行動 AR（擴增實境）市場規模、佔有率、成長分析，按類型、按組件、按設備類型、按應用、按地區 - 行業預測，2024-2031 年

2022年全球行動AR（擴增實境）市場規模將為165.1億美元，預測期間（2024-2031年）複合年成長率為31%，從2023年的216.3億美元增加至2031年的18.75億美元。成長至8000萬美元。

行動AR（擴增實境）市場旨在透過將虛擬內容與真實環境融合來改善使用者體驗，實現資訊的互動式即時獲取，實現實體與數位的無縫融合。 5G 技術的進步可實現更快的連接並促進更複雜的 AR 體驗。此外，人工智慧和機器學習的結合可以改善識別和追蹤，從而實現沉浸式和客製化互動。在智慧型手機普及和對參與體驗的強烈需求的推動下，這個市場為創新提供了充足的機會。儘管存在追蹤準確性和設備相容性等挑戰，但持續的技術發展、網路基礎設施改進和人工智慧整合預計將推動市場成長並擴展不同行業的應用。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析

行動 AR（擴增實境）市場規模：按類型和複合年成長率（2024-2031）

• 市場概況
• 標記基地
  • 被動標記
  • 活性標記
• 無標記的
  • 模型庫
  • 影像處理基礎
• 錨固底座

行動 AR（擴增實境）市場規模：按組件和複合年成長率（2024-2031）

• 市場概況
• 三月軟體
  • AR應用平台
  • AR SDK
• 三月服務
  • AR設計與開發
  • 實施和支援服務

行動 AR（擴增實境）市場規模：按設備類型和複合年成長率（2024-2031）

• 市場概況
• 智慧型手機
• 藥片
• 個人數位助理 (PDA)/手持遊戲機
• 其他設備（智慧眼鏡穿戴裝置）

行動 AR（擴增實境）市場規模：按應用和複合年成長率（2024-2031）

• 市場概況
• 消費者
• 遊戲 體育
• 娛樂
• 航太和國防
• 衛生保健
• 商業的
• 觀光觀光
• 電子學習
• 電子商務與行銷
• 企業（製造業）
• 其他
  • 建築與建築設計
  • 地理空間挖掘

行動 AR（擴增實境）市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Magic Leap
• Snap Inc.
• Niantic
• Blippar
• 8thWall
• Zappar
• Vuzix
• Qualcomm Technologies
• PTC（Vuforia）
• Unity Technologies
• Marxent
• Groove Jones
• iTechArt Group
• ImagineAR
• Travancore Analytics
• Samsung Electronics
• ScienceSoft.
• Taqtile
• Inglobe Technologies
• Scope AR

結論和建議

Global Mobile Augmented Reality Market size was valued at USD 16.51 billion in 2022 and is poised to grow from USD 21.63 billion in 2023 to USD 187.58 billion by 2031, at a CAGR of 31% during the forecast period (2024-2031).

The mobile augmented reality market aims to enhance user experiences by merging virtual content with real-world environments, enabling interactive, real-time access to information, and creating a seamless physical-digital integration. With the advancements in 5G technology, faster connectivity is set to facilitate more complex AR experiences. Moreover, incorporating artificial intelligence and machine learning will improve recognition and tracking, leading to immersive and tailored interactions. Driven by the growing smartphone adoption and a strong demand for engaging experiences, this market presents ample opportunities for innovation. Despite challenges like tracking accuracy and device compatibility, ongoing technological development, improved network infrastructure, and AI integration will propel market growth and broaden applications across diverse industries.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Augmented Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Augmented Reality Market Segmental Analysis

Global Mobile Augmented Reality Market is segmented by Type, Component, Device Type, Application and region. Based on Type, the market is segmented into Marker-based (Passive Marker, Active Marker), Marker less (Model-based, Image Processing-based), Anchor-based. Based on Component, the market is segmented into MAR Software (AR application platforms, AR SDKs), MAR Services (AR Design & Development, Deployment & Support Services). Based on Device Type, the market is segmented into Smartphones, Tablets, Personal Digital Assistants (PDAs)/Handheld Gaming Consoles, Other Devices (smart glasses, Wearables). Based on Application, the market is segmented into Consumer (Gaming, Sports & Entertainment), Aerospace & Defense, Healthcare, Commercial, Tourism & Sight-seeing, E-learning, E-commerce & Marketing, Enterprise (Manufacturing), Others (Architecture & Building Design, Geospatial Mining). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Mobile Augmented Reality Market

The Global Mobile Augmented Reality market is significantly driven by the rapid advancements in augmented reality hardware. In 2022, major players such as Apple, Samsung, and Microsoft launched innovative devices featuring enhanced processing capabilities, superior display resolutions, and upgraded camera functionalities. These technological improvements facilitate a more immersive and realistic mobile augmented reality experience, attracting consumers and developers alike. As the hardware continues to evolve, it paves the way for a broader adoption of augmented reality applications across various sectors, further accelerating market growth and driving interest in developing next-generation AR experiences on mobile platforms.

Restraints in the Global Mobile Augmented Reality Market

The global mobile augmented reality market faces significant restraints primarily linked to privacy and security concerns. As the adoption of augmented reality continues to rise, so do worries about the handling of personal information collected during AR experiences. Users are increasingly aware of the potential risks associated with data privacy, prompting a demand for stringent data protection regulations and measures. This emphasis on safeguarding personal data is vital, as it directly impacts consumer trust and the broader acceptance of mobile augmented reality technologies. Addressing these issues effectively will be crucial for the sustained growth and success of the market.

Market Trends of the Global Mobile Augmented Reality Market

The Global Mobile Augmented Reality (AR) market is witnessing a significant surge, driven by advancements in AR Cloud technology, which enables the persistent integration of virtual objects within real-world environments. This trend facilitates shared AR experiences, enhances object recognition capabilities, and supports the continuous availability of digital content, creating immersive interactions for users. As companies increasingly leverage these innovations, the demand for mobile AR applications is projected to rise, fostering collaboration across various sectors, including gaming, retail, and education. This evolving landscape underscores the growing consumer appetite for persistent AR experiences, positioning it as a key driver of market expansion moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Mobile Augmented Reality Market Size by Type & CAGR (2024-2031)

• Market Overview
• Marker-based
  • Passive Marker
  • Active Marker
• Markerless
  • Model-based
  • Image Processing-based
• Anchor-based

Global Mobile Augmented Reality Market Size by Component & CAGR (2024-2031)

• Market Overview
• MAR Software
  • AR application platforms
  • AR SDKs
• MAR Services
  • AR Design & Development
  • Deployment & Support Services

Global Mobile Augmented Reality Market Size by Device Type & CAGR (2024-2031)

• Market Overview
• Smartphones
• Tablets
• Personal Digital Assistants (PDAs)/Handheld Gaming Consoles
• Other Devices (Smart glasses, Wearables)

Global Mobile Augmented Reality Market Size by Application & CAGR (2024-2031)

• Market Overview
• Consumer
• Gaming, Sports
• Entertainment
• Aerospace & Defense
• Healthcare
• Commercial
• Tourism & Sight-seeing
• E-learning
• E-commerce & Marketing
• Enterprise (Manufacturing)
• Others
  • Architecture & Building Design
  • Geospatial Mining

Global Mobile Augmented Reality Market Size & CAGR (2024-2031)

• North America, (Type, Component, Device Type, Application)
  • US
  • Canada
• Europe, (Type, Component, Device Type, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Component, Device Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Component, Device Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Component, Device Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Magic Leap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blippar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8thWall
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zappar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuzix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC (Vuforia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marxent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groove Jones
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iTechArt Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ImagineAR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travancore Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ScienceSoft.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taqtile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inglobe Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scope AR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation