企業健康市場規模、佔有率、成長分析、按服務、按最終用戶、按類別、按交付模式、按地區 - 行業預測，2024-2031 年

全球企業健康市場規模預計到 2022 年為 701.2 億美元，從 2023 年的 732.5 億美元成長到 2031 年的 1039.4 億美元，並預計在預測期內（2024-2031 年）成長。為4.47%）。

隨著組織優先考慮員工的健康和福祉，全球企業健康市場正在強勁成長。人們越來越認知到健康的員工工作效率更高、病假更少並有助於降低醫療成本，這推動了這一焦點。健身健康計劃，包括健身舉措、心理健康支援和生活方式指導，正在獲得各行業、尤其是大企業的廣泛認可。肥胖、糖尿病和心臟病等慢性病的盛行率不斷上升，增加了對職場介入措施的需求。此外，穿戴式裝置和行動應用程式的使用等技術進步正在增加員工對健康計劃的參與。然而，小企業常常因實施這些計畫的財務負擔而苦苦掙扎。儘管如此，隨著公司將健康舉措視為保留員工和改善職場文化的重要工具，尤其是在 COVID-19 大流行之後，市場預計將進一步擴大。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 市場生態系統
• 重點投資分析
• 關鍵成功因素
• 競爭程度
• 母市場分析
• PESTEL分析

企業健康市場：依服務分類

• 市場概況
• 健康風險評估
• 健身
• 禁止抽煙
• 健康檢查
• 營養/體重管理
• 壓力管理
• 其他

企業健康市場：依最終用戶分類

• 市場概況
• 小組織
• 中等組織
• 大型組織

企業健康市場：依類別

• 市場概況
• 健身和營養顧問
• 心理治療師
• 組織/雇主

企業健康市場：依提供模式分類

• 市場概況
• 現場
• 異地

企業健康市場規模：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Virgin Pulse（US）
• Wellness Corporate Solutions（US）
• ComPsych Corporation（US）
• Provant Health Solutions（US）
• Optum, Inc.（US）
• EXOS（US）
• Vitality Group（US）
• Marino Wellness（US）
• Truworth Wellness（India）
• Sodexo（France）
• Wellness Layers（US）
• TotalWellness Health（US）
• Cerner Corporation（US）
• Premise Health（US）
• Kinema Fitness（US）
• Fitbit, Inc.（US）
• CoreHealth Technologies（Canada）
• Limeade（US）
• LifeDojo（US）
• RedBrick Health（US）

Global Corporate Wellness Market size was valued at USD 70.12 billion in 2022 and is poised to grow from USD 73.25 billion in 2023 to USD 103.94 billion by 2031, growing at a CAGR of 4.47% in the forecast period (2024-2031).

The global corporate wellness market is experiencing robust growth as organizations increasingly prioritize the health and well-being of their employees. This focus is driven by the growing recognition that healthier employees are more productive, experience fewer sick days, and contribute to lower healthcare costs. Corporate wellness programs, which include fitness initiatives, mental health support, and lifestyle coaching, have gained widespread acceptance across sectors, particularly in large enterprises. The rising prevalence of chronic diseases such as obesity, diabetes, and heart disease has amplified the need for workplace interventions. Moreover, advancements in technology, such as the use of wearable devices and mobile applications, have enhanced employee engagement in wellness programs. However, small and medium-sized enterprises (SMEs) often struggle with the financial burden of implementing these programs. Despite this, the market is expected to expand further as companies view wellness initiatives as a key tool for employee retention and enhancing workplace culture, particularly in the wake of the COVID-19 pandemic.

Top-down and bottom-up approaches were used to estimate and validate the size of the Corporate Wellness Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Corporate Wellness Market Segmental Analysis

Global Corporate Wellness Market is segmented on the basis of service, end user, category, delivery model, and region. By service, market is segmented into Health Risk Assessment, Fitness, Smoking Cessation, Health Screening, Nutrition & Weight Management, Stress Management, and Others. By end user, market is segmented into Small Scale Organizations, Medium Scale Organizations, and Large-Scale Organizations. By category, market is segmented into Fitness & Nutrition Consultants, Psychological Therapists, and Organizations/Employers. By delivery model, market is segmented into Onsite, and Offsite. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Corporate Wellness Market

One of the primary drivers of the corporate wellness market is the rising incidence of chronic diseases such as cardiovascular conditions, obesity, and diabetes. These conditions are often linked to sedentary lifestyles and poor dietary habits, which have become more common in modern work environments. As healthcare costs continue to rise, companies are increasingly turning to wellness programs as a preventive measure to mitigate the financial burden of employee healthcare. Initiatives such as smoking cessation, weight management, and fitness programs are being introduced to help employees lead healthier lifestyles, reducing the risk of chronic diseases. Additionally, companies recognize that healthier employees are more productive, have higher morale, and are less likely to require extended sick leave. This growing awareness of the benefits of preventive healthcare is driving the demand for corporate wellness programs globally.

Restraints in the Corporate Wellness Market

While large organizations are able to implement comprehensive corporate wellness programs, small and medium-sized enterprises (SMEs) face challenges due to high implementation costs. These programs often require significant investments in resources, including wellness technology platforms, on-site fitness facilities, and third-party wellness consultants. For SMEs operating on limited budgets, such costs can be prohibitive, making it difficult for them to offer robust wellness initiatives. Additionally, smaller companies may not have the scale to negotiate favorable terms with wellness service providers, further driving up costs. This financial burden limits the accessibility of corporate wellness programs to smaller businesses, potentially stifling market growth in certain regions where SMEs dominate the workforce.

Market Trends of the Corporate Wellness Market

One of the most significant trends shaping the corporate wellness market is the growing emphasis on mental health and stress management. In recent years, the rising prevalence of workplace stress, burnout, and mental health disorders has led organizations to prioritize employee well-being beyond physical health. Companies are incorporating programs that address stress reduction, mindfulness, and mental health support, such as counseling services and employee assistance programs (EAPs). The COVID-19 pandemic further accelerated this trend, as remote working and uncertainty contributed to increased stress levels. Employers are now more attuned to the importance of mental health and are integrating wellness solutions aimed at fostering emotional well-being. This shift is expected to continue as companies recognize the strong correlation between mental health and overall productivity and job satisfaction.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Ecosystem of the Market
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Parent Market Analysis
• PESTEL Analysis

Corporate Wellness Market by Service

• Market Overview
• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition & Weight Management
• Stress Management
• Others

Corporate Wellness Market by End User

• Market Overview
• Small Scale Organizations
• Medium Scale Organizations
• Large Scale Organizations

Corporate Wellness Market by Category

• Market Overview
• Fitness & Nutrition Consultants
• Psychological Therapists
• Organizations/Employers

Corporate Wellness Market by Delivery Model

• Market Overview
• Onsite
• Offsite

Corporate Wellness Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Virgin Pulse (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Corporate Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ComPsych Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Provant Health Solutions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optum, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EXOS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitality Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marino Wellness (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Truworth Wellness (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sodexo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Layers (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TotalWellness Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerner Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premise Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kinema Fitness (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoreHealth Technologies (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Limeade (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LifeDojo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RedBrick Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments