全球精品手錶市場規模、佔有率、成長分析，按產品分類的前景、分銷管道 - 產業預測，2024-2031年

Global Luxury Watch Market Size, Share, Growth Analysis, By Product Outlook(Electrical and Mechanical), By Distribution Channels(Online and Offline) - Industry Forecast 2024-2031

出版日期: 2024年04月24日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球精品手錶市場規模為414.1億美元，從2023年的435.6億美元成長到2031年的653.5億美元，在預測期內（2024-2031年）預計年複合成長率為5.20%。

塑造手錶行業的一個影響因素是成年人佩戴昂貴手錶作為身份象徵的趨勢日益成長。Titan、Sonata和Rolex等主要廠商採用新產品預計將推動產業成長。此外，該公司還利用針對富人和中階的具有多種功能和設計的限量版手錶來提高銷量。著名的奢侈品牌始終如一地提供一流的產品並聽取客戶的回饋，這有助於他們隨著時間的推移不斷發展，而口碑廣告在增加精品手錶的吸引力方面發揮關鍵作用。透過藍牙和近場通訊（NFC）等技術與智慧型手機無縫整合對於現代手錶非常重要。消費者對奢侈品認知的變化，特別是社會接受度的提高，以及中國、印度和巴西等新興經濟體可支配收入的增加，預計將推動市場擴張。此外，對高階女性用手錶的需求大幅成長，迫使公司擴大該細分市場的產品陣容。從傳統手錶到黃金和鑽石手錶的轉變日益擴大消費者基礎並加劇珠寶行業的競爭。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲（MEA）
- 海灣合作理事會國家
- 南非
- 其他中東、非洲地區

競爭格局

前5名企業比較
主要企業市場定位（2023年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Rolex
Omega
Patek Philippe
Cartier
Breitling
TAG Heuer
Jaeger-LeCoultre
Audemars Piguet
IWC Schaffhausen
Breguet
Blancpain
Chopard
Vacheron Constantin
Panerai
Girard-Perregaux
Zenith
Tudor
Hublot
Ulysse Nardin
Richard Mille

簡介目錄

Product Code: SQMIG25K2062

Global Luxury Watch Market size was valued at USD 41.41 billion in 2022 and is poised to grow from USD 43.56 billion in 2023 to USD 65.35 billion by 2031, growing at a CAGR of 5.20% during the forecast period (2024-2031).

An influential factor shaping the watch sector is the increasing inclination of adults to don pricey timepieces as symbols of status. The introduction of new products by major players such as Titan, Sonata, and Rolex is poised to drive industry growth. Additionally, the adoption of limited-edition watches with diverse features and designs is being leveraged by businesses to bolster sales, targeting both affluent and middle-class demographics. Esteemed luxury brands consistently deliver top-notch products and heed customer feedback, facilitating brand evolution over time, while word-of-mouth promotion plays a crucial role in enhancing the allure of luxury watches. Seamlessly integrating with smartphones via technologies like Bluetooth and Near-field Communication (NFC) is imperative for modern timepieces. Evolving consumer perceptions of luxury items, particularly their increased societal acceptance, are expected to fuel market expansion, alongside rising disposable incomes in emerging economies like China, India, and Brazil. Furthermore, there's a notable surge in demand for high-end women's watches, prompting businesses to broaden their offerings for this segment. The shift from traditional timepieces to gold and diamond watches is expanding the consumer base and intensifying competition within the jewelry sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Luxury Watch Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Luxury Watch Market Segmental Analysis

Global Luxury Watch Market is segmented on the basis of Product Outlook, Distribution Channel, and region. By Product Outlook, the Luxury Watch Market is segmented into Electronic and Mechanical. By Distribution Channels, Luxury Watch Market is segmented into, Online and Offline. By region, the Luxury Watch Market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Luxury Watch Market

Luxury watch brands continually push the boundaries of design innovation to set themselves apart from competitors and captivate consumers. This involves integrating novel materials like ceramic, carbon fiber, and titanium to enhance both the durability and aesthetics of their timepieces. Additionally, some brands are incorporating smartwatch technology to cater to the preferences of technologically inclined clientele. Beyond material and technology advancements, these brands focus on crafting distinctive designs that command attention. This might entail offering limited-edition pieces featuring intricate craftsmanship or rare materials, which are highly coveted among collectors. Furthermore, collaborations with renowned artists or designers yield exclusive, one-of-a-kind watches that appeal to a wider audience, ensuring a constant stream of captivating offerings in the luxury watch market.

Restraints in the Global Luxury Watch Market

Counterfeit luxury watches, designed to mimic high-end originals, pose a significant challenge within the luxury watch sector by duping unsuspecting buyers into believing they are purchasing genuine articles. This illicit practice not only undermines the sales and reputation of legitimate luxury watch brands but also presents risks to consumers. Despite their allure due to lower prices, counterfeit watches often suffer from inferior quality, malfunctioning, and potential safety hazards. Their sale is illegal, prompting luxury watch companies to adopt various measures to combat counterfeiting, including integrating security features, pursuing legal action against counterfeiters, and collaborating with law enforcement to dismantle illicit operations.

Market Trends of the Global Luxury Watch Market

The surge in interest surrounding vintage and pre-owned watches stems from a heightened consciousness of sustainability and the ecological footprint associated with luxury watch manufacturing. Opting for pre-owned or vintage timepieces allows consumers to lessen their carbon footprint while prolonging the lifespan of existing watches. Enthusiasts of luxury watches are particularly drawn to the distinctive designs and rich histories inherent in vintage pieces. These watches often boast intricate craftsmanship and may carry intriguing narratives or unique origins. The accessibility of the vintage and pre-owned watch market has markedly improved in recent years, thanks to the proliferation of online marketplaces and specialized dealerships. Consequently, consumers now have greater ease in locating and acquiring vintage or pre-owned watches, including those that are rare or highly coveted.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Luxury Watch Market by Product Outlook

Market Overview
Electrical and Mechanical

Global Luxury Watch Market by Distribution Channels

Market Overview
Online and Offline

Global Luxury Watch Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Rolex
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Omega
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Patek Philippe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cartier
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Breitling
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TAG Heuer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jaeger-LeCoultre
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Audemars Piguet
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IWC Schaffhausen
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Breguet
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blancpain
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chopard
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vacheron Constantin
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panerai
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Girard-Perregaux
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zenith
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tudor
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hublot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ulysse Nardin
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Richard Mille
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments