市場調查報告書
商品編碼
1463498
全球新聞和雜誌應用程式市場規模、佔有率、成長分析,依類型(新聞應用程式和雜誌應用程式)、依平台(iOS 和 Android)- 2024-2031 年產業預測Global News and Magazines App Market Size, Share, Growth Analysis, By Type(News App, and Magazines App), By Platform(iOS, and Android) - Industry Forecast 2024-2031 |
2022 年,全球新聞和雜誌應用市場規模為 21.5 億美元,預計將從 2023 年的 23.9 億美元成長到 2031 年的 55.9 億美元,預測期內(2024-2031 年)複合年成長率為 11.2% 。
由於全球範圍內擴大使用客製化新聞源,新聞和雜誌應用程式的市場不斷擴大。由於離線閱讀選項需求的增加,亞太市場經歷了顯著擴張。歐盟美聯社的即時新聞更新以及英國客戶對整合音訊雜誌應用程式的需求正在推動市場擴張。疫情也增加了對離線播客管理應用服務的需求,並使基於離線模式的新聞和期刊更受歡迎。另一方面,過度使用廣告策略阻礙了市場擴張。儘管如此,主要行業參與者仍專注於創建具有眾多接入點的新聞和雜誌應用程式,這將在整個預測年內推動市場大幅擴張。
大資料、資料科學、人工智慧和應用程式開發中的其他技術發展預計將推動市場擴張。預計提高雜誌應用讀者參與度的個人化策略也將加速市場擴張。隨著蘋果投資於精心策劃的新聞展示,展示來自世界各地的最佳故事,市場也受益於全球智慧型手機和網路使用率的不斷上升。對快速新聞提醒和全天候音訊和視訊直播的需求也推動了行業擴張。對可自訂新聞頻道日益成長的需求預計將推動美國行業的成長。業界領先的公司提供了一系列功能,包括分享和轉發內容、播放 MP4 檔案以及發送個人化簡訊的功能。對人工智慧策劃的新聞和雜誌應用程式的擔憂也引發了行業成長,主要公司正在使用基於 Android 和 iOS 的平台為新聞和雜誌應用程式提供相容的分析方法。預計金融新聞應用程式之間對協調偏好的需求不斷增加將進一步推動市場擴張。
The Global News and Magazines App Market size was valued at USD 2.15 billion in 2022 and is poised to grow from USD 2.39 billion in 2023 to USD 5.59 billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).
The market for news and magazine apps has expanded as a result of the growing use of tailored news feeds across the globe. The Asia Pacific market has experienced notable expansion as a result of the increase in demand for offline reading options. The real-time news updates from the Associated Press of the European Union and the UK customers' need for integrated audio-based magazine apps are what are propelling the market expansion. The pandemic has also increased demand for offline podcast management app services and made offline mode-based news and periodicals more popular. On the other hand, overuse of advertising tactics has impeded market expansion. In spite of this, major industry participants are concentrating on creating news and magazine applications with numerous access points, which should propel substantial market expansion throughout the course of the projection year.
Big data, data science, artificial intelligence, and other technological developments in app development are anticipated to boost market expansion. It is anticipated that personalization tactics that raise reader engagement for magazine apps would also accelerate market expansion. With Apple Inc. investing in carefully curated news displays with the best stories from around the globe, the market is also benefiting from the rising rate of smartphone and internet usage in the globe. The need for fast news alerts and round-the-clock live streaming of audio and video is also propelling industry expansion. The growing need for news channels that may be customized is projected to propel growth in the U.S. industry. Leading companies in the industry provide a range of capabilities, including the ability to share and repost content, play MP4 files, and send personalized text messages. Concerns over AI-curated news and magazine apps are also igniting industry growth, and key firms are delivering compatible analytical methodologies for news and magazine applications using Android and iOS-based platforms. It is anticipated that the increasing need for coordinated preferences among financial news apps would further propel market expansion.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global News and Magazines App Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global News and Magazines App Market Segmental Analysis
The Global News and Magazines App market is segmented by packaging type, platform, and region. Based on type, the market can be segmented into news apps, and magazines apps. Based on platform, the market is segmented into iOS, and android. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global News and Magazines App Market
The global market for news and magazine apps is primarily driven by the growing popularity of personalized news feeds and the expanding need for on-demand video and audio streaming. Globally, personalized news feeds are becoming more and more popular, which has significantly expanded the industry. Furthermore, as the need for on-demand video and audio streaming grows, fresh and creative news and magazine apps are being created to meet this need. In the upcoming years, it is anticipated that these variables would keep propelling market expansion.
Restraints in the Global News and Magazines App Market
The overuse of advertising technologies by several large participants in the worldwide news and magazine app business is a significant constraint. These tools have the potential to degrade customer satisfaction and lower user engagement and retention. In addition, consumers may decide to move to ad-free options because they are irritated by the volume of advertisements they see. This may prevent the industry from expanding and result in lower income for app creators. Therefore, for long-term market growth, finding a balance between advertising and user experience is essential.
Market Trends of the Global News and Magazines App Market
The growing need for individualized content is one of the major market trends in the worldwide news and magazine app business. Customers are looking for more specialized news and magazine content that fits with their interests and tastes as they grow more tech-savvy and discriminating in their content consumption. In order to provide users with tailored recommendations, app developers are concentrating on utilizing cutting-edge technology like artificial intelligence and data analytics. It is anticipated that people will continue to seek out content that is important and relevant to them.