全球優質啤酒市場規模、佔有率、成長分析，依產品類型（傳統、精釀）、配銷通路（場內、場外）- 2024-2031 年產業預測

2022年，全球優質啤酒市場規模為1838.5億美元，預計將從2023年的1921.2億美元成長到2031年的2732.2億美元，在預測期內（2024-2031年）複合年成長率為4.50%。

廣闊的啤酒行業中的優質啤酒區隔市場迎合了尋求更高品質且往往更美味的啤酒產品的挑剔消費者。優質啤酒以其優質的原料、工藝和卓越的口感而著稱，與大量生產的啤酒相比，其價格通常更高。許多優質啤酒品牌強調品質和傳統，堅持歷史悠久的釀造技術，使用精心挑選的原料來釀造均衡而複雜的口味，吸引了欣賞真實性和手工工藝的客戶。近年來，優質啤酒市場中的精釀啤酒和微型啤酒廠激增，透過小批量生產以及不同成分和釀造方法的實驗來生產獨特和創新的品種。消費者趨勢也對這個市場產生了重大影響，對特色啤酒的需求不斷成長，推動了創新和競爭，確保了優質啤酒產業的持續發展和擴張。

目錄

執行摘要

• 市場概況
• 命運之輪

研究方法論

• 資訊採購
• 二手和主要資料來源
• 市場規模估計
• 市場假設與限制

母公司市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題

主要市場洞察

• 技術分析
• 定價分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• 啟動分析
• 原料分析
• 創新矩陣
• 管道產品分析
• 總體經濟指標
• 頂級投資分析
• 成功的關鍵因素
• 競爭程度

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 限制
  • 課題
• 監管環境
• 波特分析
• 對未來顛覆的特別見解

依產品類型分類的全球優質啤酒市場

• 市場概況
• 傳統的
• 工藝

依配銷通路分類的全球優質啤酒市場

• 市場概況
• 場內交易
• 場外交易

全球優質啤酒市場規模（依地區）

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • MEA 的其餘部分

競爭格局

• 前 5 名企業比較
• 2023 年關鍵參與者的市場定位
• 主要市場參與者所採取的策略
• 最佳制勝策略
• 近期市集活動
• 主要公司市佔率 (%), 2023

主要公司簡介

• Anheuser-Busch InBev
• Heineken NV
• Carlsberg Group
• Molson Coors Beverage Company
• SABMiller (Now part of Anheuser-Busch InBev)
• Asahi Group Holdings
• Diageo (Guinness)
• Constellation Brands
• Pabst Brewing Company
• Tsingtao Brewery Co., Ltd.
• Modelo Grupo (Constellation Brands)
• Kirin Holdings Company, Limited
• Grupo Mahou-San Miguel
• Brooklyn Brewery
• New Belgium Brewing Company
• Sierra Nevada Brewing Co.
• Founders Brewing Co.
• Lagunitas Brewing Company
• BrewDog
• Stone Brewing

Global Premium Lager Market size was valued at USD 183.85 billion in 2022 and is poised to grow from USD 192.12 billion in 2023 to USD 273.22 billion by 2031, growing at a CAGR of 4.50% during the forecast period (2024-2031).

The premium lager segment within the expansive beer industry caters to discerning consumers seeking higher quality and often more flavorful beer offerings. Distinguished by their superior ingredients, craftsmanship, and often exceptional taste profiles, premium lagers typically command higher price points compared to mass-produced counterparts. Emphasizing quality and tradition, many premium lager brands adhere to time-honored brewing techniques, using carefully selected ingredients to craft well-balanced and intricate flavors, attracting a clientele appreciative of authenticity and artisanal craftsmanship. Recent years have witnessed a surge in craft and microbreweries within the premium lager market, producing unique and innovative varieties through small-batch production and experimentation with diverse ingredients and brewing methods. Consumer trends also heavily influence this market, with an increasing demand for specialty brews driving innovation and competition, ensuring continued evolution and expansion within the premium lager sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Lager Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Lager Market Segmental Analysis

The Premium Lager Market is segmented by Product, Distribution Channel, and Regional. Based on Product the marketplace is segmented as, Conventional, Craft. Based on Distribution Channel the market is segmented as, On-exchange, Off-change. Regional the marketplace is segmented as, North America, Europe, Asia-Pacific, and Latin America.

Drivers of the Global Premium Lager Market

Consumers increasingly seek out superior-quality beverages, such as premium lagers, driven by a preference for enhanced flavor, quality ingredients, and meticulous craftsmanship. Premium lagers are frequently linked with heightened satisfaction and genuineness, drawing in a discerning consumer demographic.

Restraints in the Global Premium Lager Market

The high-end lager market has grown increasingly competitive as more breweries join the fray, leading to market saturation and presenting challenges for newcomers who must find ways to stand out amidst the crowded landscape.

Market Trends of the Global Premium Lager Market

The emergence of craft beer has significantly influenced the premium lager industry, as consumers increasingly favor artisanal brews from small-scale breweries known for their unique flavor profiles. Craft premium lagers are celebrated for their quality, innovation, and frequent utilization of locally-sourced ingredients.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Premium Lager Market by Product Type

• Market Overview
• Conventional
• Craft

Global Premium Lager Market by Distribution Channel

• Market Overview
• On-trade
• Off-trade

Global Premium Lager Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Anheuser-Busch InBev
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SABMiller (Now part of Anheuser-Busch InBev)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (Guinness)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pabst Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modelo Grupo (Constellation Brands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Mahou-San Miguel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooklyn Brewery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Belgium Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sierra Nevada Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Founders Brewing Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lagunitas Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stone Brewing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments