藍牙揚聲器市場規模、佔有率和成長分析：按類型、便攜性、應用、分銷管道和地區分類 - 行業預測，2024-2031 年

藍牙揚聲器的市場規模預計到2022年為79.5億美元，從2023年的86.5億美元擴大到2031年的169.9億美元，預測期間（2024-2031年）複合年成長率為12.8。

隨著世界朝著消除電線的方向發展，可以無線連接到任何設備的藍牙揚聲器正在迅速普及。這一趨勢是由線上串流媒體服務的使用增加所推動的，從而推動了對可攜式和無線音訊解決方案的需求。此外，藍牙揚聲器和智慧家庭語音助理的整合以及技術在日常生活中的普遍滲透正在進一步推動市場成長。推出具有更長電池壽命、快速充電、智慧連接和卓越音​​調的新型先進藍牙揚聲器型號，預計將滿足住宅和商業用戶不斷成長的需求。此外，越來越多的戶外活動需要可攜式音樂揚聲器，也為市場擴張提供了新的機會。另一方面，由於智慧音箱在家庭和辦公室的需求量很大，預計長期永續成長。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 價值鏈分析
• 價格分析
• 專利分析
• 監管環境
• 成功的關鍵因素
• 市場吸引力指數
• 競爭程度
• 主要投資機會
• 生態系繪圖

藍牙音箱市場：依類型

• 市場概況
• 聰明的
• 傳統的

藍牙音箱市場：依便攜性分類

• 市場概況
• 可攜式的
• 固定的

藍牙音箱市場：依應用分類

• 市場概況
• 住宅
• 商業的

藍牙音箱市場：依通路分類

• 市場概況
• 線上通路
• 線下通路

藍牙音箱市場：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Sony Group Corporation
• Beats Electronics
• Marshall Group AB
• VOXX International Corporation
• Bang & Olufsen
• Fugoo
• Samsung
• Apple Inc.
• HARMAN International
• Bose Corporation
• JVCKENWOOD Corporation
• Logitech

Bluetooth Speaker Market size was valued at USD 7.95 billion in 2022 and is poised to grow from USD 8.65 billion in 2023 to USD 16.99 billion by 2031, growing at a CAGR of 12.8% in the forecast period (2024-2031).

Bluetooth speakers, capable of connecting to any device wirelessly, are experiencing a surge in popularity due to the global shift towards eliminating cords and wires. This trend is bolstered by the increasing use of online streaming services, which drives demand for portable and wireless audio solutions. Additionally, the integration of Bluetooth speakers with voice assistants in smart homes and the general proliferation of technology in everyday life further fuel market growth. Introducing new and advanced Bluetooth speaker models, featuring extended battery life, quick charging, smart connectivity, and superior audio quality, is anticipated to meet the rising demand from residential and commercial users. Furthermore, the growing participation in outdoor activities that require portable music speakers presents new opportunities for market expansion. In contrast, the high demand for smart speakers in homes and offices supports sustained growth in the long run.

Top-down and bottom-up approaches were used to estimate and validate the size of the Bluetooth Speaker market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Bluetooth Speaker Market Segmental Analysis

The global Bluetooth speaker market is segmented based on type, portability, application, distribution channel, and region. Based on type, the market is segmented into smart Bluetooth speakers and conventional Bluetooth speakers. Based on portability, the market is segmented into portable and fixed. Based on application, the market is segmented into commercial and residential. Based on the distribution channel, the market is segmented into online and offline. On a regional level, the market is segmented into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa.

Drivers of the Bluetooth Speaker Market

The widespread adoption of smartphones and internet access globally has significantly driven the popularity of online music streaming, leading to a surge in demand for Bluetooth speakers. This trend is anticipated to continue growing, as more consumers seek convenient and high-quality audio solutions compatible with their mobile devices. As a result, the market for Bluetooth speakers is expected to experience robust sales growth in the coming years, fuelled by the increasing number of people using streaming services to access their favourite music anytime and anywhere. This synergy between mobile technology and audio streaming is shaping the future of the consumer electronics market.

Restraints in the Bluetooth Speaker Market

The widespread availability of various affordable wired speakers globally is significantly impacting the sales of Bluetooth speakers, as consumers are increasingly opting for these low-cost alternatives. This price-driven preference is altering purchasing behaviours, with budget-conscious buyers favouring the cost-effective wired options over the typically more expensive Bluetooth models. Consequently, the competitive pricing of wired speakers is playing a pivotal role in shaping the market dynamics, slowing down the growth and sales of Bluetooth speakers across different regions. The influence of price sensitivity is evident, as consumers prioritize economical choices, thereby affecting the overall demand for Bluetooth technology in audio devices.

Market Trends of the Bluetooth Speaker Market

The increasing popularity of smart technologies and the growing trend of smart homes have significantly boosted the demand for speakers equipped with integrated smart assistants like Alexa and Siri. This surge presents an opportunity for companies to enhance Bluetooth speakers by incorporating advanced smart technologies and features, thereby broadening their functionality and applications. By focusing on these integrations, companies can cater to a tech-savvy consumer base, offering products that not only provide high-quality audio but also serve as versatile, voice-activated assistants capable of managing various smart home devices and tasks, thus enriching the user experience.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Regulatory Landscape
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Bluetooth Speaker Market by Type

• Market Overview
• Smart Bluetooth Speakers
• Conventional Bluetooth Speakers

Bluetooth Speaker Market by Portability

• Market Overview
• Portable
• Fixed

Bluetooth Speaker Market by Application

• Market Overview
• Residential
• Commercial

Bluetooth Speaker Market by Distribution Channel

• Market Overview
• Online Channel
• Offline Channel

Bluetooth Speaker Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Sony Group Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beats Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marshall Group AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VOXX International Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fugoo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HARMAN International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVCKENWOOD Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments