全球消費性電器產品市場規模、佔有率、成長分析、按類型、分銷管道 - 產業預測 2024-2031

2022年全球消費電器產品市場規模為6840億美元，預計從2023年的7221億美元成長到2031年的11140.9億美元，在預測期內（2024-2031年）年複合成長率為5.57%。

全球生活水準的提高，包括人均收入在內的消費者支出的增加以及消費者偏好的變化刺激消費性電子市場的擴張。疫情期間，在家工作的規範獲得了廣泛接受，並在推動全球家用白色家電的需求方面發揮了重要作用。已開發國家和新興國家人民購買力的提高導致了各種生活方式的改變，對市場成長產生了積極影響。奢侈品牌家電的全球銷售量往往在假期季節上升，北美和歐洲等已開發地區的需求旺盛。另一方面，人口成長和相關的都市化推動亞洲市場的成長。

智慧家電在居家便利性、安全性和保障性方面為消費者帶來許多好處。這些好處來自於利用人工智慧、物聯網、非接觸式介面和整合智慧家庭系統等最尖端科技。此外，全球精通技術的客戶對具有複雜功能的尖端電子設備的大量需求推動市場的上升趨勢。這推動智慧家電產業的成長。

加速市場發展的主要因素之一是智慧家電的日益普及。智慧家電包括智慧空調、暖通空調系統、精巧的冰箱和烹飪用具，所有這些都經過編程，可根據用戶行為實現盡可能高的能源效率。韓國 LG 電子就是一個例子，該公司於2022年 4月在印度推出了一系列支援人工智慧的家用電器。該系列包括節能空調、AI直驅洗衣機、InstaView門室內冰箱等，展示了業界在融合最尖端科技方面的進展。

目錄

執行摘要

• 市場概況
• 命運之輪

調查方法

• 資訊採購
• 二級/一級資訊來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題
• 監管形勢
• 波特的分析
• 對未來顛覆的特別見解

全球電器產品市場：依類型

• 市場概況
• 主要家電產品
• 小家電/智慧家電

全球電器產品市場：按分銷管道分類

• 市場概況
• 超級市場/大賣場
• 專賣店
• 線上/電子商務
• 其他

全球電器產品市場規模：依地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲（MEA）
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲地區

競爭形勢

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• Samsung Electronics Co., Ltd.（South Korea）
• Whirlpool Corporation（United States）
• LG Electronics Inc.（South Korea）
• Haier Group Corporation（China）
• Electrolux AB（Sweden）
• BSH Hausgerate GmbH（Germany）
• Panasonic Corporation（Japan）
• Midea Group Co., Ltd.（China）
• Toshiba Corporation（Japan）
• Groupe SEB（France）

Global Household Appliances Market size was valued at USD 684 billion in 2022 and is poised to grow from USD 722.10 billion in 2023 to USD 1114.09 billion by 2031, growing at a CAGR of 5.57% in the forecast period (2024-2031).

Global improvements in living standards, rising consumer spending that includes per capita income, and changing consumer tastes all work together to fuel the expansion of the home appliance market. During the pandemic, the work-from-home norm gained great acceptance and played a big role in driving up demand for domestic white goods globally. Increased purchasing power among populations in developed and emerging countries has led to various lifestyle changes that have a favorable impact on market growth. Global sales of luxury brand appliances often rise during the holiday season, with developed regions such as North America and Europe exhibiting strong demand. In the meantime, rising population and concomitant urbanization are driving growth in the Asian market.

Smart home appliances offer numerous benefits to customers in terms of home convenience, safety, and security. These benefits originate from their utilization of cutting-edge technology, including artificial intelligence, the Internet of Things, touchless interfaces, and integrated smart home systems. The market's upward trend is additionally spurred by the abundance of opportunities for cutting-edge electronic appliances with sophisticated features, which are in high demand from tech-savvy customers across the globe. This, in turn, is promoting the growth of the smart home appliance industry.

One of the main factors driving the market's acceleration is the growing popularity of smart home appliances, which include smart air conditioners, HVAC systems, creative refrigerators, and cooking appliances that are all programmed for the best possible energy efficiency based on user behavior. One example is the South Korean company LG Electronics, which in April 2022 released a range of AI-enabled appliances in India. This range, which includes energy-efficient air conditioners, AI direct-drive washing machines, and InstaView door-in-door refrigerators, demonstrates the industry's advance towards cutting-edge technology integration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Appliances Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Appliances Market Segmental Analysis

Global home appliance sales are broken down into categories according to product type, mode of delivery, and geographical area. Three categories of appliances make up the market: big appliances (such as washing and drying machines, refrigerators, food processors, microwave ovens, and humidifiers), small appliances (such as coffee makers, food processors, and humidifiers), and smart home appliances. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online/e-commerce, and others. Based on geographic regions, the market is split into North America, Europe, Latin America, Asia-Pacific, the Middle East, and Africa.

Drivers of the Global Household Appliances Market

Time-saving and convenient products like voice-activated gadgets, smart ovens, and robotic vacuum cleaners are in high demand due to busy lifestyles and dual-income households.

Restraints in the Global Household Appliances Market

The adoption of smart appliances may be slowed down by worries about cybersecurity and data privacy, especially among more circumspect consumers.

Market Trends of the Global Household Appliances Market

Smart Connectivity: A popular trend is the increasing integration of smart technology and the Internet of Things (IoT) with household appliances. Customers are looking for appliances with automation, remote control capability, and real-time data monitoring.

Health and Hygiene: The COVID-19 pandemic has increased awareness of cleanliness and hygiene, which has resulted in advancements in the design of self-sanitizing appliances, antimicrobial surfaces, and sophisticated air filtration systems.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Household Appliances Market by Type

• Market Overview
• Major Appliances
• Small Appliances and Smart Home Appliances

Global Household Appliances Market by Distribution Channel

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online/E-commerce
• and Others

Global Household Appliances Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midea Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe SEB (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments