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市場調查報告書

商品編碼

1569425

全球衛生棉條市場規模、佔有率和成長分析：按產品類型、材料類型、原產地、屬性、價格分佈、銷售管道和地區 - 行業預測，2024-2031

Global Tampon Market Size, Share, Growth Analysis, By Product Type, By Material Type, By Source, By Nature, By Price Range, By Sales Channel, By Region - Industry Forecast 2024-2031

出版日期: 2024年10月07日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球衛生棉條市場規模為52.6億美元，從2023年的55.7億美元增至2031年的84.6億美元，在預測期內（2024-2031年）預計複合年成長率為5.3%。

全球衛生棉條市場是女性用衛生用品產業的重要組成部分，受消費者偏好變化、技術進步以及對女性健康日益關注的影響，正在經歷顯著的成長和轉型。專為月經管理而設計的衛生棉條為使用者提供了便利和自由裁量權。最近出現了一個值得注意的趨勢：隨著消費者越來越關注合成材料、化學品及其對環境的影響，有機和天然衛生棉條的需求正在上升。這一轉變導致製造商使用有機棉和生物分解性材料生產衛生棉條，開拓了環保消費者的細分市場。此外，創新還增強了產品供應，引入了可更順暢插入的施用器以及可提高舒適度和防漏性能的吸濕排汗等新功能。文化變革，例如消除月經污名化和人們越來越接受討論月經健康，也正在影響市場趨勢，促使製造商滿足包括跨性別者在內的各種需求。展望未來，在消費者對更安全、更永續和更可客製化產品的需求的推動下，全球衛生棉條市場預計將繼續發展。製造商可能會優先考慮創新並利用先進的材料和技術來提高性能和用戶滿意度。預計美國衛生棉條的全球市場將呈現持續成長的軌跡，並且隨著社會對月經的態度不斷變化，該行業處於有利地位，可以塑造女性用衛生產品的未來。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Bodywise Ltd（UK）
Corman SpA（Italy）
Lil-Lets UK Limited（UK）
Procter & Gamble Co（US）
Kimberly-Clark Corporation（US）
Edgewell Personal Care Company（US）
Unicharm Corporation（Japan）
Johnson & Johnson Inc.（US）
Cora（US）
First Quality Enterprises Inc.（US）
Johnson & Johnson Pvt. Ltd.（India）
Lil-lets Group Ltd（UK）
Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
Cotton High Tech SL（Spain）
TZMO SA（Poland）
Libra（Australia）
MOXIE（Australia）
Natracare（UK）
Playtex（US）
Rossmann（Germany）
Tempo（Germany）

簡介目錄

Product Code: SQMIG35B2128

Global Tampon Market size was valued at USD 5.26 billion in 2022 and is poised to grow from USD 5.57 billion in 2023 to USD 8.46 billion by 2031, growing at a CAGR of 5.3% in the forecast period (2024-2031).

The global tampon market, an essential component of the feminine hygiene industry, has been undergoing significant growth and transformation, influenced by changing consumer preferences, technological advancements, and a heightened focus on women's health. Tampons, designed for menstrual flow management, provide users with convenience and discretion. Recently, a notable trend has emerged: the increasing demand for organic and natural tampons, as consumers express concerns over synthetic materials, chemicals, and environmental impacts. This shift has prompted manufacturers to create tampons from organic cotton and biodegradable materials, tapping into the eco-friendly consumer segment. Additionally, technological innovations have enhanced product offerings, with the introduction of applicators that facilitate smoother insertion and new features like moisture-wicking properties that improve comfort and leakage protection. Cultural shifts, including the destigmatization of menstruation and greater acceptance of discussing menstrual health, have also influenced market dynamics, leading manufacturers to cater to diverse needs, including those of transgender individuals. Moving forward, the tampon market is expected to keep evolving, driven by consumer demand for safer, sustainable, and customizable products. Manufacturers are likely to prioritize innovation, leveraging advanced materials and technology to boost performance and user satisfaction. With a sustained growth trajectory projected for the U.S. tampon market, the industry is well-positioned to shape the future of feminine hygiene products as societal attitudes toward menstruation continue to transform.

Top-down and bottom-up approaches were used to estimate and validate the size of the global tampon market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global tampon Market Segmental Analysis

Global Tampon Market is segmented on the product type, material type, source, nature, price range, sales channel, and region. By product type, market is segmented into Applicator Tampon, and Non-Applicator Tampon. By material type, market is segmented into Cotton, Rayon, and Blended. By source, market is segmented into Organic, and Conventional. By nature, market is segmented into Scented, and Unscented. By price range, market is segmented into Economy, Mid-Range, and Premium. By sales channel, market is segmented into Wholesalers and Distributors, Supermarket/Hypermarkets, Specialty Stores, Pharmacy / Drug Stores, Online Retailers, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the global tampon Market

Increased awareness and education surrounding menstrual hygiene and women's health are pivotal market drivers for the global tampon market. Initiatives aimed at enhancing menstrual health literacy, coupled with widespread campaigns, have successfully broken longstanding taboos associated with menstruation. This paradigm shift encourages women globally to embrace modern menstrual hygiene products, particularly tampons, as convenient, discreet, and hygienic options. The growing visibility of these discussions in various media channels further normalizes the use of tampons, ultimately enabling higher adoption rates. As more women recognize the health benefits and lifestyle advantages of tampons, demand continues to surge, significantly impacting market growth dynamics.

Restraints in the global tampon Market

One significant market restraint for the global tampon market is the prevalence of traditional beliefs and cultural norms surrounding menstrual hygiene in various societies. In some regions, longstanding taboos and misconceptions associated with the use of tampons-such as fears about safety, potential health risks, and appropriateness-cultivate resistance to adopting these products. This reluctance can hinder the growth and penetration of tampon products in specific markets, where alternative menstrual hygiene products like pads or natural methods remain preferred due to deep-seated cultural practices. Consequently, manufacturers may struggle to educate and influence consumer behavior, stifling overall market expansion.

Market Trends of the global tampon Market

The global tampon market is experiencing a notable shift towards sustainability, driven by rising consumer awareness and demand for eco-friendly products. As more individuals prioritize environmental impact in their purchasing decisions, brands are innovating by developing tampons that utilize organic, biodegradable materials and eliminate synthetic chemicals and plastics. This trend reflects a broader societal movement towards green consumerism, with companies actively responding by enhancing product transparency and adopting sustainable practices. As a result, the market is witnessing increased competition among brands to offer environmentally conscious tampon options, signaling a significant transformation in consumer preferences and industry standards.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
Supply Chain Analysis
Raw Material Analysis
Value Chain Analysis
PESTEL Analysis
Regulatory Landscape
Production and Consumption Statistics
Trade Analysis
Patent Analysis

Tampon Market, By Product Type

Market Overview
Applicator Tampon
Non-Applicator Tampon

Tampon Market, By Material Type

Market Overview
Cotton
Rayon
Blended

Tampon Market, By Source

Market Overview
Organic
Conventional

Tampon Market, By Nature

Market Overview
Scented
Unscented

Tampon Market, By Price Range

Market Overview
Economy
Mid-Range
Premium

Tampon Market, By Sales Channel

Market Overview
Wholesalers and Distributors
Supermarket/Hypermarkets
Specialty Stores
Pharmacy / Drug Stores
Online Retailers
Others

Tampon Market Size by Region

Market Overview
North America
- US
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Bodywise Ltd (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Corman SpA (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lil-Lets UK Limited (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edgewell Personal Care Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cora (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
First Quality Enterprises Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lil-lets Group Ltd (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cotton High Tech S.L. (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TZMO SA (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Libra (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MOXIE (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natracare (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Playtex (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rossmann (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tempo (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments