新鮮蔬菜市場規模、佔有率和成長分析（按產品、分銷管道、最終用途、種植方式和地區）- 2025-2032 年產業預測

2023 年全球新鮮蔬菜市場規模價值 8,141.1 億美元，預計將從 2024 年的 11927 億美元成長到 2032 年的 6,1535 億美元，預測期內（2025-2032 年）的複合年成長率為 25.2%。

隨著消費者對更健康、更有營養的選擇的偏好日益增加，新鮮蔬菜市場繼續成為全球食品產業重要且不斷發展的領域。該市場提供從綠葉蔬菜到根莖類作物等各種農產品，隨著人們健康和永續飲食習慣意識的不斷增強，該市場正在蓬勃發展。都市化和生活方式的改變推動了對方便又營養食品的需求增加。新冠疫情凸顯了強大生鮮農產品供應鏈的重要性，也證明了其對消費者變化的適應力。此外，精密農業和永續實踐等農業技術的進步正在提高產品的品質和壽命。隨著人們健康意識的不斷增強，該行業預計將在全球市場穩步成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

新鮮蔬菜市場規模（依產品分類）

• 市場概況
• 番茄
• 洋蔥
• 高麗菜
• 黃瓜
• 茄子
• 豆子
• 紅蘿蔔
• 其他

新鮮蔬菜市場規模（按分銷管道分類）

• 市場概況
• 離線
• 線上

新鮮蔬菜市場規模（依最終用途分類）

• 市場概況
• 適合家庭使用
• 商業的

以栽培方式分類的新鮮蔬菜市場規模

• 市場概況
• 傳統的
• 有機的

生鮮蔬菜市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Dole plc（Ireland）
• Fresh Del Monte Produce Inc.（United States）
• Costa Group Holdings Limited（Australia）
• Robinson Fresh（United States）
• Driscoll's, Inc.（United States）
• Keelings（Ireland）
• Mirak Group（United Arab Emirates）
• Fruitable Fresh Sdn Bhd（Malaysia）
• Naturipe Farms（United States）
• Goknur Gida（Turkey）
• EMONA Co. Ltd.（Japan）
• Fresgarrido（Spain）
• BelOrta（Belgium）
• Bonduelle SA（France）
• Greenyard NV（Belgium）
• Calavo Growers, Inc.（United States）
• Total Produce plc（Ireland）
• Sakata Seed Corporation（Japan）
• Takii & Co., Ltd.（Japan）
• Vilmorin & Cie SA（France）

結論和建議

Global Fresh Vegetables Market size was valued at USD 814.11 billion in 2023 and is poised to grow from USD 1019.27 billion in 2024 to USD 6153.5 billion by 2032, growing at a CAGR of 25.2% during the forecast period (2025-2032).

The fresh vegetables market remains a vital and evolving segment of the global food industry, driven by an ever-increasing consumer preference for healthy, nutrient-rich options. With a diverse array of produce from leafy greens to root vegetables, the market is thriving amid a growing awareness of wellness and sustainable eating habits. Urbanization and changing lifestyles further amplify the demand for convenient yet nutritious foods. The COVID-19 pandemic highlighted the importance of a robust supply chain for fresh vegetables, showcasing its adaptability to consumer shifts. Furthermore, advancements in agricultural technology, such as precision farming and sustainable practices, are enhancing product quality and longevity. As health-conscious preferences continue to rise, this sector is poised for consistent growth in the global market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Vegetables market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Vegetables Market Segments Analysis

Global Fresh Vegetables Market is segmented by Product, Distribution Channel, End Use, Farming Method and region. Based on Product, the market is segmented into Tomato, Onion, Cabbage, Cucumber, Eggplant, Beans, Carrot and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on End Use, the market is segmented into Household and Commercial. Based on Farming Method, the market is segmented into Conventional and Organic. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Vegetables Market

The global fresh vegetables market is significantly driven by the growing awareness of the health benefits linked to the consumption of fresh produce. As individuals become more health-conscious, they tend to prioritize nutritious and natural food options, leading to an increased demand for fresh vegetables. This trend reflects a broader shift towards healthier eating habits, as consumers recognize the role that fresh vegetables play in promoting overall well-being and preventing various health issues. Consequently, this heightened interest in nutritious foods is poised to continue influencing market growth and shaping consumer choices in the fresh vegetable sector.

Restraints in the Global Fresh Vegetables Market

The Global Fresh Vegetables market faces significant challenges due to the seasonal variations in the availability of fresh produce. These fluctuations can create supply difficulties that affect market stability, often resulting in unpredictable price volatility. As certain vegetables become scarce during off-seasons, vendors may struggle to meet consumer demand, leading to increased costs and reduced accessibility for buyers. Furthermore, this unpredictability can impact the overall profitability of businesses within the industry, compelling them to develop strategies to mitigate risks associated with seasonal supply constraints while ensuring a steady flow of products throughout the year.

Market Trends of the Global Fresh Vegetables Market

The Global Fresh Vegetables market is witnessing a notable trend driven by a rising consumer preference for organic and locally-sourced produce. As health-conscious buyers become more aware of the benefits of minimizing chemical exposure and supporting sustainability, there is an escalating demand for fresh vegetables that align with these values. This shift is prompting retailers and suppliers to enhance their offerings of organic and farm-to-table products, leading to growth in local farming initiatives and community-supported agriculture. Consequently, the market is evolving, with consumers favoring fresh, nutritious options that also contribute to a reduced carbon footprint.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Vegetables Market Size by Product & CAGR (2025-2032)

• Market Overview
• Tomato
• Onion
• Cabbage
• Cucumber
• Eggplant
• Beans
• Carrot
• Others

Global Fresh Vegetables Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Fresh Vegetables Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Fresh Vegetables Market Size by Farming Method & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Fresh Vegetables Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, End Use, Farming Method)
  • US
  • Canada
• Europe (Product, Distribution Channel, End Use, Farming Method)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End Use, Farming Method)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End Use, Farming Method)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End Use, Farming Method)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Dole plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte Produce Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Group Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robinson Fresh (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Driscoll's, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keelings (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mirak Group (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruitable Fresh Sdn Bhd (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturipe Farms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goknur Gida (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EMONA Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresgarrido (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BelOrta (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonduelle S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greenyard NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calavo Growers, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Total Produce plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sakata Seed Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takii & Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vilmorin & Cie SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations