市場調查報告書
商品編碼
1463328
全球電子商務時尚配件市場規模、佔有率、成長分析,依產品類型(手錶和珠寶、箱包)、分銷管道(線上零售商、品牌網站)- 產業預測 2024-2031Global E-Commerce Fashion Accessories Market Size, Share, Growth Analysis, By Product Type(Watches & Jewelry, Luggage & Bags), By Distribution Channels(Online Retailers, Brand Websites) - Industry Forecast 2024-2031 |
2022年全球電子商務時尚配件市場規模為2097.6億美元,預計將從2023年的2401.8億美元成長到2031年的7095.3億美元,預測期內(2024-2031年)複合年成長率為14.5% 。
客戶可以利用電子商務提供的全球市場知識來評估配件的一些功能,這些功能正在推動配件的吸收和使用,使其成為一種有利的購買方式。此外,由於智慧型手機的採用、電子商務、社交媒體和網際網路的使用不斷成長,該行業也在不斷發展。企業主要專注於生產極其舒適、特定用途的時尚配件,以擴大其在目標市場領域的市場佔有率。例如,耐吉公司在 2021 年 8 月為其 ISPA 產品線打造了專屬運動鞋,在巴黎的傳統鞋款設計中採用了分趾等尖端運動鞋技術。消費者對高階、時尚穿戴產品日益成長的需求正在推動各種時尚配件的市場,包括服裝、鞋子、眼鏡、珠寶和其他物品。服裝和配件零售商的基礎設施也在不斷成長,這對時尚配件行業的擴張產生了重大影響。美國商務部報告稱,截至 2021 年 7 月,美國有 17,403 家服裝和配件零售商,高於上個月的 15,564 家。電子商務時尚配件市場是該業務領域的名稱。時尚配件是一系列時尚且穿戴式的產品,可以透過網路購物輕鬆獲得,讓任何人都可以用符合個人風格的衣櫥來彰顯自己的個性。
Global E-Commerce Fashion Accessories Market size was valued at USD 209.76 billion in 2022 and is poised to grow from USD 240.18 billion in 2023 to USD 709.53 billion by 2031, growing at a CAGR of 14.5% during the forecast period (2024-2031).
Customers can evaluate several features of accessories that are driving uptake and usage by using the knowledge of the global market that e-commerce provides, making it an advantageous way to make purchases. In addition, the industry is growing as a result of growing smartphone adoption, eCommerce, social media, and internet usage. Businesses are largely focused on producing extremely comfortable, application-specific fashion accessories in order to expand their market share in the targeted market sectors. For example, Nike Inc. created exclusive sneakers for their ISPA product line in August 2021 by utilizing cutting-edge sneaker technology, such as the split toe, in their traditional shoe design in Paris. The growing consumer demand for high-end, stylish wearable products is driving the market for a variety of fashion accessories, including clothing, shoes, eyeglasses, jewelry, and other items. The infrastructural facilities of clothing and accessory retailers are also growing, which has a major impact on the expansion of the fashion accessory sector. The U.S. Department of Commerce reported that as of July 2021, there were 17,403 clothing and accessory retailers in the nation, up from 15,564 the previous month. The eCommerce fashion accessories market is the name given to that segment of the business. Fashion accessories are a wide range of fashionable and wearable products that are easily accessible through online shopping and let anyone make a statement with their wardrobe that matches their personal style.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Fashion Accessories Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global E-Commerce Fashion Accessories Market Segmental Analysis
Global E-Commerce Fashion Accessories Market is segmented on the basis of product type, distribution channels and region. By product type, the market is segmented into watches & jewelry, luggage & bags, and others. By distribution channels, the market is segmented into online retailers, brand websites, specialty stores, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global E-Commerce Fashion Accessories Market
The increasing use of e-commerce platforms across the globe is fueling the global e-commerce market for fashion accessories. The demand for fashion accessories through e-commerce channels has been driven by the ease of online purchasing, simple access to a large selection of products, and the ability to compare pricing and reviews online.
Restraints in the Global E-Commerce Fashion Accessories Market
Consumer confidence in making online purchases of fashion accessories can be impacted by security and privacy concerns over data breaches, online fraud, and online transactions. This may prevent the e-commerce fashion accessory business from expanding, especially with customers who are hesitant to provide personal information online.
Market Trends of the Global E-Commerce Fashion Accessories Market
The online fashion accessory shopping experience is being improved with the usage of AR and VR technologies. Customers may virtually try on fashion accessories and make better informed purchasing selections thanks to the growing popularity of virtual try-on tools, 3D product visualization, and interactive virtual shopping experiences.