市場調查報告書
商品編碼
1478129
全球返校市場規模、佔有率、成長分析,依產品類型(電子與家具)、配銷通路(線上零售與線下零售)- 2024-2031 年產業預測Global Back To College Market Size, Share, Growth Analysis, By Product Type(Electronics and Furniture), By Distribution Channel(Online retail, and Offline retail) - Industry Forecast 2024-2031 |
2022 年,全球重返大學市場規模為 3,477 億美元,預計將從 2023 年的 3,616.1 億美元成長到 2031 年的 4,948.1 億美元,在預測期內(2024-2031 年)複合年成長率為 4%。
全球重返大學市場包括學生和家庭在為學年做準備時在教育用品、技術和相關產品上的支出。由於人們對高等教育的興趣日益濃厚,市場正在不斷擴大,這體現在大學入學人數的增加。教育機構的擴張和基礎設施投資以及零售業的增強進一步推動了這種成長。根據美國零售聯合會報告,2021 年,家庭在大學產品上的平均支出比 2020 年增加了 141.0 美元。隨著大學重新開放線下學習,市場預計將穩定成長。隨著全球研究生和研究生學院入學人數的增加,對大學用品的需求也在增加,這凸顯了畢業後教育對職業前景的重要性。儘管有這些積極的趨勢,但市場成長受到對傳統文具用品需求下降的影響,這是由於電子產品和智慧教室的日益普及,減少了對傳統書寫用品的需求。
Global Back To College Market size was valued at USD 347.70 billion in 2022 and is poised to grow from USD 361.61 billion in 2023 to USD 494.81 billion by 2031, growing at a CAGR of 4% during the forecast period (2024-2031).
The global back-to-college market encompasses spending by students and families on educational supplies, technology, and related products as they prepare for the academic year. The market is expanding due to growing interest in higher education, reflected in increasing college enrollments. This growth is further fueled by educational institutions' expansion and infrastructure investments, alongside enhancements in the retail industry. In 2021, households spent an average of USD 141.0 more than in 2020 on college products, as reported by the National Retail Federation. As colleges reopen for offline learning, the market is expected to witness steady growth. The demand for college supplies is also rising with the enrollment increase in graduate and post-graduate colleges globally, underscoring the importance of post-school education for career prospects. Despite these positive trends, market growth is tempered by declining demand for traditional stationery supplies, attributed to the rising popularity of electronic gadgets and smart classrooms, which reduce the need for conventional writing supplies.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Back To College Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Back To College Market Segmental Analysis
Global Back To College market is segmented by product type, and distribution channel. Based on type, the Back To College Market can be segmented into electronics and furniture. Based on distribution channel, the Back To College Market is segmented into online retail, and offline retail. Based on region, the Back To College Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Back To College Market
A major catalyst propelling the global back-to-college market is the surge in college and university enrollments, fueled by the escalating demand for education and the heightened significance of post-schooling in career trajectories. Consequently, there's a burgeoning need for educational supplies and products, prompting market expansion. Retailers are diversifying their offerings to include textbooks, electronics, dorm room essentials, apparel, and personal care items, addressing the growing demands from students and their families.
Restraints in the Global Back To College Market
One notable challenge facing the global back-to-college market is the waning interest in traditional stationery items like writing materials, attributed to the rising wave of digitalization and technological advancements among students and educational settings. This transition toward electronic devices for note-taking and educational tasks has diminished the demand for conventional stationery supplies, potentially impacting the market's growth trajectory. To remain competitive, retailers need to pivot and diversify their offerings to include a broader array of digital products, aligning with this evolving trend and ensuring continued relevance in the market.
Market Trends of the Global Back To College Market
One prominent trend in the global back-to-college market is the rising preference for online shopping platforms, largely fueled by the ongoing pandemic, which has led students to favor the convenience, diverse product offerings, and avoidance of crowded stores offered by online shopping. Moreover, retailers are heavily investing in digital marketing initiatives to entice customers, offering online discounts and promotions. Concurrently, there's a growing inclination towards eco-friendly and sustainable products among students, reflecting an increased awareness of environmental impact. These trends are poised to significantly propel market growth in the foreseeable future.