商業分析軟體的全球市場規模、佔有率和成長分析：按技術、功能和工具分類 - 產業預測（2024-2031）

2022年全球商業分析軟體市場規模將為380億美元，從2023年的421.8億美元成長到2031年的972.1億美元，預測期（2024-2031）預計複合年成長率為11%。

各行業的公司都開始意識到基於資料做出決策的好處。更輕鬆地獲取巨量資料和先進的分析工具使企業能夠從資料中得出結論，並利用這些知識來改善業務、開拓新市場並做出明智的策略決策。

商業分析軟體快速整合了機器學習（ML）和人工智慧（AI）技術。人工智慧和機器學習演算法正在改進規範性和預測性分析能力，使企業能夠預測趨勢、自動化重複流程並從資料中獲得更有意義的見解。

推動業務分析軟體市場成長的主要因素之一是雲端處理。雲端基礎的分析解決方案可擴展、彈性且經濟實惠，使各種規模的企業能夠更輕鬆地存取和利用強大的分析工具，而無需進行重大基礎設施投資。

目錄

執行摘要

• 市場概況
• 命運之輪

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 監管環境
• 波特的分析
• 對未來中斷的特殊考慮

全球商業分析軟體市場：依技術分類

• 市場概況
• 雲端商業智慧
• 行動商業智慧
• 社會商業智慧
• 傳統商業智慧

全球商業分析軟體市場：按功能

• 市場概況
• 商業管理
• 金融
• 資訊/發展
• 銷售和行銷

全球商業分析軟體市場：依工具分類

• 市場概況
• 儀表板/記分板
• OLAP/視覺化工具
• 預測分析/查詢
• 報告/搜尋工具

全球商業分析軟體市場規模（按地區）

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Oracle Corporation
• SAS Institute Inc.
• Tableau Software（acquired by Salesforce）
• QlikTech International AB
• Adobe Inc.
• Teradata Corporation
• MicroStrategy Incorporated
• TIBCO Software Inc.
• Domo, Inc.
• Alteryx, Inc.
• Informatica Corporation
• Sisense Inc.
• IBM Corporation
• Google LLC
• RapidMiner, Inc.
• GoodData Corporation
• ThoughtSpot, Inc.

Global Business Analytics Software Market size was valued at USD 38 billion in 2022 and is poised to grow from USD 42.18 billion in 2023 to USD 97.21 billion by 2031, growing at a CAGR of 11% in the forecast period (2024-2031).

Companies in a variety of sectors were starting to see the benefits of making decisions based on data. With the increasing accessibility of big data and sophisticated analytics tools, businesses were able to draw conclusions from their data and use that knowledge to improve operations, find new markets, and make well-informed strategic decisions.

Business analytics software was rapidly integrating machine learning (ML) and artificial intelligence (AI) technology. Prescriptive and predictive analytics capabilities were being improved by AI and ML algorithms, allowing companies to foresee trends, automate repetitive processes, and extract more meaningful insights from their data.

One of the main factors driving the market growth for business analytics software was cloud computing. Because cloud-based analytics solutions are scalable, flexible, and affordable, companies of all sizes may more easily access and use robust analytics tools without having to make large infrastructure investments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Analytics Software Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Analytics Software Market Segmental Analysis

The technology, function, tool, deployment, end-use, and regional segments of the worldwide business analytics software market are used for market analysis. The market is divided into four categories based on technology: traditional business intelligence, social business intelligence, cloud business intelligence, and mobile business intelligence. The market is divided into executive management, finance, information and deployment, sales, and marketing segments based on function. The market is divided into tool categories, such as dashboards and scoreboards, data & reporting tools, OLAP & visualization tools, and predictive analysis & query. The market is divided into hosted and on-premise segments based on deployment. The market is divided into manufacturing, media & entertainment, government, healthcare, IT & telecom, and bfsi, among other end-user categories. The market is divided into North America, Europe, Latin America, Asia-Pacific, the Middle East, and Africa based on geographic regions.

Drivers of the Global Business Analytics Software Market

Having access to real-time insights is essential in the hectic corporate world of today. Real-time data analysis is made possible by business analytics software, which facilitates quick decision-making.

Restraints in the Global Business Analytics Software Market

Cell-based assay development and execution might need a lot of resources; reagent, equipment, and experienced people costs can be prohibitive, especially for smaller research organizations.

Market Trends of the Global Business Analytics Software Market

Rise of AI and Advanced Analytics: There is an increasing amount of integration occurring between AI and advanced analytics approaches, such as machine learning. These technologies lead to more accurate and timely insights, process automation, and improved predictive capabilities.

Increasing Focus on Data-Driven Decision Making: Businesses in a variety of sectors are realizing the benefits of data-driven decision making. They may get useful insights from large data sets using business analytics software, which helps them make well-informed strategic decisions.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Business Analytics Software Market by Technology

• Market Overview
• Cloud Business Intelligence
• Mobile Business Intelligence
• Social Business Intelligence
• Traditional Business Intelligence

Global Business Analytics Software Market by Function

• Market Overview
• Executive Management
• Finance
• Information and Deployment
• Sales and Marketing

Global Business Analytics Software Market by Tool

• Market Overview
• Dashboards & Scoreboards
• OLAP & Visualization Tools
• Predictive Analysis & Query
• Reporting & Search Toolst

Global Business Analytics Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (acquired by Salesforce)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RapidMiner, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments