產品市場規模按分銷類型和複合年成長率（2025-2032）

• 市場概況
• 大賣場/超級市場
• 特色商店和體育用品商店
• 線上

羽球設備及產品市場規模（按地區及複合年成長率）（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Yonex Co., Ltd.（Japan）
• Li-Ning（China）
• Victor Sports（Taiwan）
• Babolat（France）
• Wilson Sporting Goods（USA）
• Head（Austria）
• Carlton Sports（UK）
• RSL（Reinforced Shuttlecocks Limited）（UK）
• FZ Forza（Denmark）
• Apacs Sports（Malaysia）
• Pro Kennex（Taiwan）
• Ashaway Line & Twine Mfg. Co.（USA）
• Nivia Sports（India）
• Cosco（India）
• Silver's（India）
• Decathlon（France）
• Mizuno Corporation（Japan）
• Gosen Co., Ltd.（Japan）
• Yumo（China）
• Kason（China）

結論和建議

Global Badminton Equipment and Products Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 3.92 billion in 2024 to USD 6.25 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The badminton market is expected to experience significant growth due to an increase in national and international events, alongside rising government and corporate sponsorship. Key organizations like the Badminton World Federation (BWF) and USA Badminton (USAB) are pivotal in expanding the sport's global appeal, paving the way for substantial market opportunities. In the U.S., USAB serves as the recognized national governing body, focusing on the development and support of American athletes while promoting greater participation in badminton nationwide. This strategic emphasis on fostering talent and engagement is likely to enhance market dynamics and attract further investments, shaping a promising future for badminton at all levels.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Badminton Equipment And Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Badminton Equipment And Products Market Segmental Analysis

Global Badminton Equipment and Products Market is segmented by Product, End User, Distribution and region. Based on Product, the market is segmented into Apparel, Shoes, Racquets, Strings, Shuttlecocks and Accessories. Based on End User, the market is segmented into Professional Players, Amateur Players, and Leisure & Recreational. Based on Distribution, the market is segmented into Hypermarkets/Supermarkets, Specialty and Sports Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Badminton Equipment And Products Market

The Global Badminton Equipment and Products market is significantly driven by the rising demand for outdoor adventure activities as more individuals seek recreational pastimes to complement their hectic lifestyles and alleviate stress. This increased interest in sports has led to heightened consumer awareness regarding the importance of safe practices and proper hydration during these activities. With busy schedules and health considerations, many are opting for adventure-driven pursuits such as hiking, cycling, skiing, and trekking to relax. Additionally, improvements in the global economy and rising purchasing power in both developed and emerging markets have made travel and leisure activities more accessible, presenting substantial opportunities for companies. The surge in online retail trends also allows major firms to boost sales and broaden their regional presence to meet the growing consumer demand effectively.

Restraints in the Global Badminton Equipment And Products Market

The Global Badminton Equipment and Products market faces several constraints, primarily due to the sport's limited popularity in many regions. Aspiring players struggle to gain recognition in a setting where badminton is not well understood, leading to insufficient information regarding available equipment. This lack of awareness hampers market expansion, as the sport's declining popularity is further influenced by fluctuating raw material costs, affecting the pricing of essential gear like racquets. Moreover, badminton encounters stiff competition from more established Olympic sports, particularly in developed and western countries. Consequently, the underwhelming appeal of badminton presents a significant challenge for growth in this market.

Market Trends of the Global Badminton Equipment And Products Market

The global badminton equipment and products market is witnessing a significant trend towards the integration of smart technology, driven by increasing demand for performance-enhancing gear among players. Innovative smart badminton products, equipped with advanced sensors and data analytics, provide players with actionable insights into their game, promoting skill improvement through real-time feedback on swing speed and impact analysis. The inclusion of features like Bluetooth connectivity, video coaching, and companion apps enhances user experience and facilitates progress tracking. As awareness grows and manufacturers invest in R&D for more accessible smart options, the market is poised for substantial growth, catering to a tech-savvy and competitive athlete demographic.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Badminton Equipment and Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Apparel
• Shoes
• Racquets
• Strings
• Shuttlecocks
• Accessories

Global Badminton Equipment and Products Market Size by End User & CAGR (2025-2032)

• Market Overview
• Professional Players
• Amateur Players
• Leisure & Recreational

Global Badminton Equipment and Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Specialty and Sports Stores
• Online

Global Badminton Equipment and Products Market Size & CAGR (2025-2032)

• North America (Product, End User, Distribution)
  • US
  • Canada
• Europe (Product, End User, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End User, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End User, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End User, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Yonex Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victor Sports (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babolat (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Head (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlton Sports (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSL (Reinforced Shuttlecocks Limited) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FZ Forza (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apacs Sports (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pro Kennex (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashaway Line & Twine Mfg. Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nivia Sports (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosco (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silver's (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gosen Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yumo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kason (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations