市場調查報告書
商品編碼
1544170
智慧顯示市場規模、佔有率和成長分析:按智慧家庭顯示器、智慧指示牌、組件、地區分類 - 產業預測,2024-2031 年Smart Display Market Size, Share, Growth Analysis, By Smart Home Display, By Smart Signage, By Component, By Region - Industry Forecast 2024-2031 |
2022年全球智慧顯示市場規模將從2023年的45.9億美元增至2031年的403.2億美元,預計在預測期內(2024-2031年)複合年成長率為31.20%。
隨著互動式顯示技術融入智慧功能,全球智慧顯示市場正在迅速擴大。除了提供視覺內容外,這些顯示器還包括語音辨識和觸控控制等功能,改變了使用者與數位媒體互動的方式。智慧顯示器用於各種應用,包括住宅、商業、醫療保健和汽車,透過提供對資訊和功能的直覺存取來改善用戶體驗。這些設備充當互動中心,允許用戶控制智慧家庭系統、存取多媒體、管理日程安排以及透過語音命令和觸控手勢執行任務。推動智慧顯示器市場成長的關鍵因素是對智慧家庭自動化和物聯網(IoT)設備不斷成長的需求。智慧顯示器可作為中央控制單元,用於管理照明、溫度和安全系統等家庭環境,提供便利和效率。此外,亞馬遜 Alexa 和 Google Assistant 等聲控虛擬助理的普及正在推動對智慧顯示器的需求。因為智慧顯示器與這些助理無縫整合,以提供音樂串流、天氣更新、家庭自動化等服務。然而,這個市場面臨著與聲控設備相關的隱私問題和資料安全問題等挑戰,這可能會嚇退一些消費者。此外,與傳統顯示器相比,智慧顯示器的成本較高,這可能成為對價格敏感的買家的障礙。主要市場趨勢包括整合人工智慧和機器學習等先進技術,以增強個人化和內容推薦。此外,人們越來越關注顯示品質和美觀,製造商投資於高解析度螢幕、鮮豔的色彩和時尚的無邊框設計。智慧顯示市場具有顯著的成長和創新潛力。在醫療保健和零售等領域,智慧顯示器可以支援病患監護和遠端醫療,而零售業則可以提高客戶參與並提供互動體驗,機會比比皆是。在汽車行業,整合到汽車儀表板中的智慧顯示器可以提供導航、娛樂和高級駕駛員輔助功能。
Global smart display market size was valued at USD 3.50 billion in 2022 and is poised to grow from USD 4.59 billion in 2023 to USD 40.32 billion by 2031, at a CAGR of 31.20% during the forecast period (2024-2031).
The global smart display market is rapidly expanding, driven by interactive display technologies that incorporate intelligent features. These displays not only offer visual content but also include capabilities such as voice recognition and touch controls, transforming user interactions with digital media. Smart displays are utilized across various sectors, including residential, commercial, healthcare, and automotive, enhancing user experiences by providing intuitive access to information and functionalities. These devices act as interactive hubs, allowing users to control smart home systems, access multimedia, manage schedules, and perform tasks through voice commands and touch gestures. Key factors fueling the growth of the smart display market include the rising demand for smart home automation and Internet of Things (IoT) devices. Smart displays serve as central control units for managing home environments, such as lighting, temperature, and security systems, offering both convenience and efficiency. Additionally, the popularity of voice-activated virtual assistants like Amazon's Alexa and Google Assistant has increased the demand for smart displays, as they integrate smoothly with these assistants to provide services like music streaming, weather updates, and home automation. However, the market faces challenges such as privacy concerns and data security issues linked to voice-activated devices, which may deter some consumers. Moreover, the higher cost of smart displays compared to traditional ones could be a barrier for price-sensitive buyers. Key trends in the market include the integration of advanced technologies such as artificial intelligence and machine learning, which enhance personalization and content recommendations. Additionally, there is a growing emphasis on display quality and aesthetics, with manufacturers investing in high-resolution screens, vibrant colors, and sleek, bezel-less designs. The smart display market holds significant potential for growth and innovation. Opportunities abound in sectors such as healthcare, where smart displays can assist in patient monitoring and telemedicine, and retail, where they can boost customer engagement and provide interactive experiences. In the automotive industry, smart displays integrated into vehicle dashboards can offer navigation, entertainment, and advanced driver assistance features.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Display market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Smart Display Market Segmental Analysis
Global smart display market is segmented based on the type, component, smart home display, smart signage, and region. Based on type, the market is segmented into OEM rearview display mirror, aftermarket rearview display mirror, side-view display mirror. Based on component, the market is segmented into display panels, camera & sensor modules, glass & hardware, and software. Based on smart display mirror, the market is segmented into automotive smart display mirrors {mirror type (OEM rearview display mirror, aftermarket rearview display mirror, side-view display mirror), and component (display panels, camera & sensor modules, glass & hardware, and software)}, and others. Based on smart home display, the market is segmented into voice-controlled/assistance smart display (display panels, hardware components, and software), and smart appliance display (display panels, hardware components, and software). Based on smart signage, the market is segmented into application (retail & hospitality facilities, transportation hubs & public places, sports & entertainment venues, and others), and offering (displays, media players, software solutions/platforms, and services). Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Smart Display Market
Consumers are progressively looking for more immersive and interactive visual experiences, which smart displays are well-equipped to provide. These displays enhance visual content delivery with high-resolution screens, touch functionality, and augmented reality (AR) features. Their versatility allows them to be utilized across various sectors, including retail, hospitality, and healthcare, offering personalized and engaging experiences. For instance, in retail environments, smart displays can present detailed product information, facilitate virtual try-on experiences, and enable interactive demonstrations. This use of smart technology helps create a more dynamic and engaging shopping experience, catering to the growing demand for advanced, interactive visual tools.
Restraints in the Global Smart Display Market
The growing prevalence of smart displays brings with it concerns about data privacy and security. As these devices collect and manage personal information, they pose risks of unauthorized access and potential data breaches. Users might be wary of adopting smart displays due to fears of their privacy being compromised. The inclusion of cameras and microphones on these devices exacerbates these concerns, particularly when used in sensitive spaces such as bedrooms or private offices, where users are especially concerned about privacy intrusion.
Market Trends of the Global Smart Display Market
Smart displays are increasingly integrating voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri, allowing users to control the device through voice commands. These voice assistants enhance the functionality of smart displays by enabling voice search, providing personalized recommendations, and utilizing natural language processing. For instance, with Amazon Alexa integrated into smart displays, users can manage their smart home devices, retrieve information, and even make voice-activated purchases, adding a new level of convenience and interactivity to the user experience.