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雲端服務 XaaS

市場調查報告書

商品編碼

1533598

SaaS（軟體即服務）市場規模、佔有率、成長分析：按組件、部署模式、應用程式、公司規模、地區 - 產業預測，2024-2031 年

Software As A Service Market Size, Share, Growth Analysis, By Component, By Deployment Mode, By Application, By Enterprise-Size, By Region - Industry Forecast 2024-2031

出版日期: 2024年08月05日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022 年全球 SaaS（軟體即服務）市場規模將為 2611.5 億美元，從 2023 年的 2969.3 億美元成長到 2031 年的 8293.4 億美元，預測期中期（2024-2031 年）複合年預計將成長13.7 %。

SaaS（軟體即服務）是一種雲端基礎的模型，允許使用者透過網路存取應用程式。企業擴大採用公共雲端服務是推動該市場的關鍵因素。該公司正在將其 ERP 系統遷移到 SaaS 解決方案，以避免與傳統本地軟體實施相關的成本。然而，對公共雲端環境中資料安全和隱私的擔憂可能會對市場成長帶來挑戰。電子郵件、即時通訊應用程式和視訊會議的使用不斷增加也推動了對智慧型設備的需求並推動了 SaaS 市場。此外，CRM SaaS 解決方案擴大被採用，幫助企業降低 IT 成本並提高擴充性。 CRM SaaS 解決方案易於自訂且價格實惠，讓企業可以根據其特定需求（包括安全需求）客製化系統。例如，AppOmni於2022年12月與Veeva Systems合作，加強了Veeva CRM和資料 Vault的安全性，讓生命科學客戶能夠利用AppOmni的威脅偵測和配置管理功能，並旨在確保保護和法規遵從性。雲端基礎的SaaS 提供了一個線上存取應用程式的交付模型，軟體供應商管理必要的基礎設施，例如網路、伺服器和資料庫。這種模式消除了企業購買、安裝和維護軟體和硬體的需求。 SaaS 類似於應用程式服務供應商或按需運算軟體交付模型，其中軟體透過 Internet 託管並提供給使用者。 COVID-19 的疫情對 SaaS 市場產生了積極影響，因為許多企業在封鎖期間遷移到雲端基礎的平台。政府的封鎖加速了雲端服務（尤其是 SaaS）的採用，以支援遠端業務營運。疫情期間向第三方軟體服務的轉變極大地促進了 SaaS 市場的成長。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 義大利
- 英國
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Adobe Inc.（USA）
Microsoft（USA）
Alibaba Cloud（China）
IBM（USA）
Google LLC（USA）
Salesforce, Inc.（USA）
Oracle（USA）
SAP SE（Germany）
Rackspace Technology, Inc.（USA）
IONOS Cloud Inc.（Germany）
Cisco Systems, Inc.（USA）
Adaptavist（UK）
ServiceNow（USA）
Amazon Web Services（AWS）（US）
Tencent Cloud（China）
Hewlett Packard Enterprise（HPE）（USA）
DigitalOcean（USA）
Equinix（USA）
OVHcloud（France）
SONATA SOFTWARE LTD（India）

簡介目錄

Product Code: SQMIG45B2028

Global Software as a Service (SaaS) Market size was valued at USD 261.15 billion in 2022 and is poised to grow from USD 296.93 billion in 2023 to USD 829.34 billion by 2031, growing at a CAGR of 13.7% during the forecast period (2024-2031).

Software as a Service (SaaS) is a cloud-based model that allows users to access applications via the internet. The growing adoption of public cloud services by enterprises is a key factor driving this market. Companies are increasingly moving towards SaaS solutions for their ERP systems to avoid the costs associated with traditional on-premises software deployments. However, concerns about data security and privacy in public cloud environments could pose challenges to market growth. The increasing use of emails, instant messaging apps, and video conferencing also boosts the demand for smart devices, which in turn drives the SaaS market. Additionally, the adoption of CRM SaaS solutions is rising, helping companies reduce IT expenses and enhance scalability. The ease of customization and affordability of CRM SaaS solutions allow businesses to tailor their systems to meet specific needs, including security requirements. For example, AppOmni's partnership with Veeva Systems in December 2022 aimed to enhance security for Veeva CRM and Veeva Vault, enabling life sciences customers to utilize AppOmni's features for threat detection and configuration management, thereby ensuring data protection and regulatory compliance. Cloud-based SaaS offers a delivery model where applications are accessed online, with the software provider managing the necessary infrastructure, including networking, servers, and databases. This model eliminates the need for businesses to purchase, install, and maintain software and hardware. SaaS is akin to Application Service Providers and On-Demand Computing Software Delivery models, where the software is hosted and made available to users via the internet. The COVID-19 pandemic has positively impacted the SaaS market, as many businesses transitioned to cloud-based platforms during lockdowns. Government-enforced lockdowns accelerated the adoption of cloud services, particularly SaaS, to support remote business operations. This shift towards third-party software services during the pandemic significantly contributed to the growth of the SaaS market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Software as a Service (SaaS) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Software as a Service (SaaS) Market Segmental Analysis

The global software as a service (SaaS) market is segmented by Component, Deployment Mode, Enterprise-size, Application, Industry, and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into Public Cloud, Private Cloud, and Hybrid Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Capital Management, Content, Collaboration & Communication, BI & Analytics, and Others. Based on Industry, the market is segmented into Banking, Financial Services & Insurance (BFSI), Retail & Consumer Goods, Healthcare, Education, Manufacturing, Travel & Hospitality, and Others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Software as a Service (SaaS) Market

The expansion of cloud services among end-use businesses is expected to drive significant growth in the SaaS industry in the coming years. Major market players are increasing their investments to enhance their product portfolios, which is likely to spur further adoption. Additionally, the rising use of software solutions such as edge computing, virtualization, and containerization across various sectors is contributing to the growing acceptance of SaaS services. This trend towards embracing new technologies is creating new opportunities for industry participants. Furthermore, technologies like artificial intelligence, cloud computing, and big data are also experiencing growth and are anticipated to further support the SaaS industry. The integration of these advanced technologies with SaaS solutions is likely to drive innovation and expand market opportunities, positioning SaaS as a crucial component in the evolving technological landscape.

Restraints in the Global Software as a Service (SaaS) Market

The lack of robust security measures for various data types poses a significant challenge to the growth of the SaaS market, despite its increasing adoption for storing critical business and personal information. Security has become a top priority for companies and organizations, as SaaS misconfigurations are frequently identified as a major issue. Configuring internal applications can be complex for security teams, leading to compromised services, data leaks, and exposure of application programming interfaces, which increases the risk of unauthorized access to sensitive information. The primary cause of these misconfigurations is often a lack of understanding regarding changes in security settings, as SaaS solutions are utilized by multiple departments within an organization.

Market Trends of the Global Software as a Service (SaaS) Market

The market growth is driven by the rising demand for comprehensive software applications that address various business challenges. Modern companies are increasingly adopting SaaS platform solutions that integrate multiple functions, including customer relationship management (CRM), business intelligence, supply chain management, and e-commerce systems. These solutions can be customized to meet specific business needs and are accessible across corporate networks using different cloud technologies. As businesses expand, there is a growing requirement for SaaS platforms that align with their policies, regulations, and operational procedures. Additionally, with the increased use of mobile devices in the workplace, these applications enhance employee productivity, foster organizational improvement, and help identify new market opportunities for value capture.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Startup Analysis
Regulatory Analysis
Value Chain Analysis
Technology Analysis
Top Investment Pockets
Innovation Matrix
Market Attractiveness Index
Market Ecosystem
Case Study Analysis

Software As a Service (SaaS) Market by Component

Market Overview
Software
Services

Software As a Service (SaaS) Market by Deployment Mode

Market Overview
Public Cloud
Private Cloud
Hybrid Cloud

Software As a Service (SaaS) Market by Enterprise-Size

Market Overview
Small & Medium Enterprises
Large Enterprises

Software As a Service (SaaS) Market by Application

Market Overview
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
Human Capital Management
Content, Collaboration & Communication
Business Intelligence & Analytics
Others

Software As a Service (SaaS) Market by Industry

Market Overview
Banking, Financial Services & Insurance (BFSI)
Retail & Consumer Goods
Healthcare
Education
Manufacturing
Travel & Hospitality
Others

Software As a Service (SaaS) Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- Italy
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Cloud (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rackspace Technology, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IONOS Cloud Inc. (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adaptavist (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ServiceNow (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Web Services (AWS) (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Cloud (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hewlett Packard Enterprise (HPE) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DigitalOcean (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Equinix (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OVHcloud (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SONATA SOFTWARE LTD (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments