全球返校市場規模、佔有率、成長分析，依類型（服裝及配件、文具用品）、分銷管道（線上和線下）- 2024-2031 年行業預測

2022 年全球返校市場規模為 1,817.9 億美元，預計將從 2023 年的 1,912.4 億美元成長到 2031 年的 2,868.9 億美元，預測期內（2024-2031 年）複合年成長率為 5.2%。

儘管其中大量產品屬於常規類型，但許多創新概念已經實施，這正在加速市場的成長。隨著時間的推移，背包發生了巨大的變化。印度品牌資產基金會估計，印度擁有超過 2.5 億名學生，是全球學生人數最多的國家之一。未來幾年，透過線上分銷管道的文具和學習用品零售額將會增加，這將推動全球市場的成長。客戶現在可以快速方便地使用具有安全加密功能的增強型線上支付管道，從而推動市場的成長。例如，作為返校計劃的一部分，亞馬遜於 2021 年 8 月宣布啟動「亞馬遜未來工程師」計劃，該計劃旨在為邊緣化社區的 5,000 多所學校提供電腦科學教學。 Target於2021年7月表示，將投資20億美元增強供應鏈和履行能力，以滿足日益成長的假期和返校購物需求。這項投資將包括擴大當日送達和路邊取貨服務。隨著越來越多的學校實施強調回收、減少廢物和全球永續發展的綠色學校和智慧教室工作，預計各種文具材料的市場將會萎縮。

目錄

執行摘要

• 市場概況
• 命運之輪

研究方法論

• 資訊採購
• 二手和主要資料來源
• 市場規模估計
• 市場假設與限制

母公司市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題

主要市場洞察

• 技術分析
• 定價分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• 啟動分析
• 原料分析
• 創新矩陣
• 管道產品分析
• 總體經濟指標
• 頂級投資分析
• 成功的關鍵因素
• 競爭程度

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題
• 監管環境
• 波特分析
• 對未來顛覆的特別見解

依類型分類的全球返校市場

• 市場概況
• 服飾與飾品
• 文具用品
• 電子產品

依分銷管道分類的全球返校市場

• 市場概況
• 線上線下

依地區分類的全球返校市場規模

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • MEA 的其餘部分

競爭格局

• 前 5 名企業比較
• 2021 年關鍵參與者的市場定位
• 主要市場參與者所採取的策略
• 最佳制勝策略
• 近期市集活動
• 主要公司市佔率（%），2021年

主要公司簡介

• Amazon.com, Inc. (United States)
• Walmart Inc. (United States)
• Target Corporation (United States)
• Alibaba Group Holding Limited (China)
• JD.com, Inc. (China)
• Tesco PLC (United Kingdom)
• Costco Wholesale Corporation (United States)
• Office Depot, Inc. (United States)
• Staples, Inc. (United States)
• Best Buy Co., Inc. (United States)
• Carrefour SA (France)
• Kmart Corporation (United States)
• Macy's, Inc. (United States)
• IKEA (Sweden)
• ASOS plc (United Kingdom)
• Flipkart Private Limited (India)
• Woolworths Group Limited (Australia)
• Zara (Spain)
• H&M Hennes & Mauritz AB (Sweden)
• The Children's Place, Inc. (United States)
• Big W (Australia)
• The Gap, Inc. (United States)

Global Back to School Market size was valued at USD 181.79 billion in 2022 and is poised to grow from USD 191.24 billion in 2023 to USD 286.89 billion by 2031, growing at a CAGR of 5.2% during the forecast period (2024-2031).

Even though a large number of these products are of the regular type, many innovative concepts have been implemented, which is quickening the market's growth. Backpacks have seen substantial changes over time. The India Brand Equity Foundation estimates that with over 250 million students, India has one of the largest student populations globally. In the upcoming years, there will be a rise in the retail sales of stationery and school supplies through online distribution channels, which will drive the growth of the worldwide market. Customers may now swiftly and conveniently use enhanced online payment channels with secure encryption, propelling the market's growth. For example, as part of its back-to-school programs, Amazon announced in August 2021 the beginning of "Amazon Future Engineer," a program designed to give over 5,000 schools in marginalized communities access to computer science instruction. Target stated in July 2021 that it will be investing USD 2 billion to enhance its supply chain and fulfillment capabilities in order to satisfy the increasing demand for holiday and back-to-school shopping. This investment will include an expansion of its same-day delivery and curbside pickup services. With more and more schools implementing green school and smart classroom efforts that emphasize recycling, waste reduction, and global sustainability, it is expected that the market for diverse stationery materials would contract.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Back to School Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Back to School Market Segmental Analysis

Global Back to School Market is segmented on the basis of type, distribution channels and region. By type, the market is segmented into clothing & accessories, stationery supplies, electronics. By distribution channels, the market is segmented into online and offline. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Back to School Market

Campaigns for marketing and promotions alert customers to the impending back-to-school period and motivate them to begin getting ready for their academic requirements. Demand for a wide range of goods, including gadgets, clothing, footwear, textbooks, school supplies, and more, is fuelled by this greater awareness. During the back-to-school season, marketing and promotional activities such as sales, discounts, loyalty programs, and commercials affect customer purchase decisions. Retailers and businesses utilize eye-catching marketing efforts to draw customers in and instil a sense of urgency around making a purchase, which increases income and sales.

Restraints in the Global Back to School Market

Sales of back-to-school products are usually focused from July to September, and the market is heavily reliant on seasonal demand. Retailers may face difficulties managing their inventory, managing the supply chain, and quickly satisfying customer demand as a result of this seasonality.

Market Trends of the Global Back to School Market

Social media and influencer marketing have grown in popularity throughout the back-to-school season. Companies are using influencer partnerships and social media channels to market their back-to-school merchandise and generate conversation among parents and students. In the back-to-school shopping season, social media platforms are also utilized for pricing comparisons, product evaluations, and recommendations.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Back to School Market by Type

• Market Overview
• Clothing & Accessories
• Stationery Supplies
• Electronics

Global Back to School Market by Distribution Channels

• Market Overview
• Online and Offline

Global Back to School Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Amazon.com, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesco PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costco Wholesale Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Office Depot, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Staples, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Best Buy Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kmart Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Macy's, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IKEA (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipkart Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woolworths Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zara (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Hennes & Mauritz AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Children's Place, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big W (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Gap, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments