雲端服務市場規模、佔有率和成長分析：按服務模式、部署模式、公司規模、產業和地區 - 產業預測 (2024-2031)

2022年雲端服務市場規模將為4,842.3億美元，預測期內（2024-2031年）複合年成長率為16.8%，從2023年的5655.8億美元增至2031年的1.959兆美元，預計將成長至10美元百萬。

透過採用雲端服務，企業每年可以降低35%以上的營運成本。另一個重要方面是增強組織運作能力的實用功能。隨著企業越來越重視數位化工作以應對市場挑戰，第一季全球雲端基礎設施服務投資激增 34%，達到 559 億美元。市場研究公司Canalys的數據顯示，前三大雲端服務供應商佔全球整體投資的62%，較去年同期成長42%。尤其是谷歌雲，最近一個季度成長了 54%，佔據了 8% 的市場佔有率。企業數位轉型舉措的廣泛採用、網際網路和行動裝置的全球滲透率不斷提高以及巨量資料消費的成長進一步推動了市場擴張。未來的工業解決方案預計將是雲端化的，需要利用雲端平台來展示其數位化業務實力。此外，物聯網、5G、邊緣運算、透過機器學習（ML）和人工智慧（AI）進行即時分析的引入預計將增加運算技術對企業的重要性。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 價格分析
• 價值鏈分析
• 案例研究分析
  • 透過雲端現代化推動永續商業
  • 投資更真實的客戶體驗
• 市場生態系統
• Start-Ups分析
• 監管環境
• 創新矩陣
• 主要投資分析
• 關鍵成功因素
• 競爭程度

雲端服務市場：依服務模式分類

• 市場概況
• 基礎架構即服務
  • 主儲存
  • 災害復原和備份
  • 檔案
  • 計算
• 平台即服務
  • 應用開發及平台
  • 應用測試和品質
  • 分析和報告
  • 整合和編配
• 資料管理
• 軟體作為服務
  • 客戶關係管理（CRM）
  • 企業資源管理（ERM）
  • 人力資源管理（HCM）
  • 內容管理
  • 協作和生產力套件
  • 供應鏈管理（SCM）
  • 其他
• 業務流程即服務

雲端服務市場：按類型

• 市場概況
• 管理
  • 資安管理服務
  • 託管身分和存取管理
  • 託管防毒/反惡意軟體
  • 受管理的防火牆
  • 風險管理與合規管理
  • 託管漏洞管理
  • 其他
  • 主機服務
  • 託管基礎設施服務
  • 儲存管理
  • 伺服器管理
  • 管理列印服務
  • 託管通訊和協作服務
  • 基於網際網路通訊協定的託管語音
  • 託管整合通訊服務
  • 行動化營運服務
  • 設備管理服務
  • 應用程式管理服務
  • 託管業務服務
  • 業務流程服務
  • 連續性和災害復原服務
  • 其他託管業務服務
• 專業的
  • 諮詢
  • 整合與最佳化
  • 實施和遷移
  • 應用開發和現代化

雲端服務市場：按部署模型

• 市場概況
• 公共雲端
• 私有雲端
• 混合雲端
• 其他

雲端服務市場：依公司規模分類

• 市場概況
• 主要企業
• 中小企業

雲端服務市場：按產業分類

• 市場概況
• BFSI
• 資訊科技和通訊
• 政府
• 零售
• 衛生保健
• 能源/公共產業
• 媒體和娛樂
• 製造業
• 其他

雲端服務市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Amazon Web Services（AWS）（United States）
• Microsoft Azure（United States）
• Google Cloud Platform（United States）
• Alibaba Cloud（China）
• IBM Cloud（United States）
• Salesforce（United States）
• Oracle Cloud（United States）
• SAP Cloud Platform（Germany）
• VMware Cloud（United States）
• Rackspace（United States）
• Adobe Experience Cloud（United States）
• ServiceNow（United States）
• Cisco Cloud Services（United States）
• Company 14
• Dell Technologies Cloud（United States）
• Hewlett Packard Enterprise（HPE）Cloud（United States）
• Box（United States）
• Dropbox（United States）
• Fujitsu Cloud（Japan）
• NTT Communications Cloud（Japan）

Cloud Services Market size was valued at USD 484.23 billion in 2022 and is poised to grow from USD 565.58 billion in 2023 to USD 1959.01 billion by 2031, at a CAGR of 16.8% during the forecast period (2024-2031).

Businesses can achieve savings of over 35% on their annual operational expenses through the adoption of cloud services. Another crucial aspect entails the practical features that enhance an organization's operational capabilities. As businesses increasingly prioritize digitalization initiatives to tackle market challenges, global investment in cloud infrastructure services surged by 34% to $55.9 billion in the first quarter (Q1). According to market research firm Canalys, the top three cloud service providers, which experienced a 42% year-over-year growth and accounted for 62% of global spending, benefited from expanding usage and scale. Among them, Google Cloud exhibited the strongest performance, growing by 54% in the recent quarter to capture an 8% market share. The market's expansion is further propelled by the widespread adoption of digital transformation initiatives among enterprises, increasing internet and mobile device penetration globally, and growing consumption of Big Data. Future industrial solutions are expected to be cloud-enabled, necessitating the use of cloud platforms to showcase digital business prowess. Moreover, the deployment of IoT, 5G, edge computing, and real-time analytics enabled by Machine Learning (ML) and Artificial Intelligence (AI) is anticipated to elevate the importance of computing technology for businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cloud Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cloud Services Market Segmental Analysis

Cloud Services Market is segmented on the basis of service model, deployment model, enterprise size, Vertical, and region. By service model, the market is segmented into Infrastructure as a Service (Primary Storage, Disaster Recovery and Backup, Archiving, Compute), Platform as a Service (Application, Development and Platforms, Application Testing and Quality, Analytics and Reporting, Integration and Orchestration, Data Management), Software as a Service, (Customer Relationship Management, Enterprise Resource Management, Human Capital Management, Content Management, Collaboration and Productive Suites, Supply Chain Management, Others), Business process as a service. By deployment model, market is segmented into private, public, hybrid. By enterprise size, the market is segmented into large enterprise size, small & medium enterprise size. By Vertical the market is segmented into BFSI, IT & Telecommunications, Government, Retail, Healthcare, Energy & Utilities, Media & Entertainment, Manufacturing, Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Cloud Services Market

According to research conducted by Microsoft Corporation, small and medium-sized enterprises (SMEs) account for over 76% of the GDP in all countries. Additionally, a separate study revealed that 79% of business proprietors believe that technology could enhance workplace satisfaction. The majority of IT firms in the SME sector leverage advanced cloud computing services to expand their operations and establish a presence across various geographical regions. Cloud computing services offer numerous functional advantages, actively contributing to the overall growth of the cloud services market. These advantages include distributed resources, elimination of upgrading and installation tasks, and efficient utilization of IT personnel. With service providers handling routine upgrades, patching, and installations of add-ons, users benefit from streamlined operations and enhanced productivity.

Restraints in the Cloud Services Market

Despite its many advantages, cloud computing also presents certain risks, particularly concerning the security of sensitive data. Securing sensitive data remains a significant challenge for the cloud computing market. While cloud computing facilitates large-scale data exchange, many businesses are wary of storing their confidential information in the cloud due to security concerns. Consequently, companies face increased vulnerability to information loss and data breaches. The organization's privacy may be severely compromised by malicious actors and untrustworthy personnel. Private clouds are generally perceived as offering higher levels of security compared to other types of cloud infrastructures.

Market Trends of the Cloud Services Market

Businesses are progressively embracing hybrid and multi-cloud strategies, integrating public and private cloud services to fulfill their unique needs. Hybrid cloud setups enable organizations to capitalize on the advantages offered by both public and private clouds, enhancing flexibility, scalability, and security. Meanwhile, multi-cloud approaches entail utilizing various cloud service providers to mitigate vendor lock-in and improve redundancy and resilience.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Case Study Analysis
  • Advancing sustainable commerce through cloud modernization
  • Investing in a more genuine customer experience
• Ecosystem of the Market
• Start-up Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Cloud Services Market by Service Model

• Market Overview
• Infrastructure as a Service
  • Primary Storage
  • Disaster Recovery and Backup
  • Archiving
  • Compute
• Platform as a Service
  • Application Development and Platforms
  • Application Testing and Quality
  • Analytics and Reporting
  • Integration and Orchestration
• Data Management
• Software as a Service
  • Customer Relationship Management (CRM)
  • Enterprise Resource Management (ERM)
  • Human Capital Management (HCM)
  • Content Management
  • Collaboration and Productive Suites
  • Supply Chain Management (SCM)
  • Others
• Business process as a service

Cloud Services Market Type

• Market Overview
• Managed
  • Managed Security Services
  • Managed Identity & Access Management
  • Managed Antivirus/Anti-malware
  • Managed Firewall
  • Managed Risk & Compliance Management
  • Managed Vulnerability Management
  • Others
  • Managed Network Services
  • Managed Infrastructure Services
  • Storage Management
  • Server Management
  • Managed Print Services
  • Managed Communication & Collaboration Services
  • Managed Voice Over Internet Protocol
  • Managed Unified Communication as a Service
  • Managed Mobility Services
  • Device Management Services
  • Application Management Services
  • Managed Business Services
  • Business Process Services
  • Continuity & Disaster Recovery Services
  • Other Managed Business Services
• Professional
  • Consulting
  • Integration & Optimization
  • Implementation & Migration
  • Application Development & Modernization

Cloud Services Market Deployment Model

• Market Overview
• Public Cloud
• Private Cloud
• Hybrid Cloud
• Others

Cloud Services Market by Enterprise Size

• Market Overview
• Large Enterprises
• Small and Medium Enterprises

Cloud Services Market by Vertical

• Market Overview
• BFSI
• IT & Telecommunications
• Government
• Retail
• Healthcare
• Energy & Utilities
• Media & Entertainment
• Manufacturing
• Others

Cloud Services Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Amazon Web Services (AWS) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Azure (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google Cloud Platform (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Cloud (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Cloud Platform (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VMware Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rackspace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Experience Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Cloud Services (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Company 14
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Technologies Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise (HPE) Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Box (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dropbox (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Cloud (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTT Communications Cloud (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments