全球裝飾服裝市場規模、佔有率和成長分析：按產品、最終用戶 - 產業預測（2023-2030）

Global Decorated Apparel Market Size, Share, Growth Analysis, By Product(Embroidery, Screen Printing), By End user(Men, Women) - Industry Forecast 2023-2030

出版日期: 2023年09月26日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球裝飾服裝市場規模預計將從 2022 年的 258.3 億美元增至 2030 年的 681.8 億美元，在預測期內（2023-2030 年）年複合成長率為 12.9%。

消費者對獨特且富有表現力的服裝的偏好推動了個人化趨勢，市場正在蓬勃發展。印刷和刺繡技術的進步正在推動該行業的成長。電子商務平台進一步促進了市場擴張，提供了更廣泛的覆蓋範圍和可及性。總體而言，該市場的特點是創新設計、個性化時尚和不斷發展的生產方式。

促進因素

客製化趨勢

對個性化和獨特服裝的日益成長的需求正在推動市場的發展。消費者擴大尋求能夠反映其獨特風格和偏好的訂製服裝。消費者偏好的這種轉變導致對裝飾性服裝的需求顯著增加，例如絲網印刷和刺繡服飾，使人們可以透過時尚來表達自己的個性。

企業品牌及推廣

企業正在利用裝飾服裝作為品牌和促銷的強大工具。客製化製服、促銷 T 卹以及帶有徽標和設計的企業服裝有助於提高品牌知名度並打造更具凝聚力的員工隊伍。因此，企業部門對裝飾服裝的需求正在增強市場。

抑制因素

製作裝飾服裝涉及多種步驟，包括印花、刺繡和貼花，所有這些都需要大量勞動力和專業設備。生產成本上升可能會影響報酬率，特別是對中小型企業和個人而言，從而限制了個性化服裝的承受能力。

裝飾技術日新月異，面臨技術挑戰是該行業的常態。跟上印刷和刺繡的最新進展，以及投資最先進的設備，可能會成為某些企業的障礙。此外，確保裝飾服裝始終如一的品質和耐用性也帶來了複雜的技術挑戰。

市場趨勢

消費者對獨特、個人化服飾的意願增加，正在推動市場做出調整。該公司現在提供可客製化的產品，讓客戶可以選擇設計和顏色，甚至融入個人藝術品。這種轉變是由對自我表達和個性的渴望推動的，公司利用技術透過線上平台和設計工具使客製化變得更容易。無論是印有字母組合的襯衫還是個人化圖案，創造獨特服裝的能力正在重新定義消費者的期望並推動市場成長。

同時，人們對環境問題的認知不斷提高正在影響市場。消費者永續堅持選擇更永續和合乎道德生產的服飾。這項運動催生了環保印刷技術、有機織品的使用、負責任的採購等。公司正在採取旨在減少水消耗、盡量減少廢棄物並使用環保染料和油墨的做法。永續性不僅僅是一個賣點；它已成為品牌忠誠度的關鍵促進因素，尤其是在具有環保意識的消費者中。隨著永續發展成為人們關注的焦點，採用環保做法的公司可望在市場上獲得競爭優勢。

本報告研究和分析了全球裝飾服裝市場，提供市場動態和預測、細分分析、公司簡介等。

Gildan - Canada
Fruit of the Loom, Inc. - United States
Downtown Custom Printwear - United States
Hanesbrands Inc. - United States
Master Printwear - United Kingdom
Delta Apparel, Inc. - United States
Target Decorated Apparel - United States
Advance Printwear Limited - United Kingdom
Lynka - Poland
New England Printwear - United States

簡介目錄

Product Code: SQMIG25M2028

Global Decorated Apparel Market size was valued at USD 22.88 billion in 2021 and is poised to grow from USD 25.83 billion in 2022 to USD 68.18 billion by 2030, growing at a CAGR of 12.9% in the forecast period (2023-2030).

The Global Decorated Apparel Market encompasses customized clothing and accessories, showcasing vibrant designs, logos, and graphics. It thrives on personalization trends, driven by consumer preferences for unique and expressive garments. Technological advancements in printing and embroidery techniques fuel industry growth. The market's expansion is further propelled by e-commerce platforms, enabling wider reach and accessibility. Overall, the Global Decorated Apparel Market is characterized by innovative designs, personalized fashion, and evolving production methods.

Top-down and bottom-up approaches were used to estimate and validate the size of decorated apparel and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segmental Analysis

The global decorated apparel market is segmented on the basis of Product, Distribution channel, End user, and region. By Product, the market is segmented into Embroidery, Screen Printing, Dye Sublimation, Digital Printing, and Others. By Distribution channel, the market is segmented into Online, Offline. By End user, the market is segmented into Men, Women, Children. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers

Customization Trend

The rising desire for personalized and distinctive clothing is propelling the decorated apparel market. Consumers are increasingly in search of customized garments that mirror their unique style and preferences. This shift in consumer preference has resulted in a significant uptick in demand for embellished apparel, such as screen-printed or embroidered clothing, enabling customers to convey their individuality through fashion.

Corporate Branding and Promotions

Businesses are leveraging decorated apparel as a potent tool for branding and promotional endeavors. Tailored uniforms, promotional t-shirts, and corporate attire featuring logos and designs are contributing to heightened brand visibility and fostering a sense of cohesion among employees. The corporate sector's demand for decorated apparel is consequently bolstering the market.

Restraints

The creation of embellished clothing encompasses a range of procedures including printing, embroidery, and applique, all of which can demand substantial labor and specialized equipment. Elevated production expenses have the potential to impact profit margins, creating affordability constraints for personalized garments, particularly affecting small businesses and individuals.

Facing technological challenges is inherent in this industry due to the swift evolution of decoration techniques and technologies. Staying abreast of the latest advancements in printing and embroidery, along with the investment in cutting-edge equipment, can be a hindrance for certain enterprises. Moreover, ensuring consistent quality and durability of decorated apparel poses technical complexities.

Market Trends

The growing inclination of consumers toward unique and personalized clothing options has prompted the decorated apparel market to adapt. Companies are now offering customizable products, allowing customers to select designs, colors, and even incorporate personal artwork. This shift is fueled by the desire for self-expression and individuality, with businesses leveraging technology to facilitate easy customization through online platforms and design tools. Whether it's monogrammed shirts or personalized graphics, the capability to create distinct apparel is redefining consumer expectations and propelling market expansion.

Simultaneously, a heightened awareness of environmental issues is influencing the decorated apparel market. Consumers are increasingly advocating for more sustainable and ethically produced clothing choices. This movement has given rise to eco-friendly printing techniques, the use of organic fabrics, and responsible sourcing. Companies are embracing practices that aim to reduce water consumption, minimize waste, and employ eco-friendly dyes and inks. Sustainability is not just a selling point; it has become a key driver of brand loyalty, particularly among environmentally conscious consumers. As sustainability takes center stage, businesses that adopt eco-friendly practices are poised to gain a competitive advantage in the decorated apparel market.