遊戲周邊設備市場規模、佔有率、成長分析、按產品、按設備、按類型、按分銷管道、按地區 - 行業預測，2024-2031 年

2022年全球遊戲周邊設備市場規模將達到57億美元，從2023年的64億美元成長到2031年的146億美元，複合年成長率預計將成長10.9%。

在全球遊戲產業快速成長的推動下，全球遊戲周邊設備市場正經歷顯著成長。鍵盤、滑鼠、耳機、控制器和顯示器等周邊設備是遊戲玩家的必備工具，可提高效能並營造沉浸感。推動市場擴張的主要因素是電子競技和競技遊戲的迅速普及，導致對以精度和響應能力著稱的高性能周邊設備的需求增加。此外，可客製化 RGB 照明、人體工學設計和先進感測器技術等技術創新正在推動該領域的進步。遊戲平台（包括 PC、主機和行動裝置）的不斷發展為周邊設備製造商提供了許多機會來適應不同的使用者偏好。此外，年輕消費者可支配收入的增加極大地促進了他們對高階和專業遊戲配件的渴望。因此，遊戲周邊市場可望持續成長。我們相信，能夠巧妙地平衡創新、品質和價格的公司將能夠在這個充滿活力且不斷發展的市場中取得成功。這個市場洞察反映了截至 2023 年 10 月的趨勢，並強調了製造商在利用當前消費行為和技術進步來利用我所強調的這個充滿活力的行業的未來機會方面的重要作用。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 專利分析
• 案例研究
• 供應鏈分析

遊戲周邊市場規模：依產品分類的複合周邊設備（2024-2031）

• 市場概況
• 帽子
• 鍵盤
• 控制器
• 老鼠
• 其他

遊戲周邊設備（2024-2031）

• 市場概況
• 個人電腦
• 遊戲機

遊戲周邊市場規模：按類型分類的複合周邊設備（2024-2031）

• 市場概況
• 有線
• 無線的

遊戲周邊市場規模：依分銷管道分類的複合周邊設備（2024-2031）

• 市場概況
• 離線
• 線上

遊戲周邊設備市場規模及複合年成長率（2024-2031）

• 北美（產品、設備、類型、通路）
  • 美國
  • 加拿大
• 歐洲（產品、設備、類型、通路）
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區（產品、設備、類型、通路）
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲（產品、設備、類型、通路）
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲（產品、設備、類型、通路）
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按公司分公司分類的股份分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• ANT Esports：India
• Anker Innovations Limited：China
• Cooler Master Technology Inc.：Taiwan
• Dell Inc.（Alienware）：United States
• CORSAIR：United States
• HyperX/Kingston Technology Company, Inc.：United States
• Logitech：Switzerland
• Plantronics Inc.：United States
• Rapoo Corporation：China
• Razer Inc.：United States
• Redragon USA：China
• Turtle Beach：United States
• HP Inc.：United States
• ASUS Inc.：Tiwan
• Red Gear：India
• Zebronics：India

結論和建議

Global Gaming Peripheral Market size was valued at USD 5.7 billion in 2022 and is poised to grow from USD 6.4 billion in 2023 to USD 14.6 billion by 2031, growing at a CAGR of 10.9% during the forecast period (2024-2031).

The global gaming peripheral market has seen remarkable growth, bolstered by the burgeoning gaming industry worldwide. Essential tools for gamers, peripherals such as keyboards, mice, headsets, controllers, and monitors enhance performance and create immersive experiences. Key drivers of market expansion include the surging popularity of esports and competitive gaming, which have heightened demand for high-performance peripherals known for their precision and responsiveness. Furthermore, technological innovations, including customizable RGB lighting, ergonomic designs, and sophisticated sensor technologies, have spurred advancements in the sector. The continuous evolution of gaming platforms-including PC, console, and mobile-provides a plethora of opportunities for peripheral manufacturers to address diverse user preferences. Additionally, the rising disposable incomes among younger consumers significantly contribute to the appetite for premium and specialized gaming accessories. As a result, the gaming peripheral market is poised for sustained growth. Companies that can adeptly balance innovation, quality, and price will likely flourish in this dynamic and constantly evolving landscape. This market insight reflects trends up to October 2023 and emphasizes the critical role of manufacturers in leveraging current consumer behaviors and technological advancements to capitalize on future opportunities in this vibrant sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Gaming Peripheral market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Gaming Peripheral Market Segmental Analysis

Global Gaming Peripheral Market is segmented by Product, Device, Type, Distribution Channel and Region. Based on Product, the market is segmented into Headsets, Keyboards, Controllers, Mice, Others. Based on Device, the market is segmented into Personal Computers, Gaming Consoles. Based on Type, the market is segmented into Wired, Wireless. Based on Distribution Channel, the market is segmented into Online, Offline. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Gaming Peripheral Market

One of the primary catalysts for the global gaming peripheral market is the rapid expansion of the gaming industry. With the increasing popularity of video games, there is a heightened demand for premium gaming accessories, including mice, keyboards, controllers, and headsets. This surge in interest is amplified by ongoing technological innovations and advancements within the gaming sector, which create a strong need for advanced, specialized peripherals. These cutting-edge accessories enhance the overall gaming experience, further propelling market growth and ensuring that both casual gamers and competitive players have access to high-quality equipment to elevate their gameplay.

Restraints in the Global Gaming Peripheral Market

The global gaming peripheral market faces several constraints, with price sensitivity being a notable challenge. As consumers become increasingly budget-conscious, they are more inclined to seek cost-effective alternatives, which can restrict premium brands' ability to maintain market share. Additionally, fluctuating economic conditions can further heighten this price sensitivity, leading to reduced spending on non-essential gaming accessories. This trend might compel manufacturers to lower prices or offer promotions, potentially impacting their profit margins. Furthermore, the rise of affordable gaming options could shift consumer preferences, ultimately influencing the overall dynamics within the gaming peripheral market and hindering growth opportunities.

Market Trends of the Global Gaming Peripheral Market

The Global Gaming Peripheral market is witnessing a significant trend towards customization, driven by gamers' demand for personalized equipment that enhances their gaming experience. As players explore diverse gameplay styles, manufacturers are innovating with features like customizable RGB lighting, programmable buttons, adjustable sensitivity, and modular designs. This shift not only caters to individual preferences but also fosters a deeper sense of immersion within gaming environments. Consequently, brands are prioritizing the development of ergonomic and versatile peripherals, further propelling market growth as they strive to meet the evolving demands of an increasingly sophisticated gaming community.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Supply Chain Analysis

Gaming Peripheral Market Size by Product & CAGR (2024-2031)

• Market Overview
• Headgear
• Keyboards
• Controllers
• Mice
• Others

Gaming Peripheral Market Size by Device & CAGR (2024-2031)

• Market Overview
• Personal Computers
• Gaming Consoles

Gaming Peripheral Market Size by Type & CAGR (2024-2031)

• Market Overview
• Wired
• Wireless

Gaming Peripheral Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Offline
• Online

Gaming Peripheral Market Size & CAGR (2024-2031)

• North America, (Product, Device, Type, Distribution Channel)
  • US
  • Canada
• Europe, (Product, Device, Type, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product, Device, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product, Device, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product, Device, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• ANT Esports: India
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Innovations Limited: China
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cooler Master Technology Inc.: Taiwan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Inc. (Alienware): United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CORSAIR: United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HyperX/Kingston Technology Company, Inc.: United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech: Switzerland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plantronics Inc.: United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapoo Corporation: China
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Razer Inc.: United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redragon USA: China
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turtle Beach: United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HP Inc.: United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASUS Inc.: Tiwan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Gear: India
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebronics: India
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation