全球無酒精啤酒市場規模、佔有率、成長分析、按產品、按技術 - 產業預測，2024-2031 年

2022年全球無酒精啤酒市場規模預估為220億美元，預測期間（2024-2031年）複合年成長率為5.6%，從2023年的232.3億美元增至2031年的359.3億美元。

近年來，由於消費者偏好的變化、對健康意識的日益重視以及對適度和負責任飲酒的日益偏好，無酒精啤酒市場經歷了顯著成長。對於那些想要享受啤酒風味同時減少酒精攝取的人來說，無酒精啤酒是一種替代選擇。無酒精啤酒的釀造過程與含酒精啤酒相同，透過真空蒸餾和逆滲透膜等方法去除酒精。因此，傳統啤酒的風味和特性得以保留，但酒精濃度通常低於 0.5%。這個市場致力於迎合那些尋求啤酒味道和體驗而又不受酒精負面影響的消費者。它吸引了不同的消費者群體，包括尋求減少酒精攝取的消費者、指定促銷員、孕婦、注重健康的個人以及遵守宗教和文化飲酒限制的消費者。隨著消費者尋求無酒精選擇，健康意識的提高和向更健康生活方式的轉變正在推動對無酒精啤酒的需求。然而，無酒精啤酒可能無法完全複製傳統啤酒的味道和體驗，這可能會讓一些消費者望而卻步。因此，教育消費者了解無酒精啤酒的好處和風味特徵對於市場擴張至關重要。

目錄

執行摘要

• 市場概況
• 命運之輪

調查方法

• 資訊採購
• 次要和主要資料來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 監管環境
• 波特的分析
• 對未來中斷的特殊考慮

全球無酒精啤酒市場：依產品

• 市場概況
• 非酒精性
• 低度酒精

全球無酒精啤酒市場：依技術分類

• 市場概況
• 限制發酵/不發酵
• 脫醇
• 逆滲透
• 熱處理
• 真空蒸餾
• 其他

全球無酒精啤酒市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• Heineken NV（Netherlands）
• Anheuser-Busch InBev SA/NV（Belgium）
• Carlsberg Group（Denmark）
• Kirin Holdings Company, Limited（Japan）
• Asahi Group Holdings, Ltd.（Japan）
• Erdinger WeissbrAu（Germany）
• Big Drop Brewing Co.（UK）
• BrewDog（UK）
• Drop Bear Beer Co.（Australia）
• Clausthaler Brewery（Germany）
• Krombacher Brauerei（Germany）
• Partake Brewing（Canada）
• Bernard Family Brewery（Czech Republic）
• Mikkeller（Denmark）
• Brooklyn Brewery（US）
• VandeStreek Bier（Netherlands）
• Nirvana Brewery（UK）
• WellBeing Brewing Company（US）
• Maisel's Weisse（Germany）
• Athletic Brewing Company（US）

Global non-alcoholic beer Market size was valued at USD 22 billion in 2022 and is poised to grow from USD 23.23 billion in 2023 to USD 35.93 billion by 2031, at a CAGR of 5.6% during the forecast period (2024-2031).

The non-alcoholic beer market has experienced notable growth in recent years, propelled by evolving consumer preferences, a focus on health consciousness, and a rising inclination toward moderation and responsible drinking. It serves as an alternative for individuals seeking to enjoy the flavor of beer while abstaining from alcohol consumption. Non-alcoholic beer undergoes a brewing process akin to alcoholic beer, with subsequent removal of alcohol content through methods like vacuum distillation or reverse osmosis. The resultant product maintains the flavor and attributes of traditional beer but typically contains alcohol levels below 0.5% ABV (Alcohol by Volume). This market endeavors to cater to individuals seeking the taste and experience of beer without the adverse effects of alcohol consumption. It appeals to a diverse consumer base, including those aiming to reduce their alcohol intake, designated drivers, expectant mothers, health-conscious individuals, and those adhering to religious or cultural restrictions on alcohol consumption. The increasing awareness of health and a shift toward healthier lifestyles have prompted consumers to seek alcohol-free options, driving the demand for non-alcoholic beer. However, non-alcoholic beers may not fully replicate the taste and experience of traditional beer, potentially dissuading some consumers. Therefore, educating consumers about the advantages and flavor profiles of non-alcoholic beer is crucial for expanding the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the global non-alcoholic beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Non-Alcoholic Beer Market Segmental Analysis

The global non-alcoholic beer market is segmented based on product, technology, and region. By product, the market is segmented into alcohol-free, and low alcohol. By technology, the market is segmented into restricted fermentation/ fermentation-free, dealcoholization, reverse osmosis, heat treatment, vacuum distillation, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Non-Alcoholic Beer Market

A key factor propelling the non-alcoholic beer market is the changing preferences of consumers towards healthier beverage choices. There's a growing inclination among consumers to explore alternatives to conventional alcoholic drinks, spurred by concerns about health, a trend towards moderating alcohol intake, and a desire for a wider range of beverage options. In 2022, this trend prompted the launch of novel non-alcoholic beer varieties and flavors, aimed at meeting the evolving tastes of consumers.

Restraints in the Global Non-Alcoholic Beer Market

Non-alcoholic beers encounter the hurdle of mimicking the taste, aroma, and overall sensory experience of traditional alcoholic beers. Striking a balance between a gratifying flavor profile and a low or zero alcohol content poses technical challenges, and certain consumers may perceive the taste of non-alcoholic beers as less enticing in comparison to their alcoholic counterparts.

Market Trends of the Global Non-Alcoholic Beer Market

The craft beer trend has expanded into the non-alcoholic sector, as breweries and beverage companies devote attention to crafting artisanal-style non-alcoholic beers. These beverages frequently highlight distinctive flavors, ingredients, and brewing methods, targeting discerning consumers in search of high-quality and artisanal non-alcoholic choices.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Non-alcoholic Beer Market by Product

• Market Overview
• Alcohol-free
• and Low Alcohol

Global Non-alcoholic Beer Market by Technology

• Market Overview
• Restricted fermentation/ fermentation-free
• Dealcoholization
• Reverse osmosis
• Heat treatment
• Vacuum distillation
• and Others

Global Non-alcoholic Beer Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch InBev SA/NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Erdinger Weissbier (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Drop Brewing Co. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drop Bear Beer Co. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clausthaler Brewery (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krombacher Brauerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Partake Brewing (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bernard Family Brewery (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mikkeller (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooklyn Brewery (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VandeStreek Bier (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nirvana Brewery (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WellBeing Brewing Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maisel's Weisse (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Athletic Brewing Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments