體育科技市場規模、佔有率及成長分析（按技術、運動類型、應用、最終用途和地區）－2025-2032 年產業預測

預計 2023 年全球體育科技市場價值將達到 188 億美元，並從 2024 年的 226.9 億美元擴大到 2032 年的 1022.2 億美元，預測期內（2025-2032 年）的複合年成長率為 20.7%。

受資料主導決策需求不斷成長的推動，體育產業正在經歷重大的數位轉型，預計這將導致體育技術的應用增加。預計體育分析的興起和電子競技的普及將在未來幾年促進全球體育技術市場的成長。此外，透過數位平台增加球迷參與度的需求以及夢幻運動參與度的激增將進一步推動對創新體育技術的需求。穿戴式裝置的使用日益增多以及對先進體育基礎設施的投資增加將為技術提供者創造商機。然而，實施成本高、變革阻力大、發展中地區的准入受限以及監管合規等挑戰可能會在預測期內阻礙其成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

體育科技市場規模（按技術類型和複合年成長率） (2025-2032)

• 市場概覽
• 裝置
  • 數位電子看板
  • 運動相機
  • 穿戴式裝置
• 電競
  • 媒體權利
  • 贊助和廣告
  • 門票和商品銷售
• 智慧體育場
  • 建築自動化
  • 活動管理
  • 體育場館與公共安全
• 體育分析
  • 廣播管理
  • 資料分析與解釋
  • 粉絲參與
  • 健康評估
  • 球員分析
  • 團隊績效分析
  • 影片分析

體育技術市場規模（依運動類型及複合年成長率）(2025-2032)

• 市場概覽
• 電競
• 個人運動
• 團隊運動

體育技術市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 粉絲參與度與體驗
• 遊戲內效能分析
• 運動健康與安全
• 培訓和指導

體育技術市場規模（按最終用途和複合年成長率） (2025-2032)

• 市場概覽
• 體育協會
• 運動俱樂部
• 體育聯盟

各地區體育科技市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Sportradar（Switzerland）
• Catapult Sports（Australia）
• Second Spectrum（USA）
• Hawk-Eye Innovations（UK）
• Krossover（USA）
• Firstbeat Analytics（Finland）
• Whoop（USA）
• Polar（Finland）
• Garmin（Switzerland）
• Zepp Labs（USA）
• Hudl（USA）
• Pixellot（Israel）
• Orreco（Ireland）
• Kitman Labs（Ireland）
• PlaySight Interactive（Israel）
• Form Analytics（Canada）
• Rezzil（UK）
• Hyperice（USA）

結論和建議

Global Sports Technology Market size was valued at USD 18.8 billion in 2023 and is poised to grow from USD 22.69 billion in 2024 to USD 102.22 billion by 2032, growing at a CAGR of 20.7% during the forecast period (2025-2032).

The sports industry is undergoing a significant digital transformation, fueled by an increasing demand for data-driven decision-making, which is expected to enhance the adoption of sports technology. The rise in sports analytics and the popularity of esports are anticipated to contribute to the global sports technology market's growth in the coming years. Additionally, the need for improved fan engagement through digital platforms and the surge in participation in fantasy sports will further drive the demand for innovative sports technologies. The growing usage of wearable devices and heightened investments in advanced sports infrastructure are poised to create opportunities for technology providers. However, challenges such as high implementation costs, resistance to change, limited access in developing areas, and regulatory compliance may hinder growth during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Technology market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Technology Market Segments Analysis

Global Sports Technology Market is segmented by Technology, Sport Type, Application, End-use and region. Based on Technology, the market is segmented into Devices, Esports, Smart Stadiums and Sports Analytics. Based on Sport Type, the market is segmented into Esports, Individual Sports and Team Sports. Based on Application, the market is segmented into Fan Engagement & Experience, In-game Performance Analysis, Sports Health & Safety and Training & Coaching. Based on End-use, the market is segmented into Sports Associations, Sports Clubs and Sports Leagues. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports Technology Market

The Global Sports Technology market is primarily driven by the growing trend of data-driven decision-making in the sports realm and an escalating demand for sophisticated sports analysis. Teams, coaches, and analysts are increasingly leveraging technologies such as wearables, sensors, and software platforms to track player performance, enhance training programs, and secure a competitive edge. This shift towards adopting advanced technological solutions is reshaping how sporting organizations operate, allowing for more informed strategies and improved outcomes. As a result, the continued integration of innovative technologies into sports practices is expected to significantly boost the development and expansion of the global sports technology landscape.

Restraints in the Global Sports Technology Market

The Global Sports Technology market faces significant restraints primarily due to the high initial investment required for various components, including analytics platforms, virtual reality equipment, and wearable devices. These upfront costs can be a barrier for many organizations and individuals, particularly those with constrained budgets. Additionally, the ongoing expenses related to maintenance and necessary updates compound the financial burden, making it challenging for smaller companies or less affluent consumers to adopt and leverage sports technology solutions effectively. This situation ultimately limits the growth potential of the market by restricting access to advanced technologies for a broader audience.

Market Trends of the Global Sports Technology Market

The Global Sports Technology market is increasingly embracing blockchain technology as a vital trend, driving innovation across various segments such as ticketing, player contract management, and fan engagement initiatives. By leveraging blockchain, sports organizations can enhance transparency and security, significantly mitigating issues related to ticket fraud and counterfeit merchandise. This shift not only fosters greater trust among fans but also opens up new monetization opportunities through fan engagement tokens and digital collectibles. As sports technology providers align their strategies with blockchain advancements, they position themselves to capitalize on rising consumer demand for secure, transparent, and interactive sporting experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Technology Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Devices
  • Digital Signage
  • Sports Cameras
  • Wearables
• Esports
  • Media Rights
  • Sponsorships & Advertisements
  • Ticket Sales & Merchandise
• Smart Stadiums
  • Building Automation
  • Event Management
  • Stadium & Public Security
• Sports Analytics
  • Broadcast Management
  • Data Analysis & Interpretation
  • Fan Engagement
  • Health Assessment
  • Player Analysis
  • Team Performance Analysis
  • Video Analysis

Global Sports Technology Market Size by Sport Type & CAGR (2025-2032)

• Market Overview
• Esports
• Individual Sports
• Team Sports

Global Sports Technology Market Size by Application & CAGR (2025-2032)

• Market Overview
• Fan Engagement & Experience
• In-game Performance Analysis
• Sports Health & Safety
• Training & Coaching

Global Sports Technology Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Sports Associations
• Sports Clubs
• Sports Leagues

Global Sports Technology Market Size & CAGR (2025-2032)

• North America (Technology, Sport Type, Application, End-use)
  • US
  • Canada
• Europe (Technology, Sport Type, Application, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Sport Type, Application, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Sport Type, Application, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Sport Type, Application, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sportradar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catapult Sports (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Second Spectrum (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hawk-Eye Innovations (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krossover (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Firstbeat Analytics (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whoop (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zepp Labs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hudl (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pixellot (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orreco (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kitman Labs (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlaySight Interactive (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Form Analytics (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rezzil (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyperice (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations