全球數位學習市場：市場規模、佔有率、成長分析 - 按類型、按技術、按課程、最終用戶、按地區、行業預測，2024-2031 年

2022年全球數位學習市場規模將達2,167億美元，2023年將達2561.4億美元，2024-2031年預測期間複合年成長率為18.20%，2031年將達到9759.2億美元。

預計數位學習市場在不久的將來將顯著成長。儘管數位學習最初在已開發國家很流行，但隨著更快的通訊速度和全球網路的興起，市場已顯著擴大，世界各地的消費者和供應商數量不斷增加。在泰國、越南和馬來西亞等開發中國家，數位學習服務正在經歷顯著成長，將新興領域轉變為高收益產業。數位學習市場的區域細分很大程度上取決於滿足該地區數位學習需求的本地供應商。然而，新進業者面臨來自老牌企業的競爭，特別是在西歐和北美，儘管成長率已經放緩，但它們在數位學習銷售方面處於世界領先地位。數位學習領域供需的快速擴張創造了一個獨特的世界/生態系統。這個生態系統有兩個不同但互補的方面。國內供應商提供適合當地需求的內容，而跨地區供應商則透過服務更廣泛的地區來擴大數位學習的覆蓋範圍。隨著各國從類比資訊交換過渡到數資訊交流，對數位教育內容的需求不斷增加，從而加強了全球數位學習的供需循環。全球數位學習服務市場的知名企業包括 Kineo、Allen Communication、Cegos、GP Strategies、Skillsoft 和 Pearson，他們都是數位學習內容開發領域的專家。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 輔助資料來源/主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 價格分析
• 價值鏈分析
• 案例研究分析
• 貿易分析
• 市場生態系統
• 客戶和購買標準分析
• 專利分析
• 監管環境
• PESTEL分析
• 創新矩陣
• 主要投資分析
• 關鍵成功因素
• 市場魅力指數
• 競爭程度

數位學習市場：依提供者分類

• 市場概況
• 內容提供者
• 服務供應商

數位學習市場：按類型

• 市場概況
• 自訂進度的數位學習
• 講師主導的數位學習

數位學習市場：依實施模式分類

• 市場概況
• 本地
• 雲

數位學習市場：依課程分類

• 市場概況
• 小學/中學教育
• 高等教育
• 線上認證/專業課程
• 考試準備

數位學習市場：依技術分類

• 市場概況
• 線上數位學習
• LMS
• 行動數位學習
• 快速數位學習
• 虛擬教室
• 其他

數位學習市場：依最終用戶分類

• 市場概況
• 教育
  • K-12
  • 高等教育
  • 職業訓練
• 公司
  • 小型企業
  • 主要企業
• 政府

數位學習市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Coursera（US）
• Udemy（US）
• Skillshare（US）
• Adobe Captivate Prime（US）
• Docebo（Canada）
• Absorb LMS（Canada）
• D2L Brightspace（Canada）
• OpenSesame（US）
• Blackboard（US）
• Moodle（Australia）
• TalentLMS（US）
• Articulate 360（US）
• iSpring Suite（US）
• Udacity（US）
• McGraw Hill（US）
• SAP SE（Germany）
• IBM Corporation（US）
• upGrad Education Private Limited（India）
• NIIT（India）
• BYJU'S（India）

Global e-learning market size was valued at USD 216.70 billion in 2022 and is poised to grow from USD 256.14 billion in 2023 to USD 975.92 billion by 2031, at a CAGR of 18.20% during the forecast period (2024-2031).

The e-learning market is expected to experience substantial growth in the near future. Initially popular in developed countries, the rise of faster telecommunications and global networking has expanded the market significantly, increasing the number of consumers and suppliers worldwide. Developing nations such as Thailand, Vietnam, and Malaysia have seen impressive growth in e-learning services, evolving from emerging sectors into thriving industries with significant revenue potential. The regional segmentation of the e-learning market is largely driven by local suppliers who respond to the demand for e-learning in their areas. However, new entrants face competition from established players, especially in Western Europe and North America, which, despite slower growth rates, lead globally in e-learning revenue. The rapid expansion of demand and supply in the e-learning sector has created a unique global ecosystem. This ecosystem has two distinct yet complementary aspects: domestic suppliers offer content tailored to local needs, while transregional suppliers provide services across broader regions, thereby extending the reach of e-learning. As countries move from analog to digital information exchange, the demand for digital educational content is rising, strengthening the global e-learning supply-demand cycle. Prominent players in the global e-learning services market include Kineo, Allen Communication, Cegos, GP Strategies, Skillsoft, and Pearson, all recognized for their expertise in developing e-learning content.

Top-down and bottom-up approaches were used to estimate and validate the size of the e-learning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

E-learning Market Segmental Analysis

The global e-learning market is segmented based on Provider, platform, and region. Based on provider, the market is segmented into Content Provider, and Service Provider. Based on type, the market is segmented into self-paced e-learning and instructor-led e-learning. Based on deployment model, the market is segmented into on-premise, and cloud. Based on course, the market is segmented into primary and secondary education, higher education, online certification and professional course, and test preparation. Based on technology, the market is segmented into online e-learning, LMS, mobile e-learning, rapid e-learning, virtual classroom, and others. Based on end user, the market is segmented into academic (K-12, higher education, vocational training), corporate (SMBs, and large enterprises), and government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the E-learning Market

The expansion of the e-learning market is being driven by increased internet penetration and the rising number of smartphone users. For example, in 2022, internet penetration rates reached 97% in South Korea, 70% in China, and 60% in India. Additionally, the growing user base for online education is a significant factor in market growth. In India alone, the number of online education users is projected to exceed 200 million by 2025, according to internal analyses. The surge in smartphone usage and the growing interest in online education across various sectors are also contributing to the global e-learning market's expansion. In India, there are currently around 650 million smartphone users, a figure expected to surpass 1 billion by 2027. This increase in smartphone users is likely to further boost the online education market. A major driver of the global e-learning market's growth is the rapid advancement of technology. Innovations such as high-speed internet, mobile devices, and cloud-based platforms have greatly improved the accessibility and convenience of e-learning solutions. These technological developments enable learners to access educational content from anywhere at any time and provide educational institutions with efficient tools for delivering and managing learning programs. The ongoing evolution of technology is anticipated to continue driving the growth of the e-learning services market in the years ahead.

Restraints in the E-learning Market

A major challenge facing the growth of the global e-learning market is the insufficient and unreliable internet infrastructure in certain regions. Limited access to technology and uneven distribution of internet connectivity obstruct the widespread adoption of e-learning solutions, especially in developing countries. This digital divide prevents individuals and organizations from fully engaging with e-learning programs and accessing online educational resources. Addressing this infrastructure gap and ensuring fair access to technology are essential for the continued expansion of the e-learning services market.

Market Trends of the E-learning Market

A significant trend influencing the global e-learning market is the increasing focus on personalized and adaptive learning experiences. Advances in technology and data analytics have enabled e-learning platforms to use intelligent algorithms and machine learning to customize educational content and delivery based on individual learner preferences, needs, and progress. This approach seeks to boost learner engagement, enhance knowledge retention, and offer a tailored learning journey. By providing adaptive learning solutions, e-learning providers are addressing the varied learning styles and needs of users, resulting in more effective and personalized educational experiences.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Case Study Analysis
• Trade Analysis
• Ecosystem of the Market
• Customer & Buying Criteria Analysis
• Patent Analysis
• Regulatory Landscape
• PESTEL Analysis
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Market Attractive Index
• Degree of Competition

E-learning Market by Provider

• Market Overview
• Content Provider
• Service Provider

E-learning Market by Type

• Market Overview
• Self-paced E-learning
• Instructor-led E-learning

E-learning Market by Deployment Model

• Market Overview
• On-premise
• Cloud

E-learning Market by Course

• Market Overview
• Primary And Secondary Education
• Higher Education
• Online Certification and Professional Course
• Test Preparation

E-learning Market by Technology

• Market Overview
• Online E-learning
• LMS
• Mobile E-learning
• Rapid E-learning
• Virtual Classroom
• Others

E-learning Market by End User

• Market Overview
• Academic
  • K-12
  • Higher Education
  • Vocational Training
• Corporate
  • SMBs
  • Large Enterprises
• Government

E-learning Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • Italy
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Coursera (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skillshare (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Captivate Prime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Docebo (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Absorb LMS (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Brightspace (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenSesame (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moodle (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TalentLMS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Articulate 360 (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Suite (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udacity (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McGraw Hill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• upGrad Education Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIIT (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BYJU'S (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments