商務雲市場規模、佔有率、按類型、產品、公司規模和地區分類的成長分析 - 產業預測，2024-2031 年

2022年商務雲市場規模將為262.3億美元，預測期內（2024-2031年）複合年成長率為20.8%，從2023年的316.8億美元增至2031年的1436億美元。美元百萬。

由於業務運作日益轉向數位平台，特別是自疫情爆發以來，全球商務雲端市場出現了顯著成長。企業正在迅速採用雲端基礎的解決方案來提供無縫、全通路的客戶體驗，加快新產品的上市時間並提高業務效率。人工智慧 (AI)、機器學習 (ML)、巨量資料分析和商務雲端平台的整合正在改變電子商務生態系統，實現個人化體驗、預測分析和更智慧的決策。以前受到高昂前期成本限制的小型企業現在正在利用商務雲端解決方案的擴充性和成本效益來與大型企業競爭。此外，行動商務的興起、社群媒體購物的盛行以及消費者對個人化購物體驗的偏好進一步推動了對雲端基礎的解決方案的需求。雖然北美和歐洲等區域市場因其成熟的技術基礎設施而繼續處於領先地位，但亞太地區有望看到電子商務的快速成長、網際網路普及率的提高以及政府支持數位轉型的舉措。安全問題、資料隱私問題和複雜的監管要求（特別是跨境商務和資料主權方面）是市場參與者需要克服的關鍵挑戰。競爭格局異常激烈，Salesforce、Adobe、SAP 和 Oracle 等主要企業不斷競爭以提供增強的功能，例如人工智慧驅動的產品建議、無頭商務功能和無縫第三方整合。隨著公司尋求擴大其產品範圍和地理覆蓋範圍，夥伴關係、合併和收購變得越來越普遍。總體而言，隨著企業在數位商務策略中越來越重視敏捷性、創新和以客戶為中心，全球商務雲市場預計將出現強勁成長。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 市場生態系統
• 案例研究分析
• 技術分析
• 監管分析
• 價值鏈分析
• 創新矩陣
• 重點投資分析
• 關鍵成功因素
• 競爭程度

商務雲端市場：按類型

• 市場概況
  • 平台
  • 服務

商務雲端市場：依產品分類

• 市場概況
• 私有雲端
• 公共雲端
• 混合雲端

商務雲端市場：按公司規模

• 市場概況
• 小型企業
• 主要企業

商務雲市場：依產業分類

• 市場概況
• 時尚/服飾
• 電子設備/家用電器
• 食品/飲料
• 藥品/雜貨
• 其他

商務雲端市場規模：按地區

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• IBM
• SAP
• Salesforce Commerce Cloud
• Adobe Commerce Cloud（Magento）
• Shopify
• BigCommerce
• VTEX
• commercetools
• Episerver（now part of Optimizely）
• Oracle Commerce
• Kibo Commerce
• Elastic Path
• Sitecore Experience Commerce
• Digital River
• Apttus
• Voyado
• Optimizely
• HCL Technologies
• Acumatica
• Sana Commerce

Commerce Cloud Market size was valued at USD 26.23 billion in 2022 and is poised to grow from USD 31.68 billion in 2023 to USD 143.68 billion by 2031, growing at a CAGR of 20.8% during the forecast period (2024-2031).

The global commerce cloud market is witnessing significant growth driven by the increasing shift towards digital platforms for business operations, especially post-pandemic. Companies are rapidly adopting cloud-based solutions to offer a seamless and omnichannel customer experience, reducing time-to-market for new offerings, and enhancing operational efficiency. The integration of artificial intelligence (AI), machine learning (ML), and big data analytics with commerce cloud platforms is transforming the e-commerce ecosystem, enabling personalized experiences, predictive analytics, and smarter decision-making. SMEs, previously restrained by high upfront costs, now leverage the scalability and cost-effectiveness of commerce cloud solutions to compete with large enterprises. Moreover, the demand for cloud-based solutions is further boosted by the rise of mobile commerce, proliferation of social media shopping, and consumer preferences for personalized shopping experiences. Regional markets such as North America and Europe remain at the forefront due to the mature technology infrastructure, while Asia-Pacific is seeing rapid growth due to a burgeoning e-commerce landscape, increased internet penetration, and government initiatives supporting digital transformation. Security concerns, data privacy issues, and complex regulatory requirements, particularly around cross-border commerce and data sovereignty, are critical challenges that market players need to navigate. The landscape is highly competitive, with key players like Salesforce, Adobe, SAP, and Oracle continuously innovating to offer enhanced features like AI-driven product recommendations, headless commerce capabilities, and seamless third-party integrations. Partnerships, mergers, and acquisitions are common as companies aim to expand their product offerings and geographic reach. Overall, the global commerce cloud market is poised for robust growth, as businesses increasingly prioritize agility, innovation, and customer-centricity in their digital commerce strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Commerce Cloud Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Commerce Cloud Market Segmental Analysis

Global Commerce Cloud Market is segmented by type, offering, Enterprise Size, Vertical, and region. Based on Type, the market is segmented into Platform, and Services. Based on offering, the market is segmented into Private Cloud, Public Cloud, and Hybrid Cloud. Based on Enterprise Size, the market is segmented into SMEs, and Large Enterprises. Based on Vertical, the market is segmented into Fashion and Apparel, Electronics and Appliances, Food and Beverages, Pharmaceutical and Grocery, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Commerce Cloud Market

One of the most significant drivers of the global commerce cloud market is the rapid increase in mobile commerce (m-commerce). The global proliferation of smartphones and improved internet connectivity have reshaped consumer shopping behavior, with mobile becoming the dominant channel for online purchases. This shift has compelled retailers to optimize their platforms for mobile commerce, focusing on mobile-responsive designs, faster load times, and a seamless checkout experience. Commerce cloud platforms are pivotal in enabling businesses to develop mobile-friendly websites and apps, integrating features like voice search, mobile payments, and personalized product recommendations. Mobile commerce not only enhances the user experience but also opens new revenue streams through in-app purchasing and location-based marketing. The convenience of mobile shopping, coupled with the rise of mobile payment solutions like digital wallets, is expected to drive further adoption of commerce cloud platforms. Businesses adopting mobile-first strategies are witnessing improved customer retention and increased average order values, making m-commerce a crucial growth driver in the market.

Restraints in the Global Commerce Cloud Market

Data privacy and security concerns pose a significant restraint to the growth of the commerce cloud market. As businesses increasingly rely on cloud platforms to store sensitive customer data, including payment information and personal preferences, they become prime targets for cyberattacks. High-profile data breaches can erode consumer trust and lead to reputational damage, financial losses, and legal liabilities. Regulations such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA), and other regional data protection laws impose stringent requirements on how companies collect, store, and process data. Compliance with these laws adds complexity to commerce cloud implementation, particularly for businesses operating in multiple jurisdictions. Additionally, many companies are reluctant to fully adopt cloud-based solutions due to concerns over control and ownership of data, especially when utilizing third-party vendors. These privacy and security challenges necessitate robust cybersecurity measures, encryption, and compliance frameworks, increasing operational costs and hindering widespread adoption, particularly among smaller businesses with limited resources.

Market Trends of the Global Commerce Cloud Market

A prominent trend in the commerce cloud market is the increasing adoption of AI-powered personalization to enhance the customer experience. AI and machine learning algorithms are being integrated into commerce cloud platforms to analyze vast amounts of customer data and provide personalized product recommendations, targeted marketing, and dynamic pricing. Personalization is now a key differentiator for businesses, as consumers expect tailored shopping experiences based on their preferences, browsing history, and purchase behavior. AI enables real-time decision-making, allowing businesses to dynamically adjust content, offers, and promotions based on user interactions. For instance, AI-driven chatbots and virtual assistants are being deployed to provide personalized customer support, resolving queries, and guiding users through the shopping process. This trend not only improves customer engagement but also boosts conversion rates and average order values. As AI technology continues to evolve, it is expected to become even more integral to commerce cloud platforms, with predictive analytics and hyper-personalization playing a central role in shaping the future of e-commerce.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Ecosystem of the Market
• Case Study Analysis
• Technology Analysis
• Regulatory Analysis
• Value Chain Analysis
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Commerce Cloud Market by Type

• Market Overview
  • Platform
  • Services

Commerce Cloud Market by Offering

• Market Overview
• Private Cloud
• Public Cloud
• Hybrid Cloud

Commerce Cloud Market by Enterprise size

• Market Overview
• SMEs
• Large Enterprises

Commerce Cloud Market by Vertical

• Market Overview
• Fashion and Apparel
• Electronics and Appliances
• Food and Beverages
• Pharmaceutical and Grocery
• Others

Commerce Cloud Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• IBM
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Commerce Cloud
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Commerce Cloud (Magento)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTEX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• commercetools
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Episerver (now part of Optimizely)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kibo Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elastic Path
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore Experience Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital River
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apttus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voyado
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimizely
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acumatica
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sana Commerce
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments