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市場調查報告書

商品編碼

1603291

液體清潔劑市場規模、佔有率、成長分析、按產品類型、按最終用途、按性質、按銷售管道、按應用、按地區 - 行業預測，2024-2031 年

Liquid Detergent Market Size, Share, Growth Analysis, By Product Type, By End-Use, By Nature, By Sales Channel, By Application, By Region - Industry Forecast 2024-2031

出版日期: 2024年11月26日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球液體清潔劑市場規模將為315億美元，從2023年的333.3億美元成長到2031年的523.2億美元，並預計在預測期內（2024-2031年）成長。 %。

液體清潔劑市場呈現顯著上升趨勢，主要是由於越來越多的消費者專注於個人衛生和清潔。這些產品因其有效的水溶性、優異的清洗能力和低能耗而廣受歡迎。注重健康的消費者正在選擇不含有害化學物質的天然液體肥皂，製造商也擴大選擇使用植物皂，例如適合敏感人群的Puracy 去污劑。植物來源。都市化以及洗衣機和洗碗機等家用電器的使用增加也進一步推動了液體清潔劑的銷售。尤其是千禧世代正在增加對家庭護理產品的投資，迫使品牌調整行銷策略以適應不斷變化的消費者偏好。液體清潔劑的吸引力因其便利性、有效性和知名品牌精美包裝的廣泛選擇而增強。同時，社群媒體、名人代言和對環保產品的需求正在提高人們對衛生益處的認知，並不斷擴大市場。然而，製造商面臨價格競爭以及與知名品牌的敵對關係等挑戰，這可能會阻礙成長。此外，一些地區存在低成本替代品和分銷網路不足，阻礙了充分利用市場潛力。總體而言，液體清洗產品市場提供了成長機會，但對於尋求利用新機會的製造商來說，應對這些挑戰至關重要。

北美（產品類型、最終用途、特色、銷售管道、應用）
- 美國
- 加拿大
歐洲（產品類型、最終用途、特色、銷售管道、應用）
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲國家地區
亞太地區（產品類型、最終用途、特性、銷售管道、應用）
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲（產品類型、最終用途、特色、銷售管道、應用）
- 巴西
- 其他拉丁美洲地區
中東/非洲（產品類型、最終用途、特色、銷售管道、應用）
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭資訊

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2023）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按公司分公司分類的股份分析
- 收益與前一年同期比較（2021-2023）

主要企業簡介

Unilever PLC
The Procter & Gamble Company
Johnson & Johnson
Church & Dwight Co., Inc.
Henkel AG & Co. KGaA
Amway Corporation
Reckitt Benckiser Group PLC
Colgate-Palmolive Company
The Clorox Company
Godrej Consumer Products Limited
Kao Corporation
SC Johnson & Son, Inc.
Lion Corporation
LG Household & Health Care Ltd.
Nirma Limited
Seventh Generation, Inc.
Ecover
Method Products
Persan SA
McBride plc

結論和建議

簡介目錄

Product Code: SQMIG30K2054

Global Liquid Detergent Market size was valued at USD 31.5 billion in 2022 and is poised to grow from USD 33.33 billion in 2023 to USD 52.32 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2024-2031).

The liquid cleaner market is witnessing a significant upward trend, primarily fueled by growing consumer emphasis on personal hygiene and cleanliness. These products are favored for their effective solubility in water and superior cleaning capabilities, while also consuming less energy. Health-conscious consumers are increasingly opting for natural liquid soaps free from harmful chemicals, prompting manufacturers to innovate with plant-based ingredients, exemplified by products like Puracy's stain remover, which caters to those with sensitivities. Urbanization and the rise in appliance usage, such as washing machines and dishwashers, further boost liquid cleaner sales. Notably, millennials are investing more in home care products, compelling brands to adapt their marketing strategies to evolving consumer preferences. The appeal of liquid cleaners is enhanced by their convenience, effectiveness, and a wide range of options available in attractive packaging from major brands. Concurrently, heightened awareness of hygiene benefits, bolstered by social media, celebrity endorsements, and eco-friendly product demands, continues to drive market expansion. Nonetheless, manufacturers face challenges such as price competition and rivalry from established brands, which may hinder growth. Additionally, the presence of lower-priced alternatives and inadequate distribution networks in certain regions poses obstacles to tapping into the full market potential. Overall, while the liquid cleaner market is set for growth, navigating these challenges will be crucial for manufacturers aiming to capitalize on emerging opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Detergent Market Segmental Analysis

Global Liquid Detergent Market is segmented by product type, end-use, nature, sales channel, application and region. Based on product type, the market is segmented into inorganic liquid detergent and organic liquid detergent. Based on end-use, the market is segmented into residential (laundry, dishwashing, toilet cleaning, others), commercial (hotels, hospitals, laundry services, others) and industrial (food & beverage, healthcare, others). Based on nature, the market is segmented into organic and conventional. Based on sales channel, the market is segmented into online sales channels, supermarkets and hypermarkets, departmental & convenience stores and independent grocery stores. Based on application, the market is segmented into laundry (household laundry, commercial laundry), dishwashing (hand dishwashing, automatic dishwashing), tableware, clothing and toilet cleaning. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Liquid Detergent Market

One of the key factors propelling the growth of the global liquid detergent market is the convenience and ease of use it provides to consumers. Liquid detergents are available in a ready-to-use format, which removes the hassle of measuring and minimizes the risk of spills. Additionally, their user-friendly packaging and precise dosing mechanisms enhance the overall laundry experience, making it simpler and more enjoyable for users. This convenience factor resonates with busy lifestyles, driving increased demand for liquid detergents as consumers seek efficient solutions that fit seamlessly into their routines, ultimately fostering the market's expansion.

Restraints in the Global Liquid Detergent Market

The Global Liquid Detergent market faces several restraints that could hinder its growth. One major challenge is the high production costs, which can create significant pressure on manufacturers. Additionally, intense competition between niche producers and large, established brands may stifle market expansion. The increasing availability of low-cost alternatives also poses a threat to market stability. Furthermore, a weak distribution network, particularly in underdeveloped regions, limits the market's reach and potential for growth. These factors combined create substantial obstacles for the liquid detergent industry in achieving its full market potential.

Market Trends of the Global Liquid Detergent Market

The Global Liquid Detergent market is witnessing a significant trend towards the increasing demand for eco-friendly products, as consumers become more environmentally conscious. This shift is characterized by a growing preference for liquid detergents formulated with natural and biodegradable ingredients, reflecting a broader desire for sustainable cleaning solutions. Companies are responding to this trend by innovating and reformulating their products to meet these eco-friendly standards, thereby appealing to the modern consumer's values. Consequently, this shift not only promotes environmental responsibility but also drives competition among manufacturers, potentially leading to market growth and diversification in product offerings.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Regulatory Landscape
Patent Analysis
Value Chain Analysis
Case Study Analysis
Customer & Buying Criteria Analysis
PESTEL Analysis
Macro-Economic Indicators
Trade Analysis
Startup Analysis
Market Attractiveness Index
Supply Chain Analysis
Pricing Analysis

Liquid Detergent Market Size by Product Type & CAGR (2024-2031)

Market Overview
Inorganic Liquid Detergent
Organic Liquid Detergent

Liquid Detergent Market Size by End-Use & CAGR (2024-2031)

Market Overview
Residential
- Laundry
- Dishwashing
- Toilet Cleaning
- Others
Commercial
- Hotels
- Hospitals
- Laundry Services
- Others
Industrial
- Food & Beverage
- Healthcare
- Others

Liquid Detergent Market Size by Nature & CAGR (2024-2031)

Market Overview
Organic
Conventional

Liquid Detergent Market Size by Sales Channel & CAGR (2024-2031)

Market Overview
Online Sales Channels
Supermarkets and Hypermarkets
Departmental & Convenience Stores
Independent Grocery Stores

Liquid Detergent Market Size by Application & CAGR (2024-2031)

Market Overview
Laundry
- Household Laundry
- Commercial Laundry
Dishwashing
- Hand Dishwashing
- Automatic Dishwashing
Tableware
Clothing
Toilet Cleaning

Liquid Detergent Market Size & CAGR (2024-2031)

North America, (Product Type, End-Use, Nature, Sales Channel, Application)
- US
- Canada
Europe, (Product Type, End-Use, Nature, Sales Channel, Application)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Product Type, End-Use, Nature, Sales Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Product Type, End-Use, Nature, Sales Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa, (Product Type, End-Use, Nature, Sales Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Unilever PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Procter & Gamble Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
S. C. Johnson & Son, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Household & Health Care Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nirma Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seventh Generation, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ecover
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Method Products
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Persan S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
McBride plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments